Jansen
Jansen is a German specialty paints and coatings manufacturer (founded 1878) producing lacquers, glazes, primers, and functional coatings across nine product categories for professional painters, DIY consumers, and industrial/infrastructure buyers in the DACH region and select export markets.
- Company typePrivate
- Founded1878
- HeadquartersAhrweiler, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Jansen does
Jansen (legal entity P.A. Jansen GmbH u. Co., KG) is a German specialty paints and coatings manufacturer founded in 1878 and headquartered in Ahrweiler, Germany. The company produces lacquers, glazes, primers, fillers, floor coatings, marking paints, and specialty decorative/functional coatings organized across nine product categories. Its technology base spans water-based acrylate dispersions, solvent-based alkyd resins, two-component polyurethane and epoxy systems, chlorinated rubber, and methacrylate formulations. Differentiated proprietary offerings include the ISO-TLR Door Lacquer Rapid (fast-drying isolation system certified to DIN EN 71-3 and DIN 53160), Aqua 2-Component Whiteboard Paint, Aqua Magnetic Paint, Vario Solid Glaze (high-solids alkyd/oil system), the two-phase Weathering Steel decorative effect, and the Jansen MIX computerized tinting system for custom color matching.
The company serves three primary customer segments: professional painters and contractors requiring high-performance coatings for commercial and residential projects; DIY consumers undertaking home improvement and craft work; and industrial/infrastructure buyers needing road, hall, and safety marking solutions. Several SKUs carry third-party validated certifications — DIN EN 71-3 toy safety, DIN 53160 saliva/sweat resistance, AgBB low emissions, and DIN 55900 radiator compliance — that pre-qualify the products for regulated applications where uncertified competitors are effectively excluded.
Jansen operates a direct-to-customer go-to-market combining an e-commerce storefront with named sales contacts (Florian Schüller for domestic sales, Michelle Kreuzberg for export) and Managing Partner Dirk Mayer-Mallmann. Revenue is generated through one-time unit-priced product sales across consumer (125ml–2.5L) and professional (5L–25L) pack sizes; pricing is not publicly disclosed. The company is privately held with no external investors, no parent entity, and operates from a single Ahrweiler production site, serving primarily the DACH region with export sales extending reach beyond Germany.
Jansen firmographics
Firmographics- Name
- Jansen
- Legal name
- P.A. Jansen GmbH u. Co., KG
- Website
- https://jansen.de
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jansen is a German specialty paints and coatings manufacturer (founded 1878) producing lacquers, glazes, primers, and functional coatings across nine product categories for professional painters, DIY consumers, and industrial/infrastructure buyers in the DACH region and select export markets.
- Ownership category
- akta.pro rank
Jansen industry classification
Industry- Product category
- Specialty Coatings
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Shop Finishing & Surface Treatment (Staining, Painting, Lacquer) (HSAPAIAL)
- akta.pro secondary industry
- Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)
Keywords
Where Jansen is headquartered
LocationHeadquarters
- HQ city
- Ahrweiler
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Jansen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Paint and Coating Product Sales: Jansen generates revenue through the manufacture and direct sale of paints, lacquers, glazes, primers, and specialized coatings for wood, metal, floors, and industrial marking applications. Products are sold in various sizes with one-time purchase transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product catalog pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Jansen product offering
Product offeringCore offering
Jansen manufactures and sells lacquers, glazes, primers, fillers, and specialty coatings organized into nine product categories covering surface preparation, isolation and adhesion, metal effect and protection, floor coatings, road and safety markings, creative design finishes, functional office paints (whiteboard/blackboard/magnetic), interior/exterior wall paints, and wood glazes and clear lacquers. Products are sold in consumer sizes (125ml–2.5L) and professional/industrial sizes (5L–25L) to professional painters, contractors, industrial applicators, and DIY consumers through direct website sales and a direct sales force.
Product overview
Jansen is a German paints, lacquers, and specialty coatings manufacturer offering a comprehensive portfolio of nine product categories: Fillers for surface preparation; Isolating Lacquers-Tie Coatings for priming and adhesion; Metal Effect-Metal Protection for decorative and protective metal finishes; Floor Coating Products for industrial and residential floors; To Mark for road and safety markings; Creative Design including Weathering Steel decorative systems; Office Paints with functional whiteboard/blackboard/magnetic surfaces; White Paints-Colour Paints for interior and exterior applications; and Glazes-Clear Lacquers for wood protection. The company produces lacquers, glazes, and solutions for special applications, serving both professional contractors and end consumers through various distribution channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Fillers Surface preparation products for smoothing and leveling surfaces before painting or coating; for painters, contractors, and DIY users.
- Isolating Lacquers-Tie Coatings Primers and intermediate coatings that isolate substrates and provide adhesion for subsequent coats; includes ISO-TLR Door Lacquer Rapid, ISO-Painter's Undercoat, Aqua ULTRA-Primer, and 2-Component Aqua Multiprimer GH 20.
- Metal Effect-Metal Protection Decorative metal effect paints and protective coatings for metal surfaces used by trades and industrial applicators.
- Floor Coating Products Coatings and sealers for mineral substrates, concrete, wood, and industrial floors; includes Aqua Methacryl floor sealer, Aqua 2-component floor sealer, Liquid plastic, and Swimming Pool Coating.
- To Mark Specialized marking paints and equipment for road marking, hall marking, and safety markings; includes Road Marking HB, 2K Road Marking HB, Line Marking Spray, Daylight Luminous Paint System, and marking applicators.
- Creative Design Decorative specialty coatings including Weathering Steel (Edel-Rost) — a thick-coat metal effect colouring system for creating rusty industrial aesthetics.
- Office Paints Functional paints for office and educational environments including Aqua Blackboard Coating, Aqua 2-Component Whiteboard Paint, Aqua Magnetic Paint, Magnetic Surface, and Magnetic plates for interactive wall surfaces.
- White Paints-Colour Paints Interior and exterior paints including Aqua Wall Tile Lacquer, Aqua Radiator Paint, Bright Finish, Silk Finish, Acrylic Silk Paint, and Press Varnish in water-based and solvent-based formulations.
- Glazes-Clear Lacquers Wood protection products including Impregnating Varnish, Protect-Gel, Larch wood oil, Superior wax, Vario Solid Glaze, Aqua PUR Parquet and Wood Sealer, Uni Sealing, and Yacht and Boat Varnish.
Quantifiable outcome
- Products tested to EN 71-3 safety standards for toys and DIN 53160 for saliva/sweat resistance
- +1 more outcomes
Companies that use Jansen
Customer profileSegments3 records
Ideal customer profiles3 records
Jansen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Jansen partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Jansen competitors and assessment
Company assessmentDirect peers
- Brillux GmbH & Co. KG: Privately held German paint, lacquer, and coatings manufacturer serving painters, contractors, and DIY. Directly comparable to Jansen on product portfolio breadth, professional-trade customer base, and independent German mid-market scale.
- Zinsser (Rust-Oleum brand): Specialty primers, sealers, and problem-solving coatings brand owned by Rust-Oleum. Closely comparable to Jansen's isolating lacquers/primers category (e.g., ISO-TLR, ISO-Painter's Undercoat) and targets similar trade painters and problem-substrate use cases.
- Teknos Group Oy: Nordic privately held coatings manufacturer serving decorative, industrial, and wood finishes. Comparable to Jansen in mid-sized family-owned European specialty positioning, water-based technology focus, and trade-channel distribution.
- DAW SE (Caparol): German family-owned paint and coatings manufacturer with Alpina and Caparol brands serving professional painters and DIY consumers. Directly comparable to Jansen in product breadth, German mid-market positioning, and dual B2B/B2C channel mix.
Broad incumbents
- Akzo Nobel N.V. Global paints and coatings major with Dulux, Sikkens, and International brands spanning decorative, industrial, and specialty segments. Overlaps with Jansen in decorative and wood coatings but competes at vastly greater scale and global reach.
- PPG Industries: Global coatings manufacturer serving architectural, industrial, and specialty markets. Comparable to Jansen in architectural paints and wood finishes categories but operates at multinational scale with broader industrial exposure.
- Jotun A/S: Norwegian global coatings company with decorative, marine, protective, and powder coatings segments. Comparable to Jansen in wood and architectural finishes categories, though much larger and more diversified internationally.
- STO SE & Co. KGaA: Larger German specialty coatings company focused on facade systems, renders, and architectural paints. Comparable to Jansen in geographic origin and specialty architectural coatings focus, but broader in facade systems and significantly larger in scale.
- Sherwin-Williams Company: Global paints and coatings major with strong architectural and industrial portfolios. Overlaps with Jansen in professional decorative and wood coatings categories, with comparable product breadth in primers and specialty finishes.
Peers
- Remmers GmbH: German specialty coatings manufacturer focused on wood protection, building protection, and industrial floor systems. Highly comparable to Jansen in mid-sized German specialty positioning, professional-trade focus, and proprietary formulation expertise in wood and surface treatment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jansen social profiles
Digital presenceJansen compliance and trust
Trust signalCompliance12 records
Jansen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jansen leadership team
Management profileNumber of profiles
Profiles4 records
Jansen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jansen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jansen
What does Jansen do?
Jansen manufactures and sells lacquers, glazes, primers, fillers, and specialty coatings organized into nine product categories covering surface preparation, isolation and adhesion, metal effect and protection, floor coatings, road and safety markings, creative design finishes, functional office paints (whiteboard/blackboard/magnetic), interior/exterior wall paints, and wood glazes and clear lacquers. Products are sold in consumer sizes (125ml–2.5L) and professional/industrial sizes (5L–25L) to professional painters, contractors, industrial applicators, and DIY consumers through direct website sales and a direct sales force.
Is Jansen a public or private company?
Jansen is a private company. It is classified as family owned and is currently operating.
When was Jansen founded?
Jansen was founded in 1878. It employs 51 to 100 people.
Where is Jansen based?
Jansen is headquartered in Ahrweiler, Germany, in the Europe region.
How does Jansen make money?
One revenue line is on record: paint and Coating Product Sales.
Who are Jansen's main competitors?
Direct peers on record are Brillux GmbH & Co. KG, Zinsser (Rust-Oleum brand), Teknos Group Oy and DAW SE (Caparol). Broad incumbents are Akzo Nobel N.V., PPG Industries, Jotun A/S, STO SE & Co. KGaA and Sherwin-Williams Company. Remmers GmbH is listed as a peer.
Does Jansen have an API?
No public API is recorded for Jansen.
What industry is Jansen in?
Jansen's product category is Specialty Coatings. Its primary akta.pro industry code is HSAPAIAL, Shop Finishing & Surface Treatment (Staining, Painting, Lacquer), with a secondary code of CRAIADAF, Paint, Stain & Finishes Retail (Coatings, Sundries). Its NAICS code is 325510 and its SIC code is 2851.