Bernstein and Bernstein
Family-owned Columbia, SC law firm (est. 1943) serving individuals and small businesses statewide with personal injury, criminal defense, DUI, workers' compensation, real estate, probate, and corporate law representation on hourly and contingency fees.
- Company typePrivate
- Founded1943
- HeadquartersColumbia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bernstein and Bernstein does
Bernstein and Bernstein is a multi-generational, family-owned law firm headquartered at 1019 Assembly Street in Columbia, South Carolina, founded in 1943 by Isadore S. Bernstein after his service as a captain in the U.S. Army's Judge Advocate General's Office during World War II. The firm is currently operated by his children Lowell E. Bernstein and Beth E. Bernstein, joined by Beth's husband Rip Sanders in 2010. Legal entity is Bernstein & Bernstein, LLC, a privately held South Carolina LLC with no external ownership, private equity, or institutional backing.
The firm operates as a full-service general practice offering seven core practice areas: personal injury (motor vehicle, trucking, boating, premises liability, nursing home and daycare negligence), workers' compensation, criminal defense (including DUI/DUAC), real estate (residential and commercial), probate and estates, and corporate law. Client base consists of individual consumers and small businesses across South Carolina, served primarily through in-person and video consultations from the single Columbia office. The firm maintains an AV Preeminent rating from Martindale-Hubbell and has received multiple regional recognitions, including the John W. Williams Jr. Distinguished Service Award from the Richland County Bar Association and the SC Bar Memory Hold the Door honor for the founder.
The revenue model is professional-services-based, combining hourly fees with contingency arrangements, particularly in personal injury matters where the firm earns a percentage of recovered compensation. Go-to-market relies on strong local reputation built over 80+ years, free initial consultations, content marketing via blog and newsletter, and social media presence on Facebook, Twitter, and LinkedIn. No proprietary technology, AI capabilities, or funding rounds are associated with the firm; it operates as a traditional relationship-driven legal practice with no external parent or investor involvement.
Bernstein and Bernstein firmographics
Firmographics- Name
- Bernstein and Bernstein
- Legal name
- Bernstein & Bernstein, LLC
- Website
- https://bernsteinandbernstein.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family-owned Columbia, SC law firm (est. 1943) serving individuals and small businesses statewide with personal injury, criminal defense, DUI, workers' compensation, real estate, probate, and corporate law representation on hourly and contingency fees.
- Ownership category
- akta.pro rank
Bernstein and Bernstein industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industries
- Corporate & Commercial Law (BPAHAAAA), White-Collar Defense & Investigations (BPAHAAAJ)
Keywords
Where Bernstein and Bernstein is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bernstein and Bernstein business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Legal Services - Hourly/Contingency Fees: Legal services billed primarily through hourly fees and contingency arrangements, particularly for personal injury cases where the firm receives a percentage of recovered compensation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bernstein and Bernstein product offering
Product offeringCore offering
Bernstein & Bernstein is a multi-generational South Carolina law firm that provides legal representation to individuals and businesses across personal injury, workers' compensation, criminal defense, DUI defense, real estate, probate and estates, and corporate law. The firm is headquartered in Columbia, SC, serves clients statewide, and offers free initial consultations including video consultations. Personal injury matters are typically handled on a contingency fee basis, while other matters are billed on hourly or fee arrangements.
Product overview
Bernstein & Bernstein is a full-service law firm offering legal representation across multiple practice areas. The firm provides Personal Injury legal services for accident victims, Workers' Compensation representation for workplace injuries, Criminal Defense for various charges, DUI Defense, Real Estate legal services for commercial and residential transactions, Probate and Estates planning and administration, and Corporate Law for business formation and transactions. The firm was founded in 1943 and serves clients statewide in South Carolina.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services
- Workers' Compensation Legal Services
- Criminal Defense Legal Services
- DUI Defense Legal Services
- Real Estate Legal Services
- Probate and Estates Legal Services
- Corporate Law Legal Services
Companies that use Bernstein and Bernstein
Customer profileSegments1 record
Ideal customer profiles4 records
Bernstein and Bernstein technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bernstein and Bernstein partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Bernstein and Bernstein competitors and assessment
Company assessmentDirect peers
- Joye Law Firm: South Carolina personal injury firm with broader geographic coverage across the state, directly competing for plaintiff-side accident cases and sharing a similar community-rooted brand approach.
- Solomon Law Group: Columbia, SC personal injury firm specializing in car accidents, wrongful death, and workers' compensation, directly competing for the same plaintiff-side client base.
- McAngus Goudelock & Courie: Columbia, SC-based personal injury and workers' compensation firm with multiple attorneys and similar plaintiff-side practice focus, serving the same South Carolina market from the same city.
- Louthian Law Firm: Columbia, SC plaintiff-side personal injury firm with comparable size, reputation-driven positioning, and overlapping practice areas including auto accidents and wrongful death.
- Smith Drayton Law Firm: Columbia, SC-based full-service law firm offering personal injury, criminal defense, workers' compensation, and family law — a closely comparable multi-practice competitor in the same city.
- Lewis & Babcock: Columbia, SC-based plaintiff-side personal injury firm with similar size and reputation-driven positioning, directly competing in the same Columbia market.
- HawkLaw Personal Injury Attorneys: South Carolina-based personal injury firm emphasizing accident, wrongful death, and workers' compensation claims, competing for the same plaintiff client base across the state.
Regional players
- Steinberg Law Firm: South Carolina personal injury firm with offices across the state, offering comparable plaintiff-side accident representation but with broader geographic footprint and more attorneys.
- Anastopoulo Law Firm: South Carolina personal injury firm with offices in Charleston and other cities, providing comparable plaintiff representation but operating from a different regional base.
Emerging players
- Sheikh & Dewar: Smaller Columbia, SC-based plaintiff personal injury and criminal defense firm, offering comparable plaintiff services but with less established brand presence than Bernstein.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Bernstein and Bernstein social profiles
Digital presenceBernstein and Bernstein financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bernstein and Bernstein leadership team
Management profileNumber of profiles
Profiles3 records
Bernstein and Bernstein funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bernstein and Bernstein M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bernstein and Bernstein
What does Bernstein and Bernstein do?
Bernstein & Bernstein is a multi-generational South Carolina law firm that provides legal representation to individuals and businesses across personal injury, workers' compensation, criminal defense, DUI defense, real estate, probate and estates, and corporate law. The firm is headquartered in Columbia, SC, serves clients statewide, and offers free initial consultations including video consultations. Personal injury matters are typically handled on a contingency fee basis, while other matters are billed on hourly or fee arrangements.
Is Bernstein and Bernstein a public or private company?
Bernstein and Bernstein is a private company. It is classified as family owned and is currently operating.
When was Bernstein and Bernstein founded?
Bernstein and Bernstein was founded in 1943. It employs 1 to 10 people.
Where is Bernstein and Bernstein based?
Bernstein and Bernstein is headquartered in Columbia, United States, in the North America region.
How does Bernstein and Bernstein make money?
One revenue line is on record: legal Services - Hourly/Contingency Fees.
Who are Bernstein and Bernstein's main competitors?
Direct peers on record are Joye Law Firm, Solomon Law Group, McAngus Goudelock & Courie, Louthian Law Firm, Smith Drayton Law Firm, Lewis & Babcock and HawkLaw Personal Injury Attorneys. Regional players are Steinberg Law Firm and Anastopoulo Law Firm. Sheikh & Dewar is listed as an emerging player.
Does Bernstein and Bernstein have an API?
No public API is recorded for Bernstein and Bernstein.
What industry is Bernstein and Bernstein in?
Bernstein and Bernstein's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of BPAHAAAA, Corporate & Commercial Law. Its NAICS code is 541110 and its SIC code is 8111.