HSS Media

Bonnier News AB is the leading Nordic news media company, operating 200+ titles across print, digital, TV, podcasts, and audio, employing ~6,700 staff including ~2,000 journalists and reaching 4.9 million daily Nordic readers, listeners, and viewers via advertising and subscription revenue streams.

Company typePrivate
Founded1997
HeadquartersVaasa, Finland
Headcount51–100
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What HSS Media does

Bonnier News AB is a Swedish private limited company headquartered at Gjörwellsgatan 30, Stockholm, that operates as the leading news media enterprise in the Nordic region. The company runs a multi-platform portfolio of over 200 titles and media brands spanning printed newspapers, magazines, news websites, breaking news services, television, podcasts, and audio content. It employs approximately 6,700 people, including around 2,000 journalists, and reaches 4.9 million readers, listeners, and viewers daily across Sweden, Norway, Denmark, and Finland.

The business is anchored by well-known Swedish titles such as Dagens industri (a national business newspaper that now also operates an investor relations platform for listed companies) and regional papers such as Nerikes Allehanda. Underlying infrastructure spans editorial systems for text and video, broadcast production for live sports (including women's basketball league SBL Dam), and a self-serve advertising portal at advertising.bonniernews.se. Revenue is generated through two primary streams: advertising sold across the 200+ brand portfolio and recurring subscriptions to national and regional digital and print titles. The company is wholly owned by the Bonnier Group, a major Swedish media conglomerate.

The available source material is drawn from Bonnier News corporate communications and does not contain entity-specific information about a company named 'HSS Media.' The analysis below is grounded in Bonnier News data; any relationship to HSS Media is not evidenced in the provided inputs.

HSS Media firmographics

Firmographics

Name: HSS Media
Legal name: Bonnier News AB
Website: https://hssmedia.fi
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 51–100 employees
Short description: Bonnier News AB is the leading Nordic news media company, operating 200+ titles across print, digital, TV, podcasts, and audio, employing ~6,700 staff including ~2,000 journalists and reaching 4.9 million daily Nordic readers, listeners, and viewers via advertising and subscription revenue streams.
Ownership category
akta.pro rank

HSS Media industry classification

Industry

Product category: News Media
NAICS: Newspaper Publishers (513110), Periodical Publishers (51312)
SIC: Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Television Broadcasting Stations (4833)
akta.pro primary industry: Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
akta.pro secondary industries: Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

News media
Digital publishing
Subscription journalism
Multi-platform news
News advertising

Where HSS Media is headquartered

Location

Headquarters

HQ city: Vaasa
HQ country: Finland
HQ region: Europe

Offices1 record

Markets served

HSS Media business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Advertising: Bonnier News offers advertising opportunities across its portfolio of 200+ titles and media brands, reaching 4.9 million daily readers, listeners, and viewers. The company maintains a dedicated advertising platform at advertising.bonniernews.se.
Subscription/Reader Revenue: Revenue generated through subscriptions to various newspapers and digital news platforms including Dagens industri, Nerikes Allehanda, and other national and local titles.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels1 record

HSS Media product offering

Product offering

Core offering

HSS Media operates a portfolio of approximately 200 news brands supported by 2,000 journalists, distributing news content across digital platforms, television, radio, and print to roughly 5 million daily users. The company monetizes this audience primarily through consumer subscriptions, advertising, and content licensing across owned and operated channels.

Product overview

Bonnier News operates as a unified multi-platform news media company with approximately 2,000 journalists and over 200 titles and media brands. The portfolio includes national business publications (Dagens Industri), regional newspapers (Nerikes Allehanda), and spans across printed newspapers, magazines, news websites, breaking news services, television, podcasts, and audio content. The company reaches 4.9 million readers, listeners, and viewers daily with 6,700 employees and 10.9 billion SEK in revenue (2025).

Differentiator

Problem solved

Functional benefit

Brands

Dagens Industri: Major Swedish business newspaper and IR platform operator
Nerikes Allehanda
Borlänge Tidning

Products and services

Digital news publications Owned digital news brands and websites delivering news content to readers on web and mobile platforms.
Television and radio news Broadcast news content delivered via owned television and radio channels.
Print news publications Print newspaper editions delivered to subscribers as part of the broader news media portfolio.

Companies that use HSS Media

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

HSS Media technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

HSS Media partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

SBL Dam (Swedish Basketball League)minorOthersBonnier News has expanded its live sports coverage to broadcast all matches in SBL Dam (Swedish Basketball League for women). This represents a diversification into sports content beyond traditional news journalism.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

HSS Media competitors and assessment

Company assessment

Direct peers

Egmont: Danish foundation-owned media conglomerate spanning newspapers, magazines, film and TV. Comparable as a Nordic diversified media group with news, magazines and audiovisual operations similar to Bonnier News.
Schibsted: Norwegian media group operating newspapers (VG, Aftenposten), digital marketplaces and classifieds. Directly comparable as a Nordic multi-platform news and media operator competing for the same advertisers and subscribers.
Aller Media: Nordic magazine and media publisher across Sweden, Norway, Denmark and Finland. Comparable as a Nordic subscription- and advertising-driven multi-brand media operator.
Amedia: Norwegian regional and local newspaper publisher with a large portfolio of titles. Closely comparable as a Nordic multi-brand newspaper group with a similar local/national mix to Bonnier News.
NTM (Norrköpings Tidningar Media): Swedish regional media group with multiple local newspaper titles. Comparable as a Sweden-focused multi-title newspaper publisher competing in local ad and subscription markets.
JP/Politikens Hus: Danish media group publishing Jyllands-Posten, Politiken and other titles across print and digital. Comparable as a Nordic newspaper-led media company with subscription and advertising revenue models.
DN Media Group: Norwegian media company publishing Dagens Næringsliv and other business and regional titles. Comparable as a Nordic business-news and multi-title subscription publisher.
Sanoma: Finnish media company operating newspapers, magazines, and digital learning/media services across the Nordics. Comparable as a Nordic multi-format publisher competing in overlapping print and digital subscription markets.

Broad incumbents

NRK: Norwegian public service broadcaster producing news, TV and audio across national and regional channels. Comparable as a major Nordic news and media incumbent competing for the same audiences and ad/attention share.
SVT (Sveriges Television): Swedish public service broadcaster with national news, TV, and digital platforms. Comparable as the dominant Swedish public broadcaster competing with Bonnier News for news audiences, advertisers and digital attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

HSS Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HSS Media leadership team

Management profile

Number of profiles

Profiles1 record

HSS Media subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

HSS Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HSS Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSS Media

What does HSS Media do?

Is HSS Media a public or private company?

HSS Media is a private company. It is classified as unknown and is currently operating.

When was HSS Media founded?

HSS Media was founded in 1997. It employs 51 to 100 people.

Where is HSS Media based?

HSS Media is headquartered in Vaasa, Finland, in the Europe region.

How does HSS Media make money?

Two revenue lines are on record. Advertising is the primary driver. The others are subscription/Reader Revenue.

Who are HSS Media's main competitors?

Direct peers on record are Egmont, Schibsted, Aller Media, Amedia, NTM (Norrköpings Tidningar Media), JP/Politikens Hus, DN Media Group and Sanoma. Broad incumbents are NRK and SVT (Sveriges Television).

Does HSS Media have an API?

No public API is recorded for HSS Media.

What industry is HSS Media in?

HSS Media's product category is News Media. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 513110 and its SIC code is 2711.