Keith Hills Golf Club

What Keith Hills Golf Club does

Keith Hills Golf Club is a single-venue public golf facility operating 27 unique holes across three nine-hole courses (Orange, Black, and White) on the banks of the Cape Fear River in Buies Creek/Lillington, North Carolina, together with a 32-acre practice facility designed by golf course architect Dan Maples that includes six target greens, four practice bunkers, two pitching greens, four putting greens, and three acres of tee space. The club is operated under the institutional umbrella of Campbell University, serving as the home course for the university's Fighting Camels golf teams and its PGA Golf Management Program, with PGA-certified instructors (Martha Sutton, Matt Roberts) delivering private and group lessons alongside the Operation36 player-development curriculum. The club has earned a Golf Digest Four Star Award and a Top 100 Values in the Country designation.

The business operates a multi-stream revenue model combining daily-fee public play (weekday green fees from $39-$50, weekend from $55-$75, all cart-inclusive), a four-tier annual membership program ranging from $599 (Junior) to $2,049 (Full) with no initiation fees or monthly dues, driving range sales ($10 single buckets through 50-bucket keys at $375), tournament and corporate event hosting with full-service event management, pro shop apparel and accessories, equipment rental, and PGA instruction. Go-to-market is direct-to-consumer through phone and online tee-time booking, supplemented by distribution via the GolfNow marketplace and Golf Status mobile app. Customer segments span general public recreational golfers, Campbell University students/faculty/staff, individual members across four tiers, and corporate/private group event clients, with junior golfer outreach through Operation36 and a dedicated Junior Membership tier. The technology backbone is composed of integrated third-party platforms rather than proprietary systems.

Name

Keith Hills Golf Club

Legal name

Keith Hills Golf Club

Website

https://keithhills.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Keith Hills Golf Club operates a 27-hole public golf facility with a 32-acre practice area in Buies Creek, North Carolina, under Campbell University. It serves daily-fee golfers, members, tournament clients, and the university's golf teams through tee-time bookings, memberships, instruction, and event hosting.

Ownership category

akta.pro rank

Product category

Public Golf Course Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Public golf course
• Golf memberships
• Golf instruction
• Tournament hosting
• Driving range

Headquarters

HQ city

Lillington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Green Fees and Daily Play: Revenue from public daily fee golf play, including green fees with cart, walking rates, and replay rates across Monday-Thursday and weekend/holiday pricing tiers.
2. Membership Dues: Annual membership programs including Full Membership ($2,049), 5-Day Limited ($999), Junior ($599), and Practice Facility memberships ($649-$849). No initiation fees or monthly dues.
3. Tournament and Event Hosting: Revenue from hosting golf tournaments and outings for local businesses, clubs, and private groups. Professional staff provides event management services.
4. Practice Range Revenue: Revenue from driving range ball buckets and range membership keys (10, 20, and 50 bucket keys).
5. Pro Shop Sales: Pro shop merchandise including apparel with 10% member discount. Campbell University gear and accessories available through online store.
6. Club Rental: Rental clubs available upon request for golfers who need equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Keith Hills Golf Club operates a 27-hole public golf facility on the Cape Fear River in Buies Creek, North Carolina, consisting of three nine-hole courses (Orange, Black, and White) designed by Dan Maples, plus a 32-acre practice facility with driving range. The club sells daily-fee green-fee play, multiple membership tiers (Full, 5-Day Limited, Junior, Practice Facility), PGA-certified instruction, tournament and event hosting, and pro shop merchandise. It is also the home course for Campbell University's golf teams and PGA Golf Management Program.

Product overview

Keith Hills Golf Club is a golf facility operated by Campbell University in Buies Creek, North Carolina, offering 27 unique holes across three nine-hole courses (Orange, Black, and White) on the banks of the Cape Fear River. The portfolio centers on golf course access (tee times and memberships), a 32-acre practice facility with multiple greens and target areas, and professional instruction through PGA-certified instructors. Supporting services include tournament and event planning, a mobile app for GPS and scorekeeping, an online store for Campbell University merchandise, and course tour resources. The facility also hosts Campbell University's golf teams and PGA Golf Management Program. Golf Digest has recognized Keith Hills with a Four Star Award and named it one of the top 100 values in the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Golf Course Access (Orange / Black / White Courses)

Quantifiable outcome

• Golf Digest Four Star Award recognition
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Operation36 GolfcoreStrategic or Co-development PartnerOperation36 is a player development platform and methodology integrated with Keith Hills Golf Club. The club features Operation36 academy programs and is displayed on the Operation36 community map. The partnership provides structured golf development programs and scoring system alignment for improving players.
• Golf Channel Solutions (GolfNow Business)coreTechnology or IntegrationPowered by Golf Channel Solutions (GolfNow Business) for tee time distribution and booking technology. Provides the technology infrastructure for online tee time reservations and booking management across the golf industry's digital ecosystem.
• Golf StatuscoreTechnology or IntegrationGolf Status mobile app integration provides free GPS navigation for Orange, Black, and White courses, tee time booking, scorekeeping, and social media sharing capabilities. Available on iOS (App Store) and Android (Google Play).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duke University Golf Club: University-affiliated golf club serving Duke community members and public play. Closest peer in business model — university-tied facility with memberships, instruction, and tournament hosting.
• Pinehurst Resort: Multi-course golf resort in Pinehurst, NC, also offering daily-fee play, memberships, and tournament hosting. Direct competitor for North Carolina golfers and the most established benchmark for golf destination demand in the state.
• The Country Club of North Carolina: Member-owned country club in Pinehurst, NC, with multiple courses and full club amenities. Comparable multi-course country club model with deep North Carolina golf market presence.
• Governors Club: Private golf community club in Chapel Hill, NC, with full memberships and tournament/event hosting. Comparable recurring-membership golf club serving the Research Triangle region.
• Grandfather Golf & Country Club: Private golf and country club in Linville, NC, with championship course, practice facilities, and member services. Comparable full-service club offering competing for North Carolina golfers.
• TPC Wakefield Plantation: TPC-branded private club in Raleigh, NC, offering championship golf, memberships, and corporate event hosting. Comparable premium positioning and tournament/event capabilities within the same regional market.

Others

• Troon Golf: Golf course management and hospitality services company operating hundreds of courses globally. Adjacent as a potential management partner or acquirer for university-affiliated facilities like Keith Hills.

Broad incumbents

• American Golf Corporation: One of the largest operators of public and private golf courses in the United States. Demonstrates the multi-course operator model and provides scale comparison versus Keith Hills' single-facility operation.
• Pebble Beach Resorts: Iconic luxury multi-course golf resort on the Monterey Peninsula. Serves as the aspirational benchmark for premium golf positioning and demonstrates the upper bound of golf-centric destination value creation.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue targeting casual and corporate groups. Represents the emerging experiential segment that could compete for share of corporate event and casual golfer spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/keithhills27
• Facebookfacebook.com/KeithHillsGC
• LinkedInlinkedin.com/company/keith-hills-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keith Hills Golf Club