Investors Underground
Investors Underground (InvestorsLive, LLC) is a US-based subscription day trading education community founded in 2012, serving individual retail traders with a real-time moderated chat room, proprietary market scanners, AI-powered news alerts, structured trading courses, and a 1,000+ video education library.
- Company typePrivate
- Founded2012
- HeadquartersWindham, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Investors Underground does
Investors Underground (legally InvestorsLive, LLC) is a private US-based day trading education and community platform founded in 2012 by Nathan Michaud and headquartered in Windham, New Hampshire. The company operates a subscription-based trading community serving individual retail day traders, anchored by a real-time chat room moderated by a named team of 11 trading mentors, with adjacent offerings across proprietary market scanners, AI-powered news alerts, nightly watchlists, pre-market broadcasts, and 20+ hours of premium structured course content (Textbook Trading, Tandem Trader, Swing Trading, Legends Playbook, Momentum Playbook). The platform is positioned as a one-stop solution for active US day traders, supported by media citations in TheStreet, Investopedia, CNBC, Business Insider, and Bloomberg.
The underlying product combines self-serve web distribution with proprietary tooling — ticker-tagged chat with integrated data sources, real-time market scanners, shared price alerts, SEC filings analysis, and options activity tracking — plus a content library of over 1,000 educational videos and free resources (Sunday Scan, Day Trading Encyclopedia, podcasts). AI-powered news alerts and a dedicated newsflow team are surfaced as a speed-differentiated feature within the scanner stack, but no proprietary models or training pipelines are disclosed.
Revenue is generated through three streams: recurring IU Elite subscriptions (ranging from a $49 14-day trial to a $297/month plan and bundled annual offers up to $2,697), one-time premium course purchases ($997 standalone and bundled offers), and a 20% lifetime-of-subscription affiliate program with a 90-day cookie window and monthly PayPal payouts. Distribution is predominantly direct-to-consumer via the company website (US-restricted), supplemented by an affiliate channel with global partner reach. The company is founder-operated, employs 1-10 staff, has no disclosed institutional funding, and generates no public financial reporting — characteristics of a small, cash-flow-positive lifestyle business.
Investors Underground firmographics
Firmographics- Name
- Investors Underground
- Legal name
- InvestorsLive, LLC
- Website
- https://investorsunderground.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Investors Underground (InvestorsLive, LLC) is a US-based subscription day trading education community founded in 2012, serving individual retail traders with a real-time moderated chat room, proprietary market scanners, AI-powered news alerts, structured trading courses, and a 1,000+ video education library.
- Ownership category
- akta.pro rank
Investors Underground industry classification
Industry- Product category
- Trading Education Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where Investors Underground is headquartered
LocationHeadquarters
- HQ city
- Windham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Investors Underground business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Membership Subscriptions (IU Elite): Recurring subscription revenue from IU Elite membership providing access to chat room, scanners, tools, educational content, and broadcasts. Subscriptions range from $297 to $2,697 depending on duration (monthly to annual). Annual subscriptions offer significant savings compared to monthly billing.
- Trading Courses (One-Time): One-time purchases of premium DVD/streaming courses including Textbook Trading ($997), Tandem Trader, Swing Trading, Legends Playbook, and Momentum Playbook. Bundle deals available at $1,697 (3-month) and $2,697 (1-year) combining multiple courses with Elite subscription.
- Affiliate Program: 20% recurring commission on all referred member purchases (courses, subscriptions, bundles). Affiliates receive commissions for the lifetime of referred subscriber's subscription. 90-day referral window, monthly PayPal payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 2-Week Trial Access |
| Subscription | Monthly | IU Elite Monthly Subscription |
| Subscription | Annual | IU Elite Annual Subscription |
| One time/ perpetual license | Pay-as-you-go | Textbook Trading Course |
| One time/ perpetual license | Pay-as-you-go | 3-Month Bundle |
| Hybrid | Multi-year contract | 1-Year Ultimate Bundle |
| Hybrid | Annual | Annual Elite + All Courses Bundle |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Investors Underground product offering
Product offeringCore offering
Investors Underground (legally InvestorsLive, LLC) is an online day trading community and education platform that sells subscription memberships (IU Elite) and one-time premium trading courses. Members access a real-time chat room, proprietary market scanners, AI-powered news alerts, watchlists, pre-market broadcasts, and an education library of over 1,000 videos, supported by a team of 11 moderators and mentors.
Product overview
Investors Underground is a day trading education and community platform offering a unified membership model centered on the IU Elite subscription. The product portfolio consists of: (1) core community tools including the Chat Room and Market Prep resources; (2) proprietary scanners and tools including market scanners and AI news alerts; (3) a premium course suite comprising Textbook Trading (foundational), Tandem Trader (advanced), Swing Trading, Legends Playbook, and Momentum Playbook; (4) a free beginner's 8-part trading course; and (5) free educational resources including Sunday Scans, Trading Guides, the Day Trading Encyclopedia, The Trader's Journey podcast, and Trading Takes podcast. The platform provides over 1,000 educational videos and integrates real-time trading tools with mentorship and community features.
Differentiator
Problem solved
Functional benefit
Brands
- Textbook Trading: Foundational trading course covering basics of day trading with 8+ hours of content including chart patterns, strategies, and broker selection.
- Tandem Trader
- Swing Trading
- Legends Playbook
- Momentum Playbook
Products and services
- IU Elite Membership Premium subscription membership providing full access to the trading community, including the active chat room, proprietary scanners, AI news alerts, educational video library, nightly watchlists, pre-market broadcasts, and live study sessions.
- Chat Room Real-time trading chat room with active moderator commentary, trade idea flow, integrated data sources, and ticker tags for stock tracking; marketed as the #1 trading chat room for serious day traders.
- Market Prep Resources including nightly watchlists, pre-market broadcasts, and research tools designed to prepare traders for each trading day.
- Proprietary Scanners & Tools Proprietary market scanners, AI-powered news alerts, top ticker lists, shared price alerts, SEC filings analysis, and options activity tracking tools built for active day traders.
- Textbook Trading Course Foundational day trading course with 8+ hours of streaming content covering chart patterns, strategies, broker selection, and real trade examples for beginner and intermediate traders.
- Tandem Trader Course Advanced trading course that complements Textbook Trading by showing real-time trading applications of the foundational teachings.
- Swing Trading Course Trading course focused on swing trading strategies for holding positions over multiple days to weeks.
- Legends Playbook Premium trading course featuring actionable trading setups from experienced traders within the IU community.
- Momentum Playbook Premium trading course focused on momentum trading setups and strategies.
- Free Trading Course 8-part comprehensive beginner's trading course covering Intro to Trading, Charting & Level 2, Bullish/Bearish Chart Patterns, Software & Computers, Best Brokers, Scanning for Stocks, and Communities & Resources.
Quantifiable outcome
- Members report consistent profitability after joining - one member reports 4 consecutive months positive after 6 months of losses before joining
- +3 more outcomes
Companies that use Investors Underground
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Investors Underground technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Investors Underground partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clear StreetminorClear Street is a brokerage firm with which Investors Underground has a marketing agreement, receiving fixed monthly compensation for referring traders. This is a commercial partnership for lead generation rather than a technology integration.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Investors Underground competitors and assessment
Company assessmentOthers
- Finviz: Finviz is a market scanning and stock screener platform with news, charts, and elite commentary features that partially overlap with IU's scanner and news flow tools, but is primarily a market data vendor rather than a community/education platform.
Direct peers
- Simpler Trading: Simpler Trading is a day trading and options education community offering chat rooms, courses, and mentorship similar to IU's bundled subscription and education model.
- Bear Bull Traders: Bear Bull Traders is a day trading education community offering courses, chat rooms, and mentorship similar to IU's core product suite and target audience.
- TradingView: TradingView is a charting and social platform with community-driven trade idea sharing, scanner tools, and market analysis features that overlap with IU's chat room and scanner offerings.
- Benzinga: Benzinga provides trading news, education, and community features for active retail traders, directly overlapping with IU's news flow, educational content, and trader community.
- The Trading Academy: The Trading Academy provides structured trading education courses across multiple asset classes, similar to IU's course-based monetization model targeting retail traders.
- Warrior Trading: Warrior Trading is a leading day trading education platform offering chat rooms, courses, and mentorship - a direct competitor to Investors Underground's core offering of community plus education for active day traders.
- StockTwits: StockTwits is a social trading community where traders share real-time ideas and market commentary, comparable to IU's chat room community feature for self-directed retail traders.
Broad incumbents
- Investors Business Daily: IBD is a broader financial media and education company providing trading research, education, and market analysis to a wider retail investing audience beyond day traders, with established media scale.
- TradeStation: TradeStation is a brokerage with extensive educational content, scanning tools, and analysis features that overlap with IU's tools and education offerings, but distributed as part of a broader brokerage platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Investors Underground social profiles
Digital presenceInvestors Underground financial estimates
Financial estimateRevenue estimate
Valuation estimate
Investors Underground leadership team
Management profileNumber of profiles
Profiles3 records
Investors Underground funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Investors Underground M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Investors Underground
What does Investors Underground do?
Investors Underground (legally InvestorsLive, LLC) is an online day trading community and education platform that sells subscription memberships (IU Elite) and one-time premium trading courses. Members access a real-time chat room, proprietary market scanners, AI-powered news alerts, watchlists, pre-market broadcasts, and an education library of over 1,000 videos, supported by a team of 11 moderators and mentors.
Is Investors Underground a public or private company?
Investors Underground is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Investors Underground founded?
Investors Underground was founded in 2012. It employs 1 to 10 people.
Where is Investors Underground based?
Investors Underground is headquartered in Windham, United States, in the North America region.
How does Investors Underground make money?
Three revenue lines are on record. Membership Subscriptions (IU Elite) is the primary driver. The others are trading Courses (One-Time) and affiliate Program.
Who are Investors Underground's main competitors?
Finviz is listed as an others. Direct peers are Simpler Trading, Bear Bull Traders, TradingView, Benzinga, The Trading Academy, Warrior Trading and StockTwits. Broad incumbents are Investors Business Daily and TradeStation.
Does Investors Underground have an API?
No public API is recorded for Investors Underground.
What industry is Investors Underground in?
Investors Underground's product category is Trading Education Software. Its primary akta.pro industry code is FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 523940 and its SIC code is 6282.