Nupac

What Nupac does

Nupac is a privately-held Australian industrial machinery distributor and integrator, founded in 1983 in Melbourne and currently owned by Peter Pontikis, who took over the business in 2009. The company operates from a single sales office in Mentone, Victoria, and serves manufacturers across Australia and New Zealand with packaging and processing equipment. It represents more than nineteen European OEMs including Syntegon (Germany), Probat (Germany), Sapal (Switzerland), Russell Finex (UK), Rotzinger (Switzerland), SN Maschinenbau (Germany), Amixon, AZO, Cremer, Smart Robotics, and HANSELLA (via Rotzinger).

Nupac's product portfolio spans primary packaging (vertical form-fill-seal baggers, horizontal rotary FFS, confectionery wrappers including Sapal CHOCOMAXX and CHOCODISK, capsule fillers, track-and-trace units), processing equipment (sieving and filtration, mixers and dryers, drum roasters), and end-of-line palletizing including collaborative robot palletizers. Flagship offerings include the Syntegon SVX Series vertical bagger (up to 600 bags per minute with four-servo cross-seal drive and Synexio cloud software), the SN FME 50 horizontal rotary FFS for sustainable pouches, and the Syntegon Doy Zip resealable pouch system. Customers span five verticals: food manufacturing, confectionery, pharmaceutical, coffee, and dairy, with named references including Massel Australia, Metagenics ANZ, an unnamed loose-leaf salad producer, and a milk formula manufacturer that achieved ROI in under 11 months with a cobot palletiser.

Nupac's revenue model is built on three streams: one-time equipment sales (the dominant, project-driven component), recurring after-sales services (installation, breakdown support, preventive maintenance), and spare parts. Pricing is quote-based and undisclosed publicly, with each line configured to customer throughput and integration requirements. The go-to-market is sales-led, with a direct field sales team covering ANZ, supported by participation in major trade exhibitions (Interpack, APPEX, ProSweets, ACHEMA, Auspack, Melbourne International Coffee Expo) and content marketing through a news/blog channel and social profiles on LinkedIn, Facebook, and YouTube.

Name

Nupac

Legal name

Nupac

Website

https://nupac.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Nupac is a privately-held Australian distributor and integrator of industrial packaging and processing machinery, serving food, pharmaceutical, confectionery, coffee, and dairy manufacturers across Australia and New Zealand. It exclusively represents 19+ European OEMs including Syntegon, Sapal, Probat, and Russell Finex.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery Distribution

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD)

Keywords

• Packaging machinery distribution
• Processing equipment supply
• Form fill seal machines
• Industrial machinery integration
• Confectionery packaging equipment

Headquarters

HQ city

Mentone

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Equipment Sales: Sale of industrial packaging and processing machinery including vertical baggers, form fill seal machines, confectionery wrappers, and processing equipment from European suppliers.
2. After-Sales Service: Installation support, breakdown support, preventive maintenance, and local service team support for equipment throughout Australia and New Zealand.
3. Spare Parts: Supply of spare parts for all equipment sold, with local spare parts inventory for quick turnaround.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nupac is a distributor and integrator of industrial packaging and processing machinery for manufacturers in Australia and New Zealand. The company represents multiple leading European manufacturers (including Syntegon, Sapal, Russell Finex, Probat, and others) and supplies vertical form fill seal baggers, horizontal rotary form fill seal machines, confectionery wrapping systems, capsule filling equipment, sieving and filtration systems, coffee roasters, and end-of-line palletizing solutions. Nupac also provides installation, commissioning, preventive maintenance, breakdown support, and spare parts for the equipment it sells.

Product overview

Nupac is a machinery distributor serving as a local partner in processing and packaging throughout Australia and New Zealand. The company offers a comprehensive portfolio of high-quality equipment from global European manufacturers including standalone solutions and complete turn-key systems. The core product lineup includes: the Syntegon SVX Series vertical bagger as a flagship offering for flexible packaging; SN FME 50 horizontal rotary form fill seal for pouch applications; Sapal CHOCOMAXX and CHOCODISK for chocolate wrapping; Syntegon Doy Zip baggers for resealable packaging; Russell Finex sieving and filtration equipment; HANSELLA confectionery processing lines; Probat coffee roasting equipment; and pharmaceutical solutions including capsule fillers and track & trace systems. The portfolio serves industries across food, confectionery, pharmaceutical, coffee, and dairy sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Syntegon SVX Series Vertical Bagger Revolutionary vertical form fill seal bagger with future-proof flexibility, ease of use, minimal downtime features, and Synexio cloud-based software integration for smart production tracking. Handles all popular bag styles including corner seals and reclosable zippers.
• SN FME 50 Horizontal Rotary Form Fill & Seal Affordable horizontal rotary FFS machine for pouch packaging with rapid format changes, low energy consumption, and support for sustainable/recyclable films. Small footprint with large capability.
• Sapal CHOCOMAXX High-speed single or double film chocolate wrapper for flat-based chocolates, capable of 400-600 chocolates per minute with modular design supporting various shapes and wrapping styles including pralines, napolitains, rochers, twist, and double-twists.
• Sapal CHOCODISK High-performance chocolate wrapping machine offering versatility in handling different chocolate shapes and wrapping styles with efficiency and premium packaging quality.
• Syntegon Doy Zip VFFS Bagger Fastest doy zip vertical bagger producing up to 100 resealable pouches per minute with patented zipper application and long-seal technology. Offers up to 9 different bag styles with changeovers in as little as 30 minutes.
• Syntegon PMX Coffee Packaging Machine Packaging machine for ground coffee and whole beans with highest flexibility for customer-specific format requirements, full-corner-sealing, condition monitoring, and reduced material wastage.
• Syntegon Makat BC96 Fully automated oiling drum for confectionery finishing with centerlining features, recipe management, automation, and process monitoring for lower process variability in gummy and jelly production.
• Syntegon GKF Capsule Fillers Capsule filling machines for pharmaceutical applications capable of filling different types of products into hard shell capsules (HPMC or gelatin), including mini-tablets, pellets, and granules.
• Russell Finex Compact Sieve High-capacity vibrating screen and sieve machines for improving product quality and purity, removing oversized contamination from powders and liquid slurries. Less than half the height of traditional sieving machines.
• Russell Finex Self Cleaning Eco Filter Self-cleaning industrial filters for removing contamination and oversize materials from liquid products including chocolate, honey, oil, and coatings. Protects upstream equipment for smooth production.
• Probat NEPTUNE 1000 Drum Roaster Industrial coffee drum roaster combining flexibility and process safety with innovative hygienic design, representing next generation of drum roasting technology.
• HANSELLA Confectionery Processing Equipment German confectionery processing equipment including candy machines, MF-hamburg Double-Layer Cooling Tunnel, Cross Cutter (WRQ), Longitudinal Cutter (WRL), and Fanning System (WRT) for bar production. Over 100 years of experience in hard/soft candies, chewing gums, and bars.
• After-Sales Service and Spare Parts Installation support, breakdown support, preventive maintenance, and local service team support for all equipment sold across Australia and New Zealand, including local spare parts inventory for quick turnaround.

Quantifiable outcome

• 20% better throughput achieved with new VFFS bagger compared to previous equipment
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Syntegon Packaging TechnologycoreTechnology or IntegrationGerman manufacturer of packaging and processing technology. Nupac distributes Syntegon equipment including SVX vertical baggers, SVE/SVC baggers, Doy Zip systems, capsule fillers, and complete pharmaceutical processing lines throughout Australia and New Zealand.
• ProbatcoreTechnology or IntegrationGerman world market leader in coffee processing technology. Nupac is Australian and New Zealand agent for PROBAT drum roasters including NEPTUNE 1000 and P Series roasters.
• SapalcoreTechnology or IntegrationSwiss global leader in packaging premium products across chocolate, processed cheese, and bouillon sectors. Nupac distributes Sapal chocolate wrapping machines including CHOCOMAXX and CHOCODISK.
• Russell FinexmajorTechnology or IntegrationUK manufacturer of sieving and separation equipment. Nupac distributes Russell Finex Compact Sieve, Self Cleaning Eco Filter, and Finex Separators for pharmaceutical and food applications.
• SN MaschinenbaumajorTechnology or IntegrationGerman manufacturer of horizontal form fill seal machines. Nupac distributes SN FME 50 Rotary Form Fill & Seal machine for pouch packaging applications.
• Rotzinger GroupmajorTechnology or IntegrationSwiss internationally recognised group providing high-quality product handling equipment. Includes HANSELLA confectionery solutions and pharma cartoning machines.
• AmixonmajorTechnology or IntegrationGerman manufacturer of mixers and dryers for pharmaceutical and food processing applications.
• CremermajorTechnology or IntegrationDutch leaders in accurate counting solutions with advanced engineering focused on accuracy, performance and durability. Also provides bottle filling and capping solutions.
• AZOmajorTechnology or IntegrationGerman manufacturer of processing and handling equipment for the food, pharmaceutical, and chemical industries.
• Statec BindermajorTechnology or IntegrationAustrian manufacturer of packaging solutions.
• Nupac IndustriescoreTechnology or IntegrationRelated company manufacturing packaging and processing equipment, part of the Nupac group.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GEA Group: Large German supplier of food processing and packaging equipment for dairy, beverage and pharma. Comparable to Nupac's processing + packaging offering for dairy/pharma verticals at a much broader global scale.
• Marel: Icelandic-headquartered food processing equipment manufacturer with strong ANZ presence in meat, poultry and dairy. Comparable to Nupac's dairy / food processing overlap, though focused on protein and primary processing rather than packaging.
• IMA (Industria Macchine Automatiche): Italian packaging machinery group with strong pharmaceutical and food processing equipment portfolios. Overlaps with Nupac's pharma capsule fillers and processing offerings and competes for the same ANZ customer projects.
• ProMach: Major US-based provider of packaging machinery solutions across food, beverage and consumer goods. Comparable to Nupac in offering integrated packaging lines, but at much larger scale and with proprietary equipment manufacturing — a useful broader reference point for Nupac's distribution + integration model.
• MULTIVAC: German manufacturer of packaging machinery and processing equipment with a global distribution and after-sales network. Comparable to Nupac's portfolio (VFFS, thermoforming, labeling, automation) but as the OEM rather than distributor layer.
• JBT Corporation: US supplier of processing and packaging equipment for food, beverage and air transport. Comparable to Nupac in delivering integrated processing-and-packaging solutions to food manufacturers, though at materially larger scale.
• Bühler Group: Swiss food processing equipment manufacturer covering grain, chocolate, coffee and dairy. Comparable customer verticals to Nupac (especially coffee via Probat partnership) and a relevant reference for scale and service model in ANZ.

Direct peers

• Heat and Control: Global manufacturer and integrator of food processing and packaging equipment with regional sales/service operations. Closely comparable to Nupac in serving food processors with turn-key packaging lines, including VFFS-style and end-of-line equipment.

Others

• Syntegon (formerly Bosch Packaging Technology): German manufacturer of packaging and processing technology and Nupac's flagship supplier. Technically Nupac's principal partner rather than a competitor, but in other regions Syntegon sells directly, making it the implicit competitive ceiling on Nupac's addressable scope.

Regional players

• Flexipol Packaging: ANZ-based supplier of flexible packaging films and integrated packaging machinery services. Closest geographic peer to Nupac operating in overlapping Australian end markets, providing a directly comparable regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbGjpAWuLTYEMWfDrmmCo4Q
• Facebookfacebook.com/NupacPackaging
• LinkedInlinkedin.com/company/7649262

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nupac