LesEco.ma
LesEco.ma is a Casablanca-based French-language digital media platform founded in 2009 that delivers Moroccan economic, financial, and stock-market news to business professionals, investors, and the general public via its website, subscription kiosque, video series, and social channels.
- Company typePrivate
- Founded2009
- HeadquartersCasablanca, Morocco
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What LesEco.ma does
LesEco.ma (legal entity Les Inspirations ÉCO, also known as Les Ecos) is a Morocco-focused francophone digital media platform founded in 2009 in Casablanca, delivering continuous economic, financial, business, and stock-market (Casablanca Stock Exchange) news. It is the digital extension of the print publication Les Inspirations ÉCO and operates within the Horizon Press Group, which also runs Lesiteinfo.com, Sport, Ralia, and Horizon TV. The product portfolio consists of the core leseco.ma news website covering categories such as Maroc, Éco-Business, Monde, Culture, Opinions, and Sports, supplemented by the weekly video interview program L'Entretien des ÉCO (eight episodes featuring Moroccan economic and business leaders) and a specialized automotive vertical at lesecoauto.ma.
The platform is built on a WordPress CMS with an integrated video content management system and YouTube distribution, with no public APIs or developer-facing infrastructure. Content distribution is omnichannel: owned website, subscription kiosque platform (kiosque.leseco.ma), Google News indexing, Facebook, X/Twitter, LinkedIn, WhatsApp and Telegram newsletters, and the YouTube channel hosting L'Entretien des ÉCO. Mobile access is browser-based; no native app is offered.
LesEco.ma monetizes through three streams: (i) recurring digital subscriptions via its tiered kiosque plans for premium articles, dossiers, and exclusive interviews, (ii) display advertising and sponsored content on the site, and (iii) branded-content and special-operations partnerships with companies and organizations surfaced in a dedicated "Partenaires" section. Pricing for subscription tiers is not publicly disclosed. Customers are primarily Moroccan business professionals and financial-market participants, with a secondary audience of French-speaking general readers interested in Moroccan economic developments; distribution is single-country, domestic to Morocco.
LesEco.ma firmographics
Firmographics- Name
- LesEco.ma
- Legal name
- Les Inspirations ÉCO (Les Ecos)
- Website
- https://leseco.ma
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LesEco.ma is a Casablanca-based French-language digital media platform founded in 2009 that delivers Moroccan economic, financial, and stock-market news to business professionals, investors, and the general public via its website, subscription kiosque, video series, and social channels.
- Ownership category
- akta.pro rank
Where LesEco.ma is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
LesEco.ma business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Subscription: The publication operates a paywall/kiosque model where readers can subscribe for full access to premium content including investigative reports, analyses, and exclusive interviews
- Digital Advertising: Display advertising on the website, including banner ads and sponsored content sections
- Special Operations / Partnerships: Branded content and special editorial partnerships with companies and organizations featured in the 'Partenaires' section
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
LesEco.ma product offering
Product offeringCore offering
LesEco.ma is a Moroccan francophone digital news publication providing continuous coverage of Morocco's economy, finance, stock market, and business news. The platform operates a freemium model with free access to limited articles and a paid digital subscription (kiosque.leseco.ma) for full access to premium content, investigative reports, dossiers, and exclusive interviews via its weekly video series L'Entretien des ÉCO.
Product overview
LesEco.ma is a single-platform online news portal providing continuous economic, financial, and business news coverage focused on Morocco. The offering consists of the core LesEco.ma news website delivering real-time articles across categories (Maroc, Éco-Business, Monde, Culture, Opinions, Sports), supplemented by the video series L'Entretien des ÉCO featuring weekly economic interviews, and a digital newspaper subscription service. The portfolio does not follow a platform-plus-modules architecture but rather represents a unified content platform with adjacent media offerings.
Differentiator
Problem solved
Functional benefit
Brands
- L'Entretien des ÉCO: Weekly television show featuring interviews with economic leaders
Products and services
- LesEco.ma (Les Inspirations ÉCO) A Moroccan French-language online economic and financial news portal providing continuous coverage of Morocco's economy, finance, and stock market information, including categories on Maroc, Éco-Business, Monde, Culture, Opinions, and Sports. Targeted at Moroccan business professionals, financial market participants, and the educated general public.
- L'Entretien des ÉCO A weekly video interview series featuring prominent Moroccan economic and business leaders, including executives from Bank of Africa, Bayer Maroc, Visa Maroc, and other major companies, analyzing Moroccan economic and business issues. Available via YouTube playlist integration.
- Journal numérique (Kiosque) Digital newspaper subscription service offering full access to premium online content through tiered subscription plans, including investigative reports, analyses, and exclusive interviews for individual readers.
Companies that use LesEco.ma
Customer profileSegments3 records
Ideal customer profiles3 records
LesEco.ma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LesEco.ma partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Horizon Press GroupcoreHorizon Press Group is the parent publishing company that owns and operates LesEco.ma. The group also operates other Moroccan digital media properties including Lesiteinfo.com, Sport.lesiteinfo.com, Ralia.lesiteinfo.com, and Horizon TV.
- Les Inspirations ÉCO (Print Journal)coreLesEco.ma is the digital extension of the print publication 'Les Inspirations ÉCO' (also known as Les Ecos), a Moroccan francophone economic newspaper founded in 2009 and based in Casablanca.
- lesecoauto.maminorDedicated automotive news portal operated as a subdomain/specialized extension of the main LesEco.ma brand, covering automotive industry news in Morocco.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
LesEco.ma competitors and assessment
Company assessmentBroad incumbents
- Hespress: Morocco's largest generalist news portal with a significant business/economy section. A broader incumbent that overlaps with LesEco.ma's audience but does not specialize in economic journalism.
- Bloomberg: Global financial and business news leader with extensive coverage of emerging markets including North Africa. Broad incumbent serving an overlapping high-end business audience, though its coverage of Morocco is far less specialized than LesEco.ma.
- Reuters: Global news and financial information provider with broad coverage of Moroccan economic and corporate news. A broad incumbent whose North Africa coverage competes for the same business readership, though at global rather than specialized local level.
- Le Matin: Major Moroccan francophone daily newspaper with a digital edition covering economy, politics, and society. A broad incumbent with overlapping audience but not an economic-news specialist.
Direct peers
- Boursenews.ma: Moroccan financial news site specializing in Casablanca Stock Exchange listings, market data, and listed-company news. Directly comparable to LesEco.ma's financial-market coverage segment.
- Maroc Tribune: Moroccan French-language online news outlet with strong coverage of business and economy. Direct peer competing for the same francophone Moroccan business-news audience.
- Médias24: Moroccan French-language economic and financial news portal covering Casablanca Stock Exchange and Moroccan business. The closest direct competitor to LesEco.ma in the same niche of francophone Moroccan economic journalism.
- L'Économiste: Leading Moroccan economic newspaper (print + digital) covering Moroccan economy, finance and business policy. Directly competes with LesEco.ma for the same business-professional readership in Morocco.
Regional players
- Financial Afrik: Francophone African financial and economic news platform covering markets, companies, and economic policy across Africa. Regional peer with similar editorial scope but different geographic focus than Morocco-only LesEco.ma.
- Jeune Afrique: Pan-African economic and political news publication (formerly Jeune Afrique). Comparable in editorial positioning as a francophone Africa-focused economic news outlet, but serves a wider African audience rather than Morocco specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LesEco.ma social profiles
Digital presenceLesEco.ma financial estimates
Financial estimateRevenue estimate
Valuation estimate
LesEco.ma leadership team
Management profileNumber of profiles
Profiles9 records
LesEco.ma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LesEco.ma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LesEco.ma
What does LesEco.ma do?
LesEco.ma is a Moroccan francophone digital news publication providing continuous coverage of Morocco's economy, finance, stock market, and business news. The platform operates a freemium model with free access to limited articles and a paid digital subscription (kiosque.leseco.ma) for full access to premium content, investigative reports, dossiers, and exclusive interviews via its weekly video series L'Entretien des ÉCO.
Is LesEco.ma a public or private company?
LesEco.ma is a private company. It is classified as corporate owned and is currently operating.
When was LesEco.ma founded?
LesEco.ma was founded in 2009. It employs 101 to 250 people.
Where is LesEco.ma based?
LesEco.ma is headquartered in Casablanca, Morocco, in the Africa region.
How does LesEco.ma make money?
Three revenue lines are on record. Digital Subscription is the primary driver. The others are digital Advertising and special Operations / Partnerships.
Who are LesEco.ma's main competitors?
Broad incumbents on record are Hespress, Bloomberg, Reuters and Le Matin. Direct peers are Boursenews.ma, Maroc Tribune, Médias24 and L'Économiste. Regional players are Financial Afrik and Jeune Afrique.
Does LesEco.ma have an API?
No public API is recorded for LesEco.ma.