Vagabund
Vagabund Reisen is a direct-to-consumer bus tour operator and sub-brand of Neubauer Touristik GmbH, selling culturally immersive package holidays to German-speaking individual and group leisure travelers across European destinations via its website, mobile app, phone sales, and catalog.
- Company typePrivate
- Founded-
- HeadquartersFlensburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vagabund does
Vagabund Reisen is a direct-to-consumer bus tour operator and sub-brand of the family-owned Neubauer Touristik GmbH, headquartered at Marie-Curie-Ring 39 in Flensburg, Germany. The brand sells culturally immersive package holidays under the tagline "Land und Leute erleben" (experience land and people), targeting German-speaking individual leisure travelers and multi-generational groups seeking guided coach and cycling tours across Europe. Its offering comprises an 87-trip catalog spanning domestic destinations (Dresden, Leipzig, Schleswig-Holstein) and international destinations (Salzburger Land in Austria, Stockholm/Göta Kanal in Sweden), priced between approximately €549 and €1,199 per person, with 4-star category buses, family-run hotels, and locally knowledgeable guides as core service elements.
Vagabund distributes exclusively through its own channels: the vagabund-reisen.de website with online booking and secure payment via secupay (direct debit, credit card, SOFORT), phone-based inside sales (Mon–Fri 09:00–17:00, Sat 09:00–12:00), a printed catalog, the Neubauer Reise App on iOS and Android, a customer login portal, gift vouchers, and the internal Peelwatt travel agency plus partner agencies. Supporting infrastructure includes Google Analytics 4 and Microsoft Clarity for web analytics, Google AdWords for paid acquisition, Datrix for personalized marketing automation, and Inxmail for email newsletters. Safety and quality credentials are anchored by TÜV NORD and DEKRA certifications plus a TÜV SQG-1 quality seal; an EU and Schleswig-Holstein state co-financed project under the Landesprogramm Wirtschaft 2021-2027 supports efficiency and customer-satisfaction improvements.
Revenue is generated primarily through one-time package-tour sales, with ancillary streams from optional travel insurance (Vagabund Premium-Schutz) and gift voucher transactions. The brand sits within a four-brand Neubauer Touristik portfolio (Neubauer Reisen premium 5-star, Globetrotter Reisen study/music 5-star, Ski Tours 5-star, plus Vagabund Reisen cultural 4-star), with no disclosed venture, private equity, or public-market funding; ownership is private and led by Managing Director Oliver Gröpper.
Vagabund firmographics
Firmographics- Name
- Vagabund
- Legal name
- Neubauer Touristik GmbH
- Website
- https://vagabund-reisen.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vagabund Reisen is a direct-to-consumer bus tour operator and sub-brand of Neubauer Touristik GmbH, selling culturally immersive package holidays to German-speaking individual and group leisure travelers across European destinations via its website, mobile app, phone sales, and catalog.
- Ownership category
- akta.pro rank
Vagabund industry classification
Industry- Product category
- Bus Tour and Package Holiday Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Cultural, Heritage & Arts Travel Agencies (THAKAFAK), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where Vagabund is headquartered
LocationHeadquarters
- HQ city
- Flensburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Vagabund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Pauschalreisen (Package Tours): Vagabund generates revenue through selling complete travel packages including bus transportation, accommodation, meals, and guided tours. The company operates as a Reiseveranstalter (tour operator) under German law, combining multiple travel services into package holidays.
- Reiseversicherungen (Travel Insurance): Upsell of travel insurance products including Rücktrittskosten-Versicherung (cancellation insurance), Reiseabbruch-Versicherung (trip interruption), Reisekranken-Versicherung (travel health), and Reisegepäckversicherung (travel insurance)
- Gutscheine (Travel Vouchers): Sale of gift certificates for travel packages, sold through the website with secure payment processing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tour packages with variable pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Vagabund product offering
Product offeringCore offering
Vagabund sells multi-day package holidays centered on bus and cycling tours across Germany and Europe, including transportation in 4-star category buses, accommodation in family-run hotels, meals, and guided excursions led by local experts under the positioning "Land und Leute erleben." The brand operates as a tour operator (Reiseveranstalter) within Neubauer Touristik GmbH, offering curated cultural and experiential itineraries to German-speaking individual travelers and families. Supplementary paid offerings include optional travel insurance (Vagabund Premium-Schutz) and gift vouchers (Reisegutscheine).
Product overview
Neubauer Touristik GmbH operates a multi-brand bus travel platform consisting of four sub-brands — Neubauer Reisen (premium/exclusive 5-star), Vagabund Reisen (cultural/local experience 4-star), Globetrotter Reisen (study/classical music tours 5-star), and Ski Tours (ski travel 5-star) — plus the independently operated Peelwatt Reisebüro travel agency. The platform offers comprehensive bus and rail travel services including trip search and booking, travel calendars, a mobile app, digital favorites management, gift vouchers, printed catalogs, and an optional premium travel protection add-on. All four brands share common infrastructure including a customer app, online booking engine, loyalty points system, and group-wide safety certifications from TÜV and DEKRA, while maintaining distinct positioning and target segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Vagabund Package Tours (Bus & Cycling Holidays) Multi-day package holidays combining 4-star category bus transportation, accommodation in family-run hotels, breakfast and most meals, guided excursions by local expert guides, and cultural experiences. Examples include 4-day Dresden trips from €549, 6-day Stockholm/Göta Kanal trips from €1,199, Leipzig trips from €549, and 7-day Salzburger Land trips from €999. Sold to German-speaking individual leisure travelers and families.
- Neubauer Reise App Mobile application for iOS and Android enabling customers of the Neubauer Touristik group (including Vagabund) to browse and book trips, save favorite destinations, access travel information, and manage trip details.
- Reisegutscheine (Travel Gift Vouchers) Gift voucher service allowing customers to purchase travel vouchers for Vagabund trips as gifts for friends and family, with customizable voucher motifs and secure online payment.
- Vagabund Premium-Schutz (Travel Protection Add-on) Optional add-on travel insurance coverage for trip cancellation (Rücktrittskosten-Versicherung), trip interruption (Reiseabbruch-Versicherung), travel health (Reisekranken-Versicherung), and travel luggage (Reisegepäckversicherung), sold per person alongside each trip booking.
Quantifiable outcome
- Customer satisfaction: 4.8/5 stars for Dresden trip (100% recommendation rate)
- +3 more outcomes
Companies that use Vagabund
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Vagabund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Vagabund partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Europäische Union / Landesregierung Schleswig-HolsteinminorEU and state government co-financing of a project to improve efficiency and customer satisfaction as part of the Regional and Structural Development Program for Schleswig-Holstein 2021-2027 (Landesprogramm Wirtschaft 2021-2027).
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Vagabund competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vagabund social profiles
Digital presenceVagabund compliance and trust
Trust signalCompliance2 records
Vagabund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vagabund leadership team
Management profileNumber of profiles
Profiles1 record
Vagabund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vagabund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vagabund
What does Vagabund do?
Vagabund sells multi-day package holidays centered on bus and cycling tours across Germany and Europe, including transportation in 4-star category buses, accommodation in family-run hotels, meals, and guided excursions led by local experts under the positioning "Land und Leute erleben." The brand operates as a tour operator (Reiseveranstalter) within Neubauer Touristik GmbH, offering curated cultural and experiential itineraries to German-speaking individual travelers and families. Supplementary paid offerings include optional travel insurance (Vagabund Premium-Schutz) and gift vouchers (Reisegutscheine).
Is Vagabund a public or private company?
Vagabund is a private company. It is classified as family owned and is currently operating.
When was Vagabund founded?
Vagabund was founded in -1. It employs 11 to 50 people.
Where is Vagabund based?
Vagabund is headquartered in Flensburg, Germany, in the Europe region.
How does Vagabund make money?
Three revenue lines are on record. Pauschalreisen (Package Tours) is the primary driver. The others are reiseversicherungen (Travel Insurance) and gutscheine (Travel Vouchers).
Does Vagabund have an API?
No public API is recorded for Vagabund.
What industry is Vagabund in?
Vagabund's product category is Bus Tour and Package Holiday Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAKAFAK, Cultural, Heritage & Arts Travel Agencies. Its NAICS code is 561520 and its SIC code is 7990.