Send Relief

What Send Relief does

Send Relief is the compassion ministry of the Southern Baptist Convention, jointly operated through the partnership of the International Mission Board (IMB) and the North American Mission Board (NAMB) and headquartered in Alpharetta, Georgia. Founded in 1983, the organization mobilizes local churches and individual believers to deliver humanitarian aid and gospel-centered service in disaster, crisis, and ongoing community-development contexts. Its core product surface is operational rather than technological: 16 Ministry Centers across North America serve as local hubs for church partnerships, outreach, and short-term mission team training; Mission Trips and Serve Tours mobilize multi-church volunteers for domestic and international deployment; and Crisis Response Projects coordinate emergency relief (food, shelter, medical care) through local churches and partner missionaries in 82 countries.

The product set also includes structured giving instruments, principally the Gift Catalog (a digital and print catalog of tangible donation items, e.g., $30 provides 30 meals in Cuba) and the Hope Builders monthly-giving subscription program (with tiers at $25, $40, and $100 per month). Educational products comprise online courses (Trauma-Informed Church, Evangelism in Compassion Ministry, human trafficking prevention, foster care), ministry guides, eBooks, and impact videos that equip churches for compassion ministry. Five strategic focus areas organize the work: strengthening communities, caring for refugees, protecting children and families, fighting human trafficking, and responding to crisis.

Revenue is generated almost entirely through donations, with four identifiable streams: individual donations (one-time and recurring Hope Builders), church giving, Gift Catalog purchases, and the IMB/NAMB operational partnership that subsidizes all administrative costs and enables 100% of donor gifts to flow to field ministry. Recipients of services are vulnerable populations (refugees, disaster survivors, trafficking survivors, orphaned/foster children, food-insecure communities) who do not pay; intermediary customers are churches (who consume training and deployment infrastructure) and individual donors (who consume content and giving products). In 2024, the organization helped 2.2 million people through 466 compassion projects and reached 1,680 new areas with the gospel.

Name

Send Relief

Legal name

Send Relief

Website

https://sendrelief.org

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Send Relief is the compassion ministry of the Southern Baptist Convention, jointly operated by the IMB and NAMB, that mobilizes churches and donors to deliver disaster relief, community development, and crisis response through 16 North American Ministry Centers and projects in 82 countries.

Ownership category

akta.pro rank

Product category

Humanitarian and Compassion Ministry Services

NAICS

Emergency and Other Relief Services (624230), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Community Food Services (624210), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

akta.pro secondary industries

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK), Faith-Based & Mission Service Programs (EDAIAGAI), Public Charities & Grantmaking Intermediaries (BPAGAKAE), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Compassion ministry services
• Disaster relief response
• Church partnership programs
• Mission trip coordination
• Charitable giving platform

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual Donations: Individual believers give one-time or recurring gifts to support compassion projects worldwide. The organization operates a Hope Builders monthly giving program.
2. Church Giving: Churches contribute to support mission trips, ministry centers, and disaster response efforts. Churches can designate gifts to specific funds or initiatives.
3. Gift Catalog: The Send Relief Gift Catalog allows donors to purchase specific items (wells, chickens, livestock, meals) that are then deployed through ministry projects.
4. Organizational Partnership Funding: Funded through the partnership of IMB and NAMB, which cover all operational/administrative expenses, enabling 100% of donor gifts to go directly to field ministry.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Send Relief is the compassion ministry of the Southern Baptist Convention that mobilizes churches and individual believers to serve vulnerable populations through disaster response, mission trips, Ministry Centers, and charitable giving programs. It operates 16 Ministry Centers across North America and supports compassion projects in 82 countries, with all donor gifts directed to field ministry.

Product overview

Send Relief is a compassion ministry operated as a joint initiative between the North American Mission Board (NAMB) and International Mission Board (IMB) of the Southern Baptist Convention. The organization offers a unified platform of humanitarian and gospel-centered services including Ministry Centers (physical hubs across North America), Mission Trips (domestic and international short-term service), Serve Tours (multi-church collaborative service events), a Gift Catalog (charitable giving marketplace), Hope Builders (monthly giving program), and Resources (educational content including courses, guides, and eBooks). The ministry focuses on five strategic areas: strengthening communities, caring for refugees, protecting children and families, fighting human trafficking, and responding to crises. All services are channeled through local churches to bring practical help and eternal hope to vulnerable populations worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Ministry Centers Physical ministry hubs located in 16 strategic cities across North America (Ashland, Atlanta, Boston, Chicago, Denver, Laredo, Las Vegas, Los Angeles, Memphis, New York City, Puerto Rico - Guaynabo, Puerto Rico - Ponce, South Dakota, St. Louis, Toronto, Valdosta) that partner with local churches to address community needs and train short-term mission teams.
• Mission Trips Hands-on ministry opportunities in North America and internationally that allow believers to serve alongside local churches and missionaries, participating in outreach such as apartment ministry, food distribution, school support, and community events.
• Serve Tours City-wide service events that bring multiple churches together to serve in communities across North America and globally over a weekend or several days, with training, prayer resources, and on-site support provided.
• Gift Catalog A catalog of charitable giving options that connects donors with real needs around the world, allowing families or churches to give to provide critical supplies while opening doors for gospel conversations.
• Hope Builders A monthly giving program that provides sustained compassion ministry funding, with donors receiving exclusive quarterly updates and prayer requests from the field.
• Resources (Courses, Guides, Articles, eBooks, Videos) Educational materials including online courses (How to Share the Gospel, Trauma-Informed Church, Evangelism in Compassion Ministry, etc.), ministry guides, informative articles, free eBooks, and impact videos that equip churches for compassion ministry.
• Crisis Response Projects Emergency relief efforts for disasters including hurricanes, earthquakes, conflicts, and other crises, providing food, shelter, medical care, and spiritual support through local churches.
• Focus Areas (Strengthen Communities, Care for Refugees, Protect Children and Families, Fight Human Trafficking, Respond to Crisis) Strategic ministry areas addressing clean water, education, community health, refugee support, foster/adoption care, anti-trafficking efforts, and disaster response.

Quantifiable outcome

• 2.2 million people helped in 2024
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Tennessee Baptist Mission BoardminorStrategic or Co-development Partner · 18 November 2025Partnered to fund ultrasound machine donation through Psalm 139 Project for pregnancy resource center in Vermont.
• Alabama Baptist State Board of MissionsminorStrategic or Co-development Partner · 18 November 2025Partnered to fund ultrasound machine donation through Psalm 139 Project for pregnancy resource center in Vermont.
• Baptist Churches of New EnglandminorStrategic or Co-development Partner · 18 November 2025Partnered to fund ultrasound machine donation through Psalm 139 Project for pregnancy resource center in Vermont.
• International Mission Board (IMB)coreStrategic or Co-development PartnerIMB is one of two parent organizations of Send Relief. IMB brings global missionary network and international church relationships, enabling Send Relief's worldwide compassion ministry and long-term presence in 80+ countries.
• North American Mission Board (NAMB)coreStrategic or Co-development PartnerNAMB is one of two parent organizations of Send Relief. NAMB provides partnership with North American churches for church planting, pastor support, and domestic compassion ministry through Ministry Centers.
• Southern Baptist Disaster Relief (SBDR)coreStrategic or Co-development PartnerSBDR is Send Relief's primary collaborator during crises, bringing hope through physical and gospel witness care. SBDR volunteers provide feeding units, chainsaw teams, cleanup support, and chaplain teams during disaster response.
• National Baptist Convention of Venezuela (CNBV)coreStrategic or Co-development PartnerLong-term partnership with Venezuelan Baptist churches for disaster response and ongoing ministry. CNBV churches were already in affected communities when earthquakes struck, enabling immediate response.
• Lifeline Children's ServicesminorStrategic or Co-development PartnerProvides online library of interactive courses training families and churches for foster and adoptive care of children from hard places.
• Local Churches in Colombia, Peru, and BrazilcoreStrategic or Co-development PartnerSupport Venezuelan refugees with rest stops and ministry hubs providing meals, clean water, showers, laundry, medical care, and spiritual support.
• Women's Employment Center Partners (Southeast Asia)coreImplementation/ SI/ Consulting PartnerTrusted ministry partners running employment centers for trafficking survivors, providing sewing/jewelry skills, fair wages, counseling, legal guidance, and Bible study.
• Casa NutricoreStrategic or Co-development PartnerMinistry dedicated to combating childhood malnutrition in forgotten places, working alongside Send Relief missionaries in Brazil.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TWR (Trans World Radio): Evangelical media and missions organization with international partnerships through IMB-aligned networks. Less directly comparable operationally, but related through shared SBC-affiliated ecosystem and gospel-centered global outreach mission.
• Direct Relief: Large humanitarian aid organization focused on medical supply distribution and emergency response. Comparable in disaster response and humanitarian focus, though secular and centered on medical logistics rather than church-mobilized compassion ministry.

Broad incumbents

• World Vision: One of the largest Christian humanitarian organizations globally, with programs in child sponsorship, disaster response, clean water, and community development. Overlaps with Send Relief in faith-based identity and global relief/development work, but operates at significantly larger scale and scope.
• International Rescue Committee: Major humanitarian organization serving refugees and communities in crisis worldwide. Comparable in crisis response and refugee care focus, but operates as a secular, institutionally funded NGO rather than a church-mobilized ministry.
• Compassion International: Major evangelical child sponsorship and disaster relief organization operating in 100+ countries. Comparable in faith-based humanitarian focus and global reach, though centered on child sponsorship rather than church-mobilized compassion ministry.
• Catholic Relief Services: Official international humanitarian agency of the Catholic community in the US, providing disaster relief and development in 100+ countries. Overlaps with Send Relief in global humanitarian mission, disaster response, and faith-based funding model, though broader and more institutionally funded.

Direct peers

• World Relief: Evangelical humanitarian organization focused on disaster response, refugee resettlement, and community development. Directly comparable in faith-based identity, emphasis on refugee and vulnerable population services, and church-based volunteer mobilization.
• Samaritan's Purse: Franklin Graham-led evangelical relief organization providing disaster response, medical care, and humanitarian aid worldwide. Directly comparable to Send Relief in faith-based identity, disaster response focus, donor base, and use of church partnerships for field deployment.
• Convoy of Hope: Faith-based humanitarian organization that delivers disaster relief, food distribution, and community outreach programs. Comparable in mission (compassion ministry), funding model (donor-supported), and emphasis on rapid crisis response and community-based service.
• Operation Blessing: Christian humanitarian relief arm of Regent University/CBN. Directly comparable as a faith-based disaster relief and community outreach organization, with overlapping donor demographics and similar gift-catalog and disaster response programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sendrelief
• Facebookfacebook.com/sendrelief
• Instagraminstagram.com/sendrelief

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Send Relief