What CR Fuels does

CR Fuels is a privately held fuel, lubricant, and equipment distributor headquartered in Hattiesburg, Mississippi, serving customers nationwide across the United States. The company offers five core service lines: wholesale fuel (unleaded, blended, premium, on-road diesel, off-road diesel), lubricants and DEF distributed under more than 1,000 brand names, emergency fuel response available 24/7/365, equipment sales and rentals (bobtail trucks, fuel tanks from 250 to 10,000 gallons, solar-powered fuel sleds, on-site fueling stations, card management systems), and mobile tank cleaning and polishing services. Its customer base spans at least nine verticals including oil and gas, power generation, construction, disaster response, trucking, forestry, mining, farming, and municipal services.

The business operates through an owned fleet of diesel transport and bobtail fuel trucks, supported by technology infrastructure including web-based tank monitoring, card management systems for per-vehicle or per-driver fuel tracking, and proprietary mobile tank cleaning equipment claimed to reduce cleaning time by up to 85% while cutting water and chemical usage by 80%. Following the August 2024 acquisition of PortaBull Fuel from Jones Capital, CR Fuels expanded its geographic footprint to 22 states and gained a foothold in heavy construction, midstream pipeline, and renewable energy project fuel management. Strategic partnerships with Chancellor Lubricants and Phillips 66/Kendall extend its lubricant and oil analysis capabilities.

CR Fuels generates revenue through transactional fuel and lubricant sales, equipment sales and rentals, and professional service fees for emergency response and tank cleaning. Pricing is quote-based and not publicly disclosed, with customer order sizes ranging from 100 gallons per month to over 100,000 gallons per month. The company traces its origins to Rogers Oil Company, founded in 1973 by Charles L. Rogers, Jr., with current operations formalized as CR Fuels, LLC in 2018 following a partnership with a local lubricant distributor. It remains family-owned with no institutional investors or parent company identified.

Name

CR Fuels

Legal name

CR Fuels, LLC

Website

https://crfuels.net

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

CR Fuels is a privately held, family-owned fuel, lubricant, and equipment distributor based in Hattiesburg, Mississippi, serving customers across 22 U.S. states in oil and gas, construction, power generation, disaster response, and related industrial verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Hattiesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Fuel: Sale of unleaded, blended, premium, on-road DSL (diesel), and off-road DSL fuels to customers of all sizes from 100 gallons to 100,000+ gallons monthly
2. Lubricants/DEF: Sale of over 1,000 lubricant brands including automotive, fleet, industrial, marine, and farming lubricants, as well as filters, antifreeze, DEF, and related products
3. Equipment Sales and Rentals: Sale and rental of fuel equipment including bobtail trucks, fuel tanks (250gal-10,000gal), solar fuel sleds, on-site fueling stations, hose reels, and card management systems
4. Emergency Fuel Services: Emergency fuel response services available 24/7, 365 days a year, delivering fuel to first responders and disaster relief teams during natural and man-made disasters
5. Tank Cleaning Services: Mobile tank cleaning and polishing services that restore tanks in minutes, removing rust, sediment, and contaminants to prevent equipment damage and downtime

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

CR Fuels distributes wholesale fuel (unleaded, blended, premium, on-road and off-road diesel), over 1,000 lubricant brands and diesel exhaust fluid (DEF), and a range of fuel equipment including trucks, tanks, and card management systems. The company also provides 24/7/365 emergency fuel response for disaster relief and mobile tank cleaning and polishing services, serving customers nationwide from 100 to 100,000+ gallons per month.

Product overview

CR Fuels is a fuel, lubricant, and equipment distributor offering a portfolio of integrated services: Wholesale Fuel (unleaded, blended, premium, on-road and off-road diesel), Lubricants/DEF (over 1,000 lubricant brands), Emergency Fuel (24/7 disaster response), Equipment (diesel transport trucks, solar tanks, card management, on-site fueling), and Tank Cleaning (mobile fuel polishing). The portfolio is unified under CR Fuels' brand, with PortaBull Fuel (acquired in August 2024) operating as a sub-brand focused on midstream pipeline and heavy construction fuel management. CR Fuels serves diverse industries including oil and gas, power generation, construction, trucking, mining, farming, and municipalities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Dispensed over 1 million gallons of fuel during Hurricane Ida and Hurricane Laura emergency response operations
• +2 more outcomes

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Spartan MosquitominorGTM or Marketing Partner · 29 August 2021CR Fuels partnered with Spartan Mosquito during Hurricane Ida relief efforts to deploy Spartan's Pro Tech units that protect first responders from mosquitoes in rural areas where mosquito populations increased 300% after the storm.
• Chancellor LubricantscoreStrategic or Co-development PartnerPartnership with Chancellor Lubricants makes CR Fuels an integrated supplier of lubricants, tools, and supply chain management services. Through this partnership, CR Fuels offers various lubrication options including food-grade oils and heavy equipment hydraulic fluids.
• Phillips 66 and KendallcoreStrategic or Co-development PartnerPartnership with Phillips 66 and Kendall enables CR Fuels to provide advanced oil analysis services, helping customers optimize equipment performance and minimize downtime.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Offen Petroleum: Offen Petroleum is an independent wholesale fuel distributor supplying diesel, gasoline, and lubricants to retail and commercial customers across multiple U.S. regions. Compares on wholesale fuel delivery, lubricants portfolio, and broad geographic coverage.
• Western Petroleum: Western Petroleum is an independent fuel and lubricants distributor serving fleets, construction, and industrial customers across the Western U.S. with bulk fuel and lubricants delivery. Overlap with CR Fuels in fleet fueling, lubricant breadth, and direct-delivery model.
• SC Fuels: SC Fuels provides commercial fleet fueling, on-site fueling solutions, fuel management, and cardlock services to customers across the Western U.S., closely aligned with CR Fuels' card management and on-site tank capabilities. Direct competitor in commercial fleet cardlock.
• Fuel Logic: Fuel Logic provides mobile on-site fleet fueling, on-site fuel management, and emergency fuel services to construction and commercial customers - functionally equivalent to the capabilities CR Fuels gained through the PortaBull acquisition. Comparable in mobile fueling and emergency response.
• Mansfield Energy Corp: Mansfield Energy is one of the largest independent commercial fuel and lubricant distributors in North America, delivering diesel, gasoline, and lubricants to commercial and industrial customers with a similar combination of direct-delivery, card management, and lubricants services. Directly comparable operating model and customer base.
• United Oil: United Oil is a fuel and lubricants distributor offering on-site fueling, card management, lubricants, and DEF to commercial customers, with similar product breadth and customer segments (construction, fleets, industrial). Directly comparable in bundled service model.
• Foster Fuels: Foster Fuels is a multi-state commercial fuel and lubricants distributor serving construction, fleet, industrial, agricultural, and government customers across the Southeast and Mid-Atlantic, with a similar direct-delivery model and bundled lubricant offering. Direct competitor in overlapping geographies.
• Petroleum Service Group (PSG): PSG is a fuel, lubricants, and DEF distributor serving commercial and industrial customers nationwide with direct delivery and branded lubricant partnerships (Shell, Phillips 66, Mobil). Matches CR Fuels on lubricants + DEF + bulk fuel distribution and OEM brand partnerships.

Regional players

• Riley Oil Company: Riley Oil is a mid-sized, family-owned fuel and lubricant distributor with bulk delivery, on-site fueling, and lubricants offerings targeting similar commercial and industrial segments in the Western U.S. Similar size, ownership profile, and operating model to CR Fuels.
• Goodman Oil Company: Goodman Oil is a regional, family-owned wholesale fuel and lubricant distributor serving the Western U.S. with bulk fuel delivery and lubricants, demonstrating the kind of regional independent operator CR Fuels competes against in legacy geographies, but operating primarily in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CR Fuels