Emolife
Moev is a Netherlands-based organizer of approximately 40 recurring endurance sports events — including marathons, triathlons, and city runs — primarily raising funds for the KiKa children's cancer foundation, serving more than 20,000 participants and 300,000 sponsors annually across the Netherlands, Europe, and beyond.
- Company typePrivate
- Founded2006
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Emolife does
Moev is a Netherlands-based organizer of endurance sports events that combines athletic participation with charitable fundraising, primarily for the KiKa (Kinderen Kanker vrije) children's cancer foundation. Its portfolio spans approximately 40 recurring events across the Netherlands, Europe, and beyond, including flagship properties such as Run for KiKa Marathon Londen, Triatlon voor KiKa Almere, and the Alkmaar City Run by Night (in its 12th edition). The company reports more than 20,000 participants per year, over 300,000 sponsors reached annually, and €70 million in cumulative sponsorship funds raised to date. Moev positions itself as an end-to-end event producer — from production to event management — delivering 'bucket-list' and 'slow sport' experiences tied to a high-emotion cause.
The operating model is direct-to-consumer: participants register and engage via the moev.events website (built on Framer), supported by an email newsletter funnel. There is no native mobile app, no public API, no disclosed SDK or MCP integration, and no documented CRM, ERP, or fundraising-platform stack beyond the website itself. The technology footprint is therefore deliberately lean, with most value captured in event production logistics, sponsor relationships, and the KiKa-aligned cause narrative rather than in software assets. Pricing is not publicly disclosed, and the firm does not publish ARPU, revenue, headcount, or event-level margin figures in the supplied data.
Moev's go-to-market is concentrated: a single anchor charity partnership (KiKa) underwrites most of the portfolio's identity, while distribution relies on owned digital channels plus word-of-mouth and cause-driven appeal rather than paid acquisition or channel partnerships. The firm operates from a single headquarters at NDSM-Plein 36, Amsterdam, with the London marathon signalling the first explicit international market entry. Overall, Moev behaves as a focused, cause-led endurance event operator rather than a software or platform business, with 40 recurring events, ~20K annual participants, and a long-tenured charity affiliation forming its core asset base.
Emolife firmographics
Firmographics- Name
- Emolife
- Legal name
- Moev
- Website
- https://emolife.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moev is a Netherlands-based organizer of approximately 40 recurring endurance sports events — including marathons, triathlons, and city runs — primarily raising funds for the KiKa children's cancer foundation, serving more than 20,000 participants and 300,000 sponsors annually across the Netherlands, Europe, and beyond.
- Ownership category
- akta.pro rank
Emolife industry classification
Industry- Product category
- Sports Event Management and Charitable Fundraising
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
- akta.pro secondary industry
- Sponsorship & Sports Experiential Marketing (MPAAAGAE)
Keywords
Where Emolife is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Emolife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Distribution channels1 record
Marketing channels1 record
Emolife product offering
Product offeringCore offering
Emolife operates a fundraising, community management, CRM, and cause-marketing platform that powers event-based fundraising and online giving. Through its Moev brand, it organizes endurance sports events including international marathons, triathlons, and city runs, combining athletic participation with charitable fundraising for partners such as KiKa (Kinderkankerfonds). The platform handles end-to-end event production, participant registration, sponsor mobilization, and newsletter-driven community engagement.
Product overview
Moev is a sports event organization company that operates a portfolio of athletic events across the Netherlands and Europe. The company's product portfolio consists primarily of endurance sports events including running marathons, triathlons, and city runs. Notable branded events include Run for KiKa Marathon Londen, Triatlon voor KiKa Almere, and Alkmaar City Run by Night, which collectively serve over 20,000 participants annually and have raised over 70 million euros in sponsorship funds. The events primarily support KiKa (Kinderkankerfonds), a Dutch children's cancer fund. Moev positions these as 'events with impact' combining athletic participation with charitable fundraising.
Differentiator
Problem solved
Functional benefit
Products and services
- Run for KiKa Marathon Londen International marathon held in London, England, where participants run past Tower Bridge, the London Eye, and Buckingham Palace. The event raises funds for KiKa (Kinderkankerfonds) and is sold to individual runners seeking a bucket-list international race tied to a charitable cause.
- Triatlon voor KiKa Almere (korte afstanden) Short-distance triathlon held in Almere, Netherlands, featuring swimming, cycling, and running segments, supporting KiKa (Kinderkankerfonds). The event is targeted at amateur triathletes seeking a professionally organized race in a city known for triathlon.
- Alkmaar City Run by Night Evening running event held in Alkmaar, Netherlands, now in its 12th edition, offering 5km and 10km distances through scenic streets and hospitality squares. The event raises funds for KiKa (Kinderkankerfonds) and is targeted at recreational runners seeking a community evening race.
Quantifiable outcome
- Over 70 million EUR in total sponsorship funds raised for charitable causes
Companies that use Emolife
Customer profileSegments1 record
Ideal customer profiles2 records
Emolife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emolife partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KiKa (Children Cancer Foundation)coreMoev organizes charitable sports events under the 'Run for KiKa' brand, raising funds for KiKa (Kinderen Kanker vrije). Events include Run for KiKa Marathon Londen and Triatlon voor KiKa Almere. Partnership focuses on combining sports participation with charitable fundraising for children's cancer research and support.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
Emolife competitors and assessment
Company assessmentDirect peers
- TCS Amsterdam Marathon: The flagship mass participation road marathon in Amsterdam. Direct same-city, same-product competitor to Moev's Netherlands-based running events.
- Challenge Family (Challenge Roth, Almere-Amsterdam): Long-distance triathlon series with European presence including Almere. Direct competitor to Moev's Triatlon voor KiKa Almere across both event format and geography.
- IRONMAN Group: Global mass participation triathlon and endurance event organizer (IRONMAN, 70.3, run races). Direct competitor to Moev in organizing branded triathlon and marathon events for paying participants.
- Tough Mudder: Operator of mass participation obstacle/endurance events with strong charity fundraising positioning. Comparable as a branded endurance event organizer with corporate sponsorship scale.
- Spartan Race: Global mass participation obstacle race / endurance event brand. Comparable as a large-scale endurance event organizer that has expanded internationally and competes for the same participant wallet.
Broad incumbents
- World Marathon Majors: Operates the seven elite city marathons (Tokyo, Boston, London, Berlin, Chicago, NYC). Comparable as a mass participation marathon organizer with high-profile charity fundraising components and global participant reach, but at a much larger scale than Moev.
Regional players
- Great North Run: UK mass participation running events operated by Great Run, including the world's largest half-marathon. Comparable charity-partnered mass participation event model serving British participants, overlapping with Moev's UK (London) targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Emolife social profiles
Digital presenceEmolife financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emolife leadership team
Management profileNumber of profiles
Emolife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emolife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emolife
What does Emolife do?
Emolife operates a fundraising, community management, CRM, and cause-marketing platform that powers event-based fundraising and online giving. Through its Moev brand, it organizes endurance sports events including international marathons, triathlons, and city runs, combining athletic participation with charitable fundraising for partners such as KiKa (Kinderkankerfonds). The platform handles end-to-end event production, participant registration, sponsor mobilization, and newsletter-driven community engagement.
Is Emolife a public or private company?
Emolife is a private company. It is classified as unknown and is currently operating.
When was Emolife founded?
Emolife was founded in 2006. It employs 101 to 250 people.
Where is Emolife based?
Emolife is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Emolife's main competitors?
Direct peers on record are TCS Amsterdam Marathon, Challenge Family (Challenge Roth, Almere-Amsterdam), IRONMAN Group, Tough Mudder and Spartan Race. World Marathon Majors is listed as a broad incumbent. Great North Run is listed as a regional player.
Does Emolife have an API?
No public API is recorded for Emolife.
What industry is Emolife in?
Emolife's product category is Sports Event Management and Charitable Fundraising. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling), with a secondary code of MPAAAGAE, Sponsorship & Sports Experiential Marketing. Its NAICS code is 7112 and its SIC code is 7900.