Manchester-Shortsville School

What Manchester-Shortsville School does

The Manchester-Shortsville Central School District, operating publicly as Red Jacket Schools (formerly Manchester-Shortsville CSD), is a New York State-chartered public K-12 school district headquartered at 1506 State Route 21, Shortsville, NY, in Ontario County. It serves more than 700 students across three schools — Red Jacket Elementary School (UPK-5), Red Jacket Middle School (6-8), and Red Jacket High School (9-12) — providing core academic instruction, special education, English Language Learner support, athletics under NYSPHSAA, and a broad set of extracurricular clubs including band, chorus, theater, robotics, and 3D printing.

The district's operating model is tax-funded public education: a 2026-27 operating budget of $24,832,602 (up 4.81% year-over-year with a 2.76% proposed tax levy increase), financed through local property taxes, New York State aid, federal sources, and targeted grants including a $715,681 Smart Schools Bond Act allocation. There is no tuition revenue; the food service program operates under the federal Community Eligibility Program, providing free breakfast and lunch to all students. The underlying technology stack is a standard set of vendor-provided K-12 administrative tools (Infinite Campus, ParentSquare, Classlink, Frontline, BoardDocs, MySchoolBucks, Finalsite) with no proprietary technology disclosed.

The district's recent strategic posture has emphasized brand refresh (rebranding from the Indians mascot to the Cardinals in 2024-2025, with a new website and an apparel store via BSN Sports), post-secondary pathway expansion through partnerships with Wayne-Finger Lakes BOCES, Finger Lakes Community College, the Golisano Institute for Business and Entrepreneurship, and the University of Rochester, and incremental organizational buildout including new Assistant Principal and Athletic Director positions. It is governed by an elected Board of Education under Superintendent Chris Barnard (in role since 2023), and recognized externally with a 2026 USA Today Top Workplace designation and two 2025 NYSPRA Awards.

Name

Manchester-Shortsville School

Legal name

Manchester-Shortsville Central School District

Website

https://redjacket.org

Company type

Private

Operating status

Operating

Short description

Manchester-Shortsville Central School District (Red Jacket Schools) is a New York State public K-12 district serving 700+ students across elementary, middle, and high schools in Shortsville, Ontario County, funded by local property taxes, state aid, and federal sources.

Ownership category

akta.pro rank

Headquarters

HQ city

Shortsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Public School Funding: Public school district funded through a combination of local property tax levy, state aid, and federal funding. The 2026-27 budget is $24,832,602, representing a 4.81% increase from the prior year.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Manchester-Shortsville Central School District (Red Jacket Schools) is a New York State-chartered public K-12 school district providing free academic instruction to more than 700 students from Universal Pre-K through 12th grade across three schools (Elementary, Middle, and High School) located at 1506 State Route 21, Shortsville, NY. Its core offering is on-campus K-12 educational services supplemented by no-charge breakfast and lunch through the Community Eligibility Program (CEP), NYSPHSAA-aligned athletics, school transportation, special education and ELL support, college and career counseling, and extracurricular clubs and activities.

Product overview

Manchester-Shortsville Central School District (Red Jacket Schools) is a public K-12 school district serving more than 700 students. The district operates as a unified educational institution with multiple schools (Red Jacket Elementary School, Red Jacket Middle School, and Red Jacket High School) providing a comprehensive range of academic programs from Universal Pre-K through 12th grade. The district's core offerings include K-12 academic instruction, food service through the Community Eligibility Program, athletics programs, transportation, student support services, and various extracurricular clubs and activities. The district recently underwent a rebranding initiative, transitioning from the Indians mascot to the Cardinals mascot with new logos and a Cardinals Store retail outlet.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Academic Programs Comprehensive academic instruction for students from Universal Pre-K through 12th grade, including special education, AIS/RtI support, English Language Learners programs, and professional development for educators. Intended for resident K-12 students in the Manchester-Shortsville CSD catchment area.
• Food Service Program Breakfast and lunch meals provided at no charge to all students through the federal Community Eligibility Program (CEP), including meal modification services for students with food allergies. Prepaid meal accounts are available through MySchoolBucks for additional deposits. Targeted at all enrolled K-12 students and their families.
• Athletics Programs Comprehensive interscholastic athletic programs including unified bowling, indoor track, cross country, golf, cheerleading, and other sports, operating under NYSPHSAA guidelines. Available to enrolled middle and high school students.
• Transportation Services School bus transportation services for enrolled students, with plans for bus fleet replacement including diesel buses. Operated by the district's transportation department.
• Clubs and Activities Extracurricular activities including band, chorus, visual and digital arts, theater, robotics team, 3D printing club, MasterMinds team, and various other student organizations. Available to enrolled K-12 students.
• Student Support Services Collective Care Team providing counseling services, college and career guidance, scholarship information, and health office services including a certified therapy dog program. Targeted at enrolled students and their families.
• Cardinals Store Year-round online retail store for Red Jacket Cardinals-branded apparel and merchandise, operated through BSN Sports. Available to students, families, alumni, and community supporters.

Quantifiable outcome

• Successfully passed 2026-27 budget with 2.76% tax levy increase
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wayne-Finger Lakes BOCEScoreStrategic or Co-development PartnerPartnership providing career and technical education programs. Students gain hands-on career experience through BOCES programs including automotive technology and other vocational training opportunities.
• Finger Lakes Community College (FLCC)coreStrategic or Co-development PartnerPartnership offering college credit opportunities and articulation agreements. Students complete projects at FLCC and the district hosts FLMEA All-County events. Former alumna Misty Hall serves in a prominent role at FLCC.
• Golisano Institute for Business and EntrepreneurshipminorStrategic or Co-development PartnerHigh school students visit the Golisano Institute to explore business and entrepreneurship career pathways.
• University of RochesterminorStrategic or Co-development PartnerRJ junior Johnny Piermarini secured a prestigious internship at the University of Rochester, providing career development opportunities.
• Action for a Better CommunityminorStrategic or Co-development PartnerSuperintendent Chris Barnard previously served as UPK Program Lead Teacher for Action for a Better Community before joining the district.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Victor Central School District: Public K-12 district in Ontario County, NY, the same county as Manchester-Shortsville. Directly comparable as a neighboring regional peer serving similar Finger Lakes demographics; Barnard previously taught there.
• Dundee Central School District: Public K-12 school district in Yates County, NY, serving a comparable small rural Finger Lakes community. Highly comparable as a peer because Manchester-Shortsville's current superintendent, Chris Barnard, previously served as superintendent there, reflecting similar district scale and operating model.
• Naples Central School District: Small public K-12 district in Ontario County, NY, comparable in enrollment scale (~700-800 students) and rural Finger Lakes demographics. Highly comparable peer on size and operating characteristics.
• Penn Yan Central School District: Public K-12 district in Yates County, NY, serving the Finger Lakes region. Comparable regional peer on rural demographics, BOCES partnership reliance, and operating scale.
• Honeoye Central School District: Small public K-12 district in Ontario County, NY, comparable in scale and rural Finger Lakes service profile. Strong regional peer for benchmarking budget and enrollment trends.
• Geneva City School District: Public K-12 district serving the City of Geneva and surrounding area in Ontario and Seneca counties, NY. Comparable regional peer in Finger Lakes geography with similar BOCES and postsecondary partnership patterns.
• Bloomfield Central School District: Public K-12 district in Ontario County, NY, comparable in enrollment size and rural Finger Lakes demographics. Regional peer with similar operating model and funding structure.
• Palmyra-Macedon Central School District: Public K-12 district in Wayne County, NY, comparable in size and rural-suburban Finger Lakes profile. Directly comparable as a regional peer; Barnard previously served as Intermediate School Principal there.
• Midlakes Central School District: Public K-12 district serving the Clifton Springs/Phelps area in Ontario County, NY. Comparable regional peer in scale, rural Ontario County profile, and BOCES partnership utilization.
• Marcus Whitman Central School District: Public K-12 district serving a comparable small Finger Lakes community in Ontario and Yates counties. Comparable peer in district scale, rural profile, and reliance on Wayne-Finger Lakes BOCES for career/technical programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@manchester-shortsvillecsd
• Facebookfacebook.com/RedJacketSchools
• Instagraminstagram.com/rjschools
• Xx.com/RJSchools

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manchester-Shortsville School