Books & Books

What Books & Books does

Books & Books s.r.o. is a privately held Czech limited-liability company that operates the AjShop.cz online retail store, headquartered in Soběslav (registered office in Vesce), Czech Republic. The company sells language textbooks (English, German, French, Italian, Spanish, Russian, and Czech for foreigners), general school textbooks for primary and secondary education, teacher supplies and didactic aids, foreign-language books, stationery, creative arts and crafts materials, toys and games, and school supplies. It serves a horizontal customer base spanning Czech schools and educational institutions, language teachers, families purchasing for children, and individual self-study learners, operating both B2C and B2B/wholesale motions.

The business model is a transactional e-commerce retailer with unit pricing in Czech Koruna, regular promotional discounts (coupons of 1–5%, seasonal sales up to 50% off), and a free-shipping threshold at 10,000 Kč. Distribution is multi-carrier: Balíkovna (Czech Post), Zásilkovna (with reach to Slovakia and selected EU countries), PPL courier, Czech Post parcel, and personal pickup at the Soběslav location. The technology stack is a standard web storefront; no mobile app, public API, or AI/ML capability is disclosed. Catalog breadth is augmented by a partnership with BookShop.cz, which provides access to over 6 million foreign-language book titles. Marketing relies on SEO, an educational blog/magazine (Magazín.ajshop.cz and Skolacek.cz), email newsletters, Facebook and Instagram organic presence, and an affiliate program via ehub.cz.

The company was founded in 2003 (with some sources indicating 2005 as the legal incorporation date of Books & Books s.r.o.) and self-reports 25 years of presence in the Czech textbook and book market and 20 years of trust relationships with teachers, schools, and parents. It is founder/owner-operated with 1–10 employees, no external funding, no parent company, no subsidiaries, and no disclosed M&A or leadership changes. Revenue, ARR, and detailed ownership structure are not publicly disclosed.

Name

Books & Books

Legal name

Books & Books s.r.o.

Website

https://ajshop.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Books & Books s.r.o. operates AjShop.cz, a Czech e-commerce retailer selling language textbooks, school supplies, stationery, creative arts materials, and toys to schools, teachers, and families across the Czech Republic and select EU countries.

Ownership category

akta.pro rank

Product category

Educational book and school supplies retail

NAICS

Office Supplies and Stationery Retailers (45941), Hobby, Toy, and Game Retailers (45912), Book Retailers and News Dealers (459210), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Misc General Merchandise Stores (5399), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Office, School & Business Supplies Online Retailers (CRAFADAL)

akta.pro secondary industries

Textbooks & Academic Books Retail (CRALAAAC), Calendars, Planners & Organization Supplies Retail (CRALABAJ), Children’s Books & Educational Readers Retail (CRALAAAD)

Keywords

• Language textbooks
• Educational materials
• School supplies
• Stationery retail
• Children's books

Headquarters

HQ city

Sobeslav

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce retail sales: Online retail of textbooks, language learning materials, books, and stationery products through AjShop.cz e-commerce platform. Products sold directly to consumers (B2C) and schools/institutions (B2B). Revenue generated through product margins on individual transactions.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Books & Books s.r.o. operates AjShop.cz, an online retail store selling language textbooks (English, German, French, Italian, Spanish, Russian, Czech for foreigners), general school textbooks, teacher supplies, children's and adult books, foreign language books, stationery, office supplies, creative arts and crafts, and toys/games. The company serves both individual consumers (B2C) and schools/educational institutions (B2B) with delivery across the Czech Republic and personal pickup in Soběslav.

Product overview

Books & Books operates AjShop.cz as an online retail platform selling a comprehensive range of educational and consumer products. The core offering consists of language textbooks and general school textbooks (Project, Maturita Solutions, Happy House, Explore Together series) alongside an extensive stationery and office supplies category. The product portfolio includes children's books, foreign language books, creative arts and crafts supplies, toys and games (including LEGO, Montessori, and educational brands), and various school supplies. The platform serves schools, teachers, and families with both retail and wholesale purchasing options, offering delivery across the Czech Republic and Slovakia.

Differentiator

Problem solved

Functional benefit

Products and services

• AjShop.cz Online Storefront
• Language Textbooks
• School Textbooks
• Teacher Supplies
• Books and Reading
• Foreign Language Books
• Stationery and Office Supplies
• Creative Arts and Crafts
• Toys and Games

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BookShop.czminorOthersPartnership providing access to over 6 million foreign language books through BookShop.cz integration, extending AjShop.cz's catalog breadth for international literature.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Alza.cz: Largest Czech e-commerce generalist; carries overlapping stationery, school supplies, toys, and books categories. Differs by being a broad-assortment marketplace rather than a textbook specialist, making it the dominant competitive pressure on AjShop.cz's non-textbook lines.
• Mall.cz: Major Czech e-commerce marketplace with broad stationery, toy, and book assortment. Overlaps with AjShop.cz in non-textbook categories and competes on logistics and price scale.

Emerging players

• Knihy.Artforum.cz: Czech online bookseller with curated academic and educational titles. Overlaps with AjShop.cz's textbook and educational book categories, particularly for secondary and university students.

Direct peers

• BookShop.cz: Czech online book platform providing the 6M+ foreign language title catalog that powers AjShop.cz's extended assortment. A partnership partner but also a direct competitor for foreign-language book sales in the Czech market.
• Knihy.ABZ.cz: Czech online bookstore selling textbooks, academic titles, and general books to consumers and institutions. Closest direct overlap with AjShop.cz's textbook and book retail lines, with similar B2B school-customer focus.
• KOSMAS.cz: Czech online bookstore with deep catalog of Czech and translated titles including educational content. Comparable as a domestic online-only book retailer targeting the same Czech consumer base.
• Luxor: Established Czech book retailer combining physical stores and online sales, with strong textbook and school supply assortment. Directly competes with AjShop.cz for school and family textbook purchases across the same geography.
• SEVT (Středisko cenných papírů / school supplies division): Long-standing Czech supplier of school and office supplies to schools and institutions. Comparable through its B2B school-customer base and stationery/office product overlap with AjShop.cz.
• Levné knihy: Discount-oriented Czech online bookseller focused on price competition across fiction, non-fiction, and educational titles. Represents the price-led segment of Czech online book retail that AjShop.cz competes against.

Regional players

• Pompo.cz: Czech online retailer focused on school supplies, backpacks, and stationery for families. Comparable in product mix and target customer (Czech families with school-age children), competing for the non-textbook portion of AjShop.cz's basket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ajshop.cz
• Instagraminstagram.com/ajshopcz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Books & Books