Chorus America

What Chorus America does

Chorus America is an independent 501(c)(3) nonprofit membership association founded in 1977 and headquartered in Washington, DC. It serves professional, volunteer, children's/youth, symphonic, and other choruses, as well as conductors, administrators, board members, singers, educators, students, composers, and business/affiliate organizations across the United States and Canada. Its work combines advocacy, research, publications, networking, and professional development for the choral field.\n\nCore offerings include tiered memberships, an annual conference, the Choral Executive Leadership Academy, the Choral-Orchestral Conducting Academy, Member Professional Development Days, the ADEI Learning Lab, research reports, The Voice magazine, the High Notes blog, grants, awards, commission consortiums, and an affinity insurance program. Delivery is direct and community-led through membership recruitment, event registration, online and hybrid programs, an online community, digital content, and partnerships. No proprietary app, API, or AI system is disclosed; the online community and digital membership system are distribution channels rather than evidence of a technology product.\n\nAnnual membership dues are the primary recurring revenue stream, supplemented by conference and program fees, commission consortium fees, advertising, sponsorships, affiliate insurance referrals, donations, planned giving, and grants. Membership pricing ranges from $35 for students and $99 for individuals to tiered chorus dues up to $3,000; the disclosed conference and ADEI Learning Lab registration tiers are $750-$950. The go-to-market motion is community- and event-led, supported by digital content, newsletters, conferences, partnerships, and membership recruitment.

Name

Chorus America

Legal name

Chorus America

Website

https://chorusamerica.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Chorus America is a nonprofit membership association that provides advocacy, research, publications, networking, and professional development to choruses and choral professionals across the United States and Canada through conferences, specialized leadership programs, and member services.

Ownership category

akta.pro rank

Product category

Arts Nonprofit Membership Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Choral association services
• Nonprofit membership programs
• Professional development training
• Arts advocacy organizations
• Conference event management

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from individual members, choruses (tiered by budget), and business/affiliate members. This is the primary recurring revenue stream.
2. Conference Revenue: Registration fees for the annual Chorus America Conference, including early bird and general registration pricing for members and non-members.
3. Program Fees: Fees for professional development programs including Choral Executive Leadership Academy, Choral-Orchestral Conducting Academy, Member Professional Development Days, and ADEI Learning Lab.
4. Advertising and Sponsorships: Revenue from advertising in The Voice magazine, email newsletters, and website. Also includes conference and program sponsorships.
5. Insurance Program: Affinity insurance program in partnership with Arts Insurance Program LLC, providing members access to discounted insurance rates.
6. Commission Consortiums: Fees from choruses participating in commission consortiums to commission new choral works from composers. Proceeds support core programs.
7. Donations and Grants: Individual donations, corporate support, planned giving (Continuo Society), and program-specific grants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Chorus America is a nonprofit membership association that delivers advocacy, professional development, research, and community-building services to the choral field. Its sellable offerings include tiered memberships (Individual, Chorus, Business/Affiliate), an annual flagship conference, multi-day leadership and conducting academies, member-only professional development sessions, publications (The Voice magazine, High Notes blog), industry research reports, grant and award programs, commission consortiums for new choral works, and an affinity insurance program.

Product overview

Chorus America operates as a membership-based nonprofit organization offering a portfolio of programs and services to advance the choral field. The core offerings include the annual Chorus America Conference, Member Professional Development Days, Choral Executive Leadership Academy, and Choral-Orchestral Conducting Academy. Financial support programs include Dale Warland Singers Commission Grants and Music Education Partnership Grants. Publications include The Voice Magazine and High Notes Blog. Research offerings include the Chorus Impact Study and Chorus Operations Survey. An affinity Insurance Program is also offered in partnership with Arts Insurance Program, LLC. Membership types span Individual, Chorus, and Business/Affiliate categories.

Differentiator

Problem solved

Functional benefit

Brands

• Choral Executive Leadership Academy: An intensive leadership development program focusing on skill development for individuals marginalized because of race or ethnicity.
• Choral-Orchestral Conducting Academy
• Commission Consortiums

Products and services

• Chorus America Conference Annual flagship event connecting choral leaders with peers, knowledge, and resources through inspiration, training, networking, and performances. Early Bird registration $750 member/$850 non-member; General registration $850 member/$950 non-member.
• Member Professional Development Days Online chorus management sessions offering practical tools and inspiration for Chorus America members on topics like donor relationships, AI strategies, and succession planning. $30 per individual session or $110 for all four sessions; members only.
• Choral Executive Leadership Academy Intensive leadership development program focused on skill development for individuals marginalized because of race or ethnicity, creating pathways to executive leadership in the choral field.
• Choral-Orchestral Conducting Academy Week-long program for choral conductors to develop choral-orchestral skills, study with expert faculty, and conduct repertoire culminating in a final performance. Hosted at California State University, Fullerton.
• ADEI Learning Lab ADEI-focused learning program offered alongside annual conference registration, providing diversity, equity, accessibility, and inclusion training for choral leaders. Early Bird $750 member/$850 non-member; General $850 member/$950 non-member.
• Dale Warland Singers Commission Grant Grant program funding projects that share artistically meaningful new choral work with communities.
• Music Education Partnership Grants Grants funding projects that increase access to singing-based music education for students from historically marginalized communities.
• Chorus America Awards Program Recognition program honoring Chorus America members for achievements in choral music and service, including the Margaret Hillis Award, Louis Botto Award, and other industry recognitions.
• Commission Consortiums Program bringing choruses together to commission new works from acclaimed composers at reduced costs, with proceeds supporting Chorus America programs. Tiered pricing based on chorus budget from $500 to $1,025.
• The Voice Magazine Award-winning quarterly magazine highlighting chorus news, artistic initiatives, and advice on running a successful chorus, distributed to nearly 2,000 in print and over 3,500 digitally throughout the US and Canada.
• High Notes Blog Staff-curated blog featuring latest news, member updates, policy issues, advocacy alerts, and commentary on choral field matters.
• Chorus Impact Study Groundbreaking research documenting the impact of choral singing on individuals and communities, including data on 54 million American choral singers.
• Chorus Operations Survey Comprehensive data source on choruses providing compensation information and operational insights for programming, budgeting, and staffing decisions.
• Chorus America Insurance Program Affinity insurance program in partnership with Arts Insurance Program, LLC offering discounted rates on General Liability, Workers' Compensation, D&O, Umbrella, and Cyber Liability coverage, with estimated savings of 20-40% on premiums.
• Chorus America Membership Program Tiered annual membership providing access to resources, publications, professional development, networking, and advocacy support. Individual $99/year, Student $35/year, Chorus $155-$3,000/year by budget, Business $325/year, Affiliate $225/year.

Quantifiable outcome

• 54 million Americans sing together according to the 2019 Chorus Impact Study
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Arts Insurance Program, LLCcoreStrategic or Co-development PartnerChorus America offers an affinity insurance program in partnership with Arts Insurance Program, LLC. The program provides members access to discounted insurance rates including General Liability, Workers' Compensation, Directors & Officers, Umbrella, and Cyber Liability. Estimated savings of 20-40% on premiums.
• Performing Arts Alliance (PAA)coreStrategic or Co-development PartnerChorus America is a member of the Performing Arts Alliance, a national coalition of nonprofit arts service organizations advocating for federal policies impacting the nonprofit performing arts sector. Membership includes access to PAA's advocacy resources and policy agenda.
• American Choral Directors Association (ACDA)minorStrategic or Co-development PartnerCollaboration with ACDA to strengthen the choral field and broaden impact through joint advocacy and professional development initiatives.
• American Composers ForumminorStrategic or Co-development PartnerPartner organization collaborating with Chorus America to strengthen the choral field.
• Americans for the ArtsminorStrategic or Co-development PartnerNational arts advocacy organization partnering with Chorus America on key advocacy initiatives.
• Barbershop Harmony SocietyminorStrategic or Co-development PartnerPartner organization collaborating on advocacy and field-strengthening initiatives.
• Fractured AtlasminorStrategic or Co-development PartnerArts service organization partnering on advocacy and resources for the choral field.
• GALA ChorusesminorStrategic or Co-development PartnerPartner organization representing LGBTQ+ choruses, collaborating on advocacy and community initiatives.
• National Arts StrategiesminorStrategic or Co-development PartnerStrategic partner providing leadership and organizational development resources.
• National Association for Music Education (NAFME)minorStrategic or Co-development PartnerActive participant in Music Education Policy Roundtable and collaboration on advocacy for music education.
• Support MusicminorStrategic or Co-development PartnerCoalition partner for music education advocacy.
• Equity SingscoreStrategic or Co-development PartnerArreon Harley-Emerson's consulting business provides the proven curriculum for the Choral Executive Leadership Academy. Collaboration creates career pathways to executive leadership for individuals marginalized because of race or ethnicity.
• National Collegiate Choral Organization (NCCO)minorStrategic or Co-development PartnerChorus America's former scholarly journals (American Choral Review and Research Memorandum Series) transitioned to NCCO as new home.
• California State University, FullertonminorStrategic or Co-development PartnerHost institution for the Choral-Orchestral Conducting Academy. Program takes place at Meng Concert Hall on CSUF campus.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Others

• National Association for Music Education (NAfME):
• American Composers Forum: Service organization supporting composers and new music; ecosystem partner collaborating with Chorus America on commission consortiums and field-strengthening initiatives for new choral works.
• National Arts Strategies: Strategic partner providing leadership and organizational development resources to arts leaders; ecosystem peer supporting the leadership development programming Chorus America delivers through its academies.

Direct peers

• American Choral Directors Association (ACDA): The leading professional organization for choral directors in the US; a direct peer because it serves an overlapping member base of choral professionals and competes for the same advocacy, conference, and professional development mindshare.
• GALA Choruses: International network of LGBTQ+ choruses and allies; direct peer in the choral field serving a specific subset of choruses with overlapping programming, advocacy, and conference activity.

Broad incumbents

• Theatre Communications Group (TCG): National service organization for theater; broad incumbent peer with comparable membership dues, conference, publishing, grant, and advocacy programs serving the nonprofit theater field.
• Dance/USA: National service organization for professional dance; broad incumbent peer with the same membership association, advocacy, and professional development structure serving the dance performing arts segment.
• League of American Orchestras: National service organization for orchestras; broad incumbent peer sharing the same nonprofit membership association, conference, advocacy, research publication, and grant-making model in the orchestral segment.
• OPERA America: National service organization for opera companies in North America; broad incumbent peer because it operates a comparable membership association, conference, advocacy, and professional development model serving the broader performing arts nonprofit sector.

Emerging players

• Barbershop Harmony Society: International organization for barbershop singing; emerging player peer serving a specific niche of a cappella choral singing with overlapping advocacy and partnership initiatives with Chorus America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chorusamerica
• Instagraminstagram.com/chorus_america
• Xx.com/chorusamerica
• LinkedInlinkedin.com/company/chorus-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chorus America