Imoo India

What Imoo India does

Imoo India is part of the privately held imoo group that designs, manufactures, and sells children's smartwatches targeting parents of children aged 5–14. The group was founded in 2016, is headquartered in Gurgaon, and claims the title of the world's No.1 children's smartwatch brand with over 50 million users globally. Imoo's primary online operating entity is PT Imoo Prime Indonesia, registered in Jakarta with legal representative Bo Zhao, with a planned migration of website operations to Imoo Store Limited (Hong Kong) effective 1 July 2026. The company's value proposition centers on enabling real-time GPS tracking, video calling, and supervised communication in a closed, parent-controlled environment positioned as a smartphone alternative for children.

Name

Imoo India

Legal name

PT IMOO PRIME INDONESIA Co., Ltd

Website

https://imoostore.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Imoo designs, manufactures, and sells children's smartwatches featuring video calling, GPS tracking, and dual cameras, sold direct-to-consumer globally across the US, UK, EU, Australia, and Singapore, targeting parents of children aged 5–14 seeking safer smartphone alternatives.

Ownership category

akta.pro rank

Product category

Children's Smartwatches

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Kids Wearables (GPS watches & trackers) (CRACAIAI)

akta.pro secondary industries

Smartwatches (CRACAIAA), Smartwatches & Connected Wearables (CRAKADAC)

Keywords

• Children smartwatches
• Kids wearable devices
• GPS tracking watches
• Parental monitoring devices
• Video call smartwatches

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream from direct sales of children's smartwatches (imoo Smartwatch X10, Z7, Z3 models) through owned e-commerce storefronts. Products are sold as one-time purchases with warranty and support services included.
2. Accessories: Revenue from sale of accessories such as watch lanyards and other optional accessories for the smartwatch products.
3. Warranty Services: Extended warranty services offered including 2-year comprehensive warranty for purchases through official store.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

imoo designs, manufactures, and sells children's smartwatches (flagship X10 and mid-tier Z3) that combine a flip-and-detach dual-camera design with 5-satellite GPS tracking, 24/7 AI-powered health monitoring, video calling, and a closed parent-controlled contact network. The watches run on imoo's proprietary CaremeOS and are paired with the imoo APP for parental management of location, contacts, screen time, and communications. Revenue is generated through direct-to-consumer sales of hardware (smartwatches and accessories) via regional imoostore.com e-commerce sites.

Product overview

Imoo is a children's smartwatch brand and the world's No.1 children's smartwatch brand with over 50 million users. The company operates a portfolio of kid-safe smartwatches paired with a parental management app. The current lineup consists of two hardware generations: the flagship imoo Smartwatch X10 (premium, $299.99) featuring a unique flip-and-detach dual-camera design, 5-satellite GPS, 740mAh battery, and Qualcomm Snapdragon Wear 4100; and the imoo Smartwatch Z3 (mid-tier, A$299) offering HD video calling and water resistance up to 20m. Both watches run on the in-house CaremeOS operating system and are managed by parents through the imoo APP (available on Android and iOS). The ecosystem is positioned around child safety — combining real-time location tracking, AI-powered health monitoring, video calling with surround visibility, and a closed, parent-controlled contact network — as a smartphone alternative for children. The company sells direct-to-consumer through regional e-commerce stores (US, EU, UK, Australia) and maintains a presence across major market research reports (Counterpoint Research, etc.).

Differentiator

Problem solved

Functional benefit

Products and services

• imoo Smartwatch X10 Flagship children's smartwatch from imoo featuring an innovative flip-and-detach design with dual cameras, 5-satellite GPS real-time location tracking with 14-day history, 24/7 AI-powered health monitoring (heart rate, 10 sports modes), IP68 water resistance to 20 meters, Qualcomm Snapdragon Wear 4100 processor, 740mAh battery, and CaremeOS. Designed for children with parent-managed controls via the imoo APP. Priced at $299.99 in the US market.
• imoo Smartwatch Z3 Mid-tier children's smartwatch from imoo offering HD video calling, real-time location tracking, and water resistance up to 20 meters. Positioned as a more affordable alternative to the flagship X10 model. Available at A$299.00 in the Australian market.
• imoo APP Parent-facing mobile companion app compatible with Android and iOS that enables parents to monitor child's location in real time, manage contacts, block unknown calls, set sleep mode, class mode, app control, and screen time limits. Connects to the child's imoo Smartwatch and displays split-screen video call + location view.

Quantifiable outcome

• Over 50 million happy imoo fans worldwide
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Verizon GizmoWatch: Verizon-branded GizmoWatch is a kids smartwatch sold via Verizon's carrier retail and service plans. A direct competitor leveraging carrier distribution that imoo's DTC model cannot match, with comparable GPS and calling features.
• Gabb Wireless: Gabb offers a kids smartwatch (Gabb Watch) alongside kid-safe phones and devices, targeting parents seeking safe alternatives to smartphones. Operates with a similar subscription-friendly model and comparable core feature set (GPS, calling, parental controls).
• Garmin (Bounce): Garmin Bounce is a dedicated kids smartwatch with GPS tracking, messaging, and parental controls from an established wearables brand. Competitor imoo recently overtook globally in Q1 2026 by shipments; targets the same parent-buyer segment.
• TickTalk Tech: TickTalk is a leading US-based kids smartwatch brand offering GPS, video calling, and parental controls. It is the closest direct competitor to imoo in the children's wearable category with similar target customers (parents of ages 5-12) and pricing.
• Vodafone (Neo / V-Kids Watch): Vodafone offers carrier-branded kids smartwatches (V-Kids Watch, Neo) across European markets. Directly comparable to imoo's EU product line with similar GPS, calling, and parental app features distributed via telecom channels.
• Xplora Technologies: Xplora is a European-headquartered kids smartwatch brand sold across EU markets with GPS, calling, and parental app features. Directly competes with imoo's European storefronts and similar parent value proposition around child safety and connectivity.
• T-Mobile SyncUP Kids Watch: T-Mobile's SyncUP Kids Watch is a carrier-distributed kids smartwatch bundled with a T-Mobile data plan. Competes with imoo via in-store retail distribution and subsidized monthly connectivity, targeting parents in the same segment as imoo's X10/Z3 buyers.

Broad incumbents

• Apple (Apple Watch Family Setup): Apple Watch with Family Setup enables parents to provision an Apple Watch for a child without an iPhone. A broad incumbent threatening the kid-specific value proposition imoo sells, leveraging Apple's brand and ecosystem.
• Samsung Electronics: Samsung Galaxy Watch series competes across the global smartwatch rankings imoo recently joined (Q1 2026 No.4 vs Samsung). Broad incumbent offering adult-focused smartwatches with parental control software as a partial substitute.
• Huawei: Huawei is a top-3 global smartwatch maker cited alongside imoo as driving 37% YoY growth in China's 2025 smartwatch market. Broad incumbent with overlapping consumer smartwatch portfolio but not specialized in kids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@imooeurope
• Facebookfacebook.com/imooglobalofficial
• Instagraminstagram.com/imoo_unitedstates
• TikToktiktok.com/@imooglobal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imoo India