Movenpick
Mövenpick is a Swiss premium ice cream brand operated by Froneri Switzerland S.A. under license from the Nestlé Group, producing ice creams, sorbets, and on-the-go sticks from Alpine cream at a single Goldach facility and selling through 150+ boutiques, foodservice, and retail partners in 35+ countries.
- Company typePrivate
- Founded1960
- HeadquartersMelbourne, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Movenpick does
Mövenpick is a Swiss premium ice cream brand producing and selling ice creams, sorbets, and on-the-go stick products under the "Alpine Spirit" positioning. The brand was founded by Ueli Prager in the 1960s in the food service industry and is now operated by Froneri Switzerland S.A. under license from Société des Produits Nestlé S.A. (the Nestlé Group trademark holder). All production is concentrated at a single facility in Goldach, Switzerland, on Lake Constance, with cream and milk sourced from Swiss family farms in the Emmental and Berner Oberland regions. The portfolio spans roughly 30+ SKUs including flagship flavors (Vanilla Dream with Madagascan Bourbon Vanilla, Swiss Chocolate, Pistachio, Espresso Croquant, The Perfect Match), seasonal and limited editions (Cailler Branche, Coco Paradise, Cold Brew Coffee Chocolate), sorbets made from hand-picked or sun-ripened fruit, and a recently introduced vegan range. The product technology centers on a no-palm-oil formula using natural ingredients only (no artificial flavors or colorings), Rainforest Alliance Certified cocoa, and an average 37% cream and milk content, manufactured under an IFS Food Version 7 quality management system audited annually by independent auditors.
Movenpick firmographics
Firmographics- Name
- Movenpick
- Legal name
- Froneri Switzerland S.A.
- Website
- https://moevenpick-icecream.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mövenpick is a Swiss premium ice cream brand operated by Froneri Switzerland S.A. under license from the Nestlé Group, producing ice creams, sorbets, and on-the-go sticks from Alpine cream at a single Goldach facility and selling through 150+ boutiques, foodservice, and retail partners in 35+ countries.
- Ownership category
- akta.pro rank
Movenpick industry classification
Industry- Product category
- Premium Ice Cream & Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
- akta.pro secondary industries
- Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Specialty & Gourmet Foods Distribution (CRAOABAF)
Keywords
Where Movenpick is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Movenpick business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Ice Cream and Sorbet Product Sales: Mövenpick generates revenue through the sale of premium ice cream and sorbet products sold through company-owned boutiques, retail stores, restaurants, and food service establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Products sold in multiple pack sizes from single-serve to foodservice bulk containers |
Distribution channels4 records
Marketing channels6 records
Movenpick product offering
Product offeringCore offering
Mövenpick manufactures and sells premium Swiss ice cream, fruit sorbets, and on-the-go stick products made with Alpine cream sourced from Swiss family farms and natural-only ingredients. The portfolio is offered across multiple pack sizes (from 100ml single-serve to 5000ml foodservice containers) and distributed through 150+ branded boutiques, retail partners, and food service channels in over 35 countries.
Product overview
Mövenpick is a Swiss premium ice cream brand operated by Froneri Switzerland S.A. The product portfolio consists of two main categories: Ice Creams (crafted with Alpine cream and milk, averaging 37% cream and milk content) and Sorbets (made with fruit purees and fruit pieces for intense fruit flavors). Key ice cream products include flagship flavors like Vanilla Dream (made with Madagascan Bourbon Vanilla), Swiss Chocolate, Pistachio, and The Perfect Match (combining Vanilla Dream with Swiss Chocolate). The brand also offers vegan varieties including Hazelnut Chocolate Cookie and Salted Caramel Macadamia sorbets. Products are available through physical Mövenpick boutiques (over 150 worldwide), retail outlets in sizes from 100ml to 5000ml, and on-the-go stick formats. The company emphasizes Swiss sourcing with milk and cream from Swiss Alps family farms, and holds IFS Food Version 7 and Rainforest Alliance certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Vanilla Dream A Mövenpick classic ice cream made with Madagascan Bourbon Vanilla blended with Alpine cream, available in multiple pack sizes from 100ml to 5000ml for retail and food service.
- Swiss Chocolate Premium ice cream featuring Swiss chocolate as a key ingredient, crafted with Alpine cream.
- Pistachio Premium pistachio ice cream made with carefully selected ingredients and Alpine cream.
- Strawberry Strawberry ice cream made with carefully selected ingredients.
- Espresso Croquant Espresso-flavored ice cream with croquant pieces, crafted with Alpine cream.
- Chocolate & Salted Caramel Ice cream combining chocolate with salted caramel, made with Alpine cream.
- Cookies Caramel Ice cream with cookies and caramel pieces.
- Cold Brew Coffee Chocolate Ice cream featuring cold brew coffee and chocolate flavors.
- Old Barrel Rum Ice cream with rum flavoring.
- Caramelita Caramel-flavored ice cream featuring Basler Rahmtäfeli caramels.
- Sensations Chocolate Hazelnut Brittle Chocolate hazelnut ice cream with brittle pieces.
- Passion Fruit Mango & Cream Tropical ice cream featuring passion fruit and mango flavors.
- Salted Caramel Vanilla Ice cream combining Basler Rahmtäfeli from Läckerli Huus and salted caramel sauce with Vanilla Dream.
- Panna Lemon & Dough Panna-style ice cream with lemon and dough flavors.
- Mint Cocoa Mint and chocolate ice cream.
- Cailler Branche Ice cream featuring Cailler chocolate.
- Coco Paradise Coconut-flavored ice cream.
- The Perfect Match Combination of Vanilla Dream and Swiss Chocolate ice creams.
- Strawberry Cheesecake Strawberry cheesecake-flavored ice cream.
- Panna Cotta Raspberry Panna cotta-style ice cream with raspberry flavor.
- Fior di Latte – Swiss Cream Classic Italian-style milk ice cream made with Swiss cream.
- Panna Blueberry Meringue Panna-style ice cream with blueberry and meringue.
- Exotic Dream Mini Multipack Mini multipack featuring exotic tropical flavors.
- Stracciatella Classic Italian ice cream with chocolate shavings.
- Tiramisu Tiramisu-flavored ice cream.
- Chocolate & Coconut Ice cream combining chocolate and coconut flavors.
- White Chocolate White chocolate ice cream.
- Rum & Raisin Ice cream with rum flavor and raisin pieces.
- Crème Brûlée Crème brûlée-flavored ice cream.
- Salted Caramel Macadamia Salted caramel ice cream with macadamia nuts; one of two new vegan varieties.
- Passion Fruit & Mango Sorbet Sorbet featuring tropical passion fruit and mango flavors, made with blended fruit puree and fruit pieces.
- Raspberry Sorbet Sorbet made with raspberries picked by hand in early morning hours to preserve fresh taste.
- Raspberry & Strawberry Sorbet Sorbet combining raspberry and strawberry flavors.
- Lemon & Lime Sorbet Citrus sorbet featuring lemon and lime flavors.
- Mango Sorbet Tropical mango sorbet.
- Lemon Sorbet Single-flavor lemon sorbet.
- Apricot Sorbet Sorbet made with sun-ripened apricots from Switzerland's canton of Valais.
- Blackcurrant Sorbet Blackcurrant-flavored sorbet.
- Schweizer Zwetschgen Sorbet Swiss plum sorbet.
- Passion Fruit Mango & Cream Sticks Ice cream on a stick featuring passion fruit and mango flavors, produced outside Switzerland for production reasons.
- Mövenpick Ice Cream Boutiques Physical retail locations where customers can enjoy Mövenpick ice cream in-store or as take-away, with over 150 stores worldwide.
Quantifiable outcome
- Over 35 countries distribution reach
- +2 more outcomes
Companies that use Movenpick
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Movenpick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Movenpick partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Froneri Switzerland S.A.coreFroneri Switzerland S.A. operates the Mövenpick Ice Cream website and is the licensed operator of the Mövenpick brand for ice cream products. The company is responsible for production in Goldach, Switzerland and global distribution.
- Rainforest AllianceminorMövenpick uses sustainably-grown cocoa in their Rainforest Alliance Certified products. Find out more at ra.org.
- Swiss Dairy FarmerscoreMövenpick sources milk and cream from Swiss family farms, primarily in Emmental and Berner Oberland regions, where cows are fed on grass, herbs, and Alpine flowers for premium quality Alpine cream.
- Läckerli HuusminorBasler Rahmtäfeli caramels from Läckerli Huus are used as an ingredient in Mövenpick's Salted Caramel Vanilla ice cream flavor.
- coop.chminorcoop.ch is listed as an E-Retail partner where customers can order Mövenpick flavors.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Movenpick competitors and assessment
Company assessmentBroad incumbents
- Breyers: Unilever mainstream-plus ice cream brand with a premium-tier offering (Breyers Deluxe). Comparable manufacturer/wholesaler role but skewed to lower price points than Mövenpick.
- Cornetto: Unilever/Froneri cone and stick-format ice cream brand. Comparable impulse/on-the-go format overlapping with Mövenpick's stick products, but targeting a broader mass-premium segment.
- Dreyer's / Edy's: Mass-market to premium ice cream brand owned by Nestlé operating broadly in North America. Comparable manufacturer/distributor but at significantly larger scale across mainstream and premium tiers.
- Magnum: Global Unilever premium ice cream brand (also partly Froneri-related in some markets). Overlaps Mövenpick on premium positioning and impulse formats, but operates as a global mega-brand with much broader scale.
- Nestlé Ice Cream: Nestlé's overarching ice cream portfolio that Mövenpick sits within via trademark license. Comparable at the corporate parent level and shares go-to-market infrastructure, but spans the full price ladder from mainstream to premium.
Direct peers
- Carte d'Or: Unilever/Froneri premium ice cream brand with a comparable product positioning across retail and foodservice. Overlaps with Mövenpick in dessert-led flavors, sorbets, and restaurant/hotel supply.
- Talenti: Premium gelato/sorbet brand (Unilever) competing in the same super-premium tier with ingredient-forward storytelling. Comparable SKU architecture and direct competition at retail premium ice cream sets.
- Tip Top: Froneri-operated premium ice cream brand in New Zealand/Australia. Direct portfolio peer within the same parent ecosystem, sharing distribution and operating model in Australasia where Mövenpick also has presence.
- Ben & Jerry's: Premium ice cream brand competing in the same super-premium tier with strong ethical-sourcing credentials (Fairtrade, non-GMO, cage-free). Comparable in pricing, ingredient-led differentiation, and food-service plus retail presence.
- Häagen-Dazs: Premium super-premium ice cream brand now owned by Nestlé, targeting the same affluent, quality-focused consumer with similar pricing and food-service distribution. Closest direct comparable given shared Nestlé/Froneri ecosystem and overlapping premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Movenpick social profiles
Digital presenceMovenpick compliance and trust
Trust signalCompliance3 records
Movenpick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movenpick leadership team
Management profileNumber of profiles
Movenpick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movenpick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movenpick
What does Movenpick do?
Mövenpick manufactures and sells premium Swiss ice cream, fruit sorbets, and on-the-go stick products made with Alpine cream sourced from Swiss family farms and natural-only ingredients. The portfolio is offered across multiple pack sizes (from 100ml single-serve to 5000ml foodservice containers) and distributed through 150+ branded boutiques, retail partners, and food service channels in over 35 countries.
Is Movenpick a public or private company?
Movenpick is a private company. It is classified as corporate owned and is currently operating.
When was Movenpick founded?
Movenpick was founded in 1960. It employs 501 to 1,000 people.
Where is Movenpick based?
Movenpick is headquartered in Melbourne, Australia, in the Oceania region.
How does Movenpick make money?
One revenue line is on record: ice Cream and Sorbet Product Sales.
Who are Movenpick's main competitors?
Broad incumbents on record are Breyers, Cornetto, Dreyer's / Edy's, Magnum and Nestlé Ice Cream. Direct peers are Carte d'Or, Talenti, Tip Top, Ben & Jerry's and Häagen-Dazs.
Does Movenpick have an API?
No public API is recorded for Movenpick.
What industry is Movenpick in?
Movenpick's product category is Premium Ice Cream & Frozen Desserts. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts, with a secondary code of AFAIAHAC, Ice Cream & Frozen Desserts Wholesale. Its NAICS code is 311520 and its SIC code is 2024.