Carraro

What Carraro does

Caffè Carraro S.p.A. is a privately held Italian coffee roaster founded in 1927 by Mario Carraro and headquartered in Schio (Vicenza), Italy. The company produces and distributes a broad coffee portfolio spanning whole beans, ground coffee, ESE single-dose pods, and capsules compatible with the four major Italian pod systems (A Modo Mio®, Dolce Gusto®, Nespresso®, Lavazza Blue®), alongside adjacent lines in cocoa (Olandesino), barley beverage, tea and herbal infusions, and a curated wine range. Core technical differentiators include a proprietary dewaxing process (Decerato) that strips natural waxes from green beans prior to roasting, an in-house decaffeination workflow, single-origin sourcing across 14+ coffee-producing countries (Brazil, Rwanda, Nicaragua, Mexico, Honduras, Vietnam, Uganda, Indonesia, India, Ethiopia, Peru, Burundi, China, Guatemala), individual-origin slow-drum roasting, and protective-atmosphere packaging at the moment of blend assembly.

The company serves three distinct go-to-market channels. Direct-to-consumer sales are transacted through the proprietary e-commerce storefront (carraro1927.com/shop) with home delivery across Italy and international shipping under tiered fees (€4.99 below €42 order value, free above €42). The Ho.Re.Ca. (Hotel/Restaurant/Café) B2B channel is served by nine Italian branch offices (Brescia, Mantova, Mestre, Pesaro, Piacenza, Porto Sant'Elpidio, Prato, Trento, Udine) plus international subsidiaries in Slovenia (Caffè Carraro d.o.o.) and the United States (CAFFÈ CARRARO USA CORP.), offering five professional Miscele Bar blends, the 1927 specialty line, and artisan single-origin coffees. The GDO (large-scale retail/grocery) channel distributes multi-pack formats (2x250g, 4x250g) for mass-market Italian retail.

Ownership remains with the founding Carraro family under a single-member Società per Azioni (S.p.A. unipersonale) structure, with declared share capital of €1,320,000. No external institutional investor, private equity backer, or public listing is identified in the source data. The company employs 51–100 staff (per firmographics) and maintains an educational brand layer through the Carraro Academy, which offers coffee courses positioning the company as a knowledge authority in Italian espresso. Long-running signature products such as Tazza d'Oro have maintained their original recipe across three generations, supporting brand-led pricing in a heritage-sensitive category.

Name

Carraro

Legal name

Caffè Carraro S.p.A.

Website

https://carraro1927.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

51–100 employees

Short description

Caffè Carraro S.p.A. is a family-owned Italian coffee roaster founded in 1927 that produces and distributes artisan coffee products (beans, ground coffee, capsules compatible with four major pod systems, ESE pods) plus cocoa, barley, tea, and wine across consumer e-commerce, Ho.Re.Ca. professional B2B, and Italian retail (GDO) channels from Italy into Slovenia and the USA.

Ownership category

akta.pro rank

Product category

Coffee Products

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

akta.pro secondary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Roasted coffee beans
• Espresso blends
• Compatible coffee capsules
• Single-origin coffee
• Ho.Re.Ca. coffee supply

Headquarters

HQ city

Schio

HQ country

Italy

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer E-commerce (B2C): Direct-to-consumer sales through the company's e-commerce platform (carraro1927.com/shop) with home delivery across Italy. Revenue generated per transaction with shipping fees for orders under €42 and free shipping above €42.
2. Ho.Re.Ca. B2B Sales: B2B sales of professional coffee blends, single-origin coffees, and accessories to hotels, restaurants, cafés and other hospitality businesses through dedicated sales teams and branch offices.
3. GDO Retail Distribution: Distribution through large-scale retail (GDO/grocery) channels with multi-pack formats (2x250g, 4x250g) for mass-market retail sale in Italy.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Caffè Carraro is an Italian coffee roaster that manufactures and distributes a full range of coffee products, including whole coffee beans, ground coffee, ESE single-dose pods, and capsules compatible with major proprietary brewing systems (A Modo Mio®, Dolce Gusto®, Nespresso®, Lavazza Blue®). The product portfolio spans classical espresso blends, single-origin artisan coffees, organic and dewaxed options, decaffeinated varieties, and complementary beverages such as cocoa mixes, barley, and tea. Products are sold through the company's own e-commerce storefront, professional Ho.Re.Ca. distribution, and large-scale grocery (GDO) channels in Italy and abroad.

Product overview

Caffè Carraro is an Italian coffee company founded in 1927, producing a comprehensive portfolio of coffee products across multiple formats: compatible capsules (A Modo Mio®, Dolce Gusto®, Nespresso®, Lavazza Blue®), ESE single-dose pods, ground coffee, and whole coffee beans. The range spans classic espresso blends (Qualità Oro, Primo Mattino, Espresso Casa, Aroma e Gusto Intenso, Decaffeinato, Decerato), premium single-origin offerings (Ethiopia, Rwanda, Honduras, Brazil, Dolci Arabica, Puro Arabica, Bio Organic), and the artisan 1927 and Tazza d'Oro signature blends. A complementary range of non-coffee beverages includes cocoa and chocolate drink mixes (Olandesino), barley, and tea/herbal infusions. The company serves both retail (GDO) and professional (Ho.Re.Ca.) channels, underpinned by over 90 years of artisan expertise, family tradition, and a commitment to sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Olandesino: Hot chocolate preparation product line including sachets and ready-to-drink formats
• 1927
• Il Caffè del Villaggio
• Miscele Bar

Products and services

• Aroma e Gusto Intenso – Ground Coffee Medium-dark roast Arabica and Robusta blend from Ethiopia, Burundi, China, Vietnam, and Brazil; strong personality, pervasive aroma and enveloping flavour for home espresso preparation.
• Aroma e Gusto Intenso – Coffee Beans Whole-bean Arabica and Robusta blend from Uganda, Indonesia, and Vietnam with powerful aroma, dark chocolate and toasted bread notes, full body and persistent aftertaste.
• Decerato – Dewaxed Ground Coffee Arabica and Robusta ground coffee from Nicaragua, Mexico, Honduras, Brazil, India, and Indonesia processed to remove natural waxes for improved digestibility while preserving aroma.
• Decerato – Dewaxed Coffee Beans Dewaxed whole-bean Arabica and Robusta blend from Nicaragua, Mexico, Honduras, Brazil, India, and Indonesia with reduced natural wax content and intact organoleptic properties.
• Decerato – Coffee Beans (500g) 500g whole-bean version of the Decerato dewaxed blend.
• Decaffeinato – Ground Coffee Decaffeinated Arabica and Robusta ground coffee from Brazil, Rwanda, Nicaragua, Mexico, Honduras, Vietnam, Uganda, Indonesia, and India preserving full flavour and aroma.
• Decaffeinato – Coffee Beans Decaffeinated whole-bean Arabica and Robusta blend (Tazza d'Oro origin) offering full taste and intense aroma without caffeine.
• Dolci Arabica 100% – Ground Coffee 100% Arabica ground coffee from Central/South America, Horn of Africa and India; fragrant floral aroma with jasmine and rose notes, full sweet flavour and delicate acidity.
• Dolci Arabica – Coffee Beans 100% Arabica whole beans from Central and South America, Horn of Africa and India; delicate floral aroma with jasmine and rose, light acidity and lingering aftertaste.
• Espresso Casa – Ground Coffee Home espresso blend of Arabica and Robusta from Rwanda, Brazil, Nicaragua, Mexico, Honduras, Ethiopia, India, Vietnam and Indonesia designed for home espresso machines.
• Primo Mattino – Ground Coffee Traditional-flavour Robusta-bodied and Arabica-smooth ground coffee from Ethiopia, Brazil, Rwanda, India and Vietnam with deep roasted notes, bitter cocoa and zero acidity.
• Primo Mattino – Coffee Beans Whole-bean Robusta-bodied, Arabica-smooth blend from Ethiopia, Brazil, Rwanda, India and Vietnam; vigorous, creamy profile with deep roasted and bitter cocoa notes.
• Puro Arabica – Ground Coffee 100% premium Arabica ground blend from South America, Africa and India crafted for refined coffee connoisseurs.
• Puro Arabica – Coffee Beans 100% premium Arabica whole beans from South American, African and Indian origins processed with artisan methods for maximum aroma and smoothness.
• Bio – Organic Ground Coffee 100% organic Arabica coffee from small certified plantations in Peru, grown without chemical fertilizers or pesticides.
• Tasting Box Gift selection of eight vacuum-packed ground coffee portions (4 single origins × 2 × 62.5g) featuring Brazil, Ethiopia, Honduras and Rwanda.
• Qualità Oro – Ground Coffee Smooth, velvety ground-coffee blend with intense, persistent floral aroma for refined flavour preferences.
• Qualità Oro – Coffee Beans Smooth, velvety whole-bean blend with intense, persistent floral aroma.
• Tazza d'Oro – Coffee Beans Historic Carraro blend of eight selected Arabica and Robusta from Brazil, Ethiopia, India, Honduras, Guatemala and Mexico; compact persistent crema, floral aroma, honeyed flavour and chocolatey notes.
• 1927 – Coffee Beans Premium 3kg tin of eight individually roasted finest coffee qualities mixed at packaging in protective atmosphere; great balance, compact creaminess, intense aroma, full body, persistent chocolatey aftertaste, low caffeine.
• 1927 Black Edition – Coffee Beans Premium dark-roast variant of the 1927 blend in 3kg tin; same balance and chocolatey aftertaste with enhanced depth from the darker roast profile.
• Rwanda – Single-Origin Coffee Beans Single-origin Arabica whole beans sourced from Rwanda, part of Carraro's artisan single-origin range for Ho.Re.Ca. professionals.
• Crema Espresso – Coffee Beans Whole-bean Ho.Re.Ca. professional blend for bar-quality espresso with rich, persistent crema.
• Super Bar – Coffee Beans Whole-bean Ho.Re.Ca. professional blend designed for high-volume bar use with consistent quality.
• Espresso Bar – Single-Dose Pods (ESE) ESE 44mm pod blend delivering maximum flavour, aroma and rich crema for pod-style home espresso machines.
• Espresso Decaffeinato – Single-Dose Pods (ESE) Decaffeinated ESE 44mm espresso pod blend with full flavour and intense aroma preserved.
• Cappuccino – Dolce Gusto Compatible Capsules Cappuccino beverage capsule combining ground and roasted coffee with powdered skimmed milk and sugar, compatible with Dolce Gusto® machines.
• Caffè&Ginseng – Dolce Gusto Compatible Capsules Energy-boosting capsule with instant coffee (13%) and ginseng root powder (0.2%), gluten-free, compatible with Dolce Gusto® machines.
• Pistacchino – Dolce Gusto Compatible Capsules Cappuccino-style pistachio-flavoured capsule with instant coffee, powdered skimmed milk and pistachio flavouring; compatible with Dolce Gusto® machines.
• Biscottoso – Dolce Gusto Compatible Capsules Biscuit-flavoured cappuccino capsule with instant coffee, powdered skimmed milk, cocoa and biscuit flavouring; gluten-free, compatible with Dolce Gusto® machines.
• Nocciolino – Dolce Gusto Compatible Capsules Hazelnut-flavoured cappuccino capsule with instant coffee, cocoa, whey powder and hazelnut flavouring; gluten-free, compatible with Dolce Gusto® machines.
• Cortado – Dolce Gusto Compatible Capsules Espresso-macchiato-style capsule with instant coffee and powdered skimmed milk (68%); gluten-free, compatible with Dolce Gusto® machines.
• Tè al limone – Dolce Gusto Compatible Capsules Lemon-flavoured tea capsule with tea extract and lemon juice; antioxidant properties, served hot or cold, compatible with Dolce Gusto® machines.
• Cioccolato – Dolce Gusto Compatible Capsules Hot chocolate beverage capsule with sugar, glucose syrup, low-fat cocoa powder, whey powder and coconut oil; gluten-free, compatible with Dolce Gusto® machines.
• Orzo Bio – Dolce Gusto Compatible Capsules Organic barley beverage capsule delivering toasted cereal aroma with 100% natural flavour; caffeine-free, compatible with Dolce Gusto® machines.
• Capsules A Modo Mio Compatible Coffee capsules (including Puro Arabica and other blends) compatible with Lavazza A Modo Mio® brewing systems, available in 16-capsule packs and above.
• Capsules Nespresso Compatible Aluminium coffee capsules (including Decerato and other blends) compatible with Nespresso® brewing systems.
• Capsules Lavazza Blue Compatible Coffee capsules compatible with Lavazza Blue® brewing systems, distributed through GDO retail.
• Unsweetened Cocoa Unsweetened cocoa powder with 20% cocoa butter, suitable for drinking chocolate, dessert dusting and baking; gluten-free, 250g and 500g formats.
• Sweetened Cocoa Sweetened cocoa powder with 20% cocoa butter and 65% sugar; ready for drinking chocolate without additional sweetening; gluten-free, 500g format.
• Olandesino – Chocolate Drink Mix Prepared hot chocolate beverage mix with cocoa (30%), sugar, corn starch, salt and vanilla flavouring; prepared by adding 25g to 110ml of heated milk; 250g sachets, 10-sachet and 5-sachet boxes; gluten-free.
• Tea, Herbal Teas and Infusions Range of teas, herbal teas and infusions including Earl Grey, English Breakfast, apple and cinnamon, Rooibos and orange, and anise and fennel blends; packaged in 15-bag boxes.
• Orzo/Barley Ground Coffee Ground and roasted barley beverage, caffeine-free, offering barley-coffee aroma and intense flavour in 500g format.
• Wines Curated selection of wines offered as part of Caffè Carraro's food and beverage portfolio.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nespresso (Nestlé): Global capsule-coffee incumbent whose proprietary Nespresso system Carraro makes compatible capsules for. Defines the entire compatible-capsule market and represents both the largest competitive threat and the addressable installed base Carraro targets.

Direct peers

• Lavazza: Italy's largest coffee roaster and the owner of the A Modo Mio and Lavazza Blue capsule systems that Carraro's compatible capsules target. Direct competitor in retail, Ho.Re.Ca., and compatible capsules; both serve the same Italian consumer with espresso-centric SKUs.
• Massimo Zanetti Beverage Group: One of the largest Italian coffee groups (Segafredo Zanetti, Boncafé, Robert Timms). Direct competitor across espresso, capsules, and Ho.Re.Ca. distribution; comparable broad-channel Italian coffee strategy at much larger scale.
• Costadoro: Turin-based Italian coffee roaster founded in 1890 with similar heritage positioning, espresso blend portfolio, and B2B/B2C channel mix. Closely comparable in scale and target customer to Carraro.
• Kimbo: Naples-based Italian coffee roaster with comparable product range (ground, beans, pods, capsules) and strong Ho.Re.Ca. presence. Direct competitor in mid-market Italian espresso retail and B2B food service.
• Hausbrandt Trieste 1892: Trieste-based Italian coffee roaster founded in 1892, with similar premium espresso and Ho.Re.Ca. positioning. Comparable in heritage, mid-tier scale, and Italian B2B/B2C channel mix.
• Caffè Borbone: Naples-based Italian coffee roaster, one of the leading producers of compatible espresso capsules (A Modo Mio, Nespresso, Lavazza Blue) in Italy. Direct competitor in compatible capsules, GDO retail, and B2B Ho.Re.Ca., with similar scale.
• Pellini Caffè: Verona-based Italian coffee roaster with similar mid-tier scale, GDO retail presence, and Ho.Re.Ca. distribution. Comparable in size, product breadth, and Italian regional distribution model.
• illycaffè: Premium Italian coffee roaster with comparable heritage (1933), espresso-centric portfolio, and global Ho.Re.Ca./retail reach. Direct competitor in Italian premium and specialty coffee, with similar artisan positioning and three-generation craftsmanship narrative.

Emerging players

• Bialetti Industrie: Italian household name in espresso (Moka Express) that has expanded into coffee capsules and ground coffee. Comparable Italian mid-market coffee consumer brand; differs by Moka pot heritage but overlaps in capsule and ground coffee retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CarraroCaffe
• LinkedInit.linkedin.com/company/caffe-carraro-s.p.a---unipersonale
• Instagraminstagram.com/caffecarraro_official

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carraro