Fortuna Asset Management Communications

Name

Fortuna Asset Management Communications

Legal name

Fortuna Asset Management Communications Ltd

Website

https://fortunaamc.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ashtead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. PR Services for Asset Managers: Outsourced PR services provided primarily to asset managers, boutique asset management firms, fund platforms, and one very large asset management business. Services include media relations, press release development, and journalist outreach for asset and wealth management focused communications.
2. Video Production Services (Fortuna AMV): Top-tier video production services including filming, tailored video editing, and audio production. Offers customizable video packages and combined media relations options accommodating diverse budgets. Services extend to remote filming for clients beyond London.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fortuna Asset Management Communications (Fortuna AMC) is a boutique UK-based PR and communications firm that provides media relations, press release development, journalist outreach, and video production services exclusively to asset and wealth management firms. The firm operates a low cost/high value business model tailored for smaller boutique asset management businesses seeking to build positive reputations with financial media audiences.

Product overview

Fortuna Asset Management Communications is a PR and communications firm for boutique asset managers, not a software technology company. The company offers a suite of communications services including Fortuna AMV (video production services), PR and media relations, press coverage generation, and press release distribution. The core offering is a low cost/high value business model tailored for smaller boutique asset management businesses seeking to build positive reputations with their audiences through bespoke communications services. Fortuna AMV provides specialized video production including filming, editing, and audio services, while the broader PR services focus on connecting asset managers with financial journalists in the wealth and asset management sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Fortuna AMV (Video Production Services) Professional video production services for asset management clients, including filming, tailored video editing, and audio production. Offers customizable video packages and combined media relations options, with remote filming capabilities for clients beyond London.
• PR and Media Relations Services Bespoke, reliable, cost-effective communications services for boutique asset management firms, helping them build positive reputations and get their voices heard in the media landscape.
• Press Coverage Services Generation and management of press coverage for asset management clients across financial media outlets, targeting investment and wealth management focused journalists.
• Press Release Distribution Creation and distribution of press releases for asset management clients, including corporate issues, appointments, fund strategies, and investment views.

Quantifiable outcome

• Client satisfaction - Ranmore Fund Management reported that after only 2 months, Sam and Jonathan exceeded expectations beyond their wildest dreams

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Roxhill Media LtdcoreTechnology or IntegrationRoxhill Media provides a database of journalist contacts that Fortuna AMC uses to ensure targeted media outreach. This partnership conforms rigorously to data protection law and GDPR regulation, helping Fortuna maintain accurate, up-to-date journalist contact information.
• Microsoft (Office 365)coreTechnology or IntegrationFortuna AMC uses Microsoft Office 365 Cloud-based storage facilities for data storage, including contact information. Access is protected via password protection at PC and Cloud user interface levels, with recently introduced password generation software for enhanced security.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brunswick Group: Global advisory firm focused on critical issues and financial communications for corporations and financial institutions. Serves overlapping asset management and fund services clients but at much larger scale and broader remit.
• FTI Consulting (Strategic Communications): Global advisory firm with a dedicated financial communications practice serving asset managers, banks, and listed corporates. Comparable services (media relations, content, video production for capital markets events) but materially larger scale.
• Teneo (Communications & Advisory): Global advisory firm providing strategic communications and investor relations to financial services clients including asset managers. Overlaps with Fortuna's media relations and press release offerings, but operates as a much broader financial advisory platform.

Direct peers

• MHP Communications: UK and global financial communications consultancy advising listed companies, asset managers, and financial institutions. Directly comparable client base (asset managers, fund platforms) and service offering (media relations, content, capital markets communications).
• Prosek Partners: Independent financial communications and marketing firm with a dedicated asset/wealth management practice. Closely comparable in size focus, vertical specialization, and media relations/services for boutique fund managers and large asset platforms.
• Lansons Communications: London-based reputation management and financial PR consultancy with explicit asset management and wealth practice. Comparable as a boutique UK financial PR firm serving asset managers, though larger and broader in scope.
• Tulchan Communications: UK-based financial communications and public affairs firm that advises corporates on M&A, IPOs, and ongoing media relations. Highly comparable to Fortuna AMC as a London-headquartered financial-PR specialist, though Tulchan skews more toward corporate/issuer work than pure asset-manager niche.
• SEC Newgate (formerly SEC): Global communications group with deep financial services PR practice including asset management clients. Compares as a directly competing financial PR specialist operating in the same UK/European markets as Fortuna AMC.
• Vested (financial PR/content agency): Specialist financial services content, communications, and creative agency serving asset managers, fintechs, and financial institutions. Comparable as a content-and-comms specialist targeting the same asset management buyer profile.

Others

• Calastone: UK-headquartered global funds network used by asset managers; appears in Fortuna's own press coverage video content. Adjacent ecosystem participant in the asset management media ecosystem rather than a direct PR competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fortunaamc
• YouTubeyoutube.com/channel/UCvlIM6JuDy4rnJFO6341NIA
• LinkedInlinkedin.com/company/fortuna-asset-management-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortuna Asset Management Communications