Dominion National
Dominion National is a privately held dental and vision benefits insurer and administrator, underwriting dental and vision plans, administering Medicare Advantage dental benefits, and serving federal employees under FEDVIP across multiple U.S. states.
- Company typePrivate
- Founded1996
- HeadquartersArlington, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Dominion National does
Dominion National, founded in 1996 and headquartered in Arlington, Virginia, is a privately held dental and vision benefits insurer and administrator operating under the legal entity Dominion Dental Services, Inc. (DDSI), with related entities Dominion Dental Services USA, Inc. (DDSUSA) as administrator and Avalon Insurance Company as vision underwriter in select states. The company offers dental insurance through Select Plan, PPO, ePPO, and a Discount Program, paired with vision insurance and value-added modules including teledentistry (extended indefinitely beyond COVID-19), hearing benefits through Amplifon, and orthodontic clear aligner access through SmileDirectClub. Its core technology is a dental and vision benefits administration platform that includes a teledentistry module, an online dentist directory integrated with DentaQual quality ratings, and digital portals for members, providers, groups, and brokers.
Dominion National generates revenue primarily through recurring monthly insurance premiums collected from employer groups, individuals, and government programs, supplemented by third-party administrative services for Medicare Advantage plans and self-funded employer groups, plus discount program referral economics. Distribution is multi-channel: direct employer sales, broker/producer networks (now including the PerfectQuote digital quoting partnership announced in December 2025), carrier partnerships with Humana, Optima Health, Cox HealthPlans, and Blue Cross Blue Shield of Arizona, federal enrollment through FEDVIP, and individual online enrollment.
The company serves employer groups (small, mid, and large), individuals and families, Medicare Advantage beneficiaries through health plan partners, federal employees and annuitants under FEDVIP, associations, and dental providers. It operates across the Mid-Atlantic, Northeast, Southeast, and Southwest regions of the United States, with seven new states added in 2024 and Texas announced for 2026. The workforce of 101-250 employees is split between the Arlington, Virginia headquarters and an Allentown, Pennsylvania service center opened in December 2019.
Dominion National firmographics
Firmographics- Name
- Dominion National
- Legal name
- Dominion Dental Services, Inc.
- Website
- https://dominionnational.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dominion National is a privately held dental and vision benefits insurer and administrator, underwriting dental and vision plans, administering Medicare Advantage dental benefits, and serving federal employees under FEDVIP across multiple U.S. states.
- Ownership category
- akta.pro rank
Dominion National industry classification
Industry- Product category
- Dental and Vision Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Dental Insurance (FSAIAHAA)
- akta.pro secondary industries
- Group Dental Plans (Employer-Sponsored) (HLAEAIAG), Individual Dental Insurance (FSAIAEAE), Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ), Medicare Advantage Dental Benefit Plans (MA-PD Dental) (HLAEAIAH), Medicare Dental & Vision (MA Embedded & Supplemental) (FSAIAHAJ)
Keywords
Where Dominion National is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dominion National business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Dental Insurance Premiums: Recurring insurance premiums collected from employer groups, individual members, and government programs for dental coverage. Dominion National offers Select Plan, ePPO, and PPO dental options with varying network structures.
- Vision Insurance Premiums: Recurring premiums for vision insurance coverage including eye exams, eyewear allowances, and access to vision provider networks. Plans underwritten by Avalon Insurance Company and DDSI.
- Administrative Services: Third-party administration of dental benefits for Medicare Advantage plans, health plan partners, and self-funded employer groups.
- Discount Program: Discount dental program offered through Dominion Dental Services USA, providing members access to discounted rates at participating providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Select Plan - Network-based managed care dental plan |
| Subscription | Monthly | ePPO - Electronic Preferred Provider Organization |
| Subscription | Monthly | PPO - Preferred Provider Organization |
| Subscription | Monthly | Discount Program |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Dominion National product offering
Product offeringCore offering
Dominion National is an insurer and administrator of dental and vision benefits that underwrites and distributes dental plans (Select Plan, ePPO, PPO, Discount Program) and vision plans to employer groups, individuals, federal employees under FEDVIP, Medicare Advantage members via health plan partners, and associations. The company also provides teledentistry, dental benefits administration services, and value-added benefits including hearing discounts and orthodontic clear aligner access.
Product overview
Dominion National is a dental and vision benefits insurer and administrator offering a comprehensive portfolio of products across multiple channels. The core offerings include Dental Insurance Plans (with Select Plan, PPO, ePPO, and Discount Program variants) and Vision Insurance Plans, which are distributed to Groups/employers, Individuals, Associations, and Federal employees through the FEDVIP program. Additional products include teledentistry services, hearing benefits via Amplifon USA, and orthodontic access through SmileDirectClub. The company also administers dental benefits for Medicare Advantage plans through health plan partners. Provider networks span dental and vision providers across multiple states where the company operates.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Insurance Plans Comprehensive dental insurance coverage including preventive, basic, major, and orthodontic services offered through Select Plan, PPO, and ePPO plan types for employer groups, individuals, federal employees, and Medicare Advantage members.
- Vision Insurance Plans
Quantifiable outcome
- Extended teledentistry coverage indefinitely beyond COVID-19 pandemic response to improve member access to care
- +1 more outcomes
Companies that use Dominion National
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Dominion National technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dominion National partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PerfectQuotecorePerfectQuote partnership enables access to Dominion National's dental and vision insurance products through PerfectQuote's digital benefits quoting platform. The partnership aims to streamline quote delivery, increase market exposure, and boost sales efficiency for Dominion National while providing enhanced analytics for carriers and streamlined workflows for brokers.
- Blue Cross Blue Shield of ArizonacoreExtended partnership for dental benefits administration, providing BCBS Arizona members with access to Dominion National's dental provider networks and administration services.
- HumanacoreHumana offers Dominion National Select Dental Plans to Mid-Atlantic employer groups, expanding distribution reach for Dominion National products through Humana's employer customer base.
- Cox HealthPlanscoreSelected to administer Medicare Advantage dental benefits for Cox HealthPlans members, serving as third-party administrator for dental coverage.
- Optima HealthcoreSelected to administer dental benefits for Medicare Advantage members of Optima Health, providing comprehensive dental administration services.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Dominion National competitors and assessment
Company assessmentBroad incumbents
- MetLife Dental & Vision: MetLife offers employer-sponsored dental and vision insurance at national scale. It is a broad incumbent against whom Dominion National competes for mid-market and large employer group accounts.
- Humana Dental: Humana is a major dental insurer and Medicare Advantage carrier — and also a distribution partner for Dominion National's Select Plans. It is both a competitor in MA dental and a strategic channel partner, creating a complex dual relationship.
- Cigna Dental: Cigna's dental and vision business targets employer groups and individuals at national scale. It is a broad incumbent offering overlapping products in the same group and individual segments Dominion National serves.
- Delta Dental Plans Association: Delta Dental is the largest U.S. dental benefits carrier with the deepest provider networks and broadest state footprint. It is the dominant incumbent Dominion National competes with in group, individual, and government dental segments.
- Aetna Dental (CVS Health): Aetna, part of CVS Health, sells dental and vision insurance nationally to employer groups and individuals. It is a broad incumbent competing with Dominion National for group and federal-employee dental accounts.
- UnitedHealthcare Dental: UnitedHealthcare offers dental and vision benefits at massive national scale through employer and individual channels. It is a broad incumbent competing for the same large-group and government accounts Dominion National targets.
Direct peers
- Ameritas Life Insurance Corp. Ameritas is a dental and vision insurance carrier with a similar mid-size positioning, employer-group focus, and broker distribution model. It directly competes with Dominion National in group dental and vision plans.
- Liberty Dental Plan: Liberty Dental Plan is a dental benefits administrator with a strong Medicare Advantage and Medicaid administration footprint. It directly competes with Dominion National for MA dental-administration contracts.
- Guardian Life Dental & Vision: Guardian offers employer-sponsored dental and vision insurance with a comparable mid-market employer focus and broker-led distribution. It is a direct peer to Dominion National in group dental benefits.
- DentaQuest (Sun Life U.S.): DentaQuest is a leading dental benefits administrator with deep Medicare Advantage, Medicaid, and government-program expertise. It directly competes with Dominion National for MA dental-administration mandates and shared government-program credentials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Dominion National social profiles
Digital presenceDominion National financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dominion National leadership team
Management profileNumber of profiles
Profiles6 records
Dominion National funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dominion National M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dominion National
What does Dominion National do?
Dominion National is an insurer and administrator of dental and vision benefits that underwrites and distributes dental plans (Select Plan, ePPO, PPO, Discount Program) and vision plans to employer groups, individuals, federal employees under FEDVIP, Medicare Advantage members via health plan partners, and associations. The company also provides teledentistry, dental benefits administration services, and value-added benefits including hearing discounts and orthodontic clear aligner access.
Is Dominion National a public or private company?
Dominion National is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dominion National founded?
Dominion National was founded in 1996. It employs 101 to 250 people.
Where is Dominion National based?
Dominion National is headquartered in Arlington, United States, in the North America region.
How does Dominion National make money?
Four revenue lines are on record. Dental Insurance Premiums are the primary driver. The others are vision Insurance Premiums, administrative Services and discount Program.
Who are Dominion National's main competitors?
Broad incumbents on record are MetLife Dental & Vision, Humana Dental, Cigna Dental, Delta Dental Plans Association, Aetna Dental (CVS Health) and UnitedHealthcare Dental. Direct peers are Ameritas Life Insurance Corp., Liberty Dental Plan, Guardian Life Dental & Vision and DentaQuest (Sun Life U.S.).
Does Dominion National have an API?
No public API is recorded for Dominion National.
What industry is Dominion National in?
Dominion National's product category is Dental and Vision Insurance. Its primary akta.pro industry code is FSAIAHAA, Dental Insurance, with a secondary code of HLAEAIAG, Group Dental Plans (Employer-Sponsored). Its NAICS code is 52411 and its SIC code is 6324.