Superior Ice Rink

What Superior Ice Rink does

Superior Ice Rink is a family-owned, single-facility ice sports center located at 270 Indian Head Road in Kings Park, New York, operating year-round since 1972 under the continuous ownership of the McGuigan family. The business serves the Long Island community through a diversified mix of recreational and instructional ice programming: public skating sessions, learn-to-skate programs, youth hockey (recreational leagues, clinics, and travel teams via the affiliated LI Royals and LI Kings organizations), adult hockey, summer camps, birthday party hosting, and a pro shop offering skate sharpening and merchandise. Customer segments are direct-to-consumer — primarily local families, youth hockey players across age tiers, and adult hockey participants — with no enterprise or B2B revenue concentration.

The revenue model is a mix of one-time transactional payments (public skating admissions, birthday parties, pro shop sales, skate sharpening) and recurring/seasonal program fees (learn-to-skate enrollment, league play, summer camps, travel team participation). Distribution is anchored by the physical facility, supplemented by an online registration portal (FinnlyConnect), a content-marketing website, Facebook, and email newsletters via Constant Contact. The company maintains operating affiliations with USA Hockey, the USFSA, the Atlantic Youth Hockey League (AYHL), and the Long Island Amateur Hockey League (LIAHL), which underpin the competitive hockey pipeline.

Underlying technology is limited to standard CMS website tooling and a third-party registration platform; no proprietary technology, AI/ML systems, or app-based product surface is disclosed. The business's strategic posture is incremental product expansion (FIT Athletics off-ice training, Rangers LTP introductory hockey, the LI Kings Tier 3 A affiliate program) layered onto a stable, community-anchored core. The facility's alumni outcomes — including NHL draft picks (Matthew Coronato, 13th overall, 2021) and NCAA D1 placements — function as the primary reputational asset supporting customer acquisition in the youth hockey segment.

Name

Superior Ice Rink

Legal name

Superior Ice Rink

Website

https://superioricerink.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Superior Ice Rink is a family-owned, year-round ice sports facility in Kings Park, New York, serving Long Island families since 1972 with public skating, learn-to-skate, youth and adult hockey, summer camps, birthday parties, and a pro shop.

Ownership category

akta.pro rank

Product category

Recreational Ice Skating Rink

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI), Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• Ice skating rink
• Youth hockey programs
• Learn to skate
• Public skating sessions
• Recreational ice sports

Headquarters

HQ city

Kings Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Public Ice Skating: Revenue from public skating sessions, puck shoots, and open hockey sessions open to the general public.
2. Learn to Skate Programs: Fees for structured skating instruction programs including summer camps and regular seasonal programs.
3. Youth Hockey Programs: Revenue from youth hockey leagues (Rec League, Men's League), summer camps, Friday Night Clinics, Mini-Mites, Tot-Hockey, and travel hockey teams (LI Royals, LI Kings).
4. Birthday Parties: Revenue from hosting birthday parties at the facility.
5. Pro Shop / Skate Sharpening: Revenue from skate sharpening services and pro shop merchandise sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Superior Ice Rink is a year-round community ice sports facility offering public ice skating, figure skating, learn-to-skate instruction, youth and adult hockey leagues (including the LI Royals travel program), summer hockey camps, birthday party hosting, and a pro shop with skate sharpening services. The facility serves the Long Island, NY community from a single location in Kings Park and is staffed by professional coaches and part-time operational staff.

Product overview

Superior Ice Rink is a family-owned ice sports facility operating year-round since 1972 in Kings Park, NY. The offering consists of a single facility providing multiple recreational programs: hockey programming (recreational leagues, travel hockey via the LI Royals brand, instructional clinics, and open hockey), Learn To Skate programs for beginners, public skating sessions, birthday party hosting, and a Pro Shop with skate sharpening services. The facility also hosts FIT Athletics training programs and the Rangers LTP learn-to-play initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Hockey Programs Comprehensive hockey programming including Rec League, Men's League, Summer Camps, Friday Night Clinics, Mini-Mites, Tot-Hockey, Puck Shoot, Lessons, LI Royals travel team, and Open Hockey sessions for youth and adult participants.
• Learn To Skate Skating instruction programs including the Learn to Skate Summer Camp and Learn to Skate Program offered for all skill levels, from beginners to advanced skaters.
• Public Skate Public ice skating sessions available throughout the year for recreational skaters of all ages and skill levels.
• Birthday Parties Private party bookings for children's birthday parties held at the ice rink facility.
• Pro Shop On-site retail shop offering hockey equipment and skate sharpening services for rink patrons.
• FIT Athletics Fitness and athletic training programs associated with the rink facility.
• Rangers LTP New York Rangers Learn to Play program offering introductory hockey instruction for beginners.

Quantifiable outcome

• Multiple youth hockey teams have won league championships including AYHL and LIAHL titles, with teams advancing to state and national tournaments
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Atlantic Hockey (AYHL)coreStrategic or Co-development PartnerRegional youth hockey league affiliated with the facility. LI Royals compete in the Atlantic Youth Hockey League at Tier 1 AAA level. The partnership provides competitive league structure and tournament opportunities for travel hockey players.
• LI RoyalscoreChannel Partner/ Reseller/ DistributorPremier youth hockey organization operating out of Superior Ice Rink. Teams compete at Tier 1 AAA level across multiple age groups (8U through 18U). The program represents the rink's top-tier competitive hockey offering with professional coaching.
• LIAHLcoreStrategic or Co-development PartnerLong Island Amateur Hockey League - the primary league for youth hockey competition on Long Island. LI Royals and LI Kings teams compete in LIAHL leagues with championship opportunities.
• USA HockeycoreStrategic or Co-development PartnerNational governing body for ice hockey in the United States. The rink operates under USA Hockey guidelines and players can advance through USA Hockey's tiering system to national tournaments.
• USFSAminorStrategic or Co-development PartnerUnited States Figure Skating Association - national governing body for figure skating. Supports the Learn to Skate and figure skating programs at the facility.
• LI KingsminorChannel Partner/ Reseller/ DistributorTier 3 A youth hockey organization affiliated with Superior Ice Rink, providing competitive hockey opportunities at a more accessible level than the LI Royals AAA program.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Islanders Iceworks: NHL-affiliated (New York Islanders) youth hockey development facility on Long Island. Operates Learn to Play, travel tryouts, and clinics that compete directly with Superior's LI Royals and Rangers LTP programs for elite youth hockey talent.
• Cantiague Park Ice Rink: Municipal ice rink in Hicksville, Long Island, operated by the Town of Huntington. Offers public skating sessions, lessons, and hockey programming, serving the same Long Island customer base with a public-sector cost advantage.
• Northwell Health Ice Center: Two-sheet ice facility in East Meadow, Long Island, home to youth hockey organizations, learn-to-skate, and public skating sessions. Directly competes with Superior for Long Island youth hockey registrations and Learn-to-Skate participants.
• SkateNY / City Ice Pavilion: Long Island-based ice rink operating public skating, figure skating, and youth hockey programs. Comparable community-focused facility with year-round programming in the broader New York metro ice sports market.
• The Rinx at Hidden Harbour Park: Two-rink facility in Port Washington, Long Island, offering public skating, learn-to-skate, youth hockey, and figure skating in the same geographic market as Superior Ice Rink. Operates a comparable year-round programming model and competes for the same Long Island families.
• Winter Garden Ice Rink: Public skating venue with figure skating and hockey lessons. Comparable recreational ice facility model serving a different regional market (NYC) but with overlapping product offering.

Broad incumbents

• Skating Club of Boston: Established figure skating and hockey organization running multi-rink facilities with Learn to Skate, competitive figure skating, and youth hockey. Operates at larger scale with broader programmatic depth but similar instructional and competitive structure.
• Chelsea Piers Connecticut / Sky Rink: Large multi-sport recreational complexes with ice rinks offering hockey, figure skating, learn-to-skate, and party programming. Comparable year-round ice programming but as part of a much broader sports/entertainment portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuperiorIceRink
• LinkedInlinkedin.com/company/superior-ice-rink

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Ice Rink