Fini Comercializadora

What Fini Comercializadora does

Fini Comercializadora Ltda., operating commercially as The Fini Company Brasil, is a Brazilian confectionery company headquartered in Jundiaí, São Paulo. The company produces and distributes gelatin-based candies (its iconic Dentaduras, Bananas, Minhocas, and Beijos de Morango lines), marshmallows, tubes-shaped chewy candies, chewing gum, and a 1kg Finibox gift format. Its portfolio exceeds 1,000 SKUs and includes sub-brands such as Dr. Good (ANVISA-regulated vitamin and supplement gummies such as melatonin, vitamin C, hair/skin/nails, and kids' multivitamins), Carmed (pharmacy-channel candy), and Bem Estar (collagen/vitamin gummies in the wellness segment). Manufacturing is centralized at a Jundiaí facility with high-speed packaging lines capable of packaging over 2,000 gummies per minute, and the company sources 2,000+ employees globally with products distributed to more than 100 countries.

The company's business model combines direct-to-consumer e-commerce (finistore.com.br), franchise-operated physical stores and kiosks, distribution through general and Farma-specialized wholesalers covering all Brazilian states, and channel partnerships with pharmacies, movie theaters, amusement parks, supermarkets, and food service operators for the Professional calda line. Pricing is unit-based across packaging sizes ranging from 35g to 1kg, with consumer prices spanning roughly R$5 to R$100+, promotional discounts up to 40%, and installment billing via Visa, Mastercard, ELO, and PIX. The customer base is highly diversified across individual consumers of all ages (children and adults), health-conscious adults seeking gummy supplements, professional food service buyers (ice cream shops and dessert parlors), and wholesale/retail resellers. No external institutional funding is evidenced; Fini operates as a private, family-held company under the Sanchez Cano family structure that founded the business in Murcia, Spain in 1971 before expanding to Brazil in 2001 and consolidating its global corporate identity as The Fini Company in 2021.

Name

Fini Comercializadora

Legal name

Fini Comercializadora Ltda.

Website

https://finistore.com.br

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fini Comercializadora is a Brazilian confectionery company producing gelatin candies, marshmallows, tubes, and supplements under the Fini and Dr. Good brands. It serves mass-market consumers and food service buyers through e-commerce, franchise stores, pharmacies, retail, and wholesale channels across 100+ countries.

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Nonchocolate Confectionery Manufacturing (31134), Nonchocolate Confectionery Manufacturing (311340), Chocolate and Confectionery Manufacturing (31135)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Candy & Specialty Sweets Stores (THAFAGAH)

Keywords

• Gelatin candies
• Sugar confectionery
• Vitamin gummies
• Marshmallow confections
• Candy manufacturing

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Candy Sales: Fini generates revenue through direct sales of confectionery products including jelly candies, tubes, marshmallows, and gums through e-commerce and physical retail channels. Products are sold in various packaging sizes (35g to 1kg) with pricing ranging from approximately R$5 to R$100+.
2. Dr. Good Supplement Sales: Revenue from vitamin and supplement gummy products under the Dr. Good brand, including melatonin, vitamin C, multivitamins, and hair/skin/nail supplements. Products are sold directly to consumers through the e-commerce platform.
3. Professional/Industrial Ingredients: Sales of bulk candy sauces and toppings (caldas) in 1kg containers for professional use in ice cream shops, dessert parlors, and food service businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Fini Comercializadora Ltda. manufactures and distributes sugar confectionery products including gelatin jellies (Balas de Gelatina), tube-format chewy candies (Tubes), marshmallows, chewing gum, and bulk gift boxes (Finibox). Under the Dr. Good sub-brand, the company also produces ANVISA-compliant vitamin and supplement gummies (melatonin, vitamin C, multivitamins, hair/skin/nails, and kids' formulations), and offers a Professional line of candy syrups for food service businesses.

Product overview

Fini Comercializadora operates as The Fini Company Brasil, a confectionery company originating from Spain (Murcia, 1971) that expanded to Brazil in 2001. The company offers a diverse portfolio centered on gelatin candies (Jellies) including iconic products like Dentaduras, Bananas, Amoras, Beijos de Morango, and Minhocas; Tubes (chewy tube-format candies); Marshmallows; and Finibox bulk gift boxes. The company has diversified into functional wellness through the Dr. Good sub-brand, offering vitamin and supplement gummies (Melatonina, Vitamina C, Hair, Kids formulations) that apply confectionery expertise to health supplements. Additional offerings include a Professional line of syrups for food service, branded merchandise, and party supplies. The e-commerce platform enables direct consumer sales alongside traditional retail, wholesale, pharmacy, cinema, and franchise channels.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Good: Line of vitamin and supplement gummies for adults and children, including melatonin, vitamin C, hair/skin/nails support, and immune support products
• Finibox
• Carmed
• Tubes
• Bem Estar

Products and services

• Balas de Gelatina (Jellies) Gelatin candy line featuring iconic playful shapes including Dentaduras (dentures), Bananas, Amoras (blackberries), Beijos de Morango (strawberry kisses), and Minhocas (earthworms), with soft texture, fruity flavors, and vibrant colors; sold to consumers of all ages for personal enjoyment, sharing, and parties.
• Tubes Chewing candy in elongated tube format with soft texture, available in flavors including Morango (strawberry), Tutti Frutti, Twister (berries and cream), Pinta Língua (raspberry that colors tongue blue), and Morango com Laranja Azedinho; targeted at consumers seeking playful, flavored chewy candies.
• Marshmallows Soft marshmallow candies in multiple formats including Camping (campfire shapes), Classic, Flor (flower hearts), and Recheado (filled); marketed to consumers for parties, gifting, and casual consumption.
• Finibox Bulk 1kg gift boxes containing assorted Fini candies, particularly Tubes and Jellies varieties, designed for sharing, parties, and gifting occasions.
• Chicles (Chewing Gum) Chewing gum products in various flavors, part of Fini's traditional confectionery portfolio marketed to general consumers.
• Dr. Good Vitamins and Supplements Line of vitamin and supplement gummies including Melatonina (sleep support, 0.21mg per gummy), Vitamina C (immune support), Hair (biotin/zinc/vitamins for hair, skin, nails), 5+ Imune, Multigood multivitamin, and Kids-specific formulations; sugar-free, lactose-free, ANVISA-compliant, sold directly to health-conscious adult and child consumers.
• Bem-Estar (Wellness) Wellness product line including collagen and vitamin C supplement gummies positioned in the health and wellness segment, bridging Fini's confectionery and supplement portfolios for adult consumers.

Quantifiable outcome

• Production capacity of over 2,000 gummies per minute

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Distribuidores Fini (General Candy Distributors)coreChannel Partner/ Reseller/ DistributorNetwork of distributors across all Brazilian states for general Fini candy products. Covers retail, wholesale, and various sales channels throughout Brazil.
• Distribuidores Farma (Pharmacy Distributors)coreChannel Partner/ Reseller/ DistributorSpecialized distributors for pharmacy channel covering all Brazilian states. Handles distribution of Fini candies and Dr. Good supplements to pharmacy and health retail outlets.
• Representantes Fini (Sales Representatives)coreChannel Partner/ Reseller/ DistributorIndependent sales representatives covering different regions of Brazil to support Fini's distribution network and customer relationships.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/finibrasil
• YouTubeyoutube.com/FiniBrasil
• Facebookfacebook.com/finibrasil
• LinkedInlinkedin.com/company/fini-brasil
• Instagraminstagram.com/finibrasil
• TikToktiktok.com/@finibrasil
• Pinterestbr.pinterest.com/finibrasil

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fini Comercializadora