MIC DMC by AMV Travel

What MIC DMC by AMV Travel does

MIC DMC by AMV Travel is an Argentina-based inbound destination management company (DMC) specializing in luxury and MICE (Meetings, Incentives, Conferences, and Events) travel across five South American countries: Argentina, Uruguay, Brazil, Chile, and Peru. Founded in 2020 by Mariana Iris Caldas, the company operates as a joint venture with AMV Travel (a tour operator founded in 2005 by Santiago Seisdedos) under the legal entity Multiviajes Argentina SRL. MIC DMC delivers full-service event production and destination management for corporate incentive trips, conferences, product presentations, and trade shows, alongside luxury inbound services for Free Independent Traveler (FIT) groups of up to nine people. Its service palette spans transfers, flights, venue sourcing, hotels, tours, activities, catering, merchandise, equipment, staffing, and destination scouting, with 24/7 on-ground coordination. The company is headquartered at Avenida Cordoba 673, Buenos Aires, with a registered trademark and an 11–50-person team led by Managing Director Mariana Iris Caldas.

The technology stack consists of two proprietary digital products layered on top of the core DMC service. SIX TRAVEL APP is a customizable white-label mobile itinerary application available on Android and iOS in Spanish, English, and Portuguese, providing passengers with daily itinerary access, real-time updates, and end-of-experience service rating. Hyperguest is an online booking platform aggregating 600+ hotels and 200+ multi-experience packages across Argentina, Brazil, Chile, Uruguay, and Peru, enabling FIT leisure travelers to self-serve bookings with branded PDF itinerary output. These tools generate operational data on itinerary performance and client satisfaction but do not incorporate disclosed AI/ML capabilities. No APIs, SDKs, or machine-learning models are mentioned in the source material.

MIC DMC operates three revenue streams: (1) MICE and event services billed through professional services fees and venue-sourcing commissions; (2) luxury inbound tourism with revenue from service coordination fees and vendor commissions; and (3) online travel bookings via Hyperguest generating transaction fees for FIT self-service reservations. Pricing is quote-based and customized for corporate MICE clients, while FIT leisure travelers access transparent online booking. Go-to-market combines direct enterprise sales for MICE, channel partnerships with international tour operators sending group traffic, and direct-to-consumer online booking for FIT luxury travelers. Distribution is supported by a website, Instagram, Facebook, LinkedIn, and email outreach, with marketing managed in-house. No external institutional investment is evidenced.

Name

MIC DMC by AMV Travel

Legal name

Multiviajes Argentina SRL

Website

https://micdmc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MIC DMC by AMV Travel is an Argentina-based inbound destination management company providing full-service MICE event production and luxury FIT travel across Argentina, Uruguay, Brazil, Chile, and Peru, supplemented by its proprietary SIX TRAVEL APP and Hyperguest online booking platform.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (561520)

akta.pro primary industry

MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB)

akta.pro secondary industries

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH)

Keywords

• Destination management services
• MICE event planning
• Luxury inbound tourism
• Corporate incentive travel
• FIT travel packages

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. MICE & Event Services: Full-service event production and destination management for incentives, sales meetings, trade shows, conferences, and product presentations. Revenue generated through service fees, venue sourcing commissions, and comprehensive event planning coordination.
2. Luxury Inbound Tourism: DMC services for discerning travelers including transfers, flights, venues, hotels, tours, activities, catering, and destination scouting. Revenue from service coordination fees and vendor commissions across Argentina and border countries.
3. Online Travel Bookings: Self-service booking platform for FIT luxury travelers (up to 9 people) enabling online purchase of hotels and multi-experience packages across South America.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MIC DMC is a full-service destination management company (DMC) operating in Argentina and bordering South American countries (Uruguay, Brazil, Chile, Peru). It delivers end-to-end travel and event services — transfers, flights, venue sourcing, hotels, tours, activities, catering, destination scouting, and congress logistics — for corporate MICE groups and luxury FIT leisure travelers. The company also offers digital tools including the SIX TRAVEL APP for itinerary management and the Hyperguest online booking platform with 600+ hotel inventory.

Product overview

MIC DMC by AMV Travel operates as a full-service Destination Management Company (DMC) focused on luxury inbound tourism across Latin America. The portfolio consists of the core MIC DMC service offering comprehensive travel and event management (transfers, flights, venues, hotels, tours, catering, and congress requirements), complemented by the SIX TRAVEL APP digital passenger companion, the Hyperguest online booking system for direct hotel and package reservations, and Global Event Planning services for corporate events. The products work together to provide end-to-end destination management from initial booking through on-ground execution and passenger experience management.

Differentiator

Problem solved

Functional benefit

Brands

• SIX TRAVEL APP: Mobile application providing passengers direct online digital access to their daily itinerary and timings, customizable with logos, available for Android and iOS in Spanish, English, and Portuguese.

Products and services

• MIC DMC Full-Service Destination Management Full-service DMC offering comprehensive travel and event services including transfers, flights, venues, equipment, staff, merchandise, hotels, tours, activities, catering, destination scouting, and congress requirements for groups, incentives, and luxury travelers in Argentina and border countries (Uruguay, Brazil, Chile, Peru).
• Hyperguest Online Booking System Proprietary online booking platform offering access to 600+ hotels across South America and 200+ multi-experience travel packages in Argentina, Brazil, Chile, Uruguay, and Peru. Enables leisure travelers (up to 9 people) to create custom itineraries with branded PDF generation. Supports Spanish, English, and Portuguese.
• Global Event Planning Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AMV TravelcoreStrategic or Co-development Partner · 1 January 2020AMV Travel is the parent/joint venture partner, one of the most avant-garde tour operators in Argentina (founded 2005). MIC DMC was established in 2020 as a dedicated brand for luxury inbound tourism through this partnership. AMV Travel provides operational infrastructure, vendor relationships, and industry expertise while MIC DMC focuses on MICE and luxury FIT segments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Quasar Expeditions: Quasar Expeditions is a Latin America-focused luxury tour operator and DMC operating in the Galapagos, Patagonia, and other South American destinations. Comparable as a regional high-end inbound DMC competitor serving the same luxury FIT segment MIC DMC targets in Argentina, Chile, Peru, and Ecuador.

Direct peers

• Aviareps: Aviareps is a global DMC and travel-services representation group with destination management operations across multiple regions. Directly comparable as an international DMC competitor offering inbound ground-handling, MICE, and incentive services in Latin America and other emerging markets.
• Say Hueque: Say Hueque is an Argentina-based tour operator specialising in adventure and cultural travel across Argentina, Chile, Bolivia, Peru, and Brazil. Directly comparable as an inbound Argentina-centred tour operator and DMC competing for similar luxury FIT and small-group travellers.
• Pacific World: Pacific World is a global DMC specialising in incentives, events, and group travel across Asia, Europe, the Americas, Middle East, and Africa. Directly comparable because Pacific World targets the same global corporate incentive and MICE accounts that MIC DMC serves in Latin America.
• AMV Travel: AMV Travel is the parent/joint-venture partner of MIC DMC, founded in 2005 in Argentina, operating as a leading tour operator across Argentina and border countries. Directly comparable because MIC DMC's regional vendor network, tour operations, and brand distribution were inherited from AMV.
• Eventra / a Global DMC Group company: Global DMC Partners is a network of destination management companies offering MICE and incentive services across the Americas, Europe, Asia, and beyond. Comparable as a DMC aggregator/competitor offering MICE and incentive services that overlap directly with MIC DMC's core offering in Latin America.

Broad incumbents

• Kuoni Tumlare (Der Touristik DMC): Kuoni Tumlare / Der Touristik DMC is one of Europe's largest destination management companies, offering MICE, incentives, and group travel globally. Comparable as a broad incumbent DMC with Latin America coverage competing for the same global incentive and corporate MICE programmes MIC DMC serves.
• CWT (now part of CWT / Trisept / Auray): CWT is a major global corporate travel management company with events and MICE capabilities serving multinational corporations. Comparable as a broad incumbent competing for the same enterprise incentive and MICE accounts MIC DMC targets, with broader geographic footprint and corporate backing.
• BCD Travel: BCD Travel is one of the world's largest corporate travel management companies and Mariana Iris Caldas' former employer (10 years). Comparable as a global incumbent in corporate travel management that competes for the same MICE-adjacent corporate accounts MIC DMC targets, though BCD's scope is much broader than a regional DMC.
• American Express Global Business Travel (Amex GBT): Amex GBT is a major global corporate travel management company with events and MICE capabilities. Comparable as a broad incumbent competing for the same enterprise MICE and incentive-travel budgets MIC DMC pursues, with substantially greater scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/micdmc.ar
• LinkedInlinkedin.com/company/micdmc
• Instagraminstagram.com/mic.dmc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIC DMC by AMV Travel