South Beach

What South Beach does

South Beach is a UK-based direct-to-consumer fashion brand founded in 2013 that designs, produces, and sells swimwear, beachwear, fitness, and loungewear, with a broader apparel catalogue that has grown to include dresses, co-ords, menswear, activewear, outerwear, knitwear, and ski wear, plus footwear and accessories. All products are designed in-house by a UK-based team, and the catalogue is organised around recurring themed seasonal drops such as Monochrome Moment, Miami Heat, The Bridal Edit, Malibu Mermaid, High Summer, and The Holiday Shop, which are used to drive repeat traffic and occasion-based purchases such as bridal and honeymoon dressing.

Name

South Beach

Legal name

South Beach

Website

https://southbeachofficial.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

South Beach is a UK-based direct-to-consumer fashion brand, founded in 2013, that designs and sells in-house swimwear, beachwear, and a growing range of apparel and accessories to fashion-conscious women seeking holiday, resort, and occasion outfits.

Ownership category

akta.pro rank

Product category

Women's Swimwear & Beachwear

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industry

Swimwear & Beachwear Cut & Sew (IMAOAEAH)

Keywords

• Women's swimwear
• Beachwear fashion
• Resort clothing
• Vacation apparel
• Online fashion retail

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: South Beach generates revenue through direct-to-consumer online sales of branded swimwear, beachwear, and resort clothing. Products are sold at fixed retail prices with periodic sales and discounts. The company ships products directly to customers in the UK and internationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

South Beach is a UK-based fashion brand that designs, produces, and sells women's swimwear, beachwear, resort wear, fitness apparel, and loungewear. The company operates as a direct-to-consumer e-commerce retailer, offering themed seasonal collections and discounted product lines through its online storefront.

Product overview

South Beach is a fashion e-commerce brand launched in SS13, catering to free-spirited fashionistas who make statement looks. The company offers a diverse product portfolio centered around swimwear and beachwear, including bikinis, swimsuits, beach dresses, cover-ups, and resort wear. Their offering is complemented by a full clothing line (dresses, tops, co-ords, activewear, outerwear, menswear), footwear, and accessories. The brand operates multiple themed collections including Monochrome Moment, High Summer, Miami Heat, The Bridal Edit, Malibu Mermaid, and The Holiday Shop. All products are designed in-house in the UK. The brand sells through a Shopify-based e-commerce platform with no apparent API or developer ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimwear
• Beachwear & Resort Wear
• Clothing
• Shoes & Accessories
• Cover-Ups & Sarongs
• Monochrome Moment Collection
• High Summer Collection
• Miami Heat Collection
• The Bridal Edit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pour Moi: UK-based direct-to-consumer swimwear and lingerie brand selling bikinis, swimsuits, and beachwear online. Most comparable as a UK-headquartered DTC swimwear retailer targeting a similar female audience with similar price points and seasonal collections.
• Cupshe: Global direct-to-consumer swimwear brand selling affordable bikinis, one-pieces, and beachwear online. Comparable as a digitally native, fashion-forward swimwear brand targeting the same young female customer base with broad size ranges and seasonal drops.
• Monday Swimwear: US-based direct-to-consumer swimwear brand selling elevated, fashion-forward bikinis and one-pieces. Comparable as a digitally native swimwear label competing on design differentiation and social-driven customer acquisition.
• Seafolly: Australian-founded global swimwear and beachwear brand with strong DTC and wholesale presence. Comparable as a category-defining swimwear specialist competing on design-led statement pieces across multiple geographies and channels.
• Heidi Klein: UK-based luxury swimwear and beachwear brand known for design-led, holiday-focused collections. Comparable as a UK swimwear specialist whose positioning around statement resort wear closely mirrors South Beach's brand identity.

Broad incumbents

• Roxy: Quiksilver-owned women's surf and beach lifestyle brand offering swimwear, apparel, and accessories globally. Comparable as a broad incumbent with established brand equity in the female beachwear category overlapping with South Beach's target customer.
• ASOS: UK-headquartered online fashion retailer carrying thousands of brands including its own-label swimwear and beachwear. Comparable as a broad UK online fashion incumbent that competes for the same young female customer and sells overlapping product categories.
• Billabong: Global surf lifestyle brand offering swimwear, beachwear, and apparel across wholesale and DTC channels. Comparable as a broad incumbent with significant swimwear and beachwear exposure and a much larger scale than South Beach.
• Boohoo: UK-headquartered fast-fashion online retailer offering trend-led apparel, swimwear, and accessories at low price points. Comparable as a broad UK online fashion incumbent whose swimwear range competes with South Beach on price and trend speed.
• Boden: UK-based apparel brand with a strong direct-to-consumer e-commerce model and broad seasonal collections including holiday and resort wear. Comparable as a UK DTC apparel incumbent with overlapping customer demographics and a similar multi-channel GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/southbeachswim
• Instagraminstagram.com/southbeachofficial/?hl=en
• TikToktiktok.com/@southbeachofficial?lang=en
• Xx.com/SouthBSwim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Beach