Alliance of International Aromatherapists

What Alliance of International Aromatherapists does

The Alliance of International Aromatherapists (AIA) is a 501(c)(3) non-profit professional membership organization founded in 2006 and headquartered in Denver, Colorado. It serves practicing aromatherapists, healthcare professionals interested in essential oil applications, and the general public seeking information about aromatherapy. The organization provides tiered membership (standard, Advanced Practice Clinical Aromatherapist, Advanced Practice Educator Aromatherapist, and Business), a public Find an Aromatherapist directory, continuing education programming, recognized school curriculum guidelines, and professional standards including a Code of Ethics, Standards of Practice, and a Safety Statement.

AIA's core technology backbone is the Wild Apricot membership management platform, which handles self-service enrollment, renewal, webinar registration, conference registration, and resource access, with SSO options via Google, Microsoft, and Apple. Content assets include the AIA Journal, the Aromatics in Action Journal tied to the biennial conference, an Essential Oil Handbook, a Research Academy, and the newly launched AIA Classroom online learning platform. The biennial Aromatics in Action conference — with the 2026 edition at Kanuga Conference Center marking the organization's 20th anniversary — is the flagship in-person event, supported by monthly webinars, state-level gatherings, and professional/social forums.

Revenue is generated through four primary streams: recurring membership dues across multiple tiers, biennial conference revenue (exhibitor fees of $350-$450 and sponsorship packages from $500 Friends of AIA up to $15,000 Agarwood tier), corporate sponsorships tied to the conference, and a bookstore/store offering aromatherapy-related books and products. AIA operates as a community-led, membership-based organization with no disclosed funding rounds, no parent company, and a board-governed structure under President Jirbie as of June 2026.

Name

Alliance of International Aromatherapists

Legal name

Alliance of International Aromatherapists

Website

https://alliance-aromatherapists.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

The Alliance of International Aromatherapists is a 501(c)(3) non-profit professional membership organization founded in 2006 and headquartered in Denver, Colorado, serving practicing aromatherapists, healthcare professionals, and the public with tiered membership, certifications, education, journals, a public directory, and a biennial international conference.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHSADAHAL

Aromatherapy & Essential Oil Massage

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

SECONDARYHSALAEAM

Aromatherapy Massage

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

Keywords

• Aromatherapy professional association
• Essential oil education
• Professional certification programs
• Continuing education courses
• Wellness practitioner membership

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees providing access to professional resources, networking, continuing education, webinars, forums, and member directory listing. Multiple membership tiers including standard, Advanced Practice Clinical Aromatherapist (APCA), and Advanced Practice Educator Aromatherapist (APEdA).
2. Conference Revenue: Biennial Aromatics in Action conferences generating revenue through exhibitor fees ($350-$450), sponsorship packages ($500-$15,000), and attendee registration. The 2026 conference is being held at Kanuga Conference Center.
3. Sponsorships: Corporate sponsorships at various tiers for the annual conference, ranging from $500 (Friends of AIA) to $15,000 (Agarwood sponsor level).
4. Bookstore and Store: AIA operates a bookstore and general store offering aromatherapy-related books and products to members and the public.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Alliance of International Aromatherapists (AIA) is a 501(c)(3) non-profit professional membership organization that provides tiered memberships, continuing education, professional standards, publications, conferences, and a public directory for certified aromatherapists and the broader aromatherapy community. The organization sells individual professional memberships, sponsorships and exhibitor packages for its biennial Aromatics in Action conference, and operates an online bookstore for aromatherapy educational materials.

Product overview

The Alliance of International Aromatherapists (AIA) is a professional membership organization, not a technology product company. AIA operates as a 501(c)(3) non-profit offering a comprehensive portfolio of member services centered on professional aromatherapy education, research, and community building. The core offerings include professional membership with tiered categories (standard, Advanced Practice Clinical Aromatherapist, Advanced Practice Educator Aromatherapist, and Business Membership), the AIA Journal and Aromatics in Action Journal for publication of research, the Essential Oil Handbook as a reference resource, Standards of Practice and Safety Statements as professional guidelines, the AIA Classroom online learning platform, monthly Webinars & Teleseminars, a Find an Aromatherapist public directory, the biennial Aromatics in Action Conference, a Research Academy for evidence-based practice, and an AIA Store for books and products. The portfolio is managed through Wild Apricot membership software with SSO login options (Google, Microsoft, Apple).

Differentiator

Problem solved

Functional benefit

Brands

• Aromatics in Action: The annual conference organized by the Alliance of International Aromatherapists, with the 2026 conference titled 'Rooted in History • Vision for the Future' and marking the organization's 20th anniversary.
• AIA Journal

Products and services

• Professional Membership Program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Atlantic Institute of Aromatherapy: An aromatherapy education and training organization offering certification programs and practitioner resources. Comparable to AIA's educational mission through curriculum delivery, though more focused on training than association membership.
• Tisserand Institute: A research and education-focused aromatherapy organization producing evidence-based safety resources and practitioner training. Comparable to AIA's Research Academy and safety statement efforts, with strong overlap in professional education content.
• International Holistic Aromatherapy Foundation: A foundation-oriented aromatherapy organization promoting holistic practice standards and practitioner education. Comparable to AIA in promoting professional standards and ethics within the aromatherapy field, with overlapping educational and certification missions.
• AromaWeb: A long-running aromatherapy information resource serving both consumers and practitioners with articles, book listings, and practitioner directories. Comparable to AIA's public-facing educational mission and Find an Aromatherapist directory.

Broad incumbents

• American College of Healthcare Sciences (ACHS): An accredited online college offering aromatherapy certificates and degrees among other holistic health programs. Comparable as an aromatherapy education provider and AIA-recognized school, though broader in scope across multiple complementary health disciplines.
• Bastyr University: An accredited naturopathic and integrative health university offering aromatherapy coursework within broader health science degrees. Comparable to AIA through curriculum and continuing education overlap, though operates as a much larger degree-granting institution.

Direct peers

• International Aromatherapy Association: An international aromatherapy professional association offering practitioner and student memberships, certification, and continuing education. Comparable to AIA in serving aromatherapy professionals globally with similar educational and credentialing offerings.
• National Association for Holistic Aromatherapy (NAHA): NAHA is the other leading U.S.-based professional membership organization for aromatherapists, offering overlapping membership tiers, practitioner directories, educational standards, and conferences. Directly competes with AIA for the same North American practitioner base.
• International Federation of Professional Aromatherapists (IFPA): IFPA is a UK-headquartered international professional aromatherapy body offering practitioner membership, training standards, and a practitioner directory. Comparable to AIA in scope, mission, and member services, with strong overlap in international practitioner recruitment.

Others

• National Center for Complementary and Integrative Health (NCCIH): U.S. federal agency funding and disseminating research on complementary health approaches including aromatherapy. Comparable to AIA's Research Academy mission of advancing evidence-based aromatherapy practice, though operates as a government research body rather than membership association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AIAaroma
• Facebookfacebook.com/AIAaroma
• LinkedInlinkedin.com/company/alliance-of-international-aromatherapists

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance of International Aromatherapists