Developer docs
API playgroundTry for free, no card

Search company profiles

Atago

Full company profile

uuid000zqbj

Namestring
Atago
Legal namestring
ATAGO CO.,LTD.
Websiteurl
atago.net
Company typeenum
Private
Founded yearint
2003
Descriptiontext

ATAGO CO.,LTD. is a Japanese manufacturer of optical and electro-optical measurement instruments, headquartered in Minato-ku, Tokyo. The company builds precision instruments for measuring Brix (sugar content), salt concentration, acidity, pH, viscosity, and oil oxidation, with a flagship PAL series of pocket refractometers complemented by PAL-HIKARi non-destructive infrared Brix meters, PAL-BX|ACID hybrid Brix-Acidity meters, PAL-SALT titanium-electrode salt meters, RX-i series benchtop digital refractometers, DOM-24 Bluetooth/NFC-enabled frying oil monitors, VISCO viscometers, and CM-800α in-line industrial concentration monitors. Notable technical differentiation includes the world's first titanium electrode salt meter (with a 0.08% failure rate) and a patented sensor cover (Japanese Patent No. 6471300) for the DOM-24 enabling measurement with induction fryers.

ATAGO serves a horizontally diversified customer base across agriculture (Riveridge Packing, Sumifru, Freshtrop Fruits, Tokiwa Mango Farm), food and beverage manufacturing, restaurant chains (ICHIRAN, Ringer Hut, Totenkaku), culinary education (Le Cordon Bleu), and academic research (Auburn University, Louisiana State University, Miyazaki Prefectural Agricultural Experiment Station). The go-to-market combines direct e-commerce (ATAGODirect), third-party marketplaces (Amazon UK, eBay, Lazada, Shopee SG/MY), regional distributors, and quotation-based enterprise sales, supported by a 20+ language website and worldwide service center network. Revenue is generated primarily through one-time hardware sales (instruments and accessories/consumables) with an after-sales service and calibration revenue stream covering calibration, repair, and technical support. Pricing is not publicly disclosed and is handled via quotation for enterprise customers.

Short descriptiontext

ATAGO CO.,LTD. is a Japanese manufacturer of optical measurement instruments, including refractometers, salt meters, pH meters, viscometers, and oil monitors, serving food and beverage, agriculture, restaurant, and research customers worldwide through direct e-commerce, marketplaces, and distributors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersTokyo, Japan
HQ citystring
Tokyo
HQ countrystring
Japan
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital refractometers, salt concentration meters, Brix measurement instruments, frying oil monitors, portable viscometers
Industry2 codes
1Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity)
CodeIMAGAFAEPrimaryYes
2Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards)
CodeHLAGAIALPrimaryNo
NAICS code2 codes
  • Analytical Laboratory Instrument Manufacturing334516
  • Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables334513
SIC code2 codes
  • Laboratory Analytical Instruments3826
  • Industrial Instruments For Measurement, Display, And Control3823
Product category
Scientific Measurement Instruments
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Instrument Sales
TypeHardware Sales
Description

ATAGO generates revenue primarily from selling precision measurement instruments including refractometers, salt meters, pH meters, viscometers, polarimeters, and acidity meters. Products are sold as one-time purchases with various models ranging from portable handheld devices to benchtop laboratory instruments.

atago.net
2Accessories and Consumables
TypeHardware Sales
Description

Sale of accessories such as calibration solutions, sensor covers, straps, and replacement parts for measurement instruments.

atago.net
3Service and Support
TypeProfessional Services
Description

After-sales service including calibration, repair, and technical support through worldwide service centers.

atago.net
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels7 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

ATAGO CO.,LTD. manufactures and sells precision optical and electrochemical measurement instruments for liquid property analysis, including digital refractometers (Brix/sugar content), salt meters, pH meters, acidity meters, viscometers, polarimeters, and frying oil monitors. The portfolio spans portable handheld PAL-series devices, benchtop RX-i series touchscreen refractometers, and CM-800α-series in-line industrial concentration monitors, serving food and beverage quality control, agriculture, food service, research, and chemical/pharmaceutical industrial process applications globally.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Brix sampling time decreased by 75% when using PAL-HIKARi5 non-destructive Brix tester for apple sampling (Riveridge Packing)
+2 more records
Product overview1 text field

ATAGO CO.,LTD. is a Japanese manufacturer of optical measurement instruments, primarily refractometers, viscometers, pH meters, and salt meters. The product portfolio centers on the PAL series pocket refractometers as the flagship line, complemented by specialized instruments including PAL-HIKARi non-destructive IR Brix meters for agriculture, PAL-BX|ACID brix-acidity combination meters, PAL-SALT digital salt meters with titanium electrodes, VISCO viscometers, and PAL-pH Plus meters. Industrial offerings include RX-i series benchtop digital refractometers with touchscreen control, DOM-24 frying oil monitors with IoT connectivity (Bluetooth/NFC), and in-line concentration monitors like the CM-800α series. The company operates ATAGO Direct e-commerce for direct sales and ATAGO Lab for user education. Products serve food/beverage quality control, agriculture, pharmaceuticals, chemicals, and industrial manufacturing across global markets.

Product and service1 record
1PAL Series (Pocket Refractometer)
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers13 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Atago

Scientific Measurement Instrumentsatago.net

ATAGO CO.,LTD. is a Japanese manufacturer of optical measurement instruments, including refractometers, salt meters, pH meters, viscometers, and oil monitors, serving food and beverage, agriculture, restaurant, and research customers worldwide through direct e-commerce, marketplaces, and distributors.

What Atago does

ATAGO CO.,LTD. is a Japanese manufacturer of optical and electro-optical measurement instruments, headquartered in Minato-ku, Tokyo. The company builds precision instruments for measuring Brix (sugar content), salt concentration, acidity, pH, viscosity, and oil oxidation, with a flagship PAL series of pocket refractometers complemented by PAL-HIKARi non-destructive infrared Brix meters, PAL-BX|ACID hybrid Brix-Acidity meters, PAL-SALT titanium-electrode salt meters, RX-i series benchtop digital refractometers, DOM-24 Bluetooth/NFC-enabled frying oil monitors, VISCO viscometers, and CM-800α in-line industrial concentration monitors. Notable technical differentiation includes the world's first titanium electrode salt meter (with a 0.08% failure rate) and a patented sensor cover (Japanese Patent No. 6471300) for the DOM-24 enabling measurement with induction fryers.

ATAGO serves a horizontally diversified customer base across agriculture (Riveridge Packing, Sumifru, Freshtrop Fruits, Tokiwa Mango Farm), food and beverage manufacturing, restaurant chains (ICHIRAN, Ringer Hut, Totenkaku), culinary education (Le Cordon Bleu), and academic research (Auburn University, Louisiana State University, Miyazaki Prefectural Agricultural Experiment Station). The go-to-market combines direct e-commerce (ATAGODirect), third-party marketplaces (Amazon UK, eBay, Lazada, Shopee SG/MY), regional distributors, and quotation-based enterprise sales, supported by a 20+ language website and worldwide service center network. Revenue is generated primarily through one-time hardware sales (instruments and accessories/consumables) with an after-sales service and calibration revenue stream covering calibration, repair, and technical support. Pricing is not publicly disclosed and is handled via quotation for enterprise customers.

Atago firmographics

Firmographics
Name
Atago
Legal name
ATAGO CO.,LTD.
Website
https://atago.net
Company type
Private
Founded year
2003
Operating status
Operating
Headcount range
101–250 employees
Short description
ATAGO CO.,LTD. is a Japanese manufacturer of optical measurement instruments, including refractometers, salt meters, pH meters, viscometers, and oil monitors, serving food and beverage, agriculture, restaurant, and research customers worldwide through direct e-commerce, marketplaces, and distributors.
Ownership category
akta.pro rank

Atago industry classification

Industry
Product category
Scientific Measurement Instruments
NAICS
Analytical Laboratory Instrument Manufacturing (334516), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
SIC
Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823)
akta.pro primary industry
Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity) (IMAGAFAE)
akta.pro secondary industry
Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

  • Digital refractometers
  • Salt concentration meters
  • Brix measurement instruments
  • Frying oil monitors
  • Portable viscometers

Where Atago is headquartered

Location

Headquarters

HQ city
Tokyo
HQ country
Japan
HQ region
Asia

Offices1 record

Markets served

Atago business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Instrument Sales: ATAGO generates revenue primarily from selling precision measurement instruments including refractometers, salt meters, pH meters, viscometers, polarimeters, and acidity meters. Products are sold as one-time purchases with various models ranging from portable handheld devices to benchtop laboratory instruments.
  2. Accessories and Consumables: Sale of accessories such as calibration solutions, sensor covers, straps, and replacement parts for measurement instruments.
  3. Service and Support: After-sales service including calibration, repair, and technical support through worldwide service centers.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Atago product offering

Product offering

Core offering

ATAGO CO.,LTD. manufactures and sells precision optical and electrochemical measurement instruments for liquid property analysis, including digital refractometers (Brix/sugar content), salt meters, pH meters, acidity meters, viscometers, polarimeters, and frying oil monitors. The portfolio spans portable handheld PAL-series devices, benchtop RX-i series touchscreen refractometers, and CM-800α-series in-line industrial concentration monitors, serving food and beverage quality control, agriculture, food service, research, and chemical/pharmaceutical industrial process applications globally.

Product overview

ATAGO CO.,LTD. is a Japanese manufacturer of optical measurement instruments, primarily refractometers, viscometers, pH meters, and salt meters. The product portfolio centers on the PAL series pocket refractometers as the flagship line, complemented by specialized instruments including PAL-HIKARi non-destructive IR Brix meters for agriculture, PAL-BX|ACID brix-acidity combination meters, PAL-SALT digital salt meters with titanium electrodes, VISCO viscometers, and PAL-pH Plus meters. Industrial offerings include RX-i series benchtop digital refractometers with touchscreen control, DOM-24 frying oil monitors with IoT connectivity (Bluetooth/NFC), and in-line concentration monitors like the CM-800α series. The company operates ATAGO Direct e-commerce for direct sales and ATAGO Lab for user education. Products serve food/beverage quality control, agriculture, pharmaceuticals, chemicals, and industrial manufacturing across global markets.

Differentiator

Problem solved

Functional benefit

Products and services

  • PAL Series (Pocket Refractometer)

Quantifiable outcome

  • Brix sampling time decreased by 75% when using PAL-HIKARi5 non-destructive Brix tester for apple sampling (Riveridge Packing)
  • +2 more outcomes

Companies that use Atago

Customer profile

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Atago technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Atago partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Atago competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Atago social profiles

Digital presence

Atago financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Atago leadership team

Management profile

Number of profiles

Atago funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Atago M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atago

What does Atago do?

ATAGO CO.,LTD. manufactures and sells precision optical and electrochemical measurement instruments for liquid property analysis, including digital refractometers (Brix/sugar content), salt meters, pH meters, acidity meters, viscometers, polarimeters, and frying oil monitors. The portfolio spans portable handheld PAL-series devices, benchtop RX-i series touchscreen refractometers, and CM-800α-series in-line industrial concentration monitors, serving food and beverage quality control, agriculture, food service, research, and chemical/pharmaceutical industrial process applications globally.

Is Atago a public or private company?

Atago is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Atago founded?

Atago was founded in 2003. It employs 101 to 250 people.

Where is Atago based?

Atago is headquartered in Tokyo, Japan, in the Asia region.

How does Atago make money?

Three revenue lines are on record. Instrument Sales are the primary driver. The others are accessories and Consumables and service and Support.

Does Atago have an API?

No public API is recorded for Atago.

What industry is Atago in?

Atago's product category is Scientific Measurement Instruments. Its primary akta.pro industry code is IMAGAFAE, Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity), with a secondary code of HLAGAIAL, Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards). Its NAICS code is 334516 and its SIC code is 3826.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals