Will Corporation

Name

Will Corporation

Legal name

株式会社ウイル・コーポレーション

Website

https://well-corp.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Support Activities for Printing (32312)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

akta.pro secondary industries

Corporate, Promotional & Custom Print Products Distribution (CRAOALAM), Prepress, Plate-Making & Artwork Services (IMALAKAM), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Commercial printing services
• Direct mail production
• Promotional materials
• Digital printing
• Environmental printing

Headquarters

HQ city

Hakusan

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Commercial Printing Services: One-time transaction-based printing services including DM, flyers, brochures, catalogs, booklets, and promotional materials. Revenue generated from custom printing orders with consultation-based pricing.
2. Sustainable/ Specialty Products: Proprietary environmental products such as Zero Waste Labels and PLA-Zero Files, sold as both standalone products and integrated into customer printing solutions.
3. Event Sponsorships: Revenue from participating in trade shows and promotional events (e.g., 販促EXPO, 販促物活用フェスタ) as exhibitor, potentially generating leads and brand exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Will Corporation is a commercial printing company that produces sales promotion materials including direct mail (DM), flyers, catalogs, booklets, pamphlets, novelty items, and packaging for business customers. The company operates a proprietary Inline Finishing System that completes printing through to finished products in a single machine, and offers small-lot digital printing starting from 100 units to reduce inventory risk. It also develops specialty branded products such as Zero Waste Labels, PLA-Zero Files, Magic Seal, and Magic Papercraft, with showrooms in Ishikawa and Osaka serving enterprise clients across Japan.

Product overview

Will Corporation operates a comprehensive printing products platform with two main sub-brands: 賢者の販促 (Kenja no Shousan) as the primary product site and 賢者のDM as the direct mail specialist. The core offering centers on the インライン・フィニッシング・システム (Inline Finishing System) that enables end-to-end production in a single machine, combined with 小ロットデジタル印刷 (small-lot digital printing) starting from 100 copies. The product portfolio includes VA製品 (Variable Action Products) like 魔法のペーパークラフト® and 魔法のシール® which feature interactive mechanisms; specialty bindings such as 新PUR製本; eco-products like プラゼロファイル and ごみゼロラベル®; and DM solutions including レスポン君, 圧着チラシ, and various popup formats. Service offerings span DTP制作サポート, クリエイティブ企画サポート, 宛名印字サポート, 折込代行サポート, and 発送代行サポート. The company also maintains 賢者の印刷用語集 as an educational resource.

Differentiator

Problem solved

Functional benefit

Brands

• ごみゼロラベル®: 剥離紙を無くしたラベルで、使いやすさと環境性を両立。全国120以上の自治体から選ばれている環境配慮型製品。
• プラゼロファイル
• 魔法のシール®
• 魔法のペーパークラフト®
• レスポン君

Products and services

• Kenja no Shousan (賢者の販促) Primary product site under the Kenja brand offering a comprehensive range of printing products including flyers, DM, promotional tools, and sales promotion solutions aimed at supporting business customer success.
• Kenja no DM (賢者のDM) DM-focused product line specialized in direct mail production, covering planning, design, printing, insertion, and shipping, supporting customer problem-solving for sales promotion.
• Magic Papercraft® (魔法のペーパークラフト®) Paper craft product that assembles without scissors or glue, used for promotional events and corporate branding, featuring realistic 3D designs. Registered trademark of Will Corporation.
• Magic Seal® (魔法のシール®) Peel-and-reveal seal product where designs appear when stickers are lifted, combining entertainment with practical applications for educational tools and promotional giveaways. Registered trademark.
• Zero Waste Label® (ごみゼロラベル®) Label product eliminating backing paper waste, combining usability with environmental responsibility. Registered trademark adopted by over 120 municipalities across Japan.
• PLA-Zero File (プラゼロファイル) Paper-based clear file that replaces plastic PP files, maintaining content visibility while achieving zero plastic waste. Uses FSC certified paper with vegetable-based inks and is adopted by 120+ municipalities nationwide.
• New PUR Binding (新PUR製本) Proprietary binding method using specially developed adhesive that opens flat and remains durable, suitable for long-term storage. Cost-effective compared to traditional PUR binding, with minimum order of 50 copies.
• Response-kun (レスポ君) Expandable envelope DM product that reveals a large flyer when opened, achieving high open rates and cost reduction as a new standard direct mail product.
• Pop-up Leaflet (ポップアップリーフレット) Leaflet with pop-up mechanisms that creates 3D imagery when opened, capturing attention and making memorable impressions for promotional campaigns.
• VA Products (Variable Action Products) Pop-up and interactive printing products that encourage action through folding, peeling, and sticking mechanisms, designed to increase response rates of promotional materials.
• Small-lot Digital Printing (小ロットデジタル印刷) Digital printing service enabling orders from as low as 100 units, reducing inventory risk and overproduction, suitable for just-in-time production needs of business customers.
• Direct Mail (DM) Printing Service Direct mail printing services covering standard DM to innovative pop-up and interactive DM formats, with full handling from planning through shipping.
• Flyer and Newspaper Insertion Printing Flyer and newspaper insertion advertising printing optimized for newspaper inserts and direct mailing, with various finishing options to enhance promotional effectiveness.
• Booklet and Catalog Printing (冊子印刷・カタログ製本) Booklet and catalog printing service with binding options including new PUR binding, glue binding, and saddle stitching for business customers.
• Pamphlet Printing (パンフレット印刷) Brochure printing service with creative finishing options including popup mechanisms and interactive elements for sales promotion and corporate communication use.
• Novelty Printing (ノベルティ印刷) Novelty and promotional item printing including paper crafts, seals, calendars, and custom printed goods for marketing campaigns and corporate gifting.
• Eco-Sustainable Printing (エコ・サステナブル印刷) Environmentally conscious printing service using FSC certified paper, vegetable-based inks, and plastic-reducing solutions to support corporate sustainability goals.
• DTP Production Support (DTP制作サポート) Desktop publishing production support for creating layouts of flyers, brochures, catalogs, and other materials by translating client vision into print-ready designs.
• Address Printing Service (宛名印字サポート) Address printing service for mass DM mailings, professional printing that saves time and reduces manual effort for business customers.
• Newspaper Insertion Service (折込代行サポート) Newspaper insertion agency service that reduces coordination burden for campaign and flyer distribution, handling newspaper flyer distribution on behalf of clients.
• Shipping Agency Service (発送代行サポート) Shipping agency service handling procedures from post-printing through shipping, including carrier coordination for reduced shipping costs.

Quantifiable outcome

• Customer reported 2.5x increase in store visits using popup DM compared to previous postcard DM campaigns
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Dai Nippon Printing (DNP): Diversified Japanese printing major with commercial printing, packaging, and information communication businesses. Overlaps with Will Corporation on promotional print, catalog, and DM production, but DNP operates at vastly broader scale across multiple industry verticals.
• Toppan Holdings: Japan's largest diversified printing group with extensive commercial printing, packaging, and communications operations. Although Will Corporation operates at a much smaller scale, Toppan competes in the same broad commercial/DM print market and has the capacity to take on similar enterprise contracts.
• Nissha Co., Ltd. Japanese printing and industrial decoration company with a broader industrial-product focus. While its primary business is industrial printing, its Information & Communication Technologies segment overlaps with Will Corporation's digital and specialty printing offerings.

Direct peers

• Nakabayashi Co., Ltd. Japanese paper and print company producing notebooks, stationery, and commercial printing products. Comparable to Will Corporation in producing value-added paper-based promotional goods and sold primarily into Japanese enterprise and consumer channels.
• Kyodo Printing: Mid-cap Japanese printing company providing commercial printing, publications, and information services. Closely comparable to Will Corporation in scale and customer type — both serve Japanese enterprises with promotional and informational print materials.
• Hakuyosha: TSE-listed Japanese printing company focused on commercial printing, sales-promotion materials, and catalog production. Directly overlaps with Will Corporation's core sales-promotion / DM / catalog offering and serves a similar enterprise customer base in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kenja_hansoku
• Facebookfb.me/kenja.hansoku
• Instagraminstagram.com/kenja_hansoku

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Will Corporation