Sci-Fleet Motors

Name

Sci-Fleet Motors

Legal name

Sci-Fleet Motors Pty Ltd

Website

https://scifleet.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Sci-Fleet Motors is a family-owned automotive dealership group operating 14 Toyota, Mazda, Lexus, and Hino franchises across South East Queensland, serving retail consumers and fleet buyers with vehicle sales, servicing, parts, and finance.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New, used, and demo vehicle sales across multiple brands (Toyota, Mazda, Lexus, Hino) through 14 dealership locations in South East QLD
2. Service and Parts: Vehicle servicing, parts sales, and accessories for all brands
3. Finance and Insurance: Finance and insurance products offered to vehicle purchasers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sci-Fleet Motors is a multi-brand automotive dealership group that sells new, used, and demonstrator vehicles from Toyota, Mazda, Lexus, and Hino franchises across 14 physical locations in South East Queensland. In addition to vehicle sales, the group provides vehicle servicing and repairs, genuine manufacturer parts and accessories, finance and insurance products, and a free trade-in valuation service, employing over 500 staff across all sites.

Product overview

Sci-Fleet Motors is a multi-brand automotive dealership group operating as a unified platform across four major vehicle brands (Toyota, Mazda, Lexus, and Hino) through 14+ dealership locations in South East Queensland. The company offers a comprehensive automotive platform encompassing new vehicle sales, used vehicle sales (including Toyota Certified Pre-Owned program), demo vehicle sales, vehicle service and maintenance, parts and accessories supply, and finance and insurance services. The core product architecture centers on brand-specific dealership operations—Sci-Fleet Toyota (the group's flagship and largest-selling Toyota dealership globally), the Lexus of Brisbane Group (six luxury dealerships), Mount Gravatt Mazda, Rockdale Mazda, and three Sci-Fleet Hino commercial truck dealerships—all unified under the parent Sci-Fleet Motors organization that has served South East Queensland for over 40 years.

Differentiator

Problem solved

Functional benefit

Brands

• Lexus of Brisbane: Luxury vehicle dealership group operated by Sci-Fleet Motors, with locations in Fortitude Valley, Kedron, Indooroopilly, Maroochydore, Southport, and Springwood
• Lexus of Indooroopilly
• Lexus of Maroochydore
• Lexus of Southport
• Lexus of Springwood
• Mount Gravatt Mazda
• Sci-Fleet Hino

Products and services

• New Vehicle Sales
• Used Vehicle Sales
• Demo Vehicle Sales
• Vehicle Servicing and Repairs

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• ToyotacoreChannel Partner/ Reseller/ DistributorToyota franchise dealership relationship. Sci-Fleet Toyota is the largest selling Toyota dealership in Australia and 15th largest in the world. Multiple Toyota dealership locations across South East QLD including Brendale, Indooroopilly, Kedron, and Taringa.
• MazdacoreChannel Partner/ Reseller/ DistributorMazda franchise at Mount Gravatt Mazda location. Part of the multi-brand dealership group.
• HinocoreChannel Partner/ Reseller/ DistributorHino truck franchise with locations at Coopers Plains, Eagle Farm, and Nerang. Commercial vehicle dealership.
• LexuscoreChannel Partner/ Reseller/ DistributorLexus luxury brand franchise including Lexus of Brisbane (Fortitude Valley, Kedron), Lexus of Indooroopilly, Lexus of Maroochydore, Lexus of Southport, and Lexus of Springwood.
• Toyota Financial Services / Finance ProviderssupportingStrategic or Co-development PartnerFinance and insurance products offered to vehicle purchasers, providing financing solutions for customers.
• EquifaxsupportingStrategic or Co-development PartnerCredit reporting services provider. Used for assessing creditworthiness of finance applicants as stated in Credit Reporting Policy.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Solitaire Automotive Group: Solitaire Automotive is a privately held multi-brand automotive dealership group headquartered in Adelaide, South Australia, operating franchises across luxury and mainstream brands. Comparable to Sci-Fleet as a multi-franchise dealer group with full sales/service/parts in a defined regional market.
• Eagers Automotive: Eagers Automotive (ASX: APE) is Australia's largest automotive retailer, operating multi-brand new and used vehicle dealerships across Australia and New Zealand. Directly comparable to Sci-Fleet in franchise-based vehicle retail, multi-brand scale, and service/parts operations, though materially larger and listed.
• Peter Warren Automotive Group: Peter Warren Automotive (ASX: PWR) is an ASX-listed Australian multi-brand automotive dealership group with locations primarily in NSW. Directly comparable to Sci-Fleet as a multi-franchise dealer group with similar sales/service/parts/F&I offerings, but concentrated in a different state.
• Autosports Group: Autosports Group (ASX: ASG) is an ASX-listed Australian luxury and premium automotive retailer with multiple dealerships, primarily in Sydney and Melbourne. Comparable to Sci-Fleet's premium/luxury operations (Lexus) with a similar multi-brand dealership business model.

Broad incumbents

• Inchcape Australasia: Inchcape is a London-listed global automotive distributor and retailer with significant Australian operations (including Trivett). Overlaps with Sci-Fleet on multi-brand vehicle retail and distribution, but as a global incumbent with broader portfolio, scale, and geographic reach.

Others

• Bapcor Limited: Bapcor (ASX: BAP) is Australia's largest automotive aftermarket parts distributor (Burson Auto Parts, Autobarn, etc.), supplying trade and retail channels. Adjacent ecosystem participant to Sci-Fleet's parts operations but focused on wholesale/aftermarket distribution rather than vehicle retail.
• carsales.com: carsales.com (ASX: CAR) is Australia's largest online automotive marketplace, connecting buyers and sellers of new and used vehicles. Not a direct competitor but a key enabling/competing channel for Sci-Fleet's inventory marketing and a structural source of disintermediation pressure on dealer margins.

Regional players

• Heartland Motors: Heartland Motors is a New Zealand-based automotive group with multi-brand dealership operations. Comparable to Sci-Fleet in business model (multi-franchise retail, service, parts) but operates exclusively in New Zealand rather than competing directly in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/scifleetmotors
• LinkedInlinkedin.com/company/sci-fleet

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sci-Fleet Motors