What Brickell city centre does

Brickell City Centre is a physical retail shopping center located at 801 S Brickell Bay Dr in the Brickell neighborhood of Miami, Florida. The property is owned and operated by Simon Property Group (NYSE: SPG), one of the largest publicly traded retail REITs in the world. The center spans multiple levels and houses over 100 retail, dining, and entertainment tenants, including anchor tenants such as Saks Fifth Avenue, Zara, Aritzia, Lululemon, Sephora, Chanel Fragrance and Beauty, Dior Beauty, Anthropologie, and ALO, alongside a mix of contemporary fashion brands and dining establishments (e.g., Motek, Cafe Americano, Casa Tua Cucina, Luke's Lobster, Marabú). It also includes a movie theater, the BCC Watch Lounge sports-viewing venue on West Block Level 4, and wellness programming such as Fitness Sundays in partnership with JetSet Pilates and Lululemon.

The business operates a hybrid physical-and-digital platform. The physical asset functions as a traditional landlord model, leasing storefronts to enterprise retail and dining tenants and collecting rent (and potentially percentage rent) from them. The digital layer, provided by Simon Property Group, includes the Simon+ loyalty program (cash back, points, exclusive offers), the ShopSimon.com 24/7 e-commerce storefront, the Simon mobile app on iOS and Android, and a 3D interactive mall map. Marketing is driven through organic social channels (Facebook, Instagram, TikTok), email/newsletter via the loyalty program, in-center events and promotions, and content via the mobile app and blog surfaces.

The center's target customer base consists primarily of Miami metropolitan area consumers (especially residents and office workers in the Brickell financial district) and secondarily of tourists and visitors to Miami. Pricing is set independently by each tenant retailer; the center itself does not charge entry fees. Brickell City Centre is not independently capitalized—it has no disclosed funding rounds and no M&A activity—and operates within Simon Property Group's broader mall and premium outlets portfolio.

Name

Brickell city centre

Legal name

Simon Property Group

Website

https://brickellcitycentre.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Brickell City Centre is a Simon Property Group–owned shopping center in Miami's Brickell financial district, housing 100+ retail, dining, and entertainment tenants anchored by Saks Fifth Avenue and Zara, and operating a digital layer spanning the Simon+ loyalty program, ShopSimon e-commerce, and a mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Others

Revenue model

1. Retail Tenant Leasing: Brickell City Centre generates revenue by leasing retail space to various brands and retailers. Tenants include Saks Fifth Avenue, Zara, Aritzia, Lululemon, Sephora, and numerous other fashion, beauty, and dining establishments. The mall operates as a landlord for these tenants, collecting rent and potentially percentage rent based on sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Brickell City Centre is a multi-level urban shopping center in Miami's Brickell neighborhood that leases retail space to over 100 fashion, beauty, luxury, and dining tenants including Saks Fifth Avenue, Zara, Aritzia, Lululemon, Sephora, Chanel Fragrance and Beauty, and Dior Beauty. The property combines in-person retail shopping, sit-down dining, a movie theater, and entertainment venues (e.g., BCC Watch Lounge, Fitness Sundays wellness series), supported by digital services such as the Simon+ loyalty program, the Simon mobile app, ShopSimon.com online storefront, and a 3D interactive mall map.

Product overview

Brickell City Centre is a shopping center operated by Simon Property Group, offering a unified platform of retail, dining, entertainment, and loyalty services. The portfolio consists of physical retail spaces with an integrated digital layer centered on the Simon+ loyalty program, ShopSimon online shopping platform, a mobile app for iOS and Android, and interactive digital tools including a 3D map and entertainment venues. The core offering combines in-person shopping at tenant stores (luxury, fashion, beauty, dining) with digital services that extend the customer experience beyond the physical mall.

Differentiator

Problem solved

Functional benefit

Products and services

• Brickell City Centre Retail Storefronts Physical retail spaces leased to fashion, beauty, luxury, and activewear brands including Saks Fifth Avenue, Zara, Aritzia, Lululemon, Sephora, Chanel Fragrance and Beauty, Dior Beauty, Anthropologie, ALO, and H&M, offering consumers in-person shopping in Miami's Brickell financial district.
• Brickell City Centre Dining Sit-down restaurants and dining venues at the center including establishments such as Motek, Cafe Americano, Casa Tua Cucina, Luke's Lobster, and Marabú, serving shoppers and visitors in the Brickell neighborhood.
• Movie Theater An on-site movie theater at Brickell City Centre providing movie screenings, ticket sales, and trailers as part of the property's entertainment offering.
• BCC Watch Lounge An entertainment venue located on West Block, Level 4 of Brickell City Centre, where visitors can watch soccer games and other sporting events.
• Fitness Sundays at BCC A recurring wellness series at the center offering pilates, strength, and wellness classes led by partners including JetSet Pilates and Lululemon, targeted at health-conscious visitors.

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Simon Property GroupcoreOthersSimon Property Group is the owner and operator of Brickell City Centre. As one of the largest publicly traded retail REITs in the world, Simon Property Group owns and manages shopping centers across the United States and internationally. They provide property management, leasing, marketing, and operational support for the center.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• The Grove: Upscale outdoor shopping and entertainment center in Los Angeles, owned by Caruso. Comparable to Brickell City Centre as an urban, experience-led, luxury-anchored lifestyle center with dining, entertainment, and high-end retail mix.
• American Dream: Large entertainment-and-retail complex in East Rutherford, NJ, with extensive dining, indoor theme park, water park, and luxury retail. Comparable to Brickell City Centre for the combination of retail, dining, and entertainment (movie theater, watch lounge, fitness) within a single destination.
• The Mall at Short Hills: Upscale enclosed shopping center in Short Hills, NJ, operated by Simon Property Group. Comparable to Brickell City Centre as a Simon-operated, luxury-anchored mall (Neiman Marcus, Saks Fifth Avenue, Louis Vuitton) targeting an affluent shopper base.
• Aventura Mall: Major upscale shopping center in Aventura, FL (greater Miami area), operated by Turnberry and Brookfield Properties. Comparable to Brickell City Centre as a South Florida luxury-anchored mall with similar tenant mix (Apple, Gucci, Louis Vuitton, Zara, Sephora) and high tourist/residential catchment.
• Bal Harbour Shops: Open-air luxury shopping center in Bal Harbour, FL, considered one of the most productive retail properties in the U.S. Directly comparable to Brickell City Centre for luxury tenant mix (Chanel, Dior, Gucci, Saks, Prada) and the premium Miami shopper base.
• The Forum Shops at Caesars Palace: High-end luxury shopping mall attached to Caesars Palace in Las Vegas. Directly comparable for luxury-anchored tenant mix, tourist-driven traffic, and experience-led positioning, though Vegas tourism differs from Miami's local-plus-tourist base.
• Westfield Century City: Open-air luxury and contemporary shopping center in Los Angeles, operated by Unibail-Rodamco-Westfield. Comparable to Brickell City Centre for urban luxury positioning, high-end department store (Bloomingdale's), and a curated mix of fashion, dining, and entertainment.
• Miami Design District: Open-air luxury and contemporary retail and dining destination in Miami's Design District. Directly comparable to Brickell City Centre as a nearby Miami luxury retail/dining destination competing for the same high-end shopper and tourist.
• Lincoln Road Mall: Pedestrian lifestyle shopping district in Miami Beach. Comparable to Brickell City Centre as a Miami-area open-air shopping/dining destination with mixed luxury and contemporary retail, strong tourist draw, and restaurant-anchored experience.

Regional players

• Sawgrass Mills: Massive outlet and value retail center in Sunrise, FL, also operated by Simon Property Group. Regionally comparable to Brickell City Centre as a flagship Simon asset in the South Florida market, though the formats differ (outlet vs. luxury full-price).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brickellcitycentre
• Instagraminstagram.com/brickellcitycentre
• TikToktiktok.com/@brickellcitycentre
• Xx.com/BrickellCityCtr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickell city centre