Sci-Fleet Motors
Sci-Fleet Motors is a family-owned automotive dealership group operating 14 Toyota, Mazda, Lexus, and Hino franchises across South East Queensland, serving retail consumers and fleet buyers with vehicle sales, servicing, parts, and finance.
- Company typePrivate
- Founded1979
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
Sci-Fleet Motors firmographics
Firmographics- Name
- Sci-Fleet Motors
- Legal name
- Sci-Fleet Motors Pty Ltd
- Website
- https://scifleet.com.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sci-Fleet Motors is a family-owned automotive dealership group operating 14 Toyota, Mazda, Lexus, and Hino franchises across South East Queensland, serving retail consumers and fleet buyers with vehicle sales, servicing, parts, and finance.
- Ownership category
- akta.pro rank
Where Sci-Fleet Motors is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices14 records
Markets served
Sci-Fleet Motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: New, used, and demo vehicle sales across multiple brands (Toyota, Mazda, Lexus, Hino) through 14 dealership locations in South East QLD
- Service and Parts: Vehicle servicing, parts sales, and accessories for all brands
- Finance and Insurance: Finance and insurance products offered to vehicle purchasers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicle sales with drive-away pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sci-Fleet Motors product offering
Product offeringCore offering
Sci-Fleet Motors is a multi-brand automotive dealership group that sells new, used, and demonstrator vehicles from Toyota, Mazda, Lexus, and Hino franchises across 14 physical locations in South East Queensland. In addition to vehicle sales, the group provides vehicle servicing and repairs, genuine manufacturer parts and accessories, finance and insurance products, and a free trade-in valuation service, employing over 500 staff across all sites.
Product overview
Sci-Fleet Motors is a multi-brand automotive dealership group operating as a unified platform across four major vehicle brands (Toyota, Mazda, Lexus, and Hino) through 14+ dealership locations in South East Queensland. The company offers a comprehensive automotive platform encompassing new vehicle sales, used vehicle sales (including Toyota Certified Pre-Owned program), demo vehicle sales, vehicle service and maintenance, parts and accessories supply, and finance and insurance services. The core product architecture centers on brand-specific dealership operations—Sci-Fleet Toyota (the group's flagship and largest-selling Toyota dealership globally), the Lexus of Brisbane Group (six luxury dealerships), Mount Gravatt Mazda, Rockdale Mazda, and three Sci-Fleet Hino commercial truck dealerships—all unified under the parent Sci-Fleet Motors organization that has served South East Queensland for over 40 years.
Differentiator
Problem solved
Functional benefit
Brands
- Lexus of Brisbane: Luxury vehicle dealership group operated by Sci-Fleet Motors, with locations in Fortitude Valley, Kedron, Indooroopilly, Maroochydore, Southport, and Springwood
- Lexus of Indooroopilly
- Lexus of Maroochydore
- Lexus of Southport
- Lexus of Springwood
- Mount Gravatt Mazda
- Sci-Fleet Hino
Products and services
- New Vehicle Sales
- Used Vehicle Sales
- Demo Vehicle Sales
- Vehicle Servicing and Repairs
Companies that use Sci-Fleet Motors
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Sci-Fleet Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sci-Fleet Motors partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- ToyotacoreToyota franchise dealership relationship. Sci-Fleet Toyota is the largest selling Toyota dealership in Australia and 15th largest in the world. Multiple Toyota dealership locations across South East QLD including Brendale, Indooroopilly, Kedron, and Taringa.
- MazdacoreMazda franchise at Mount Gravatt Mazda location. Part of the multi-brand dealership group.
- HinocoreHino truck franchise with locations at Coopers Plains, Eagle Farm, and Nerang. Commercial vehicle dealership.
- LexuscoreLexus luxury brand franchise including Lexus of Brisbane (Fortitude Valley, Kedron), Lexus of Indooroopilly, Lexus of Maroochydore, Lexus of Southport, and Lexus of Springwood.
- Toyota Financial Services / Finance ProviderssupportingFinance and insurance products offered to vehicle purchasers, providing financing solutions for customers.
- EquifaxsupportingCredit reporting services provider. Used for assessing creditworthiness of finance applicants as stated in Credit Reporting Policy.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Sci-Fleet Motors competitors and assessment
Company assessmentDirect peers
- Solitaire Automotive Group: Solitaire Automotive is a privately held multi-brand automotive dealership group headquartered in Adelaide, South Australia, operating franchises across luxury and mainstream brands. Comparable to Sci-Fleet as a multi-franchise dealer group with full sales/service/parts in a defined regional market.
- Eagers Automotive: Eagers Automotive (ASX: APE) is Australia's largest automotive retailer, operating multi-brand new and used vehicle dealerships across Australia and New Zealand. Directly comparable to Sci-Fleet in franchise-based vehicle retail, multi-brand scale, and service/parts operations, though materially larger and listed.
- Peter Warren Automotive Group: Peter Warren Automotive (ASX: PWR) is an ASX-listed Australian multi-brand automotive dealership group with locations primarily in NSW. Directly comparable to Sci-Fleet as a multi-franchise dealer group with similar sales/service/parts/F&I offerings, but concentrated in a different state.
- Autosports Group: Autosports Group (ASX: ASG) is an ASX-listed Australian luxury and premium automotive retailer with multiple dealerships, primarily in Sydney and Melbourne. Comparable to Sci-Fleet's premium/luxury operations (Lexus) with a similar multi-brand dealership business model.
Broad incumbents
- Inchcape Australasia: Inchcape is a London-listed global automotive distributor and retailer with significant Australian operations (including Trivett). Overlaps with Sci-Fleet on multi-brand vehicle retail and distribution, but as a global incumbent with broader portfolio, scale, and geographic reach.
Others
- Bapcor Limited: Bapcor (ASX: BAP) is Australia's largest automotive aftermarket parts distributor (Burson Auto Parts, Autobarn, etc.), supplying trade and retail channels. Adjacent ecosystem participant to Sci-Fleet's parts operations but focused on wholesale/aftermarket distribution rather than vehicle retail.
- carsales.com: carsales.com (ASX: CAR) is Australia's largest online automotive marketplace, connecting buyers and sellers of new and used vehicles. Not a direct competitor but a key enabling/competing channel for Sci-Fleet's inventory marketing and a structural source of disintermediation pressure on dealer margins.
Regional players
- Heartland Motors: Heartland Motors is a New Zealand-based automotive group with multi-brand dealership operations. Comparable to Sci-Fleet in business model (multi-franchise retail, service, parts) but operates exclusively in New Zealand rather than competing directly in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sci-Fleet Motors social profiles
Digital presenceSci-Fleet Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sci-Fleet Motors leadership team
Management profileNumber of profiles
Sci-Fleet Motors subsidiaries and ownership
Company hierarchySubsidiaries23 records
Sci-Fleet Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sci-Fleet Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sci-Fleet Motors
What does Sci-Fleet Motors do?
Sci-Fleet Motors is a multi-brand automotive dealership group that sells new, used, and demonstrator vehicles from Toyota, Mazda, Lexus, and Hino franchises across 14 physical locations in South East Queensland. In addition to vehicle sales, the group provides vehicle servicing and repairs, genuine manufacturer parts and accessories, finance and insurance products, and a free trade-in valuation service, employing over 500 staff across all sites.
Is Sci-Fleet Motors a public or private company?
Sci-Fleet Motors is a private company. It is classified as family owned and is currently operating.
When was Sci-Fleet Motors founded?
Sci-Fleet Motors was founded in 1979. It employs 101 to 250 people.
Where is Sci-Fleet Motors based?
Sci-Fleet Motors is headquartered in Brisbane, Australia, in the Oceania region.
How does Sci-Fleet Motors make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Parts and finance and Insurance.
Who are Sci-Fleet Motors's main competitors?
Direct peers on record are Solitaire Automotive Group, Eagers Automotive, Peter Warren Automotive Group and Autosports Group. Inchcape Australasia is listed as a broad incumbent. Others are Bapcor Limited and carsales.com. Heartland Motors is listed as a regional player.
Does Sci-Fleet Motors have an API?
No public API is recorded for Sci-Fleet Motors.