Added Values

What Added Values does

Added Values is a privately held Danish engineering consultancy founded in 2013 and headquartered in Vejle, Denmark. The firm advises utility companies (forsyningsselskaber) on the green transition of heat and power production, with a specialized focus on district heating. Its service portfolio spans four pillars: Energy Systems and Markets (feasibility studies of emerging technologies such as seawater heat pumps and carbon capture), Plants and Supply Concepts (strategic planning and techno-economic modeling of energy facility investments), Project Implementation (full lifecycle support from tendering to commissioning), and Plant in Operation (operational optimization, troubleshooting, and lifetime assessments).

The company's technical differentiation rests on a proprietary tool stack developed and refined over more than a decade: AVPlan, a techno-economic optimization tool (built in the GAMS modeling language) for developing up to 20-year district heating investment roadmaps; Thermoflex, used for thermodynamic and hydraulic mass/energy balance analysis; and Modelica, applied for dynamic simulation and control system validation prior to commissioning. Notable project outcomes include a 70 MW seawater heat pump (one of the largest in Europe) at DIN Forsyning in Esbjerg, an over 80% projected CO2 reduction for Silkeborg Forsyning through combined biomass, electric boiler, and heat pump deployment, and reduced heat pump failures for Sønderborg Varme through new control concepts developed jointly with Aalborg University and Frontmatec.

Commercially, Added Values operates a sales-led B2B model, selling multi-year, multi-phase advisory engagements directly to enterprise utility clients. Revenue derives from professional services fees on project-based contracts; no pricing is publicly disclosed. The firm is co-owned by its leadership (CEO Neino Holm, Tommy Mølbak, and Mogens Bech Laursen), with no external institutional investors, and serves a concentrated set of Danish district heating utilities alongside selected international clients. Distribution is direct enterprise engagement, supplemented by content marketing via a knowledge hub, newsletter, YouTube, Instagram, and presentations at international Modelica conferences.

Name

Added Values

Legal name

Added Values

Website

https://addedvalues.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Added Values is a Danish engineering consultancy, founded in 2013 in Vejle, advising utility companies on district heating green transitions. It combines proprietary simulation tools (AVPlan, Thermoflex, Modelica) with multi-year advisory engagements to plan and implement sustainable energy investments.

Ownership category

akta.pro rank

Product category

Energy Engineering Consulting

NAICS

Environmental Consulting Services (541620)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Asset Management & Owner’s Engineering (Lifecycle Strategy, Budgeting, Technical Due Diligence) (EUAMAGAJ)

akta.pro secondary industries

Construction Management & General Contracting (EPCM, Scheduling, QA/QC, HSE) (EUAMAFAJ), Sustainable Finance & ESG Ratings/Benchmarking Support (EUAHAJAH)

Keywords

• Energy consulting services
• District heating advisory
• Green transition consulting
• Energy system modeling
• Utility sector advisory

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Engineering Advisory and Consulting Services: Professional consulting services for utility companies including strategic advisory, technical planning, project management, and operational support. Services are delivered through direct client engagements, typically spanning multiple phases and years.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Added Values is a Danish engineering consultancy that advises utility companies on the transition from fossil-fuel-based energy production to sustainable green energy. The firm provides strategic advisory, techno-economic modeling, plant optimization, and full-lifecycle project implementation support for district heating and power producers, combining proprietary tools (AVPlan) with third-party simulation platforms (Thermoflex, Modelica) to deliver investment roadmaps of up to 20 years.

Product overview

Added Values is a consulting engineering company offering advisory services for utility companies in the energy sector, specializing in district heating and power production. The company provides a portfolio of consulting services organized around four main areas: Energy Systems and Markets, Plants and Supply Concepts, Project Implementation, and Plant in Operation. These services are supported by three proprietary software tools: AVPlan (techno-economic optimization for investment decisions), Thermoflex (thermodynamic and hydraulic process analysis), and Modelica (dynamic modeling and control system design). The company serves Danish and international utility companies, helping them transition from fossil fuels to sustainable energy production.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Systems and Markets Advisory services covering feasibility studies of emerging technologies (e.g., seawater heat pumps, carbon capture, cooling technologies), technology catalogs, market-level assessments, and strategic decision-making support for energy sector transformation. Aimed at utility company executives and planners.
• Plants and Supply Concepts Strategic planning and optimization of energy facility investments, including roadmapping, technology evaluation, and modeling/simulation of supply concepts. Aimed at district heating utilities and energy producers developing new plant investments.
• Project Implementation Full project execution support from tendering to commissioning, including business case evaluation, supplier assessment, quality assurance, and operational readiness. Aimed at utility project managers overseeing energy facility construction.
• Plant in Operation Operational support and optimization services for existing energy facilities, including troubleshooting, energy efficiency analysis, dynamic behavior analysis, performance monitoring, flexibility improvements, and lifetime assessments. Aimed at operators of heating and power plants.
• AVPlan Proprietary techno-economic optimization tool for energy infrastructure investment decisions. Models district heating systems to identify promising technologies and investment opportunities, developing long-term roadmaps of up to 20 years.
• Thermoflex Analysis Capability for analyzing thermodynamic and hydraulic processes using the Thermoflex tool, creating comprehensive mass and energy balances applicable throughout process plant lifecycle phases.
• Modelica Dynamic Modeling Dynamic simulation and model-based design capability using Modelica for developing process and control systems. Validates control systems before commissioning to minimize risk of design errors in real-world implementation.

Quantifiable outcome

• CO2 reduction of over 80% achieved for Silkeborg Forsyning through biomass plant, electric boiler, and heat pump implementation
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dansk FjernvarmecoreStrategic or Co-development Partner · 1 January 2025Investigation collaboration to explore whether decommissioned and nearly scrapped power plants can be reactivated to help strengthen electricity system security in Denmark. Project addresses Dunkelflaute (periods of low wind/solar production) risk through potential reactivation of CCGT plants.
• Modelon ABminorStrategic or Co-development Partner · 1 January 2017Swedish partner for grate firing development project in 2017. Collaboration focused on regulation and optimization of grate combustion in small and medium-sized combined heat and power plants.
• Aalborg UniversitetcoreStrategic or Co-development PartnerEUDP project collaboration with Aalborg University and Sønderborg Fjernvarme to develop new control concepts for heat pump plants. Project focused on improving flexibility and availability of district heating systems through dynamic simulation modeling in Modelica.
• FrontmateccoreStrategic or Co-development PartnerEUDP project partner for developing new control concept for heat pump plant in Sønderborg. Collaborated with Added Values, Aalborg University, and Sønderborg Fjernvarme to reduce heat pump failures and improve system availability.

Scale indicators6 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Sweco: Nordic engineering consultancy with district heating, energy systems, and decarbonization advisory; competes for the same utility mandates across Scandinavia.
• COWI: Large Danish-headquartered engineering consultancy with broad energy infrastructure practice including district heating transition advisory and energy system modeling; overlaps with Added Values but at much larger scale.
• AFRY (ÅF Consult): Nordic-headquartered engineering and design consultancy with extensive energy and process industry advisory, including thermal power and heat pump modeling; broad incumbent overlap.
• NIRAS: Danish engineering and consulting firm with energy and climate practice serving utilities; broad incumbent overlapping with Added Values' utility advisory niche.
• DNV (Energy Advisory): Global assurance and energy advisory firm with energy modeling, renewables, and power systems consulting; overlaps with Added Values on techno-economic advisory for energy transition.
• Ramboll: Global engineering consultancy headquartered in Denmark with extensive district heating, energy transition, and sustainability advisory practices; competes for the same utility clients with broader portfolio.

Direct peers

• Ea Energy Analyses: Denmark-based energy systems modeling and consulting firm providing techno-economic analysis for energy transition projects; highly comparable in service offering and target client base.
• PlanEnergi: Danish engineering consultancy specialized in district heating and renewable energy advisory; closely comparable niche focus, scale, and utility-client base to Added Values in the Danish fjernvarme market.

Others

• Dansk Fjernvarme: Danish district heating industry association that provides technical guidance, research, and policy support to member utilities; a partner and indirect peer influencing the same buyer base.
• Energinet: Danish transmission system operator conducting system studies including Dunkelflaute analysis; an adjacent ecosystem player alongside which Added Values operates in Danish energy research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/addedvalues.eu
• Facebookfacebook.com/addedvalues.eu
• LinkedInlinkedin.com/company/added-values-p-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Added Values