Henderson Alliance

Name

Henderson Alliance

Legal name

Henderson Alliance

Website

https://hendersonalliance.org.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Defence Industry Advocacy and SME Alliance Services

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

akta.pro secondary industries

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI), Partner, Channel & Alliance Summits (THAHAMAC)

Keywords

• Defence industry alliance
• SME membership organization
• Industry advocacy services
• Defence supply chain
• Advanced manufacturing network

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The organization generates revenue through annual membership fees. General membership costs $780 (+GST) per year, with pro-rated quarterly payments for new members. Subsidised membership is offered at board discretion to qualifying businesses including sole traders, start-ups, not-for-profits, and micro businesses for their first 12 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Henderson Alliance is a membership-based industry alliance of small to medium enterprises that advocates for Western Australian SMEs working or wanting to work in defence-related industries and advanced manufacturing. It provides membership subscriptions, a networking platform for partnership formation, advocacy representation to government boards and prime contractors, and events for training and innovation. The alliance facilitates SME participation in larger defence projects such as frigate and submarine construction at Osborne, South Australia, and emerging sectors including Lithium Valley, the Drone Hub, and the Western Trade Coast.

Product overview

Henderson Alliance is a membership-based alliance organisation offering two tiers of membership (General and Subsidised) to SMEs in Western Australia. The organisation provides a suite of services including networking platforms for partnership formation, advocacy representation to government boards and forums, and event-based forums for networking, mutual support and innovation. The alliance focuses on defence-related industries and advanced manufacturing sectors, facilitating interstate partnerships and connections with prime contractors for frigate and submarine projects.

Differentiator

Problem solved

Functional benefit

Products and services

• General Membership Annual membership tier offering SMEs full voting rights, access to networking, partnerships with primes, training and development opportunities, advocacy support, and participation in defence industry projects. Priced at $780 (+GST) per year, pro-rated by quarter for new members.
• Subsidised Membership Discounted annual membership tier offered at board discretion to sole traders, new or start-up businesses, not-for-profits, and micro businesses for their first 12 months, providing the same access to alliance benefits as General Membership at reduced cost.
• Networking and Partnership Platform Member-driven platform for SMEs to form partnerships and participate in larger-scale projects through collaboration with other member organisations, primes, and interstate partners.
• Government and Industry Advocacy Advocacy representation for WA SMEs on government boards and forums, with daily stakeholder contact, promoting local content in defence projects and supporting interstate partnering for frigate and submarine construction in South Australia.
• Events and Forums Networking events, training sessions, and innovation forums facilitating mutual support, capability development, and partnership opportunities for member SMEs and prime contractors.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Australian Defence Primes (Tier 1 Contractors)coreStrategic or Co-development PartnerThe Henderson Alliance facilitates key linkages between WA SMEs and prime contractors. The alliance advocates for prime support to prioritize interstate partnerships, enabling member participation in frigate and submarine construction projects at Osborne, SA.
• Western Australian GovernmentcoreStrategic or Co-development PartnerThe Alliance represents the industry on various government boards and forums, maintaining daily contact with key stakeholders. They work with government to create stronger industry structure in WA with clear focus and shared outcomes.
• R&D AgenciesminorStrategic or Co-development PartnerThe Alliance collaborates with R&D agencies to develop new products and initiatives, leveraging innovations from other industries for defence applications.
• Interstate PartnersminorChannel Partner/ Reseller/ DistributorThe Alliance has established interstate partnerships to support WA SMEs in accessing defence projects, particularly frigate and submarine opportunities in South Australia.
• First Nations BusinessesminorStrategic or Co-development PartnerThe Alliance has a dedicated First Nations membership category, supporting Indigenous-owned SMEs to participate in defence industry opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMDA Foundation Limited (Australian Maritime Defence Alliance): Australian defence industry association representing maritime and naval supply chain companies. Comparable as an SME-advocacy and prime-engagement body in the same naval/defence vertical Henderson Alliance serves.
• Defence Teaming Centre: South Australia-based defence industry association that connects SMEs with defence prime contractors and government. Directly comparable mission and member model to Henderson Alliance, though it focuses on the SA Osborne shipbuilding hub.
• Australian-American Mining & Energy Group (AAMEG): Industry association that advocates for Australian suppliers in resources, energy, and adjacent defence supply chains. Highly comparable to Henderson Alliance as a membership-based industry advocacy body for SMEs seeking access to large prime contractors and government stakeholders.
• Australian Defence Industry Association: National peak body representing the Australian defence industry, with a focus on advocacy and capability development. Comparable mission of connecting defence primes with Australian suppliers and SMEs.
• Australian Industry & Defence Network (AIDN): National not-for-profit association of Australian defence industry SMEs. Closely comparable membership model, advocacy role, and prime-contractor-brokering mission, operating as a national counterpart to Henderson Alliance's WA-centric focus.

Others

• Naval Group Australia: Prime contractor on Australia's Attack Class submarine program. Henderson Alliance explicitly facilitates SME linkages to such primes, making Naval Group a key counterpart rather than a competitor — relevant for understanding the alliance's partner ecosystem.

Broad incumbents

• Industry Capability Network (ICN): Government-supported organization that helps Australian SMEs connect to major project supply chains across multiple industries. A broader, better-resourced incumbent performing similar SME-to-prime matchmaking that Henderson Alliance does for the WA defence niche.
• Ai Group (Australian Industry Group): Large national industry association representing Australian businesses across multiple sectors including defence and manufacturing. Competes for SME membership and advocacy influence with a much broader mandate and paid infrastructure.

Regional players

• Chamber of Commerce and Industry Western Australia (CCIWA): WA-focused business chamber providing advocacy and member services to Western Australian businesses. Comparable as a WA-headquartered business advocacy body, though broader in scope beyond defence.

Emerging players

• Advanced Manufacturing Growth Centre: Industry growth centre focused on Australia's advanced manufacturing sector, with overlap into defence supply chains. Comparable in promoting SME capability and project participation, but with a broader manufacturing remit and government funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hendersonalliance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henderson Alliance