AF Accounting
AF Accounting (AF Comptabilité Inc.) is a Montreal-based, privately held CPA firm serving Canadian small and medium businesses, e-commerce sellers, and professionals with cloud-first bookkeeping, tax, Virtual CFO, and Xero-A2X-e-commerce accounting services delivered remotely across Canada.
- Company typePrivate
- Founded2008
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AF Accounting does
AF Accounting (legal entity AF Comptabilité Inc.) is a privately held Canadian chartered professional accountant firm founded in 2008 and headquartered in Montreal, Quebec, with an additional office in Toronto and stated coast-to-coast remote service coverage. The firm delivers a full suite of accounting and bookkeeping services to small and medium-sized businesses, startups, individual professionals, and e-commerce sellers operating on platforms such as Amazon, Shopify, Etsy, and Fiverr. Core service lines include T2 corporate tax return preparation, monthly and quarterly bookkeeping, financial statement compilation (Notice To Reader) compliant with CPA Canada standards, GST/QST/PST/HST filings, tax planning and structuring (RRSP optimization, trust and HOLDCO/OPCO setup), Virtual CFO services, and cash flow/budgeting/forecasting. The firm also produces personal tax returns for corporate clients.
The firm's technology foundation is built on Xero as the preferred cloud accounting platform (Gold Partner status since 2016, with 100+ businesses supported), supplemented by Hubdoc for document management, A2X for automated Amazon/Shopify marketplace transaction posting, and Rotessa for payment processing; integrations extend to major Canadian banks (TD, RBC, BMO, CIBC, Bank of Nova Scotia). The firm's go-to-market is sales-led and virtual-first: free initial consultations are offered via video, email, and telephone, supplemented by a long-running SEO and content-marketing effort (blog dating 2014-2023) and organic social presence on LinkedIn, Twitter, and Facebook.
AF Accounting operates a tiered subscription model packaged as Grow (>$100K annual client sales), Thrive (>$500K), and ELITE (>$1M), each bundling bookkeeping, tax filings, government correspondence, Xero license, Hubdoc, and varying levels of payroll and personal tax support, billed annually. Recurring bookkeeping and subscription revenue streams are supplemented by project-based tax, incorporation advisory (via IncorpDirect), and Virtual CFO engagements. The firm is privately held with no disclosed external funding, no parent company, and reported headcount in the 1-10 range.
AF Accounting firmographics
Firmographics- Name
- AF Accounting
- Legal name
- AF Comptabilité Inc.
- Website
- https://afaccounting.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AF Accounting (AF Comptabilité Inc.) is a Montreal-based, privately held CPA firm serving Canadian small and medium businesses, e-commerce sellers, and professionals with cloud-first bookkeeping, tax, Virtual CFO, and Xero-A2X-e-commerce accounting services delivered remotely across Canada.
- Ownership category
- akta.pro rank
AF Accounting industry classification
Industry- Product category
- Accounting Services
- NAICS
- Offices of Certified Public Accountants (541211)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)
Keywords
Where AF Accounting is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
AF Accounting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Accounting and Bookkeeping Services: Monthly bookkeeping, financial statement preparation, and ongoing accounting support delivered as professional services.
- Service Packages (Grow, Thrive, ELITE): Tiered service packages based on annual sales volume, offering bundled accounting, tax, and advisory services.
- Tax Preparation and Planning: Corporate tax return preparation, personal taxes for corporate clients, and tax optimization advisory services.
- Virtual CFO Services: Fractional CFO services providing executive financial support, analysis, and strategic guidance.
- Incorporation Services: Third-party incorporation services through a partner firm, with AF Accounting providing advisory support for setup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Grow Package - For businesses with >$100K annual sales |
| Subscription | Annual | Thrive Package - For businesses with >$500K annual sales |
| Subscription | Annual | ELITE Package - For businesses with >$1M annual sales |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
AF Accounting product offering
Product offeringCore offering
AF Accounting is a Canadian CPA accounting firm that delivers cloud-based accounting, monthly bookkeeping, corporate tax return preparation (T2), financial statement compilation (Notice To Reader), sales tax filing (GST/QST/PST/HST), and fractional/virtual CFO services to small and medium businesses. The firm holds Xero Gold Partner status and provides specialized e-commerce accounting for Amazon and Shopify sellers using A2X integration.
Product overview
AF Accounting is a contemporary accounting firm offering a full suite of accounting and bookkeeping services primarily serving small and medium businesses across Canada. The core offering consists of five main service pillars: Tax Advice & Tax Planning, Management & End of Year Accounting, Cloud Accounting (Xero), Virtual CFO, and Bookkeeping Services. These services are supplemented by specialized A2X services for Amazon Marketplace sellers. AF Accounting operates a tiered packaging model (Grow, Thrive, and Elite) that scales with business size and complexity, with pricing based on annual sales thresholds. The firm is heavily partnered with Xero as a Gold Partner, using cloud-based technology as the foundation for most services. A2X integration provides specialized support for e-commerce sellers on Amazon and Shopify platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Tax Advice and Tax Planning Tax optimization and planning services including RRSP optimization, Trust creation, and Holding Company (HOLDCO) or Operating Company (OPCO) structure setup. AF Accounting partners with tax lawyers to support various stages of tax planning for individuals, families, and businesses.
- Management and End of Year Accounting Financial statement compilation (Notice To Reader) compliant with CPA Canada standards. Includes T2 Corporate Tax Return Preparation, monthly and quarterly bookkeeping, financial statement preparation, and GST/QST/PST/HST sales tax return preparation.
- Cloud Accounting (Xero) Cloud-based accounting services using Xero as the preferred platform, including system conversion from existing accounting systems, training, and ongoing support. Features include bank transaction import, real-time financial data, invoice creation, and multi-currency tracking across 160+ currencies.
- Virtual CFO Fractional/virtual CFO services providing executive financial support, analysis, and strategic insight to help businesses position for growth without the cost of a full-time CFO hire.
- Bookkeeping Services Monthly bookkeeping management including customized bookkeeping process setup, Xero integration with business accounts, and Hubdoc cloud storage for record safeguarding.
- A2X for Amazon Sellers Specialized accounting service using A2X software for Amazon Marketplace (and Shopify) sellers. Automatically imports and posts transactions across multiple marketplace locations including Canada, US, and UK in real time. Winner of Xero Industry Specific App of the Year (2018).
- Cash Flow, Budgeting and Forecasting Financial management services including cash flow analysis, budgeting, and forecasting to help businesses plan and manage their financial resources.
- Personal Taxes for Corporate Clients Personal tax return preparation services for individual owners and shareholders of AF Accounting's corporate clients, often bundled with corporate service packages.
Companies that use AF Accounting
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
AF Accounting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
AF Accounting partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- XerocoreXero is the preferred cloud accounting software partner. AF Accounting is a Gold partner with Xero, having helped over 100 businesses implement Xero's cloud-based accounting platform. The partnership involves software distribution, client implementation, and ongoing support services.
- A2XcoreA2X is a specialized accounting application for Amazon and Shopify sellers. AF Accounting offers A2X as part of their e-commerce accounting services, providing setup and ongoing support. A2X automatically imports and posts Amazon transactions across multiple marketplace locations in real-time.
- IncorpDirectminorThird-party incorporation service provider. AF Accounting uses IncorpDirect for business incorporation services and charges for their advisory work to set up businesses, providing guidance on the advantages of incorporation.
- CPA Canada (Chartered Professional Accountants)minorAF Accounting adheres to CPA Canada standards for financial statement compilation and Notice To Reader documentation. The firm is operated by CPA-certified professionals.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AF Accounting competitors and assessment
Company assessmentBroad incumbents
- BDO Canada: BDO Canada is a top-tier Canadian accounting firm offering bookkeeping, tax, audit, and advisory across SMB and mid-market segments. Overlaps with AF Accounting on SMB bookkeeping and tax, but at much larger scale and broader service breadth.
- KPMG Canada: KPMG Canada provides full-service audit, tax, and advisory including SMB-focused accounting. Overlaps with AF Accounting's tax and compliance work for SMB clients but at enterprise/national scale with deeper resources.
- Intuit QuickBooks Live: Intuit's QuickBooks Live pairs its dominant SMB accounting platform with on-demand human bookkeeping and tax experts. Directly comparable subscription bookkeeping model with similar SMB segment, with major brand and software advantage.
Direct peers
- Pilot: Pilot is a cloud-first bookkeeping and accounting services firm serving SMBs and startups, with tiered subscription packages and dedicated bookkeepers. Strong direct overlap with AF Accounting's Xero-based, subscription-priced SMB bookkeeping model.
- 1-800Accountant: 1-800Accountant provides virtual bookkeeping, tax preparation, and advisory services to SMBs across North America via subscription packages. Directly comparable in delivery model and target customer (small businesses needing compliance + bookkeeping).
- Enkel Backoffice Solutions: Enkel is a Canadian cloud-accounting and fractional CFO firm serving SMBs and non-profits using Xero and similar tools. Direct overlap with AF Accounting in virtual-first Canadian bookkeeping and outsourced CFO services.
Others
- A2X (ecommerce accounting software): A2X is the e-commerce accounting app that AF Accounting resells and configures for Amazon/Shopify clients. A key partnership and product differentiator, with potential as a direct competitor should A2X vertically integrate into managed services.
- Xero (software vendor): Xero is the cloud accounting platform at the core of AF Accounting's service delivery; as a Xero Gold Partner, AF Accounting's growth is tightly coupled to Xero's SMB ecosystem. Encompasses competitive and ecosystem considerations.
Regional players
- TGG Accounting: TGG Accounting is a Canadian cloud-based bookkeeping and tax firm targeting small businesses, with Xero expertise. Comparable services and customer base, though with less visible e-commerce specialization.
Emerging players
- Botkeeper: Botkeeper delivers AI-assisted bookkeeping for SMBs paired with human accountants on cloud platforms (Xero, QuickBooks). Similar target customer and cloud-first delivery, differentiated by an automation-heavy tech layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AF Accounting social profiles
Digital presenceAF Accounting compliance and trust
Trust signalCompliance2 records
AF Accounting financial estimates
Financial estimateRevenue estimate
Valuation estimate
AF Accounting leadership team
Management profileNumber of profiles
Profiles1 record
AF Accounting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AF Accounting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AF Accounting
What does AF Accounting do?
AF Accounting is a Canadian CPA accounting firm that delivers cloud-based accounting, monthly bookkeeping, corporate tax return preparation (T2), financial statement compilation (Notice To Reader), sales tax filing (GST/QST/PST/HST), and fractional/virtual CFO services to small and medium businesses. The firm holds Xero Gold Partner status and provides specialized e-commerce accounting for Amazon and Shopify sellers using A2X integration.
Is AF Accounting a public or private company?
AF Accounting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AF Accounting founded?
AF Accounting was founded in 2008. It employs 1 to 10 people.
Where is AF Accounting based?
AF Accounting is headquartered in Montréal, Canada, in the North America region.
How does AF Accounting make money?
Five revenue lines are on record. Accounting and Bookkeeping Services are the primary driver. The others are service Packages (Grow, Thrive, ELITE), tax Preparation and Planning, virtual CFO Services and incorporation Services.
Who are AF Accounting's main competitors?
Broad incumbents on record are BDO Canada, KPMG Canada and Intuit QuickBooks Live. Direct peers are Pilot, 1-800Accountant and Enkel Backoffice Solutions. Others are A2X (ecommerce accounting software) and Xero (software vendor). TGG Accounting is listed as a regional player. Botkeeper is listed as an emerging player.
Does AF Accounting have an API?
No public API is recorded for AF Accounting.
What industry is AF Accounting in?
AF Accounting's product category is Accounting Services. Its primary akta.pro industry code is BPAAAGAC, General Ledger & Close (Journal Entries, Month-End Close, Reconciliations). Its NAICS code is 541211 and its SIC code is 6199.