Countrystyle Recycling Ltd

What Countrystyle Recycling Ltd does

Countrystyle Recycling Ltd is a family-owned commercial waste management and recycling company headquartered in Sittingbourne, Kent, operating across Kent, London, and the wider South East of England. The company runs a vertically integrated waste platform spanning collection (wheelie bins, rear-end loaders, RoRo containers, skips, bulk haulage), specialist recycling (plasterboard, wood, dry mixed recycling, WEEE, glass, plastic, coffee grounds, green waste), and end-processing infrastructure including one of Europe's largest single-site plasterboard recycling facilities (5,300m², 120,000 tonnes per annum in partnership with Knauf) and Kent's only commercial anaerobic digestion plant operated via sister company Verigreen. Revenue is generated through recurring 24-month minimum commercial collection contracts, one-time skip hire (from £180+VAT), managed specialist waste services, and hardware sales of compactors and balers. The company holds ISO 9001/14001/45001 certifications with UKAS accreditation and a 2023 Ecovadis Bronze sustainability medal, positioning it for public-sector tenders and ESG-conscious enterprise customers.

The company serves three primary customer segments: small and medium businesses (over 700 served in the Maidstone area alone), large multi-site organisations (e.g., Camping and Caravanning Club across 92 sites, Kimberly Clark, The Mall Maidstone), and local authorities and public sector bodies (notably London Borough of Bexley serving 250,000+ residents). Sector coverage extends across construction, manufacturing, retail, healthcare, events/hospitality, education, and food and beverage. The go-to-market is sales-led with multi-channel acquisition including a self-serve 5-step online quote tool, dedicated commercial waste specialists, and bespoke enterprise consultations. Operational scale is signalled by 501-1,000 employees, multiple depots, a dedicated bulk haulage fleet, on-site renewable energy generation (1,400 solar panels covering ~30% of plasterboard facility electricity), and reported 99.91% collection efficiency on the Bexley municipal contract.

Name

Countrystyle Recycling Ltd

Legal name

Countrystyle Recycling Limited

Website

https://countrystylerecycling.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Countrystyle Recycling is a family-owned Kent-based commercial waste management and recycling company serving SMEs, large organisations, and local authorities across Kent, London, and the South East, operating one of Europe's largest plasterboard recycling facilities and Kent's only commercial anaerobic digestion plant.

Ownership category

akta.pro rank

Product category

Commercial Waste Management

NAICS

Solid Waste Collection (562111), Materials Recovery Facilities (56292), Hazardous Waste Treatment and Disposal (562211), Other Waste Collection (562119)

SIC

Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

akta.pro secondary industries

Wood Waste Processing & Recycling (Mulch/Biomass) (BPALAJAE), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG), Recycling & E-Waste Collection/Hauling (HSAKALAJ)

Keywords

• Commercial waste management
• Waste recycling services
• Plasterboard recycling
• Skip hire services
• Anaerobic digestion

Headquarters

HQ city

Sittingbourne

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Waste Collection Services: Recurring waste collection services for businesses of all sizes, including wheelie bins, rear-end loaders, and roll-on roll-off containers. Services provided under 24-month minimum contracts with automatic renewal.
2. Skip Hire: One-off and ongoing skip hire services ranging from 4yd to 12yd. Skip hire from £180 + VAT. Permits available at checkout for road placement.
3. Specialist Waste Services: Specialist collection and processing for plasterboard, wood, food waste, hazardous waste, clinical waste, WEEE, and confidential waste.
4. Waste Compactors & Balers: Equipment provision and maintenance for waste volume reduction on customer sites.
5. Bulk Haulage: Large volume waste transport services using articulated vehicles, walking floor trailers, bulk tipper trailers, and tankers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Countrystyle Recycling provides commercial waste collection, recycling, and processing services to businesses, local authorities, and public-sector organisations across Kent, London, and the South East of England. The company's portfolio spans scheduled waste collections (wheelie bins, rear-end loaders, RoRo containers, skips, bulk haulage), specialist waste-stream processing (plasterboard, wood, food, WEEE, hazardous, clinical, confidential), waste compactor and baler equipment provision, and total waste management solutions. Core processing assets include one of Europe's largest plasterboard recycling facilities (partnered with Knauf), a dedicated wood recycling facility at Ridham, and Kent's only commercial anaerobic digestion plant operated with sister company Verigreen.

Product overview

Countrystyle Recycling Ltd is a Kent-based, family-owned commercial waste management company operating throughout Kent, London, and the South East. The company's product portfolio centers on a comprehensive suite of waste collection services (wheelie bins, rear-end loaders, skips, RoRo containers, bulk haulage) combined with extensive processing and recycling capabilities. Key processing operations include one of Europe's largest plasterboard recycling facilities (partnered with Knauf) and the Ridham wood recycling facility, alongside a dedicated Anaerobic Digestion Plant (operated with sister company Verigreen) that converts food waste into renewable energy. The offering spans core waste collection infrastructure, specialist recycling streams (plasterboard, wood, WEEE, hazardous, clinical, confidential, coffee grounds), waste compactor and baler equipment provision, and total waste management consulting. The portfolio is organized around distinct waste stream categories with dedicated collection and processing solutions, designed to serve businesses of all sizes, local authorities, and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Wheelie Bins Scheduled commercial wheelie bin waste collection for businesses, with container sizes from 240L to 1100L for offices, retailers, salons, restaurants, and tradespeople.
• Rear End Loaders
• Food Waste Collection
• Waste Compactors and Balers
• Roll-on Roll-off (RoRo) Containers
• Commercial Skip Hire
• Trade and Residential Skip Hire
• Bulk Haulage
• Plasterboard Recycling
• Wood Recycling
• Dry Mixed Recycling (DMR)
• Refuse Derived Fuel (RDF)
• Anaerobic Digestion Plant
• Facilities Management
• Total Waste Management
• Hazardous Waste Services
• WEEE Recycling
• Clinical Waste Services
• Confidential Waste Services
• Coffee Grounds Recycling
• Green Waste and Composting

Quantifiable outcome

• 70% recycling rate achieved for educational institution (Tonbridge School)
• +5 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• KnaufcoreStrategic or Co-development PartnerLong-term supply partnership with plasterboard manufacturer Knauf enabling the UK's largest single-site plasterboard processing facility. Partnership processes 120k tonnes per annum in a 5,300m² dedicated facility. Promotes closed-loop solution where recycled plasterboard materials return to Knauf's manufacturing process.
• VerigreencoreStrategic or Co-development PartnerSister company partnership for commercial food waste collection. Provides exclusive access to the only commercial anaerobic digestion plant in Kent, converting food waste into renewable energy and nutrient-rich biofertiliser.
• Heathcote Holdings Group LimitedcoreOthersParent company. Registered office at Stanford Bridge Farm, Station Road, Pluckley, Ashford, Kent TN27 0RU. Privacy notice applies to all companies within Heathcote Holdings including Countrystyle Recycling Ltd.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veolia UK: UK subsidiary of global environmental services major Veolia, providing municipal and commercial waste collection, recycling, and resource management across hundreds of local authorities. Larger incumbent operating broadly in Countrystyle's space with overlapping commercial collections capability.
• Suez Recycling and Recovery UK: UK arm of the Suez group providing municipal waste contracts, commercial waste services, recycling, and resource recovery via a network of MRFs and treatment facilities. Larger incumbent with overlapping capabilities across collection, recycling, and energy recovery.

Direct peers

• Powerday: London-based independent waste management and recycling company serving construction, commercial, and event customers across the capital. Most direct regional city-focused peer given Countrystyle's strong London footprint and shared event/construction client base.
• Renewi plc: UK and Benelux-listed recycler operating commercial waste collections, materials recovery, and specialist recycling facilities. Highly comparable for its MRF operations and recycling-focused business model alongside collection services.
• Biffa plc: UK's largest listed waste management company offering commercial waste collection, recycling, skip hire, and specialist waste services to businesses and local authorities. Most direct national-scale competitor to Countrystyle's core commercial collections and recycling proposition.
• Enva: UK and Ireland specialist recycling and resource recovery company running MRFs and hazardous waste services for commercial customers. Comparable as a specialist recycler with integrated collection infrastructure focused on complex waste streams like plasterboard-equivalent construction materials.
• Grundon Waste Management: UK's largest independent family-owned waste management company offering commercial collections, skip hire, hazardous waste, and recycling services across southern England. Most analogous independent regional operator profile to Countrystyle.
• FCC Environment UK: UK arm of Spain's FCC, operating waste collection, recycling, and treatment infrastructure including MRFs and AD plants. Closely comparable as an integrated commercial waste and recycling operator with material recovery and energy-from-waste capabilities.

Regional players

• Mick George Group: East of England independent waste management, skip hire, and earthworks provider. Comparable as a sizeable UK regional independent with commercial waste, skip hire, and recycling capabilities, though operating in a non-overlapping geography.
• Hills Waste Solutions: Regional independent waste management operator in South West England offering commercial collections, recycling, and skip hire. Comparable as a mid-sized regional independent serving a defined geography outside Countrystyle's SE territory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=wQ86pNuRmNc&feature=youtu.be
• Facebookfacebook.com/CountrystyleRec
• LinkedInlinkedin.com/company/countrystyle-recycling
• Instagraminstagram.com/countrystylerecycling
• Xx.com/CountrystyleRec

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Countrystyle Recycling Ltd