Solange Azagury-Partridge

What Solange Azagury-Partridge does

Solange Azagury-Partridge, operating through the UK entity Solange Limited, is a London-based luxury fine jewellery design house founded in 1990 by designer Solange Azagury-Partridge. The company designs and sells handcrafted jewellery across rings, necklaces, earrings, bracelets and watches, alongside a bespoke commission service for custom pieces and a perfume line. A playful sub-brand, Hotlips by Solange, features signature lip-shaped jewellery including an 18k gold collection.

The business operates a multi-channel go-to-market: a flagship London boutique at 26 Chilworth Street with appointment-based consultations, a direct-to-consumer Shopify e-commerce platform shipping to 50+ countries via Global-e with duties prepaid, and a growing wholesale arm distributing through third-party retail partners. Pricing is bifurcated into ready-to-wear items under £10,000 and bespoke/high-value pieces priced upon request. The founder remains the creative force and named brand; the company is privately held, founder-operated, with a close-knit team of 1-10 employees based in West London, and has no disclosed external funding.

The brand's principal intangible assets are the founder's design reputation and the placement of pieces in the permanent collections of the Victoria and Albert Museum in London and Les Arts Décoratifs at the Louvre Museum in Paris. The company is a founding member of The Leopards, a 2016 collective of elite British jewellery designers. There is no proprietary technology platform, no AI/ML capability, no app, and no public financial disclosures.

Name

Solange Azagury-Partridge

Legal name

Solange Limited

Website

https://solange.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Solange Azagury-Partridge (Solange Limited) is a London-based luxury fine jewellery design house, founded 1990, selling handcrafted rings, necklaces, earrings, bracelets, watches and bespoke commissions through a London boutique, D2C e-commerce to 50+ countries, and wholesale.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Engagement Rings (CRAKACAA)

Keywords

• Fine jewellery
• Bespoke commissions
• Luxury accessories
• Designer jewellery
• Precious metal jewellery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewellery Sales: One-time sales of finished jewellery pieces across categories including rings, necklaces, earrings, bracelets, and watches. Products range from ready-to-wear items under £10,000 to bespoke commissions priced upon request.
2. Bespoke Jewellery Commissions: Custom-designed jewellery created to client specifications through a bespoke process. These are made-to-order customized pieces that cannot be returned unless there is a manufacturing fault.
3. Perfume Sales: Sale of branded perfume products through the e-commerce platform and boutique.
4. Wholesale: Growing wholesale business distributing products through third-party retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Solange Azagury-Partridge is a British fine jewellery design house that designs, handcrafts, and sells high-end jewellery across categories including rings, necklaces, earrings, bracelets, and watches, alongside bespoke commissions, the Hotlips by Solange sub-brand of signature lip-shaped designs, and fragrance products. The company sells directly to consumers through a London flagship boutique with appointment-based consultations and a Shopify-powered e-commerce platform with international shipping to over 50 destinations, supported by a growing wholesale distribution channel.

Product overview

Solange Azagury-Partridge is a British fine jewellery designer offering a portfolio of high-end jewellery across multiple categories (rings, necklaces, bracelets, earrings, watches) and price points, alongside a playful sub-brand called Hotlips by Solange. The company provides bespoke jewellery services and sells fragrance products. The Hotlips sub-brand includes signature lip-shaped designs in various materials including 18k gold. Collections such as Eden are marketed as key product lines. The brand operates a direct-to-consumer model through its London boutique and growing e-commerce platform, supported by wholesale channels. The company's jewellery is represented in prestigious museum permanent collections (V&A London, Louvre Paris).

Differentiator

Problem solved

Functional benefit

Products and services

• Solange Azagury-Partridge Jewellery Core fine jewellery line encompassing rings, necklaces, earrings, bracelets, and watches crafted from precious metals and gemstones. Pieces from this line are held in the permanent collections of the Victoria and Albert Museum in London and Les Arts Décoratifs at the Louvre Museum in Paris. Sold ready-to-wear through the London boutique and e-commerce store, with prices from under £10,000 up to high-value pieces priced upon request.
• Hotlips by Solange Playful signature sub-brand featuring lip-shaped jewellery designs including rings, bangles, and an 18k gold premium collection, operated as a wholly-owned brand under Solange Limited.
• Bespoke Jewellery Custom-designed, made-to-order jewellery service including bespoke written jewellery, created to client specifications through a structured bespoke process. Pricing is quote-based, and made-to-order pieces cannot be returned unless there is a manufacturing fault.
• Perfume Branded fragrance products sold alongside the jewellery collections through the e-commerce platform and London boutique, with restrictions on shipping to certain destinations such as China.
• Eden Collection Named jewellery collection promoted as a key product line, with a dedicated landing page and appointment-booking capability for in-person consultations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

One partnership is on record.

• The LeopardscoreStrategic or Co-development Partner · 1 January 2016The Leopards is a collective of like-minded British designers and jewellery professionals established in 2016 to celebrate the wonder, art and desire that jewellery inspires. Founding members include Solange Azagury-Partridge, Shaun Leane, Susan Farmer, Theo Fennell, Stephen Webster and Carol Woolton. The collective aims to preserve jewellery design expertise and promote new talent.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ileana Makri: Independent fine jewellery designer with a London/Athens base and global wholesale presence. Comparable as a designer-led brand operating across fine and demi-fine categories with a multi-channel distribution model.
• Pippa Small: British designer jeweller with handcrafted, bohemian-luxe pieces sold through her own London boutique and selected global stockists. Comparable as a small-scale, founder-led British jewellery designer with bespoke and wholesale channels.
• Grainne Morton: Edinburgh-based British designer jeweller known for handcrafted, embellished pieces with playful, narrative-driven designs. Comparable as a UK-based designer-led jewellery brand with similar small-team structure and DTC/wholesale mix.

Direct peers

• Stephen Webster: British luxury jewellery designer, fellow Leopards co-founder, operating internationally with branded collections and a strong rock-luxe aesthetic. Comparable luxury positioning, bespoke services, and global distribution.
• Theo Fennell: London-based British luxury jewellery designer and fellow founding member of The Leopards collective. Operates a flagship London boutique and offers bespoke commissions with comparable price points and museum-level design positioning.
• Monica Vinader: British contemporary fine jewellery brand offering demi-fine and fine pieces (rings, necklaces, bracelets, earrings) through DTC e-commerce, own boutiques, and wholesale. Comparable as a digitally-native British designer-led jewellery house.
• Shaun Leane: British fine jewellery designer and co-founder of The Leopards, known for sculptural pieces and collaborations with Alexander McQueen. Comparable as a designer-led British luxury jewellery house with a London flagship and bespoke services.

Broad incumbents

• Boodles: Established British luxury jewellery house founded in 1798, known for engagement rings, diamond jewellery, and high-end timepieces. Comparable in luxury positioning and bespoke services but at materially larger scale and broader product range.
• Pomellato: Italian fine jewellery house (Richemont group) known for colourful, design-led gold jewellery. Comparable in design-led fine jewellery positioning across rings, necklaces, and bracelets with international boutique distribution.
• Boucheron: Historic Parisian Place Vendôme high jewellery maison offering engagement pieces, watches, and bespoke services. Comparable in fine-jewellery retail and bespoke custom work but at significantly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/solange.azagury.partridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solange Azagury-Partridge