Norwood Dental

What Norwood Dental does

Norwood Dental is a privately-held, single-location dental practice based in Norwood, Minnesota, serving patients from Norwood Young America and surrounding Carver, Sibley, McLeod, and Stearns counties. The practice was acquired by Dr. Dan Ross in 1997 from Dr. McCarthy and is led by three dentists (Dr. Ross, Dr. Brandon Bussler, Dr. Kristina LeCount) supported by approximately 19 total team members including dental hygienists with multi-decade tenure, dental assistants, and administrative staff. Service offerings span general dentistry (preventive care, composite fillings, root canals, extractions), restorative dentistry (crowns, bridges, implants, dentures/partials), cosmetic dentistry (whitening, veneers, bonding, smile makeovers, Botox), pediatric dentistry, emergency dental services, and dental sleep medicine for sleep apnea.

The practice differentiates itself through an in-house advanced technology stack: CEREC same-day CAD/CAM crown milling, Planmeca 3D cone beam CT imaging for treatment planning, The Wand computer-controlled painless injection system with Single Tooth Anesthesia capability, and OraVerse anesthetic reversal. These technologies allow procedures typically referred out at competitor rural practices to be completed in-office in a single visit, reducing patient friction. Patient acquisition is primarily direct-to-consumer via Google Business Profile SEO, Facebook (NorwoodDentalNYA), Instagram (@norwooddental222), and an extensive educational blog, supplemented by community reputation and patient referrals.

Revenue is generated through professional services billed at time of service or via insurance reimbursement (the practice accepts most dental insurance plans), with an in-house Norwood Dental Wellness Plan annual subscription providing exams, cleanings, x-rays, fluoride treatments, and a 15% service discount for uninsured and underinsured patients. Procedure-level pricing is not publicly disclosed; the only published market ranges are for partial dentures across four material categories. The practice operates as an independent, owner-operated local family dentistry with no institutional investment, parent company, or franchise structure.

Name

Norwood Dental

Legal name

Norwood Dental

Website

https://norwood-dental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Norwood Dental is a privately-held, single-location dental practice in Norwood, Minnesota, serving local and surrounding-county families with general, restorative, cosmetic, and emergency dentistry. The practice employs three dentists and approximately 19 staff, leveraging in-house CEREC, 3D CBCT, and painless injection technologies.

Ownership category

akta.pro rank

Product category

General Dentistry / Family Dental Practice Services

NAICS

Offices of Dentists (621210)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty) (HLABAEAA), Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI)

Keywords

• Family dental care
• Preventive dentistry
• Restorative dentistry
• Cosmetic dentistry
• Dental implants

Headquarters

HQ city

Norwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services Revenue: The practice generates revenue through providing comprehensive dental procedures including preventive care, restorative treatments, cosmetic dentistry, and emergency services. Revenue is collected at time of service or through insurance billing.
2. Norwood Dental Wellness Plan (In-House Membership): Exclusive dental savings/membership plan offering two doctor exams, two cleanings, full x-rays, bitewing x-rays, two fluoride treatments per year, 15% off all other services, and 12% off services paid with HSA/debit/credit card. Annual subscription model for uninsured patients.
3. Insurance Reimbursement: Practice accepts most dental insurance plans and processes claims on behalf of patients. Patient is responsible for copays and amounts not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Norwood Dental is a single-location family dental practice that delivers comprehensive preventive, restorative, cosmetic, pediatric, emergency, and specialty dental services (including dental implants, crowns, bridges, dentures, root canals, extractions, and sleep apnea oral appliances) to patients of all ages in the Norwood, Minnesota area. The practice augments its clinical services with in-house advanced dental technology (CEREC same-day crowns, 3D cone beam CT imaging, painless injection delivery, and anesthetic reversal) and an in-house membership plan for uninsured patients.

Product overview

Norwood Dental is a comprehensive dental practice offering a broad portfolio of services organized into general dentistry, restorative dentistry, cosmetic dentistry, and advanced technology categories. The core offerings include preventive care, family dentistry, pediatric services, emergency dental care, and specialized treatments such as dental implants, crowns, bridges, dentures, root canals, and extractions. The practice differentiates itself through advanced dental technologies including Planmeca 3D Cone Beam CT imaging for precise diagnostics, CEREC Same Day Crowns for single-visit restorations, The Wand for painless anesthesia delivery, and OraVerse for accelerated anesthetic reversal. Specialty services include sleep apnea treatment with oral devices and a proprietary Norwood Dental Wellness Plan for uninsured patients. Together, these services provide comprehensive oral healthcare from routine preventive care through complex restorative and cosmetic procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Composite Fillings Tooth-colored dental fillings used to restore teeth affected by decay, chips, or cracks while maintaining a natural appearance; offered to patients of all ages.
• Dental Crowns Custom-crafted caps placed over damaged or weakened teeth to restore structure, function, and appearance.
• Dental Bridges Fixed prosthetic devices that replace one or more missing teeth by anchoring to adjacent natural teeth or implants.
• Dental Implants Titanium posts surgically placed in the jawbone to replace missing tooth roots, supporting crowns, bridges, or dentures.
• Dentures / Partials Removable or fixed prosthetic devices that replace missing teeth, including acrylic, cast-metal, flexible, and implant-supported options.
• Emergency Dental Services Urgent dental care for severe tooth pain, cracked teeth, knocked-out teeth, and other dental emergencies.
• Preventative Care Routine dental exams, professional cleanings, sealants, fluoride treatments, and X-rays to prevent dental problems before they develop.
• Root Canal Treatment Procedure to treat infected or damaged tooth pulp, removing infection and saving the natural tooth.
• Tooth Extractions Removal of damaged, decayed, or problematic teeth including simple and surgical extractions.
• Family Dentist Services Comprehensive dental care for patients of all ages, from children to seniors, delivered as a one-stop family practice.
• Dentistry for Children Specialized dental care designed for children, including pediatric fillings and preventive treatments.
• Cosmetic Dentistry Aesthetic treatments including teeth whitening, veneers, dental bonding, and smile makeovers to enhance smile appearance.
• 3D Cone Beam CT Imaging (Planmeca CBCT) Cone beam computed tomography imaging that creates 3D models of teeth, mouth, airways, and face for precise treatment planning with low radiation exposure.
• OraVerse Anesthetic Reversal Anesthetic reversal agent that accelerates the return to normal sensation after dental procedures, reducing numbness recovery time by approximately half.
• The Wand Painless Injection System Computer-controlled local anesthesia delivery system providing painless injections with Single Tooth Anesthesia (STA) capability.
• CEREC Same Day Crowns In-office CAD/CAM system that designs and mills custom dental crowns in a single appointment using 3D imaging, eliminating temporaries and follow-up visits.
• Sleep Apnea Treatment Dental sleep medicine solutions including mandibular advancement devices (MAD) and tongue retaining devices as CPAP alternatives.
• Norwood Dental Wellness Plan In-house dental savings plan offering two doctor exams, cleanings, full x-rays, bitewing x-rays, two fluoride treatments per year, 15% off all other services, and 12% off services paid with HSA/debit/credit card; annual subscription for uninsured patients.

Quantifiable outcome

• Single-appointment crowns (CEREC technology eliminates need for temporaries and second visit)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Largest US DSO supporting thousands of dentists across general and specialty practices. Comparable as the dominant scaled operator in the dental practice space that Norwood Dental operates in, though Heartland is materially larger and backed by private equity.
• Western Dental: Large DSO focused on general dentistry, orthodontics, and specialty care in underserved markets. Comparable as a broad-scale competitor in mid-sized and secondary markets overlapping with Norwood's rural catchment.
• Dental Care Alliance: Established DSO supporting affiliated dental practices across multiple US states. Comparable as a broad incumbent offering comprehensive dental services and a potential M&A partner for independent practices.
• Pacific Dental Services: Leading DSO supporting dental practices with advanced technology and integrated workflows. Comparable as a broad competitor offering comprehensive dental services similar to Norwood's full-spectrum approach.
• MB2 Dental: DSO partner for hundreds of dental practices with focus on doctor-led autonomy. Comparable as a DSO model that could be a future roll-up partner or competitive threat for independent practices like Norwood Dental.
• Smile Brands: Multi-brand DSO supporting dental practices across the US with general, specialty, and orthodontic services. Comparable as a broad incumbent offering comprehensive dental services similar to Norwood's portfolio.
• Aspen Dental Management: National DSO with a strong presence in mid-sized and smaller communities, offering general dentistry, dentures, and implants. Comparable as an established multi-location dental services operator competing for the same patient demographics.

Direct peers

• Affordable Dentures & Implants: National dental practice chain specializing in dentures, implants, and extractions. Comparable to Norwood Dental's implantology and dentures/partials service line, particularly in mid-sized markets.

Emerging players

• Gen4 Dental Partners: Growing DSO platform partnering with high-quality dental practices in the Midwest and beyond. Comparable as a regional consolidator evaluating practices like Norwood Dental for potential partnership or acquisition.
• Tend: Tech-enabled modern dental practice chain targeting consumer experience with in-office technology. Comparable as an emerging competitor using advanced technology (similar to Norwood's CEREC, CBCT stack) to differentiate the patient experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NorwoodDentalNYA
• Instagraminstagram.com/norwooddental222
• Xx.com/norwooddntl

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norwood Dental