What Erli does

Erli (legal entity ERLI HUNGARY s.r.o.) is a Czech specialty retailer founded in 2007, operating a private-label import and distribution business centered on authentic Hungarian food, cosmetics, and wine products. Its customer-facing surface is the e-commerce storefront obchod-erli.cz, which catalogs paprikas and paprika-based spreads from Hungarian producers Univer, Kalocsai, and Chili-Trade; ground paprika, spice mixes, canned ready meals (Székelykáposzta, halászlé), tarhonya pasta, sauces, pickled vegetables, sweets, jams, sausages, and marinades; thermal-bath cosmetics from Hungarian spa towns (e.g., Harkány) and lavender cosmetics from Tihany (Lavender Tihany Kft.); and Hungarian wines from Sike Tamás and Varga wineries (including Tokaj Sárgamuskotály, Pinot Noir Rosé, Balatoni Szürkebarát). The company also runs a physical retail store on Tyršova 10 in Ostrava and a related Hungary-focused travel agency, CA ERLI, that sells bus tours to Hungarian thermal baths, Lake Balaton, and historical sites.

The business is built on direct relationships with Hungarian manufacturers and small importers, with pricing set in Czech Koruna across a unit-level SKU range of roughly 10–600+ CZK per item, standard Czech VAT (12% food / 21% cosmetics), and free shipping for orders over 2,500 CZK. Distribution is omnichannel but explicitly domestic — the company ships only within the Czech Republic and routes pickup-point orders through Balíkovna — making Erli a niche cross-border specialty importer rather than a scaling platform. There is no disclosed funding, no B2B/wholesale channel, no enterprise contract base, and the operation is run with 1–10 employees as a tightly held Czech s.r.o.

Commercially, Erli monetizes through one-time retail transactions (B2C) across e-commerce and a single physical storefront, supplemented by travel-agency commissions/sales via the bundled CA ERLI brand. The value proposition is concentrated access to authentic, hard-to-source Hungarian SKUs (paprika creams, thermal cosmetics, Tokaj wines) and a thematic Hungary-tourism offering, targeted at Czech consumers with an interest in Hungarian food, wine, and spa culture. There are no signs of subscription, marketplace, B2B, or platform economics; the unit economics sit firmly in specialty-import retail with thin scale.

Name

Erli

Legal name

ERLI HUNGARY s.r.o.

Website

https://obchod-erli.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Erli is a Czech specialty e-commerce and retail importer (operating as obchod-erli.cz plus a Tyršova 10 store in Ostrava) that curates and sells authentic Hungarian food, paprika, spices, wines, thermal and lavender cosmetics to Czech consumers, bundled with a Hungary-focused travel agency, CA ERLI.

Ownership category

akta.pro rank

Product category

Hungarian Specialty Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Eastern European/Russian/Central Asian Grocery Stores (CRAHAFAI)

Keywords

• Hungarian specialty products
• Online food retail
• Specialty grocery distribution
• Hungarian cosmetics retail
• Travel agency services

Headquarters

HQ city

Klimkovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct online sales of Hungarian specialty products to Czech consumers through the obchod-erli.cz e-commerce platform. Products include foods, cosmetics, wines, and consumer goods.

Pricing tiers

Distribution channels2 records

Marketing channels2 records

Core offering

Erli is a Czech e-commerce and physical retail distributor of authentic Hungarian specialty products, including paprika-based creams, ground paprika, spices, canned ready meals, pasta, sauces, pickled vegetables, sweets, jams, sausages, marinades, flavor essences, Hungarian wines (Tokaj, Balaton), and Hungarian thermal and lavender cosmetics. The company sells directly to Czech consumers through its online storefront (obchod-erli.cz) and a single retail store in Ostrava, and also operates a complementary travel agency (CA ERLI) running bus tours to Hungarian thermal baths, Lake Balaton, and historical sites. All products are sourced directly from identified Hungarian manufacturers, and shipping is limited to the Czech Republic.

Product overview

Erli operates as a Czech e-commerce platform specializing in Hungarian specialty products, combining an online retail store (obchod-erli.cz) with a travel agency service (CA ERLI). The product portfolio centers on Hungarian food products including Paprika Krémy (paprika-based spreads), Koření a Kořenicí Směsi (spices and seasoning mixes), Mletá Paprika (ground paprika), Konzervy (canned ready meals), Těstoviny (pasta), Omáčky (sauces), and Nakládaná Zelenina (pickled vegetables). The offering extends to Cukrovinky (sweets and candies), Lekvár (jams), and Klobásy (sausages) from various Hungarian manufacturers. A complementary cosmetics line includes Kosmetika Thermal (thermal bath cosmetics) sourced from Hungarian spa towns and Kosmetika Levandule (lavender cosmetics) from Tihany. Wine enthusiasts can purchase Maďarská Vína including Tokaj and regional Balaton wines. The CA ERLI travel agency component offers bus tours to Hungary featuring thermal baths, Lake Balaton, and historical sites, creating a unified Hungarian specialty shopping and travel experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Paprika Creams (Paprikový krém) Hungarian paprika-based cream spreads and condiments from brands Univer, Kalocsai, and Chili-Trade, including Paprikový krém lahůdkový (Piros Arany csemege), Gulášový krém, Paprikový krém EXTRA pálivý, and Paprikový krém Silný Pišta pálivý (Erős Pista). Targeted at Czech consumers seeking authentic Hungarian paprika spreads at unit prices ranging from 51 to 114 Kč.
• Garlic Creams (Česnekový krém) Hungarian garlic-based cream spreads sold under the Univer brand, including the spicy variant Česnekový krém s Ostrým Pištou (Erős Pistás Fokhagymakrém) containing 70% fresh ground garlic with spicy paprika. Targeted at Czech consumers seeking Hungarian garlic spreads.
• Spices and Seasoning Mixes (Koření a Kořenicí Směsi) Hungarian spices and seasoning blends including HALÁSZLÉ (fish soup mix), KARI (curry), Maďarská (Hungarian), WOK Asia, Kořenicí směs Pečené kuře, and regional blends from Házi Arany, Böllér, and Chili-Trade. Priced between 11 and 167 Kč; targeted at Czech home cooks seeking authentic Hungarian spice blends.
• Ground Paprika (Mletá paprika) Hungarian ground paprika in sweet, spicy, and smoked grades with ASTA quality ratings, sourced from Kalocsai, Univer, and Chili-Trade. Targeted at Czech consumers seeking authentic Hungarian ground paprika.
• Canned Foods and Ready Meals (Konzervy a Hotová Jídla) Ready-to-heat Hungarian canned dishes including Székelykáposzta (Sikulské zelí), Fazolový guláš s klobásou, Rybí polévka (Tiszai halászlé), and Hovězí perkelt s Tarhonyou. Targeted at Czech consumers seeking pre-prepared Hungarian meals.
• Hungarian Pasta (Těstoviny) Hungarian-style pasta products from IZSÁKI HÁZITÉSZTA including Tarhonya (granular egg pasta), Polévkové drobení (Csipetke), Gyufametélт, Vřetena, and specialty children's pasta shapes. Targeted at Czech home cooks seeking traditional Hungarian pasta.
• Hungarian Sauces (Omáčky) Hungarian sauces from Univer and Kalocsai including Barbecue omáčka, Chili omáčka, Steak omáčka, Hamburger omáčka, and Pizza krém. Targeted at Czech consumers seeking Hungarian condiment sauces.
• Flavor Essences (Aroma Tresti) Food flavoring essences from VIRGINTRADE in flavors including čokoláda (chocolate), vanilka (vanilla), meruňka (apricot), koňak (cognac), and višňový bonbón (cherry candy). Targeted at Czech home bakers and cooks.
• Pickled Vegetables (Nakládaná Zelenina) Home-style pickled vegetables from Füles Savanyúság, including Papriky pálivé (spicy peppers), Jablíčkové papriky, Třešňové papriky, Melounky plněné zelím, and Míchaná čalamáda. Targeted at Czech consumers seeking authentic Hungarian pickled vegetables.
• Thermal Cosmetics (Kosmetika Thermal) Thermal water-based cosmetic products sourced from Hungarian thermal baths, including Thermal krém na vlasy, Thermal šampon, Thermal krém Harkány, Thermal sprchový gel, and Thermal Herpes krém. Priced from 97 to 398 Kč; targeted at Czech consumers seeking Hungarian spa-derived cosmetics.
• Lavender Cosmetics (Kosmetika Levandule) Premium handcrafted natural cosmetics from Tihany via Lavender Tihany Kft., including Levandule Šampon, Pleťový krém, Tělový balzám, and specialty lavender-infused products. Targeted at Czech consumers seeking natural lavender-based cosmetics.
• Hungarian Wines (Maďarská Vína) Hungarian wines from Sike Tamás and Varga wineries, including Tokaj Sárgamuskotály, Pinot Noir Rosé (Sike Tamás), Valami Vörös (Cabernet Franc–Syrah), and Balatoni Szürkebarát. Priced from 125 to 229 Kč; targeted at Czech wine consumers seeking regional Hungarian varietals.
• Hungarian Sweets and Candies (Cukrovinky) Hungarian confectionery from Házisweets and Nobilis, including Bonbóny čokoládové DIANÁS, Bonbóny Pehely, Bonbóny Filléres, and Jablečné křupky in various chocolate coatings. Targeted at Czech consumers seeking Hungarian sweets.
• Jams and Preserves (Lekvár a Marmelády) Fruit jams and preserves from Univer and Lavender Tihany, including Šípek (rosehip), Borůvka (blueberry), Meruňka (apricot), Višeň (cherry), and specialty Levandule (lavender) varieties. Targeted at Czech consumers seeking Hungarian fruit preserves.
• Hungarian Sausages and Cold Cuts (Klobásy a Uzeniny) Traditional Hungarian sausages from Dárdó Hús, including Klobása domácí uzená, Klobása čabajská Gyulai, Klobása maďarská MAKOI, and salami varieties. Targeted at Czech consumers seeking authentic Hungarian cured meats.
• Marinades (Marinády) Seasoning marinades for grilling from Böllér fűszer, including Harmónia, Kouřový sen, Chilli, Česnek a pepř, and Maďarská variants. Targeted at Czech home grillers and cooks.
• CA ERLI Travel Agency (Cestovní Agentura Erli) Travel agency services offered under the brand CA ERLI (erli.cz), selling bus trips from the Czech Republic to Hungary including thermal baths, Lake Balaton, and historical sightseeing tours. Targeted at Czech consumers seeking guided Hungarian tourism.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Fitcaffé - sportovní klub Honzy JarošeminorOthersFitness and sports club partner. In 2011, the club was inspired by mass outdoor activities and launched inline school, nordic walking, and swimming school for kindergartens and primary schools.
• ČematminorOthersLeading distributor of accessories for handling and construction equipment in Czech and Slovak Republic, specializing in forklift tires, tire filling, construction tires, and lifting tables.
• E-expert, spol. s r.o.minorOthersEnvironmental impact assessment company operating since the publication of the first information on the transformation of EU Directive 96/61/EC into Czech law.
• IMPULSBminorOthersManufacturer and supplier of linear motors, tower clocks, radio stations, universal switching timers, remote controls, time systems, control electronic units, numerals, bells, and carillons.
• SklomaxminorOthersConstruction and finishing work in exteriors and interiors, including glazing of commercial galleries and boutiques, industrial skylight glazing, interior glazing, and glass stairs.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Others

• Čedok: Major traditional Czech travel agency offering packaged tours including Hungary. Comparable to CA ERLI's bus trips to thermal baths and Hungarian sightseeing destinations.
• Invia.cz: Largest Czech online travel agency. Directly comparable to CA ERLI's travel agency business line focused on Hungarian destinations including thermal baths and Lake Balaton tours.

Broad incumbents

• Globus: Czech hypermarket chain. Comparable as a broad-assortment grocery retailer carrying specialty and regional foods, competing with Erli in Czech grocery spend.
• Billa (REWE Group): Austrian-headquartered supermarket chain with significant Czech presence. Competes with Erli's physical retail footprint in Ostrava and increasingly carries international food SKUs including Hungarian items.
• Lidl: German discount chain operating across Czech Republic. Continues to expand international and regional cuisine SKUs, including Hungarian paprika and spice categories that overlap Erli's core assortment.
• Tesco Czech Republic: UK-headquartered hypermarket chain with both online and physical presence in Czech Republic. Sells international foods including Hungarian items at greater scale and broader reach than Erli.
• Kosik.cz: Czech online grocery retailer. Comparable as an online specialty/grocery seller to Czech consumers, but with much broader assortment and larger delivery scale than Erli.
• Albert (Ahold Delhaize): Ahold Delhaize's Czech supermarket chain. Competes in grocery retail with a growing ethnic/international food assortment across both physical and online channels.
• Kaufland: German discount/hypermarket chain operating in Czech Republic. Competes with Erli on broad grocery assortment including international and regional cuisine categories at scale.
• Rohlik Group: Czech Republic's largest online grocery retailer with broad assortment including growing ethnic/specialty food categories. Directly competes with Erli for Czech online grocery share at far greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erli