Christian Counsellors Association

What Christian Counsellors Association does

The Christian Counsellors Association of Australia (CCAA) is a non-profit professional membership association founded in 1982 (originally as the Christian Counselling Association of Victoria) and reconstituted in 1998 as a national body, with state associations formally merged in May 2019. Incorporated in Victoria and headquartered in Mount Evelyn, CCAA operates six state branches covering all Australian states and territories (NSW including ACT, QLD, SA including NT, TAS, VIC, and WA), serving as the principal professional body for Christian counsellors who integrate faith with professional counselling practice. Its core offerings include tiered annual memberships (Student, Associate, Diploma, Advanced Diploma, Provisional, Graduate, Clinical, and Supervisor levels), a public-facing Find a Counsellor directory, a Find a Supervisor directory for clinical supervision, an annual peer-reviewed journal ('Counselling Connections Across Australia'), professional development workshops and recorded webinars (Category A and B CPD), and supplementary services such as a Rooms to Rent listings platform and a Christian Counselling Jobs Network.

CCAA is a founding member association of PACFA (Psychotherapy and Counsellors Federation of Australia) and is a signatory to a Memorandum of Understanding with ACA (Australian Counselling Association), enabling its Registered Members to obtain PACFA registration and automatic listing on the ARCAP register through CCAA's portal. Members gain access to discounted professional indemnity insurance through an exclusive partnership with insurance.com.au (recently extended to include pastoral supervision cover). CCAA's revenue model is predominantly subscription-recurring via annual membership fees (renewed 1 July to 30 June), supplemented by per-event PD pricing (with member and non-member tiers), journal unit sales, and member-listing access. The technology stack is conventional: a WordPress-based public website (ccaa.net.au), Mailchimp email marketing, Zoom-based online PD delivery, and a dedicated member portal (online.ccaa.net.au). No proprietary technology, AI/ML capabilities, or app products are disclosed. Governance is provided by an elected National Council (President, Vice-President, Secretary, Treasurer, Membership Chair) supported by state branch committees, with no parent company, no outside equity backing, and no subsidiaries.

Name

Christian Counsellors Association

Legal name

Christian Counsellors Association

Website

https://ccaa.net.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Christian Counselors Association is a wellness center that specializes in counseling and training services.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Membership fees: CCAA charges annual membership fees at various levels (Student, Associate, Diploma, Advanced Diploma, Provisional, Graduate, Clinical, Supervisor). Members pay annual renewal fees from 1 July to 30 June each year. Registered members pay additional fees for PACFA membership through CCAA's portal.
2. Professional development events and training: CCAA generates revenue through paid professional development workshops, seminars, conferences, and training courses offered across Australia (both in-person and online). Members receive discounted rates compared to non-members.
3. CCAA Journal sales: The annual CCAA Journal 'Counselling Connections Across Australia' is sold in hard copy and digital download formats. Individual editions range from $8 to $15; bundled sets are also available. 1,000 copies are distributed annually.
4. Find a Counsellor directory: Registered members from Advanced Diploma to Supervisor level may list their practice on the public Find a Counsellor directory through the member portal. This directory serves as the primary customer acquisition channel for members, connecting the public with CCAA-accredited Christian counsellors.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

CCAA is a non-profit professional membership association that accredits and supports Christian counselling practitioners across Australia through tiered annual memberships, supervised clinical practice standards, and continuing professional development. It operates a public Find a Counsellor directory connecting individuals seeking faith-informed counselling with accredited members, alongside professional development events, an annual peer-reviewed journal, a supervisor directory, and a member portal for renewals, CPD tracking, and directory listings.

Product overview

CCAA operates as a professional membership organisation offering a platform of interconnected services for Christian counselling professionals in Australia. The core offering comprises member directories (Find a Counsellor and Find a Supervisor), an online membership portal for renewals and profile management, and professional development programs including events, recorded webinars, and an annual journal. Supplementary services include discounted insurance through insurance.com.au, room rental listings, and a jobs network. These products function together within CCAA's ecosystem to support counsellor accreditation, practice development, and professional growth across the counselling lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• CCAA Professional Membership

Quantifiable outcome

• Counsellors on CCAA's Find a Counsellor directory are available for both in-person and online sessions, with filtering by location, language, gender, rebate type (Medicare, NDIS, Private Health Fund), and specialisation (addictions, anxiety, depression, grief, relationships, etc.).

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• PACFA (Psychotherapy and Counsellors Federation of Australia)coreStrategic or Co-development Partner · 1 January 1998CCAA is a founding member association of PACFA. Provisional and Clinical CCAA members can register with PACFA through CCAA. CCAA pays the annual PACFA membership renewal fees for eligible members. This partnership provides CCAA members with PACFA registration, access to ARCAP, and a pathway to professional recognition comparable to other allied health providers.
• ARCAP (Australian Register of Counsellors and Psychotherapists)coreStrategic or Co-development PartnerARCAP is a national independent register jointly established by PACFA and ACA in 2012. CCAA Registered Members are automatically listed on the ARCAP register when they are accepted as Registered Members of PACFA through CCAA.
• ACA (Australian Counselling Association)minorStrategic or Co-development PartnerCCAA has a Memorandum of Understanding with ACA, allowing ACA members to join the ACA College of Christian Counsellors and claim professional development and supervision with CCAA for renewals, giving them similar privileges to CCAA Associate members.
• insurance.com.aucoreGTM or Marketing PartnerCCAA has partnered with insurance.com.au to provide professional indemnity, public liability, and products liability insurance solutions to CCAA members at discounted rates. This partnership was recently extended to include pastoral supervision cover. insurance.com.au is the exclusive insurance partner referenced on CCAA's website.
• insurance.com.au (via insurance.com.au)coreOthersinsurance.com.au offers Healthcare Professionals Civil Liability Policies combining Professional Indemnity, Public Liability and Products Liability. CCAA Graduate, Clinical and Supervisor members are eligible for discounted Professional Indemnity Insurance through this partner.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Australian Counselling Association (ACA): Australia's largest generalist professional association for counsellors. Direct peer — ACA and CCAA both accredit practising counsellors, both are PACFA member associations, and both compete for the same practitioner membership base. ACA has an MOU with CCAA enabling cross-recognition.

Broad incumbents

• Psychotherapy and Counselling Federation of Australia (PACFA): The national peak body for counsellors and psychotherapists in Australia. Broad incumbent — PACFA sets the standards CCAA's Clinical members must meet, and CCAA is a founding member. PACFA is a higher-level umbrella of which CCAA is a constituent member association.
• Australian Register of Counsellors and Psychotherapists (ARCAP): National independent register jointly established by PACFA and ACA. CCAA registered members are listed on ARCAP through PACFA. ARCAP is an adjacent institutional counterpart rather than a direct competitor, but it sits at the same credentialing layer.
• Australian Psychological Society (APS): Peak professional body for psychologists in Australia. Broad incumbent — psychologists are a regulated, Medicare-rebated profession whose 10-session cap creates demand spillover to counsellors like CCAA members. APS is not a direct competitor but operates in the same mental-health professional space.
• Australian Association of Social Workers (AASW): National professional body for social workers in Australia. Broad incumbent — operates in the same mental-health professional space and competes indirectly for the same allied-health positioning, though social workers are a distinct regulated profession from counsellors.

Emerging players

• American Association of Christian Counselors (AACC): The largest faith-based counselling association globally, based in the US. Emerging player/adjacent — AACC operates a comparable faith-integrated membership and training model internationally and represents a possible future peer or partner as CCAA evaluates expansion beyond Australia.
• Australian and New Zealand Association of Christian Psychologists (ANZACP): Faith-based professional association for Christian psychologists in Australia and New Zealand. Emerging/niche peer — ANZACP overlaps CCAA's faith-integrated positioning but focuses on psychologists rather than counsellors, making it adjacent rather than directly competitive.

Regional players

• British Association for Counselling and Psychotherapy (BACP): UK-based professional membership body for counsellors and psychotherapists. Regional peer — BACP operates a comparable accreditation, directory, and CPD framework but serves the UK rather than Australia, making it a structural analogue rather than a direct competitor.
• Counselling and Psychotherapy Association of NSW (COPA NSW): NSW-based counselling professional body and PACFA member association. Regional peer — operates in a single Australian state with a similar membership/directory offering to CCAA, providing overlap in practitioner accreditation for the NSW market.

Others

• Mental Health Professionals Network (MHPN): Australian collaborative network for mental health practitioners. Adjacent — supports interdisciplinary practitioner networking and CPD similar to CCAA's PD events, but does not accredit members or compete for counsellor membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Christian-Counsellors-Association-of-Australia-1395958880725391
• LinkedInlinkedin.com/company/christian-counsellors-association-of-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christian Counsellors Association