What Data Devices International does

Data Devices International, Inc. is a privately held US manufacturer and distributor of hardware for secure data destruction and media sanitization. Founded circa 1975 and operating out of San Marino, California with 1–10 employees, the company designs and sells degaussers (electromagnetic pulse erasure up to 20,000 Gauss), physical hard drive and SSD destroyers (using its patented MediaVise crushing technology at 40,000 lbs of force), hard drive duplicators/erasers (1:1 through 1:25 simultaneous targets at up to 7.2 GB/min), NSA/DoD-evaluated shredders, tape cleaners, optical media equipment, and ancillary paper handling devices. Sub-brands include DataGauss, MediaVise, SuperCopier, Image MASSter, and DestroyIT; the catalog also lists third-party cyberthreat defense software (hbgary).

The company's business model is hardware sales with a one-time/perpetual pricing structure, complemented by rental ($95/week to $1,495/month), remanufactured units, and degaussing/data recovery services. Go-to-market is direct: a website storefront, phone/email sales (626-799-6545, [email protected]), and GSA Contract GS-02F-0093V for federal buyers. Pricing spans entry-level accessories at ~$99 to high-end industrial units at $17,975+, with GSA, education, volume, and military discounts available. Certifications and compliance attestations include NSA Evaluated Products Listing, DoD approval, CE, UL, ISO 9001/14001, HIPAA, GLBA, PCI DSS, NIST SP 800-88/800-36, PIPEDA, and RCMP approval.

Primary customer segments are government and military (NSA, DoD, federal buyers via GSA) and Fortune 500 enterprise IT departments, with secondary verticals in healthcare, financial services, and video/media production. The firm holds MediaVise patents (7,975,950 and 20,100,276,524) and offers same-day shipping on in-stock items with international delivery available. No management team, funding history, or financial disclosures are available in the source data.

Name

Data Devices International

Legal name

Data Devices International

Website

https://datadev.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Data Devices International is a privately held US manufacturer of data destruction hardware — degaussers, hard drive and SSD destroyers, and NSA/DoD-evaluated secure erasers — serving government, military, and enterprise customers via GSA contracts and direct sales.

Ownership category

akta.pro rank

Product category

Data Security Equipment

NAICS

Computer Storage Device Manufacturing (334112), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Office Machines, Nec (3579), Computer Storage Devices (3572), Electronic Components & Accessories (3670)

akta.pro primary industry

Data Destruction Services (On-site/Off-site, Media Sanitization) (BPALAIAC)

akta.pro secondary industries

Confidential Document Destruction & Secure Recycling (Shredding) (IMAIAFAO), IT Asset Disposition (ITAD) & Data Destruction (EUAIAIAB)

Keywords

• Data destruction equipment
• Hard drive degaussers
• Media sanitization hardware
• Secure data erasure
• Physical drive destroyers

Headquarters

HQ city

San Marino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of data security equipment including degaussers, hard drive destroyers, shredders, and duplicators. Products range from $350 to over $17,000. Also offer rental and remanufactured options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Data Devices International manufactures and sells hardware equipment for secure data destruction, including degaussers (electromagnetic pulse units that erase magnetic media), physical hard drive and SSD destroyers (crushers and shredders), hard drive duplicators and software-based erasers (DoD-specification), tape cleaners, optical media equipment, and paper handling devices. The company also offers associated services such as equipment rental, remanufactured units, professional degaussing services, and data recovery. Products are sold primarily to government agencies, military, Fortune 500 enterprises, healthcare, and financial institutions for compliance-driven media sanitization.

Product overview

Data Devices International is a data security equipment company with over 40 years of experience offering a comprehensive portfolio of hardware products for secure data destruction. The core product lines include degaussers (using electromagnetic pulse technology to erase magnetic media), hard drive destroyers (physical crushing equipment), solid state destroyers (for SSD destruction), hard drive duplicators and erasers (for data cloning and secure erasure), shredders (for document and optical media destruction), and paper handling devices. The company also offers accessories (carrying cases, disassembly kits, gaussmeters), software (hbgary cyberthreat defense), rental and remanufactured equipment services, and degaussing/data recovery services. Products range from low-volume desktop units to high-volume industrial systems, with many models NSA and DoD evaluated/approved for government use. The company holds GSA Contract GS-02F-0093V for government procurement.

Differentiator

Problem solved

Functional benefit

Brands

• DataGauss: Continuous duty hard drive degausser product line featuring 9,000 Gauss pulse discharge technology
• MediaVise
• SuperCopier
• Image MASSter
• DestroyIT

Products and services

• Degaussers Comprehensive line of degaussers using electromagnetic pulse technology to erase magnetic media including hard drives, tapes, and backup formats. Models range from desktop units (Model 1100 wand, Erase-O-Matic) to continuous-duty industrial units (DataGauss, DATAGONE, TS-1) and NSA/DoD-approved government degaussers, designed for organizations needing secure, complete magnetic erasure of data.
• Hard Drive Destroyers Physical destruction equipment that crushes, bends, or punches hard disk drives to render data irrecoverable. Includes NSA-evaluated models such as PD-4, PD-5, MediaVise Compact HD Destroyer (40,000 lbs force), and Crunch 250 with Data Destruction Auditor for audit compliance.
• Solid State Destroyers Specialized destroyers that physically crush solid state drives and flash media to destroy flash memory chips beyond recovery. Includes the MediaVise SSD Destroyer (40,000 lbs force, 187 interlocking razor-sharp teeth) and the MVC-SSD_V Terminator that combines crushing with pulsed electrical jolts to disable sensitive electronic components.
• Hard Drive Duplicators Duplication and cloning systems for hard drives available in low, mid, and high-volume configurations plus hand-held field units. Includes SuperCopier Desktop PRO, Image MASSter 4000PRO X2, MT-Mirror (15-25 simultaneous targets), Rapid Image 7020 X2 (one master to 19 targets), and forensic units such as Image MASSter Solo-4 G3 for IT and forensic applications.
• Hard Drive Erasers Equipment that securely overwrites hard drives to DoD specifications, allowing drives to be sanitized and reused while meeting data security compliance. Includes low, mid, and high-volume configurations plus hand-held erasers for field and IT applications.
• Shredders Office, industrial, and government-grade shredders for destroying classified documents, paper, DVDs, and CDs. Includes NSA/DoD-evaluated models such as the 3 IN 1 Paper, DVD, and CD Shredder (Level 6 security) and offerings from Dahle, Kobra, and HSM brands processing over 600 lbs of waste per day.
• Tape Cleaners and Certifiers Equipment for cleaning and certifying computer tapes and video tapes to ensure optimal performance and data reliability, supporting tape reuse and archival workflows.
• Optical Media Equipment Equipment for CD, DVD, and Blu-Ray duplication, automated printing, manual and automatic disc repair, and publisher stations for optical media production environments.
• Cyber Secure Software (HBGary) Cyberthreat defense software (HBGary) for enterprise security applications, providing threat intelligence and protection capabilities.
• Degaussing Services Professional service for secure destruction of magnetic media using Data Devices degaussers, available to customers who need outsourced destruction rather than purchasing equipment.
• Equipment Rental Services Short-term and long-term rental of degaussers, hard drive duplicators, erasers, shredders, and related equipment, allowing customers to address short-duration or project-based needs without purchasing.
• Remanufactured Equipment Factory-remanufactured degaussers, duplicators, erasers, and related equipment offered at discount with new machine warranty for cost-sensitive buyers.
• Data Recovery and Secure Erase Verification Services Hard drive secure erase verification and data recovery services aligned with DoD and NSA data security compliance, supporting organizations that require third-party validated destruction or recovery of storage media.

Quantifiable outcome

• 40,000 psi crushing force for complete physical destruction
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shred-it (Stericycle): Shred-it, part of Stericycle, is a large document and hard-drive destruction services provider; competes with Data Devices in shredder hardware and downstream destruction services to enterprise compliance buyers.
• Blancco Technology Group: Blancco is the broad incumbent in data sanitization, offering software-based erasure that competes with Data Devices' hardware erasers; while not a direct hardware peer, it addresses the same end-of-life media disposal problem at enterprise scale.
• Iron Mountain Secure ITAD: Iron Mountain is a broad incumbent in secure records and IT asset disposition, operating scale services for destruction and degaussing; competes with Data Devices primarily via services rather than equipment but serves the same buyer for end-of-life media.
• Kroll Ontrack Erasure & Destruction: Kroll Ontrack offers data recovery alongside certified erasure and physical destruction services, making it a broad incumbent competing with Data Devices' services and duplicator/forensic products for regulated enterprise buyers.

Direct peers

• VS Security Products (now VSOL): VS Security Products makes degaussers, hard drive destroyers, and shredders with NSA/DOD listings, directly competing with Data Devices in the evaluated destruction equipment market for federal and enterprise buyers.
• Proton Data Security & Privacy Group (Proton America's): Proton Data Security manufactures degaussers, destroyers, and shredders including NSA-evaluated models, making it a direct peer to Data Devices in the hardware-based data destruction market with overlapping federal sales channels.
• Whitaker Brothers (now Whitaker Technical): Whitaker Brothers has historically manufactured NSA-evaluated degaussers and destroyers under the T-4 and V660 lines, making it a longstanding direct peer to Data Devices in the high-security data destruction hardware market.
• Garner Products: Garner Products is a direct competitor to Data Devices International, manufacturing degaussers, hard drive destroyers, and NSA-evaluated data destruction equipment for government and enterprise customers with overlapping product lines such as the TS-1 class degausser.

Emerging players

• Tabernus (Victory Innovations): Tabernus/Eraser is a software-based data sanitization vendor certified to DoD and NIST 800-88 standards, an emerging alternative to Data Devices' hardware erasers in enterprise drive reuse workflows.
• Phiston Technologies: Phiston Technologies makes MediaDice and other NSA-evaluated hard drive destroyers and degaussers, competing in the same physical destruction niche as Data Devices' MediaVise and DataGauss product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/data-devices-international-inc.

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Devices International