STOAG
- Company typePrivate
- Founded1996
- HeadquartersOberhausen, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
STOAG firmographics
Firmographics- Name
- STOAG
- Legal name
- STOAG Stadtwerke Oberhausen GmbH
- Website
- https://stoag.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
STOAG industry classification
Industry- Product category
- Urban Public Transportation
- NAICS
- Interurban and Rural Bus Transportation (485210), School and Employee Bus Transportation (485410)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Electric Multiple Unit (EMU) Commuter Rail Services (THAIACAF)
- akta.pro secondary industry
- Account-Based Ticketing (ABT) Platforms (THAIAMAA)
Keywords
Where STOAG is headquartered
LocationHeadquarters
- HQ city
- Oberhausen
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
STOAG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Public Transport Fare Revenue: Revenue generated from ticket sales including single tickets, day tickets, subscription tickets (DeutschlandTicket, Ticket2000, SemesterTicket), and special tickets (SozialTicket, school tickets).
- DeutschlandTicket Subscriptions: Monthly subscription ticket at €63 (as of January 2026), covering all public transport in Germany.
- AboOnline Subscriptions: Online subscription management platform for recurring ticket customers.
- Vehicle Advertising: Transport advertising services on buses and trams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DeutschlandTicket for regular commuters |
| Unit Pricing | Pay-as-you-go | EinzelTicket (single ride) |
| Usage-based | Pay-as-you-go | eezy.nrw digital tariff |
| Unit Pricing | Pay-as-you-go | 24/48-hour tickets |
| Subscription | Monthly | Ticket2000 subscription |
| Unit Pricing | Pay-as-you-go | 4er Ticket |
| Subscription | Monthly | SozialTicket |
| Subscription | Monthly | DeutschlandTicket Job |
| Other | Monthly | Bus driver qualification program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
STOAG product offering
Product offeringCore offering
STOAG operates scheduled public bus and tram transportation services in Oberhausen, Germany, including the dedicated ÖPNV-Trasse with Tram Line 112, 20+ bus routes, and the Revierflitzer demand-responsive chauffeur service. The company sells tickets through on-board purchase, the STOAG App with eezy.nrw digital check-in/check-out, AboOnline subscriptions, and Customer Centers, while operating a 24-hour customer hotline.
Differentiator
Problem solved
Functional benefit
Brands
- Revierflitzer: Chauffeur service for Oberhausen, a shuttle/minibus service operating in the region
- eezy.nrw
Products and services
- STOAG City Bus Services Scheduled urban bus transit across multiple regular city lines, express SB90-SB98 lines, night express NE1-NE12 routes, and connecting services in Oberhausen, serving daily commuters, students, and residents with single, day, and subscription tickets.
- Tram Line 112 (ÖPNV-Trasse) Rapid tram service running on the dedicated, barrier-free ÖPNV-Trasse that separates transit from car traffic, connecting Oberhausen Hauptbahnhof via Neue Mitte to Sterkrade Bahnhof and Neumarkt using six NF6 low-floor trams maintained by Ruhrbahn.
- Revierflitzer Chauffeur Service Registered trademark demand-responsive shuttle/minibus chauffeur service covering Oberhausen, providing on-demand point-to-point mobility in addition to scheduled transit.
- STOAG App Mobile application providing real-time timetable information, electronic ticketing for all STOAG products (including DeutschlandTicket and eezy.nrw check-in/check-out), and service information for customers across Oberhausen.
- eezy.nrw Digital Tariff Electronic tariff system integrated into the STOAG App that uses GPS-based check-in/check-out to automatically calculate fares based on a base price plus per-kilometer rate across the NRW public transport network.
- DeutschlandTicket Subscription National monthly subscription ticket priced at €63 (from January 2026) providing access to all local and regional public transport across Germany, sold by STOAG including the employer-subsidized DeutschlandTicket Job variant.
- XBus Express Lines Express bus lines operating within the VRR network with multiple STOAG-operated XBus routes offering faster regional connections between cities.
- Bus Driver Qualification Program Paid six-month training program qualifying unemployed individuals as bus drivers in partnership with Jobcenter Oberhausen, Agentur für Arbeit Oberhausen, and Fahrschule Krüssmann, with trainees paid approximately €3,215 gross/month under the TV-N NW tariff.
- BYD B12 Battery-Electric Bus Fleet 16 new BYD B12 battery-electric solo buses deployed from April 2026 featuring comprehensive driver assistance systems, USB charging ports at every seat, tactile grab rails, illuminated stop request buttons, and three-door configuration.
Quantifiable outcome
- Electric buses now ~30% of total fleet
- +3 more outcomes
Companies that use STOAG
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
STOAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
STOAG partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- RuhrbahncoreCooperation for sustainable local transport. Ruhrbahn maintains STOAG's six green trams and trains drivers. Joint procurement of new trams agreed: STOAG will procure four 30m low-floor trams with options, and 40m trams for Line 105.
- SWK MOBILcorePartner in joint tram procurement alongside STOAG and Ruhrbahn. Three companies collaborate on fleet renewal and will establish joint spare parts pool.
- Vestische Straßenbahnen GmbH (VESTISCHE)coreJoint operation of Line 979 connecting ZOB Bottrop with Oberhausen-Sterkrade. Each company provides buses and shares operational costs. Four VDL Citea SLF-E 120 electric buses operate on the line, with three from STOAG and one from VESTISCHE.
- Jobcenter OberhausenminorPartner in bus driver qualification program, providing employment support and funding for training of unemployed individuals as bus drivers.
- Agentur für Arbeit OberhausenminorPartner in bus driver qualification program alongside Jobcenter, driving school, and STOAG.
- SBH-West GmbHminorParent organization of Fahrschule Krüssmann, partner in joint bus driver qualification program.
- Fahrschule KrüssmannminorProvides theoretical driving education for STOAG's bus driver qualification program, including modern driving simulations.
- BYDcoreSupplier of 16 BYD B12 battery-electric solo buses delivered in 2026. BYD is an established provider of electric commercial vehicles.
- VDL Bus & CoachcoreSupplier of Citea SLF-E 120 electric buses (4 units 2019, 15 new generation 2024, 7 articulated buses pending Q3 2026).
- Verkehrsverbund Rhein-Ruhr (VRR)coreRegional transport authority (VRR) coordinating public transit in the Rhein-Ruhr metropolitan area. Provides funding for electromobility projects and technical guidance through Prof. Dr.-Ing. Adolf Müller-Hellmann from RWTH Aachen.
Scale indicators9 records
Recent moves2 records
Expansion highlights6 records
STOAG competitors and assessment
Company assessmentBroad incumbents
- Kölner Verkehrs-Betriebe (KVB): Major municipal transit operator for Cologne with light rail, tram, and bus networks. Larger than STOAG but highly comparable in operating model (Stadtwerke GmbH), ticketing (VRR-adjacent), and electric bus transition.
- üstra Hannoversche Verkehrsbetriebe: Municipal transit operator for Hannover operating a large light rail and bus network. Larger scale than STOAG but directly comparable in Stadtwerke ownership, tram-plus-bus operations, and electrification roadmap.
Others
- BYD: Global EV and battery supplier that delivered 16 BYD B12 electric buses to STOAG in 2026. Strategic supplier enabler for STOAG's electrification plan, with growing relevance as the fleet scales toward 100% EV.
- VDL Bus & Coach: Dutch bus manufacturer and long-standing STOAG supplier of Citea SLF-E 120 electric buses (2019, 2024, and pending Q3 2026 articulated units). Adjacent participant in STOAG's fleet renewal and electrification strategy.
Direct peers
- Duisburger Verkehrsgesellschaft (DVG): Municipal transit operator for Duisburg operating bus, tram, and an urban railway fleet. Direct comparable to STOAG on geographic proximity within the Rhine-Ruhr and overlapping commuter catchment.
- moBiel: Municipal transit operator for Bielefeld with bus and Stadtbahn services. Closely comparable mid-sized German Stadtwerke transit operator facing similar fleet electrification and tariff challenges.
- SWK MOBIL: Krefeld's municipal transit operator providing bus and tram services. Closely comparable in scale and ownership structure to STOAG; third party in the 2025 trilateral joint tram procurement agreement.
- BOGESTRA: Municipal transit operator for Bochum and Gelsenkirchen running tram and bus networks of similar scale to STOAG. Comparable in fleet composition, VRR integration, and customer demographics.
- Vestische Straßenbahnen: Regional transit operator serving the northern Ruhr area including Bottrop. Direct comparable to STOAG with jointly operated Line 979 (Bottrop ZOB – Oberhausen-Sterkrade) using four VDL Citea electric buses since 2019.
- Ruhrbahn: Municipal transit operator for Essen and Mülheim an der Ruhr with tram and bus networks. Direct comparable to STOAG in fleet size, modal mix, and customer segment; explicit joint procurement partner for new trams and shared tram maintenance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
STOAG social profiles
Digital presenceSTOAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
STOAG leadership team
Management profileNumber of profiles
Profiles10 records
STOAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STOAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STOAG
What does STOAG do?
STOAG operates scheduled public bus and tram transportation services in Oberhausen, Germany, including the dedicated ÖPNV-Trasse with Tram Line 112, 20+ bus routes, and the Revierflitzer demand-responsive chauffeur service. The company sells tickets through on-board purchase, the STOAG App with eezy.nrw digital check-in/check-out, AboOnline subscriptions, and Customer Centers, while operating a 24-hour customer hotline.
Is STOAG a public or private company?
STOAG is a private company. It is classified as state government owned and is currently operating.
When was STOAG founded?
STOAG was founded in 1996. It employs 251 to 500 people.
Where is STOAG based?
STOAG is headquartered in Oberhausen, Germany, in the Europe region.
How does STOAG make money?
Four revenue lines are on record. Public Transport Fare Revenue is the primary driver. The others are deutschlandTicket Subscriptions, aboOnline Subscriptions and vehicle Advertising.
Who are STOAG's main competitors?
Broad incumbents on record are Kölner Verkehrs-Betriebe (KVB) and üstra Hannoversche Verkehrsbetriebe. Others are BYD and VDL Bus & Coach. Direct peers are Duisburger Verkehrsgesellschaft (DVG), moBiel, SWK MOBIL, BOGESTRA, Vestische Straßenbahnen and Ruhrbahn.
Does STOAG have an API?
No public API is recorded for STOAG.
What industry is STOAG in?
STOAG's product category is Urban Public Transportation. Its primary akta.pro industry code is THAIACAF, Electric Multiple Unit (EMU) Commuter Rail Services, with a secondary code of THAIAMAA, Account-Based Ticketing (ABT) Platforms. Its NAICS code is 485210 and its SIC code is 4100.