Atago
ATAGO CO.,LTD. is a Japanese manufacturer of optical measurement instruments, including refractometers, salt meters, pH meters, viscometers, and oil monitors, serving food and beverage, agriculture, restaurant, and research customers worldwide through direct e-commerce, marketplaces, and distributors.
- Company typePrivate
- Founded2003
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atago does
ATAGO CO.,LTD. is a Japanese manufacturer of optical and electro-optical measurement instruments, headquartered in Minato-ku, Tokyo. The company builds precision instruments for measuring Brix (sugar content), salt concentration, acidity, pH, viscosity, and oil oxidation, with a flagship PAL series of pocket refractometers complemented by PAL-HIKARi non-destructive infrared Brix meters, PAL-BX|ACID hybrid Brix-Acidity meters, PAL-SALT titanium-electrode salt meters, RX-i series benchtop digital refractometers, DOM-24 Bluetooth/NFC-enabled frying oil monitors, VISCO viscometers, and CM-800α in-line industrial concentration monitors. Notable technical differentiation includes the world's first titanium electrode salt meter (with a 0.08% failure rate) and a patented sensor cover (Japanese Patent No. 6471300) for the DOM-24 enabling measurement with induction fryers.
ATAGO serves a horizontally diversified customer base across agriculture (Riveridge Packing, Sumifru, Freshtrop Fruits, Tokiwa Mango Farm), food and beverage manufacturing, restaurant chains (ICHIRAN, Ringer Hut, Totenkaku), culinary education (Le Cordon Bleu), and academic research (Auburn University, Louisiana State University, Miyazaki Prefectural Agricultural Experiment Station). The go-to-market combines direct e-commerce (ATAGODirect), third-party marketplaces (Amazon UK, eBay, Lazada, Shopee SG/MY), regional distributors, and quotation-based enterprise sales, supported by a 20+ language website and worldwide service center network. Revenue is generated primarily through one-time hardware sales (instruments and accessories/consumables) with an after-sales service and calibration revenue stream covering calibration, repair, and technical support. Pricing is not publicly disclosed and is handled via quotation for enterprise customers.
Atago firmographics
Firmographics- Name
- Atago
- Legal name
- ATAGO CO.,LTD.
- Website
- https://atago.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ATAGO CO.,LTD. is a Japanese manufacturer of optical measurement instruments, including refractometers, salt meters, pH meters, viscometers, and oil monitors, serving food and beverage, agriculture, restaurant, and research customers worldwide through direct e-commerce, marketplaces, and distributors.
- Ownership category
- akta.pro rank
Atago industry classification
Industry- Product category
- Scientific Measurement Instruments
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity) (IMAGAFAE)
- akta.pro secondary industry
- Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)
Keywords
Where Atago is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Atago business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Instrument Sales: ATAGO generates revenue primarily from selling precision measurement instruments including refractometers, salt meters, pH meters, viscometers, polarimeters, and acidity meters. Products are sold as one-time purchases with various models ranging from portable handheld devices to benchtop laboratory instruments.
- Accessories and Consumables: Sale of accessories such as calibration solutions, sensor covers, straps, and replacement parts for measurement instruments.
- Service and Support: After-sales service including calibration, repair, and technical support through worldwide service centers.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Atago product offering
Product offeringCore offering
ATAGO CO.,LTD. manufactures and sells precision optical and electrochemical measurement instruments for liquid property analysis, including digital refractometers (Brix/sugar content), salt meters, pH meters, acidity meters, viscometers, polarimeters, and frying oil monitors. The portfolio spans portable handheld PAL-series devices, benchtop RX-i series touchscreen refractometers, and CM-800α-series in-line industrial concentration monitors, serving food and beverage quality control, agriculture, food service, research, and chemical/pharmaceutical industrial process applications globally.
Product overview
ATAGO CO.,LTD. is a Japanese manufacturer of optical measurement instruments, primarily refractometers, viscometers, pH meters, and salt meters. The product portfolio centers on the PAL series pocket refractometers as the flagship line, complemented by specialized instruments including PAL-HIKARi non-destructive IR Brix meters for agriculture, PAL-BX|ACID brix-acidity combination meters, PAL-SALT digital salt meters with titanium electrodes, VISCO viscometers, and PAL-pH Plus meters. Industrial offerings include RX-i series benchtop digital refractometers with touchscreen control, DOM-24 frying oil monitors with IoT connectivity (Bluetooth/NFC), and in-line concentration monitors like the CM-800α series. The company operates ATAGO Direct e-commerce for direct sales and ATAGO Lab for user education. Products serve food/beverage quality control, agriculture, pharmaceuticals, chemicals, and industrial manufacturing across global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- PAL Series (Pocket Refractometer)
Quantifiable outcome
- Brix sampling time decreased by 75% when using PAL-HIKARi5 non-destructive Brix tester for apple sampling (Riveridge Packing)
- +2 more outcomes
Companies that use Atago
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Atago technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Atago partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Atago competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Atago social profiles
Digital presenceAtago financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atago leadership team
Management profileNumber of profiles
Atago funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atago
What does Atago do?
ATAGO CO.,LTD. manufactures and sells precision optical and electrochemical measurement instruments for liquid property analysis, including digital refractometers (Brix/sugar content), salt meters, pH meters, acidity meters, viscometers, polarimeters, and frying oil monitors. The portfolio spans portable handheld PAL-series devices, benchtop RX-i series touchscreen refractometers, and CM-800α-series in-line industrial concentration monitors, serving food and beverage quality control, agriculture, food service, research, and chemical/pharmaceutical industrial process applications globally.
Is Atago a public or private company?
Atago is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atago founded?
Atago was founded in 2003. It employs 101 to 250 people.
Where is Atago based?
Atago is headquartered in Tokyo, Japan, in the Asia region.
How does Atago make money?
Three revenue lines are on record. Instrument Sales are the primary driver. The others are accessories and Consumables and service and Support.
Does Atago have an API?
No public API is recorded for Atago.
What industry is Atago in?
Atago's product category is Scientific Measurement Instruments. Its primary akta.pro industry code is IMAGAFAE, Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity), with a secondary code of HLAGAIAL, Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards). Its NAICS code is 334516 and its SIC code is 3826.