Brenthel Industries

What Brenthel Industries does

Brenthel Industries is a custom off-road race vehicle manufacturer headquartered in Orange County, California, operating since at least 2014. The company engineers and builds elite Trophy Trucks, Luxury Prerunners, and Sand Cars for two primary customer segments: professional off-road racers competing in sanctioned series (SCORE, BITD, NORRA, KOH, Legacy Racing) and wealthy off-road enthusiasts seeking premium recreational vehicles. Build prices range from $299,000 for entry-level Sand Cars to $850,000 for top-spec AWD Trophy Trucks, with the latest Gen 4 6100 Spec Trophy Truck announced as a forthcoming release.

All vehicles are manufactured in-house using CNC milling, CNC turning, fiber laser cutting, CNC press brake forming, and full fabrication capabilities. Core technical differentiators include SCORE-legal Trophy Truck chassis built from 4130 tubing with 100% CAD design, proprietary FOX suspension valving, 7075 aircraft billet hubs and uprights, Danzio P600/P650 drivetrains paired with Fortin sequential transmissions, and Mil Spec aircraft hardware on pivot points. The Gen 3.5 6100 Spec Trophy Truck carries race-legal specs including 300m gun-drilled 36-spline axles, Turbo 400 Culhane transmission, and full data logging.

The business operates a direct-sales model with no e-commerce checkout for full vehicles, requiring specialist consultation for each custom build. Additional revenue streams include certified pre-owned vehicle sales through a Shopify storefront, aftermarket parts and accessories (including Baja Kits suspension distribution), CNC machining services for external clients, and the Brenthel TTS Trophy Truck School which offers ride-along, drive, and arrive-and-race experiences. The company has documented 35+ first-place finishes across major desert racing events from 2014 through 2025, including 1st Overall at the 2020 SCORE Baja 1000, 2022 King of the Hammers Desert Challenge, 2022 Mint 400, and 2025 Mint 400. Related brand Brenthel Snow extends the brand into snow-focused powersports vehicles.

Name

Brenthel Industries

Legal name

Brenthel Industries

Website

https://brenthelindustries.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Brenthel Industries is an Orange County, California-based custom manufacturer of elite off-road race vehicles — Trophy Trucks, Luxury Prerunners, and Sand Cars — serving professional desert racers and wealthy off-road enthusiasts with vehicles priced from $299K to $850K.

Ownership category

akta.pro rank

Product category

Custom Off-Road Race Vehicle Manufacturing

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)

akta.pro secondary industry

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

Keywords

• Off-road race vehicles
• Trophy truck manufacturing
• Sand car fabrication
• Prerunner trucks
• CNC machining services

Headquarters

HQ city

Perris

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Off-Road Race Vehicle Sales: Brenthel engineers and builds elite off-road race vehicles (Trophy Trucks, Sand Cars, Luxury Prerunner) to customer specification. Each build is a custom, made-to-order vehicle with starting prices from $299K to $850K. Revenue is recognized as one-time, project-based income per completed vehicle.
2. Aftermarket Parts and Accessories: Shop parts catalog offering suspension components, race-ready upgrades, and accessories. Includes Baja Kits suspension products sold through the storefront. Revenue from discrete parts and upgrade orders.
3. Pre-Owned Vehicle Sales: Sale of inspected, tested pre-owned Brenthel vehicles (Gen 3, Gen 3.5, 6100, Sand Cars, AWD). Prices range from $125K (Recon PreRunner A) to $685K (AWD with 4,500 miles).
4. Off-Road Driving School / Experience: Brenthel TTS (Trophy Truck School) offers driving school experiences through ride-along, drive, and race programs. Customers sign up for full-throttle professional instruction days.
5. CNC Machining Services: In-house CNC and fabrication services referenced as a standalone offering, enabling precision manufacturing for external clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Brenthel Industries engineers and manufactures custom off-road race vehicles — including AWD Trophy Trucks, 2WD Trophy Trucks, Gen 3.5/Gen 4 Spec Trophy Trucks, Luxury Prerunners, and Sand Cars — built to order in its in-house CNC machining and fabrication facility in Orange County, California. Vehicles start at $299K (Sand Cars) and reach $850K (AWD Trophy Trucks). The company also offers CNC machining services, an off-road driving school (Brenthel TTS), certified pre-owned vehicle resale, and distributes Baja Kits suspension components.

Product overview

Brenthel Industries is a specialized off-road vehicle manufacturer producing high-performance race vehicles including Trophy Trucks (AWD, 2WD, Gen 3.5, Gen 4), Luxury Prerunners, and Sand Cars (2-seat and 4-seat). The company operates a build-to-order model with vehicles starting at $299,000 for Sand Cars up to $850,000 for AWD Trophy Trucks. In addition to vehicles, Brenthel offers CNC machining services, an off-road driving school (Brenthel TT School), certified pre-owned vehicles, and Baja Kits suspension parts. All vehicles feature proprietary FOX suspension valving, race-legal chassis designs, and are built with in-house manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Baja Kits: Race-inspired, bolt-on suspension performance products sold through bakalits.com - partnered brand for suspension components
• Spec Trophy Truck

Products and services

• AWD Trophy Truck Custom-built all-wheel-drive off-road race vehicle designed for championship-level AWD competition; features portal custom hubs with drop gear design, Danzio P650 Big Block engine, Fortin FRST 4.0 5-speed sequential transmission, 4.5" FOX Bypass with B.I. proprietary valving, 110-gallon fuel cell, and paddle shifting. Starting at $850,000. Built to order for professional racers.
• 2WD Trophy Truck Custom-built two-wheel-drive off-road race truck engineered for precision, speed, and championship-level performance; features Danzio P600 drivetrain, Fortin 5-speed sequential transmission, 3.0" FOX coilovers and 4.4" FOX Bypass with B.I. proprietary valving, 95-gallon fuel cell, and carbon dash. Starting at $550,000. Built to order for Trophy Truck competitors.
• Luxury Prerunner High-performance off-road prerunner vehicle blending race-level capability with premium comfort and style; features an LS3 600hp engine (with optional supercharged 1000hp upgrade), 3.0" FOX coilovers and 4.0" FOX Bypass, 95-gallon fuel cell, Sparco seats, and Motec display. Starting at $765,000. Targeted at affluent off-road enthusiasts.
• Gen 3.5 6100 Spec Trophy Truck Race-legal Class 6100 spec Trophy Truck built for the SCORE/BITD 6100 class; features 100% CAD-designed SCORE-legal chassis with 4130 tubing, Danzio P600 drivetrain, Turbo 400 Culhane transmission, 300M gun-drilled 36-spline TT axles, 95-gallon fuel cell, FOX coilovers and bypass suspension with B.I. proprietary valving, full data logging, and Mil Spec aircraft hardware. Pricing available by quote.
• Gen 3.5 Trophy Truck Off-road Trophy Truck combining strength, speed, and reliability for the toughest races; positioned as a proven model in the Brenthel Gen 3.5 lineup.
• Gen 1 Sand Car Lightweight, powerful desert vehicle purpose-built for sand dune environments, available in 2-seat and 4-seat configurations; features LS3 engine with Whipple Supercharger (650hp), S5D paddle-shifting transmission, 2.0 C/O and 3.0 bypass suspension, fiberglass body/doors/windshield, Method beadlocked wheels, and iPad display. Starting at $299,000.
• CNC Machining Services Precision manufacturing services using Brenthel's in-house CNC milling, CNC turning, fiber laser cutting, sheet metal forming, and full fabrication capabilities; enables design-to-finished-part precision manufacturing for external clients.
• Brenthel Trophy Truck School (TTS) Off-road driving school offering ride-along, drive, and arrive-and-race experiences with full-throttle professional instruction in a Brenthel-built Trophy Truck; provides both a revenue stream and an experiential marketing channel for aspiring drivers.
• Pre-Owned Vehicles Inspected and tested pre-owned Brenthel vehicles — including Gen 3, Gen 3.5, 6100, Sand Cars, and AWD Trophy Trucks — sold through the Shopify storefront with prices ranging from $125K (Recon PreRunner A) to $685K (AWD with 4,500 miles).

Quantifiable outcome

• 1st Overall — 2020 SCORE Baja 1000 Trophy Truck — Team Brenthel
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Baja KitsminorChannel Partner/ Reseller/ DistributorBaja Kits is a suspension products partner featured on Brenthel Industries' website under the 'Shop' menu. Baja Kits delivers race-inspired, bolt-on performance suspension that transforms trucks into off-road machines. Brenthel serves as a distribution channel for Baja Kits products through its storefront, suggesting a reseller or co-marketing relationship.
• Brenthel TTS (Trophy Truck School)coreOthersBrenthel TTS (brentheltts.com) is a related company entity offering off-road driving school experiences — ride-along, drive, and arrive-and-race programs. Referenced across Brenthel Industries' website navigation and build sheets. Represents an affiliated brand operating in the experiential off-road services space.
• Brenthel SnowminorOthersBrenthel Snow (brenthelsnow.com) is a related brand under the Brenthel umbrella, extending the Brenthel name to snow-focused off-road or powersports vehicles. Listed in the footer of Brenthel Industries' website.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Camburg Engineering: Camburg Engineering manufactures long-travel suspension systems and off-road performance components for prerunners and race vehicles. It serves an adjacent customer base (off-road enthusiasts, prerunner builders) with products that overlap Brenthel's broader off-road market.

Broad incumbents

• FOX Factory: FOX Factory is the dominant OEM supplier of high-performance suspension systems including the FOX coilovers and bypass shocks that Brenthel uses with proprietary valving. While not a vehicle manufacturer, it is a critical technology partner and broader incumbent in the off-road performance industry with vastly larger scale.

Direct peers

• Jimco Racing: Jimco Racing is a leading custom off-road race vehicle manufacturer producing Trophy Trucks, Class 1, and prerunner chassis that compete in the same SCORE, BITD, KOH, and NORRA series as Brenthel. It is one of the most direct head-to-head competitors in the elite desert racing vehicle category.
• Geiser Bros Design & Development: Geiser Bros builds custom Trophy Trucks, Prerunners, and off-road race vehicles with multiple SCORE and BITD wins. They compete directly with Brenthel in the same customer category and race categories with comparable pricing on custom-built race vehicles.
• Mason Motorsports: Mason Motorsports builds custom Trophy Trucks and off-road race vehicles competing in SCORE and BITD events. It directly competes with Brenthel for championship-winning chassis and the same professional racer customer base.
• TSCO Racing: TSCO Racing manufactures custom off-road race chassis and Trophy Trucks competing at the highest levels of desert racing. They serve the same professional racer segment with similar custom-build, ultra-high-value vehicle offerings.
• Racer Engineering: Racer Engineering designs and manufactures custom off-road race chassis for desert racing applications including Trophy Trucks and Class 1 vehicles. They compete in the same racing series with similar custom-build, high-dollar chassis offerings.

Others

• Method Race Wheels: Method Race Wheels is a key supplier of beadlocked off-road wheels used on Brenthel vehicles (e.g., Gen 1 Sand Car spec sheet). It is an adjacent ecosystem participant serving the same off-road racing and adventure customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xinstagram.com/brenthelindustries
• YouTubeyoutube.com/@brenthelindustries27
• Facebookfacebook.com/brenthelindustries
• Instagraminstagram.com/brenthelindustries
• LinkedInlinkedin.com/company/brenthel-industries-wins-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brenthel Industries