What Cirkus Arena does

Cirkus Arena is a Denmark-based, family-owned traveling circus company operating since 1955 under the Berdino family and currently led by Hanne and Benny Berdino, who in 2026 marked 50 years as directing duo (a European record). The company is legally organized as International Entertainment ApS and operates Scandinavia's largest circus ("Nordens Største Cirkus"), touring to 105+ Danish cities per season (March-August) plus international dates in Greenland, the Faroe Islands, Norway, Sweden, Iceland, Netherlands, and the UK. Its core product is a 2.5-hour live circus show featuring international award-winning artists, acrobats, illusionists, horse acts, clowns, and a live circus orchestra, hosted by Danish TV personalities Bubber and Malene Qvist. The underlying infrastructure consists of a mobile big-top tent system (4-mast to 6-mast, 900-1,293 seat capacity), a transport convoy (vognpark) stretching 4-7 km, animal transport and care facilities, and 8 circus enterprises across Europe with combined capacity for over 18,000 spectators.

The business generates revenue through multiple streams: individual ticket sales (170-380 kr plus 20 kr Ticketmaster fee, wheelchair seats 210 kr, children under 2 free), B2B corporate and group bookings (25+ tickets with progressive volume discounts up to 35 kr off, plus full/half/quarter tent rentals for up to 1,200+ guests), Cirkusland theme park admission (179 kr/person, 656 kr family ticket), gift cards (3-year validity), curated gift boxes via GoDream (499 kr), on-site F&B and merchandise, and corporate event packages managed by a dedicated sales team. Distribution channels are hybrid: Ticketmaster-powered online sales 24/7, a phone box office (+45 40 30 01 02), on-site box offices, and direct B2B sales. The company employs 117 staff from 13 nationalities and serves a primary customer base of Danish families with children (100,000+ visitors annually, 150,000+ in jubilee year 2025), secondary corporate clients (ABB A/S testimonial on file), and a smaller segment of Cirkusland theme park visitors. Adjacent product offerings include Bubber-TV (YouTube channel), free children's activity booklets, and a Halloween Horror Drive Thru attraction at Cirkusland.

Name

Cirkus Arena

Legal name

International Entertainment ApS

Website

https://arena.dk

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Cirkus Arena is a family-owned Danish traveling circus, founded in 1955 and led by the Berdino family, that tours 105+ Danish cities each season with live performances featuring international award-winning artists, and also operates Cirkusland theme park, corporate events, and gift products.

Ownership category

akta.pro rank

Product category

Live Entertainment / Circus Performances

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industries

Amusement Parks & Theme Parks (THAAAAAA), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Live circus performances
• Traveling circus entertainment
• Family entertainment services
• Corporate event hosting
• Circus theme park

Headquarters

HQ city

Slagelse

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket sales (individual): Primary revenue stream from individual audience members purchasing tickets to live circus performances. Ticket categories include Terrace (1. Plads), Parket, Loge (rows 1–3), with prices from 190–380 kr plus 20 kr booking fee. Over 100,000 visitors annually.
2. Group and corporate ticket sales: B2B ticket sales with progressive volume discounts for 25+ tickets. Includes family days with backstage tours, private event packages, and full/partial tent rentals for corporate functions.
3. Private event venue rental: Rental of circus tent and grounds for corporate parties, anniversary celebrations, summer parties, and family days. Catering, entertainment programming, and circus artists can be included. Capacities up to 1,200 seated guests.
4. Gift cards: Gift cards sold at custom amounts via arena.dk, valid for 3 years for purchase of circus tickets and events.
5. Cirkusland theme park admission: Year-round theme park in Slagelse charging 179 kr/person entry (online discount 10 kr) or 656 kr for a 4-person family ticket. All shows, rides, and parking included with admission. Halloween Horror Drive Thru (October–November) sold separately.
6. Food, beverage, and merchandise: On-site kiosks selling popcorn, candy, snacks, and beverages. Souvenir shop offering circus memorabilia. Catering services for private events. Payment accepted by card, MobilePay, and cash.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cirkus Arena is Scandinavia's largest traveling circus, producing and touring a live big-top show featuring international acrobats, illusionists, clowns, and horse acts to 105+ Danish cities each March–August season. The company also operates Cirkusland, a year-round family theme park at its Slagelse winter quarters, and books corporate events, private parties, and tent rentals through a dedicated B2B sales team.

Product overview

Cirkus Arena is Scandinavia's largest traveling circus operating as a unified entertainment company with its core circus show as the primary product, supplemented by Cirkusland theme park, ticketing services, and corporate event offerings. The main circus performs 185+ shows annually across 108 Danish cities from March to August, featuring international award-winning artists, horse acts, clowns, and illusions under a traditional big-top tent. Supporting products include gift cards and gift packages for audience engagement, corporate event packages for venue rentals, children's activity materials, and the Bubber-TV YouTube channel for content marketing. The adjacent Cirkusland theme park in Slagelse operates seasonally with family entertainment and a Halloween Horror Drive Thru attraction.

Differentiator

Problem solved

Functional benefit

Products and services

• Cirkus Arena Main Circus Shows Professional circus performances featuring international award-winning artists, acrobats, clowns, horse acts, and illusions, accompanied by a live orchestra. Shows are presented by Bubber and Malene Qvist and tour to 105+ cities across Denmark each season, with international tours to Greenland, the Faroe Islands, Norway, Sweden, Iceland, the Netherlands, and the UK. Suitable for all ages with no language barrier.
• Cirkusland Theme Park Family amusement park in Slagelse featuring circus-themed shows, rides, play areas, mini-golf, birthday party hosting, and seasonal events. Open during autumn, winter, and summer school holidays. Includes the Horror Drive Thru Halloween experience (October–November) sold separately.
• Corporate Events and Group Bookings B2B event packages including group ticket sales (25+), private tent rentals (full tent 1,293 seats / half 650 / quarter 325), company parties, anniversary celebrations, family days, and summer parties. Includes progressive volume discounts (25-99 tickets: 25 kr off; 100-199: 30 kr off; 200+: 35 kr off), optional catering, entertainment programming, and circus artist performances.
• Gift Cards Gift certificates sold at custom amounts via arena.dk, delivered in print-at-home format via email. Valid for 3 years from purchase date for use on Cirkus Arena performances and events.
• Gift Box Package Pre-packaged gift set priced at 499 kr containing 2 terrace tickets plus 2 popcorn items. Recipients choose their own performance date. Sold via arena.dk and through the GoDream experience gift platform.

Quantifiable outcome

• Over 150,000 attendees in the 2025 70th anniversary season — Denmark's most-watched performing arts production that year.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary online ticketing platform for all Cirkus Arena performances. Consumers purchase tickets via ticketmaster.dk. Cirkus Arena also operates its own phone box office (+45 40 30 01 02) and on-site sales as supplements. Gift cards purchased through arena.dk are redeemed via Ticketmaster.
• GoDreamminorChannel Partner/ Reseller/ DistributorGoDream sells pre-packaged gift boxes (499 kr: 2 terrace tickets + 2 popcorn) for Cirkus Arena performances through its experience gift platform.
• Nørregade ( confectionery brand)minorGTM or Marketing PartnerCollect 4 empty Nørregade bags and receive a 4th circus terrace ticket free (value 270 kr) with purchase of 3 tickets. Nørregade bags are sold in retail stores nationwide, extending Cirkus Arena's reach into grocery/convenience retail.
• Movia FlexturminorChannel Partner/ Reseller/ DistributorMovia FlexTur bus service provides transport from Slagelse Station directly to Cirkusland's entrance for ~36 kr/person (half price for children under 16). Must be booked at least the day before.
• Apollo Fyrværkeri (Apollo Fireworks)minorImplementation/ SI/ Consulting PartnerPreferred fireworks partner for Cirkus Arena private events (corporate parties, jubilee celebrations). Provides fireworks displays as finale entertainment for private bookings.
• HotelsCombined / CampayaminorOthersThird-party accommodation listing partners referenced on Cirkusland's practical info page for visitors seeking nearby hotels (HotelsCombined) or holiday homes (Campaya) in the Slagelse region.

Scale indicators10 records

Recent moves13 records

Expansion highlights12 records

Broad incumbents

• Legoland Billund: Legoland Billund is a major Danish theme park and a broader family entertainment competitor to Cirkusland, targeting the same family-with-children demographic with a different (theme park) delivery model.
• Tivoli Gardens: Tivoli Gardens is Denmark's most iconic amusement park and family entertainment destination in Copenhagen, competing with Cirkusland for family leisure spending and household entertainment budgets.
• Cirque du Soleil: Cirque du Soleil is the global benchmark for contemporary circus entertainment, comparable to Cirkus Arena through shared live-circus business model, although it operates at far larger scale and with fixed-venue resident shows.

Direct peers

• Cirkus Krone: Cirkus Krone is one of Denmark's largest traveling circuses and a direct domestic competitor to Cirkus Arena, offering touring big-top shows with similar family entertainment positioning across Danish cities each season.
• Moscow State Circus: Moscow State Circus is an international touring circus comparable to Cirkus Arena in delivering traditional big-top circus productions, although with a different stylistic emphasis and broader international touring footprint.
• Cirkus Baldoni: Cirkus Baldoni is a Danish traveling circus that competes head-to-head with Cirkus Arena in the family live-entertainment segment, touring Danish cities with similar big-top productions.
• Cirkus Scott: Cirkus Scott is a Danish touring circus offering traditional family circus performances, directly comparable to Cirkus Arena's seasonal touring model and target demographic.
• Cirkus Benneweis: Cirkus Benneweis is Norway's largest traveling circus and a Scandinavian regional peer, operating a similar big-top touring model with comparable family entertainment programming.

Others

• Knuthenborg Safari Park: Knuthenborg Safari Park is where Cirkus Arena's retired elephants were relocated in 2019, making it an adjacent ecosystem participant with relevance through the shared animal-entertainment heritage and family-day-trip demographic.

Regional players

• Djurs Sommerland: Djurs Sommerland is a Danish regional theme park in Jutland competing for the family day-trip segment that Cirkusland also serves through its Slagelse-based amusement operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCB6YyBSvy6yKvbkXOUFmjKg
• Facebookfacebook.com/cirkusarena
• LinkedInlinkedin.com/company/cirkus-arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirkus Arena