Original Tours
Original Tours is an Australian coach charter and tour operator based in North Brisbane, Queensland, founded in 1996. It runs a tiered fleet from 21-seat mini buses to 71-seat double-deckers, serving schools, community groups, and general group travel Australia-wide.
- Company typePrivate
- Founded1996
- HeadquartersStrathpine, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Original Tours does
Original Tours is a privately held Australian coach charter and tour operator headquartered in North Brisbane, Queensland (Strathpine), operating under ABN 84 004 503 569 since 1996. The company provides day and extended coach tours, charter services, and specialized school and student group excursions, primarily serving educational institutions, community groups, and other organizations arranging group travel. Its tiered fleet spans 21-seat mini buses to 71-seat double-decker coaches, allowing it to serve group sizes from small private parties to large school cohorts.
The underlying offering is transport and tour logistics rather than a software or technology platform. The business sells customized, quote-based itineraries rather than fixed-price products, with go-to-market driven by direct contact via phone, email, and a web enquiry form. Customers request dates, destinations, and group sizes, and the company assembles vehicles, drivers, and routing accordingly. The deepest specialization is the school and student tour segment, where safety compliance, driver credentialing, and supervision experience are emphasized.
The revenue model is B2B and B2C charter hire and tour package revenue, with pricing customized per itinerary. Geographic scope is Australia-wide, though the operating base is regional Queensland. No recurring subscription, platform, or transactional component is evidenced. The company operates with 11-50 employees, consistent with a small-to-mid fleet operator.
Original Tours firmographics
Firmographics- Name
- Original Tours
- Legal name
- Original Tours Pty Ltd
- Website
- https://originaltours.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Original Tours is an Australian coach charter and tour operator based in North Brisbane, Queensland, founded in 1996. It runs a tiered fleet from 21-seat mini buses to 71-seat double-deckers, serving schools, community groups, and general group travel Australia-wide.
- Ownership category
- akta.pro rank
Original Tours industry classification
Industry- Product category
- Charter and Group Tour Services
- NAICS
- Tour Operators (561520), Charter Bus Industry (48551), Tour Operators (56152), Charter Bus Industry (4855)
- SIC
- Transportation Services (4700), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Tour & Sightseeing Coach Charters (THAIAIAB), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE), Small-Group Escorted Tour Operators (THAKADAB)
Keywords
Where Original Tours is headquartered
LocationHeadquarters
- HQ city
- Strathpine
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Original Tours business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Tour Services: Customized group tours including itinerary planning, activities, meals, entertainment, and accommodation arrangements. Revenue generated through quoted pricing based on group requirements, duration, and services included.
- Coach Charter: Coach and bus hire services for groups and organizations. Vehicles available for charter with or without driver, including options for luggage trailers and specialized equipment transport.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Original Tours product offering
Product offeringCore offering
Original Tours provides coach and bus charter services combined with customized group tour packages across Australia. The company operates a fleet from 21-seat mini buses to 71-seat double decker coaches, and bundles transport with itinerary planning, accommodation, meals, entertainment, and activity arrangements tailored to schools, community groups, and organizations.
Product overview
Original Tours operates as a single unified service offering coach and bus charter with integrated tour planning. The core offering is their vehicle fleet (ranging from 21-seat mini buses to 71-seat double decker coaches), combined with customized tour package services. The product portfolio includes Coach and Bus Charter Services as the foundational offering, supplemented by Student and Group Tours that bundle transportation with itinerary planning, plus specialized tour modules such as Educational Tours (Parliament, war memorials, science centers), Performing Arts Tours (with P.A. systems and lighting equipment), and Ski Trips to Australian snow fields.
Differentiator
Problem solved
Functional benefit
Products and services
- Coach and Bus Charter Services Charter services providing a fleet of vehicles ranging from 21-seat mini buses to 71-seat 5-star double decker coaches for group travel throughout Australia. Vehicles available for charter with or without driver, with options for luggage trailers and specialized equipment transport.
- Student and Group Tours Customized tour packages for student and general travel groups across Australia, bundling transportation with itinerary planning, activity arrangements, meals, entertainment, and accommodation.
- Educational Tours Tours to educational destinations including Canberra Parliament, Australian War Memorial, National Sound and Film Archives, and National Science and Technology Centre, designed to meet curriculum needs of school groups.
- Performing Arts Tours Tours for school bands and musical groups performing in towns across Australia, with coaches offering ample luggage space or trailers for instruments, sets, P.A. systems, and lighting rigs.
- Ski Trips Mid-year trips to snow fields in New South Wales and Victoria combining educational activities with adventure for school and student groups.
Companies that use Original Tours
Customer profileSegments3 records
Ideal customer profiles3 records
Original Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Original Tours partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights2 records
Original Tours competitors and assessment
Company assessmentDirect peers
- Awesome Tours Australia: Awesome Tours offers day and multi-day coach tours across Australia targeting groups, schools, and tourists. It competes directly with Original Tours in group and educational coach tour offerings.
- Murrays Coaches: Murrays is a long-established Australian coach and charter operator offering bus hire, day tours, and interstate services. It directly competes with Original Tours on coach charter and group tour services in the Australian market.
- Busabout Australia: Busabout provides coach charter and tour services across Australia, including school and group travel. It is a direct competitor in the same coach tour and charter category as Original Tours.
- Touring Coaches Australia: Touring Coaches Australia is a national coach charter and tour operator providing custom group tours and bus hire. It directly competes with Original Tours on bespoke group travel and charter services.
Emerging players
- Kango Tours / Kangotours: Kango Tours focuses on educational and student group travel in Australia, including Canberra, snow, and curriculum-based tours. It is a niche emerging player with direct overlap in Original Tours' school and educational tour segment.
Others
- Transdev Australasia: Transdev operates bus, coach, and transit services across Australia and globally. While primarily a transit and fleet operator, it is a large ecosystem participant in the Australian passenger transport sector relevant to Original Tours' addressable market.
Regional players
- Daydream Tours (QLD): Daydream Tours is a Queensland-based regional tour and coach operator serving Southeast Queensland. It is a regional peer that overlaps with Original Tours' Brisbane-area charter and tour services.
Broad incumbents
- Greyhound Australia: Greyhound is Australia's largest intercity coach network. While primarily a scheduled service operator, it competes with Original Tours for long-distance group coach travel and has a broad incumbent presence in the sector.
- Scenic Tours / Scenic Group: Scenic operates premium guided coach tours across Australia and globally. It is a broader incumbent that overlaps with Original Tours in the escorted multi-day coach tour category, particularly for groups.
- Australian Pacific Tours (APT): APT is a large, well-established Australian tour operator offering fully packaged coach tours domestically and internationally. While broader in scope, it competes in the multi-day escorted coach tour space Original Tours occupies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Original Tours social profiles
Digital presenceOriginal Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Original Tours leadership team
Management profileNumber of profiles
Profiles1 record
Original Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Original Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Original Tours
What does Original Tours do?
Original Tours provides coach and bus charter services combined with customized group tour packages across Australia. The company operates a fleet from 21-seat mini buses to 71-seat double decker coaches, and bundles transport with itinerary planning, accommodation, meals, entertainment, and activity arrangements tailored to schools, community groups, and organizations.
Is Original Tours a public or private company?
Original Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Original Tours founded?
Original Tours was founded in 1996. It employs 11 to 50 people.
Where is Original Tours based?
Original Tours is headquartered in Strathpine, Australia, in the Oceania region.
How does Original Tours make money?
Two revenue lines are on record. Tour Services are the primary driver. The others are coach Charter.
Who are Original Tours's main competitors?
Direct peers on record are Awesome Tours Australia, Murrays Coaches, Busabout Australia and Touring Coaches Australia. Kango Tours / Kangotours is listed as an emerging player. Transdev Australasia is listed as an others. Daydream Tours (QLD) is listed as a regional player. Broad incumbents are Greyhound Australia, Scenic Tours / Scenic Group and Australian Pacific Tours (APT).
Does Original Tours have an API?
No public API is recorded for Original Tours.
What industry is Original Tours in?
Original Tours's product category is Charter and Group Tour Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAIAIAB, Tour & Sightseeing Coach Charters. Its NAICS code is 561520 and its SIC code is 4700.