What Magscapes does

MagScapes Limited, founded in 2006 and headquartered at 5 Albemarle Way, Clerkenwell, London, is a private British manufacturer and direct-to-consumer retailer that invented the first printable magnet-receptive wallcovering and now sells a portfolio of ferrous wallcoverings, complementary magnets, and freestanding magnetic whiteboards under trademarks including MagLiner, MagWrite, MagChalk, MagPaintable, MagPrint, and MagMap. The underlying technology embeds high concentrations of magnetite particles (naturally occurring iron oxide) into a durable polymer matrix at controlled thickness, producing consistent pull-force across the entire surface and a proprietary 1-5 MagScapes Rating Scale for magnet receptivity; MagLiner reaches a 5/5 rating versus 2-3/5 for paint-based competitors, with pull-force retention of 3.5-4.2 kilograms per standard neodymium magnet and a 10-year warranty. Products install using conventional paste-the-wall methods beneath paint, wallpaper, digital prints, or fabric, and have achieved EuroClass C-s1, d0 (MagChalk) and D-s1, d0 (MagPaintable) fire ratings enabling specification into healthcare, education, hospitality, and office environments.

The company operates a direct-to-consumer e-commerce model with worldwide delivery, supported by a Clerkenwell showroom and a North Weald returns warehouse. Revenue is generated through one-time unit sales of wallcovering rolls (priced per roll or per square metre, e.g., MagLiner £66.64 per 61cm x 6m roll, MagWrite £60/m² flat, MagChalk £322.56 per 120cm x 6m roll, MagPaintable £216 per 120cm x 6m roll), custom print and cut-to-shape services denominated in USD (MagPrint from $135, MagMap from $149, MagLite custom cut-to-shape from $184), freestanding products (MagPivot £1,195, MagCaddy £2,063), and accessories including MagPlus neodymium magnets (£8.60 per set of four), MagLite child-safe magnets, adhesives, edge trims, and consumables. Customer segments span residential homeowners, commercial offices, education and training facilities, healthcare and blue-light services, hospitality, retail and leisure, museums and exhibitions, and professional personas including interior designers, architects, contractors, facilities managers, and sign-and-display printers. The firm is bootstrapped with no disclosed institutional investment and operates with a 1-10 employee team.

Name

Magscapes

Legal name

MagScapes Limited

Website

https://magscapes.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

MagScapes Limited, founded 2006 in London, is a British manufacturer and direct-to-consumer retailer that invents and sells magnet-receptive ferrous wallcoverings and complementary magnets, serving residential, commercial, education, healthcare, and hospitality customers worldwide.

Ownership category

akta.pro rank

Product category

Magnetic wallcoverings

NAICS

Paint and Wallpaper Retailers (444120)

akta.pro primary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

Keywords

• Magnetic wallcoverings
• Ferrous wallpaper liners
• Dry-erase wallcoverings
• Chalkboard wallcoverings
• Magnetic receptive surfaces

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magnetic Wallcovering Products: Sale of magnetic wallcovering products including MagLiner, MagWrite, MagChalk, and MagPaintable in various roll sizes. Products sold directly through e-commerce with pricing per roll or per square meter.
2. Custom Print and Cut Services: Custom wallcovering printing and magnet cutting services. Images or vector drawings scaled to custom sizes on various materials with single print service ensuring colour matching across wallcovering and magnets.
3. Adhesives and Accessories: Sale of complementary products including MagFix adhesive for absorbent surfaces, MagVOV adhesive for non-absorbent surfaces, WriteTrims decorative edge trims, dry-erase markers, chalk pens, and microfibre cloths.
4. Magnet Products: Sale of MagLite low-power magnets (child-safe) and MagPlus high-power neodymium magnets for use with wallcoverings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MagScapes invents, manufactures and sells magnet-receptive wallcoverings and complementary magnets that transform any wall into a magnetic surface. The portfolio includes MagLiner ferrous wallpaper liner, MagPaintable paintable wallcovering, MagChalk chalkboard wallcovering, MagWrite dry-erase wallcovering, custom MagPrint and MagMap services, plus MagLite and MagPlus magnets and accessories. Products are sold direct to consumers and businesses worldwide through the company's e-commerce site and London showroom.

Product overview

MagScapes is a British company founded in 2006 that invented and manufactures ferrous magnetic wallcoverings. The product portfolio centers on four core wallcovering product lines: MagLiner (ferrous wallpaper liner providing 5/5 receptivity), MagPaintable (paintable wallcovering with 2/5 standalone receptivity, upgrading to 4/5 with MagLiner), MagChalk (chalkboard surface with 4/5 receptivity), and MagWrite (dry-erase whiteboard surface with 4/5 receptivity available in Matt and Gloss finishes). Custom print services include MagPrint and MagMap for branded graphics. Accessories include MagPlus high-power neodymium magnets, MagLite low-power magnets suitable for children, MagFix and MagVOV adhesives, and WriteTrims decorative edge trims. Freestanding alternatives include MagPivot and MagCaddy mobile magnetic whiteboards.

Differentiator

Problem solved

Functional benefit

Brands

• MagLiner: Class-leading ferrous wallpaper liner with 5/5 magnet receptivity. Can be painted or used beneath any wallpaper, digital print, or fabric to make any wall work with magnets.
• MagWrite
• MagChalk
• MagPaintable
• MagPrint
• MagMap
• MagLite
• MagPlus
• MagPivot
• MagCaddy

Products and services

• MagLiner™ Class-leading ferrous wallpaper liner with 5/5 magnet receptivity that installs beneath paint, wallpaper, digital prints, or fabric to make any wall magnetic. 0.5mm flexible sheet available in 61cm wide rolls of 6m and 12m lengths; priced at £66.64 for a 61cm x 6m roll. Suitable for homeowners, contractors, interior designers, and commercial specifiers seeking the highest achievable magnetic wallcovering performance.
• MagPaintable™ Ferrous paintable wallcovering with 2/5 magnet receptivity standalone (4/5 when combined with MagLiner), pre-primed in matt white for emulsion paints. 120cm wide rolls in 6m and 12m lengths; priced at £216 for a 120cm x 6m roll. EuroClass D-s1,d0 fire-rated for commercial offices, schools, healthcare, and hospitality.
• MagChalk™ Ferrous chalkboard wallcovering with 4/5 magnet receptivity featuring a hard-wearing matt black laminate surface for chalks and chalk pens. 120cm wide rolls in 3m and 6m lengths; priced at £322.56 for a 120cm x 6m roll. EuroClass C-s1,d0 fire-rated for commercial use with non-reflective finish ideal near windows.
• MagWrite™ Class-leading dry-erase magnetic wallcovering with 4/5 magnet receptivity available in both Matt and Gloss white finishes. Combines whiteboard functionality with magnetic holding capacity for collaborative spaces. Flat rate of £60/m² across all roll sizes; 3m roll (3.6m²) £216, 6m roll (7.2m²) £432, 12m roll (14.4m²) £864.
• MagPrint™ Ferrous custom print service enabling images or vector drawings to be scaled and printed onto wallcoverings with 3/5 magnet receptivity. Uses a single print service for colour matching across wallcovering and magnets; custom prints start from $135. Designed for residential, commercial, retail, and exhibition installations needing branded or photographic magnetic surfaces.
• MagMap™ Ferrous custom wall maps printed to specification with magnetic receptivity, available from $149.00 per unit. Available in flat, turned, and arched configurations for property interiors, classrooms, offices, and display spaces.
• MagLite™ Custom Print Cut-to-Shape Self-adhesive print and blade-cut magnets with custom designs, available from $184.00. Allows customers to produce custom-shaped printed magnets for retail, signage, exhibitions, and branded display use.
• MagLite™ Custom Material Cut-to-Shape Blade-cut magnets in custom shapes from generic rubber sheet material, available from $198.00. Designed for bespoke shapes and sizes for display and signage applications.
• MagPlus™ Pin Steel Magnets Nickel-coated neodymium magnets with very strong pull strength for adult decorative and utility applications, designed for bulletin boards and holding notes, plans, charts, and other items securely to magnetic walls. Set of four priced at £8.60.
• MagLite™ Magnets Low-power magnets made with generic rubber sheet containing microscopic iron particles, covered with tactile Plastazote foam face. Safe for children's play and educational spaces (3+ years) when exceeding 1.25 inches in diameter; suitable for schools, nurseries, and family use.
• MagPivot™ Freestanding magnetic whiteboard on wheels, priced at £1,195.00. Provides a functional writable/magnetic wall alternative without permanent modification, suited to rental office spaces and agile working environments.
• MagCaddy™ Mobile magnetic whiteboard with integrated storage on wheels, priced at £2,063.00. Moveable alternative for organisations expecting to relocate or needing reconfigurable collaboration surfaces.

Quantifiable outcome

• 43% cost savings compared to competitor Smarter Surfaces for equivalent wall coverage at 7.2m²
• +5 more outcomes

Named customers5 records

Segments13 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Rust-Oleum: Large paint and coatings manufacturer offering magnetic paint SKUs among a broad portfolio. Competes at the magnetic wall solution level with global retail distribution that MagScapes lacks.
• Legamaster: European manufacturer of whiteboards, interactive boards, and visual communication products. Comparable customer base (offices, education) and adjacent product category.
• OptiMA: Manufacturer of whiteboards, magnetic visual communication products, and custom visual surfaces. Overlaps with MagScapes on dry-erase and magnetic wall solutions for commercial buyers.
• Quattro / Quartet (ACCO Brands): Office products brand offering whiteboards, magnetic boards, and visual communication accessories. Competes in adjacent surface solutions for offices and education.

Direct peers

• Walltalkers: Manufacturer of magnetic and writable wallcoverings for commercial interiors. Directly comparable product format and target use cases (collaboration walls, classrooms, offices).
• IDEA Paint: Magnetic and dry-erase paint manufacturer serving offices and education. Competes with MagScapes on the magnetic/writable wall solution, though delivery format is paint rather than wallcovering.
• Smarter Surfaces: Ireland-based manufacturer of magnetic paints and wallcoverings. Directly named competitor in MagScapes' own comparison content and the most obvious direct rival in the magnetic wallcovering category.

Others

• Master Magnetics: Manufacturer of magnetic materials and accessories. Supplies neodymium and flexible magnets that complement MagScapes wallcoverings but does not directly compete on wallcoverings.

Emerging players

• FlexiSurface: Manufacturer of flexible magnetic surfaces and writable films. Comparable technology category (flexible magnetic surfaces) targeting similar office and education use cases.
• Graham & Brown: UK-based wallcovering brand with global DTC reach and showroom presence. Comparable category and DTC e-commerce model, though focused on decorative rather than functional magnetic wallcoverings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MagScapes
• LinkedInlinkedin.com/company/magscapes-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magscapes