Smart Cleaning

What Smart Cleaning does

Smart Cleaning is a UK-based commercial cleaning company founded in 2014, headquartered in Upper Poppleton with operational concentration in the Leeds market. The company provides window, carpet, washroom, and building cleaning services to commercial clients, employing 51-100 people. Its positioning is built around sustainability: Smart Cleaning deploys concentrated, biodegradable cleaning chemicals and low-impact materials designed to reduce packaging waste, transportation emissions, and operating cost for customers.

The underlying technology is a concentrate cleaning system that yields greater usable solution from a smaller volume of product, reducing packaging and logistics footprint relative to traditional cleaning products. Distribution is direct-to-client: a sales-led B2B model with company-operated teams delivering recurring service to commercial premises in the Leeds region using electric vehicles and sustainable chemistry. The business has committed to carbon-neutral operations by 2030, formalized through fleet electrification and continued use of biodegradable inputs.

Revenue is generated through a recurring, subscription-style commercial cleaning services model targeting Leeds-based businesses seeking sustainable cleaning solutions. No public revenue, customer logos, pricing, or contract terms are disclosed, and no funding history, partnerships, awards, patents, or M&A activity appear in the available data. The company is led by founder and managing director Benjamin Hirst; no other management, ownership, or investor information is publicly available.

Name

Smart Cleaning

Website

https://smartcleaninguk.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Smart Cleaning is a Leeds-based commercial cleaning company founded in 2014 that provides window, carpet, washroom, and building cleaning services using concentrated, biodegradable products. It serves B2B clients in the Leeds region on a recurring service model.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)

akta.pro secondary industries

Green Deep Cleaning (Whole-Home) (HSAEAGAB), Residential Green Recurring Cleaning (HSAEAGAA), Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK)

Keywords

• Commercial cleaning services
• Sustainable cleaning solutions
• Eco-friendly cleaning products
• Concentrated cleaning systems
• Facility cleaning services

Headquarters

HQ city

Upper Poppleton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Cleaning Services: B2B commercial cleaning services provided to businesses in Leeds, utilizing sustainable concentrate-based cleaning solutions

Go-to-market motion1 record

Distribution channels1 record

Core offering

Smart Cleaning provides commercial cleaning services to businesses in the Leeds, UK area, using concentrated, biodegradable cleaning chemicals and low-impact materials delivered via electric vehicles. The service is built around concentrate-based cleaning systems that reduce packaging waste, transportation emissions, and operational costs for commercial customers. The company is pursuing carbon-neutral operations by 2030.

Product overview

Smart Cleaning is a commercial cleaning company offering a single integrated portfolio of sustainable cleaning services and products. The core offering consists of commercial cleaning services delivered using concentrated, environmentally friendly cleaning products and systems. The company aims to achieve carbon-neutral operations by 2030 through adopting electric vehicles, biodegradable chemicals, and low-impact materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Cleaning Services
• Concentrated Eco-Friendly Cleaning Products

Quantifiable outcome

• Significant reduction in waste, transportation emissions, and costs for businesses switching to concentrate-based cleaning systems

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Sodexo UK & Ireland: Global facility services giant offering commercial cleaning among a much wider FM portfolio; overlaps with Smart Cleaning on B2B janitorial contracts but at very different scale and breadth.
• Compass Group UK & Ireland: Large diversified food and support services provider whose facilities/cleaning lines compete for similar commercial cleaning spend, though commercial cleaning is a small part of a much broader portfolio.

Direct peers

• Churchill Contract Services: UK commercial cleaning and support services provider; comparable as a contract-based janitorial operator targeting offices and commercial sites across multiple regions.
• Greenstar Contract Cleaning: UK commercial cleaning contractor offering contract janitorial services to offices, retail, and commercial premises — a regional comparable pursuing many of the same commercial cleaning accounts.
• Mitie Group plc: Major UK facilities management and commercial cleaning provider with national coverage and dedicated sustainability/cleaning service lines, competing for the same commercial janitorial contracts as Smart Cleaning.
• OCS Group: Global facility services group with a UK commercial cleaning business serving offices, retail, and industrial sites — directly comparable B2B cleaning services model and customer profile.
• Atalian Worldline (formerly Servest): UK-based contract cleaning and facilities services provider operating across multiple regions with bundled janitorial offerings, similar contract-based commercial cleaning model.
• Bidvest Noonan: Large UK and Ireland contract cleaning and facilities services operator serving commercial premises — directly comparable in service mix and contract-based delivery to Smart Cleaning.

Others

• Jangro: UK janitorial and cleaning chemical distributor supplying commercial cleaning products and training to operators; adjacent as a supplier/distributor that influences the chemistry Smart Cleaning competes with.

Regional players

• Clearcorp Cleaning Services: UK-based commercial and office cleaning operator serving business customers regionally; comparable service model and target segment, illustrating the depth of local competition Smart Cleaning faces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SmartCleaninguk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Cleaning