FinanceCorp

What FinanceCorp does

FinanceCorp is an Australian mortgage and finance brokerage headquartered in Cockburn Central, Western Australia, with additional offices in Kelmscott and Melbourne. The company intermediates loan products between Australian borrowers and a panel of more than 25 lenders for residential and personal finance and 60+ lenders for business finance, offering a horizontally diversified suite that spans home loans, refinancing, first-home-buyer services, property investment loans, personal and car loans, debt consolidation, commercial and SMSF finance, equipment loans, asset finance, and construction loans.

The brokerage is delivered through a field-based, sales-led model in which approximately 16 Finance Managers conduct complimentary consultations at the client's home, workplace, or via Zoom, supported by a self-serve layer that includes an AI-powered loan options tool for business finance and a suite of online calculators (borrowing capacity, loan repayment, comparison rate, stamp duty, fixed-rate expiry). An educational content library (e-books such as Smart Money, the First Home Buyers Handbook, Refinancing Guide, Property Investment Guide, SMSF Finance Solutions) and an affiliate referral network of removalists, solicitors, settlement agents, building inspectors, financial planners and estate planners are layered around the transaction to keep clients inside the FinanceCorp funnel.

Revenue is generated on an affiliate/referral basis: FinanceCorp charges clients nothing for its service and is paid by lenders via commission. The company operates under Australian Credit Licence 395037 (ABN 68 178 572 482) and is a member of the Mortgage & Finance Association of Australia (MFAA) and the Australian Financial Complaints Authority (AFCA). It is privately held, founder-owned by Tracey Franco since a 2009 management buy-out, and positions itself around trust, education and community sponsorship rather than price-led competition.

Name

FinanceCorp

Legal name

FinanceCorp

Website

https://financecorp.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Broker Commission (Lender-Paid): Service is complimentary to clients; FinanceCorp is paid by banks and lenders (not by customers). In most cases a Mortgage broker will be paid by the banks and not charge for their service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FinanceCorp is an Australian mortgage and finance brokerage that connects borrowers with lenders across residential, personal, and commercial loan categories. The service is complimentary to clients and is delivered by a team of Finance Managers who compare products from over 25 lenders (60+ for business finance) to match loans to client needs across home loans, refinancing, investment, business, and asset finance.

Product overview

FinanceCorp is a multi-award-winning mortgage and finance brokering company operating across Australia. The company offers a complementary brokering service that compares loan products from over 25-60 lenders depending on the product category. The core offering consists of Business Loans, Commercial Finance (including equipment finance and SMSF loans), Personal Loans, Car Loans, Home Loans, Debt Consolidation, Refinancing, First Home Buyer Services, Property Investment Loans, Equipment Loans, Asset Finance, Construction Loans, and SMSF Loans. The company also provides an AI-powered loan options tool for business loans that enables customers to input information, compare options, and select optimal loan products. A suite of loan calculators supports customer decision-making for home loans and other products. The business operates under an Australian Credit Licence and provides services Australia-wide through offices in Perth (Cockburn Central, Kelmscott) and Melbourne.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 25 lenders compared for each client
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Filipino Community (Australia)coreStrategic or Co-development PartnerProud sponsors of the Filipino community for over 10 years. Through sponsorships and education, they support individuals and families with tools to make informed decisions about homeownership, investing and managing debt.
• UpMove RemovalistsminorOthersReferral partner for removalist services for clients moving homes
• Crystal LawyersminorOthersReferral partner for wills and estate planning legal services
• UsherGlen Financial PlanningminorOthersReferral partner for financial planning services
• Jims Building InspectionsminorOthersReferral partner for building inspections in Alkimos area
• Broad Building InspectionsminorOthersReferral partner for pest and building inspections
• Platinum SettlementsminorOthersReferral partner for settlement agent services
• BAFC SettlementsminorOthersReferral partner for settlement agent services
• Ballpen LegalminorOthersReferral partner for solicitor services
• JK LegalminorOthersReferral partner for solicitor services
• ILS LegalminorOthersReferral partner for solicitor services
• Mortgage & Finance Association of Australia (MFAA)coreOthersMember of MFAA - industry body for mortgage and finance brokers in Australia
• Australian Financial Complaints Authority (AFCA)coreOthersSubject to AFCA requirements for dispute resolution; provides external dispute resolution service for customers
• FBAA (Finance Brokers Association of Australia)coreOthersMembership with FBAA for finance brokers

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Aussie Home Loans: Australia's largest mortgage broker franchise, offering home loan, personal, and commercial lending brokerage across a broad national footprint. Comparable to FinanceCorp on product scope and channel mix (broker intermediation, lender-paid commission), but materially larger in scale and brand.
• Loan Market Group: Australian mortgage and finance broker franchise aggregator providing home loan, commercial, and asset finance brokerage. Closely comparable on business model (lender-paid broker commission, multi-product offering, MFAA-aligned).
• Astute Financial Planning: Australian mortgage and finance brokerage group operating across home loans, commercial finance, and equipment finance with a similar commission-driven, multi-product model.
• Mortgage Choice: Long-established Australian mortgage broker franchise network (now under REA Group), offering home loan, investment, and business lending brokerage. Directly comparable on lender-paid commission model, panel access, and residential focus.
• nMB (National Mortgage Brokers): Independent Australian mortgage broker offering complimentary, lender-paid home loan brokerage across Australia. Comparable on the no-fee, multi-lender-panel structure that FinanceCorp operates.

Others

• RateCity: Australian financial product comparison platform that routes mortgage applicants to brokers and lenders. Comparable customer overlap and lender-paneling insight, but does not directly broker in-house—operates as a comparison/enablement layer rather than a competitor broker.
• Compare the Market Australia: Comparison platform covering home loans, personal loans, and banking products in Australia. Indirect overlap with FinanceCorp's customers at the comparison/decision stage, but does not provide in-house brokerage services.

Emerging players

• Lendi: Digital-first Australian mortgage broker combining online application flow with in-house brokers. Comparable product set (home loans, refinancing) and lender-panel model, but with a tech-led customer acquisition approach versus FinanceCorp's community-driven model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mortgagebrokerperth
• LinkedInlinkedin.com/company/financecorp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinanceCorp