Rose Plastic

What Rose Plastic does

Rose Plastic AG is a third-generation, family-owned German manufacturer of hard plastic packaging headquartered in Hergensweiler near Lake Constance. Founded in 1953, the company operates 10 global manufacturing and sales locations across Europe, North America, Asia & Pacific, South America, and Africa with approximately 800 employees. Rose Plastic produces over 4,000 standard packaging solutions across six categories: plastic tubes, plastic boxes, plastic cases, plastic drill cassettes, transport and storage systems, and hangers/accessories. Its primary end market is the cutting tools industry, where it claims the position of world's No. 1 supplier for hard plastic packaging, with additional verticals in industrial components (bearings, gears, measuring instruments), tool retailers and hardware stores, consumer products, and — via its wholly-owned subsidiary rose plastic medical packaging GmbH — medical, dental, healthcare and laboratory packaging.

The company's core technology stack is built on blow molding and injection molding, supported by a proprietary in-house tool shop that designs, manufactures, and maintains its own molds, plus in-house printing and finishing capabilities (screen, pad, and digital printing, plus laser engraving with proprietary additive preparation). This vertical integration spans interdisciplinary design and development, mold engineering, production, and printing/finishing under one roof, and is backed by patents on both products (e.g., TwistPack Plus with TwistLock) and production tooling. The portfolio is increasingly incorporating sustainable materials, including post-consumer recyclate (PCR) and sugarcane-based bioplastics, and the firm offers PPWR (EU Packaging and Packaging Waste Regulation) compliance advisory services to customers.

Rose Plastic's business model combines one-time catalog sales of standard packaging products through a B2B online shop (€100 minimum order) and direct field sales, supplemented by professional services for customized packaging development, design consulting, and printing/finishing. Revenue is generated from industrial OEM customers, tool retailers, and consumer goods manufacturers, with sales executed globally through direct enterprise sales, the B2B webshop, and the dedicated medical packaging subsidiary channel. Go-to-market is product-led with an enterprise field-sales overlay, supported by trade-fair presence at GrindingHub, International Hardware Fair, and EMO Hannover. The company has remained privately held under family ownership across three generations, with no public revenue disclosures or external institutional investors identified.

Name

Rose Plastic

Legal name

rose plastic AG

Website

https://rose-plastic.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rose Plastic AG is a third-generation, family-owned German manufacturer of hard plastic packaging (tubes, boxes, cases, cassettes, transport systems) serving primarily the global cutting tools industry, with additional reach into industrial components, tool retail, consumer goods, and medical packaging across 10 global locations and approximately 800 employees.

Ownership category

akta.pro rank

Product category

Industrial Plastic Packaging

NAICS

Other Plastics Product Manufacturing (32619), Plastics Product Manufacturing (3261)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Custom Injection Molding & Contract Manufacturing (Job Shops/CMs) (IMANAFAJ)

akta.pro secondary industries

Blow-Molded Industrial Containers & Crates (Non-packaging) (IMANAGAF), Blow Molding & Thermoforming Packaging Equipment (Bottle/Tray Making) (IMALAOAK)

Keywords

• Industrial plastic packaging
• Tool packaging solutions
• Plastic cases and boxes
• Protective packaging manufacturing
• Cutting tool packaging

Headquarters

HQ city

Hergensweiler

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plastic Packaging Product Sales: Sale of standard plastic packaging products including tubes, boxes, cases, cassettes, and transport systems to industrial customers. One-time purchase model with minimum order value of €100 for B2B online shop
2. Customized Packaging Development: Custom packaging solutions development service working with customers to create bespoke packaging tailored to specific product requirements
3. Printing and Finishing Services: In-house printing services including screen printing, pad printing, and digital printing, plus laser engraving for branding and labeling of packaging

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rose Plastic manufactures high-quality hard plastic packaging solutions including tubes, boxes, cases, cassettes, transport and storage systems, and accessories. With over 4,000 standard products, the company serves primarily the cutting tools industry and is regarded as the world's No. 1 supplier of hard plastic packaging for tooling applications. Production is vertically integrated through in-house mold design, tool making, plastic processing (blow molding and injection molding), and printing/finishing services.

Product overview

Rose Plastic is a third-generation family-owned manufacturer of high-quality hard plastic packaging for the tooling industry, producing over 4,000 packaging solutions across six product categories: Plastic Tubes (including BlockPack, TwistPack Plus, TopPack variants, VarioPack, QuadroPack, HexPack, TelePack, and specialty tubes like MicroBox and ScrewPack), Plastic Boxes (encompassing SplitPack, FivePack, InsertBox variants, UniBox, ConsumerBox, DIY-Box, MicroVarioBox), Plastic Cases (comprising RoseCase ErgoLine, ProSecure, ProTec, RCB, RCS, MK-Case, UniCase, and RoseCassette), Plastic Cassettes (including FA, FB, FNKL, FNSB, GripBox, and RoseBox), Transport & Storage Systems (LogisticBox, LogisticSystem, StorePack, SystemBoard, AQURADO, SZS-Stands), and Hangers & Accessories (DIY-Clips, ProtectiveCaps, Foam Inserts, SDS-Clips). The company also provides comprehensive services including consulting, design & development, tool shop for plastic molds, printing & finishing (screen, pad, digital printing and laser engraving), and customized packaging solutions. The product portfolio serves cutting tools, industrial components, tool retailers, and consumer products markets.

Differentiator

Problem solved

Functional benefit

Brands

• ROSE CASE: Brand for protective cases including RoseCase ErgoLine, RoseCase ProSecure, RoseCase ProTec, RoseCase RCB, RoseCase RCS, RoseCassette, and UniCase product lines.

Products and services

• BlockPack Rectangular plastic packaging tube with ratchet style length adjustment, designed for cutting tools and drill bits with hanging capability.
• TwistPack Plus Innovative packaging tube featuring TwistLock mechanism with telescopic length adjustment for secure locking at any extension length.
• VarioBox Multi-compartment packaging solution for precision and shank tools with customizable layouts.
• QuadroPack Square telescopic protective packaging tube with ratchet length adjustment mechanism.
• HexPack Hexagonal protective packaging tube with ratchet style length adjustment for longer cutting tools.
• UniBox Square protective packaging box suitable for a wide range of industrial components and tools.
• SplitPack Dividable packaging box allowing customizable compartment configurations for tool sets.
• InsertBox and InsertClickBox Packaging boxes designed for indexable cutting inserts with secure click-in retention.
• RoseCase ErgoLine Modern plastic case in exclusive ergonomic design for professional tool presentation.
• RoseCase ProSecure Strong cases and boxes designed for both indoor and outdoor industrial applications.
• UniCase Protective packaging case featuring double skin construction for enhanced durability.
• FA Cassettes 3-part cassette system with hinged cover for organized drill storage.
• RoseBox Next generation cassette system representing advanced packaging technology.
• AQURADO Sets Modular packaging and storage system for organizing and presenting tool sets.
• LogisticBox Sturdy, versatile, reusable storage and transport box for industrial logistics.
• StorePack Modules Modular packaging, sales and storage system adapting with flexibility to different user needs.
• Customized Packaging Solutions Tailored packaging development service creating bespoke solutions when standard range products do not meet specific product requirements.
• B2B Online Shop Online ordering platform for purchasing packaging solutions including TwistPack Plus, UniBox and QuadroPack with minimum order value of 100 EUR.
• Design and Development Services In-house design and development department creating customized packaging solutions through interdisciplinary teams of product designers, development engineers and project managers.
• Printing and Finishing Services In-house print shop offering screen printing, pad printing, and digital printing for packaging branding, plus laser engraving with special additive preparation.

Quantifiable outcome

• Over 4,000 standard packaging solutions available for various applications
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• rose plastic medical packaging GmbHcoreOthersDedicated subsidiary company handling medical, dental, healthcare and laboratory packaging solutions. Operates as separate business unit with own website (rose-medipack.com) serving the specialized medical packaging market with products meeting relevant medical packaging standards

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Huhtamäki: Finnish global packaging company with rigid plastic and molded fiber product lines serving food service and industrial customers; comparable in plastic manufacturing scale and European footprint.
• Berry Global Group: Major global plastic packaging manufacturer with extensive rigid and flexible packaging capabilities; comparable in plastic molding technology though serves much broader end markets at higher scale.
• AptarGroup: Global packaging giant offering dispensing systems, tubes, and specialty containers across beauty, food, and industrial verticals; broader portfolio but overlaps in custom engineered plastic packaging.
• Sonoco Products Company: Diversified global packaging manufacturer with rigid plastics, protective packaging, and industrial containers; overlaps in industrial component packaging and protective cases.
• Essel Propack (now EPL Limited): Largest global specialty tube manufacturer focused on oral care, beauty, and pharma; comparable in tube production technology though serves consumer end markets more heavily.
• Alltub Group: Global leader in aluminum and plastic tube manufacturing serving cosmetics, pharmaceuticals, and industrial customers; broader portfolio across materials but overlaps in tube packaging for industrial end markets.

Others

• SSI Schäfer: German intralogistics and storage systems provider whose plastic storage containers and bins overlap with Rose Plastic's LogisticBox and StorePack lines; adjacent category serving similar industrial customers.

Direct peers

• Knauf Industries: European producer of molded EPS and plastic packaging components serving industrial, automotive, and consumer markets; comparable in production technology (molding) and customer base.
• Hoffmann Neopac: Swiss manufacturer of plastic and aluminum tubes plus specialty containers for cosmetics, pharmaceuticals, and industrial applications; comparable in tube manufacturing technology and custom packaging solutions.
• Zeller Plastik: German manufacturer of plastic packaging for industrial tools and components with a similar product range of tubes, boxes, and cassettes; the most direct head-to-head competitor to Rose Plastic in European hard plastic packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roseplasticag
• Facebookfacebook.com/roseplastic
• LinkedInlinkedin.com/company/rose-plastic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Plastic