Belong
Belong Here Pty Ltd rents fully-furnished luxury apartments to international and domestic students across Sydney, Melbourne, Auckland and Newcastle, with inventory concentrated near major universities and direct-booking discounts via UNSW and University of Sydney partnerships. Revenue is recurring weekly rental income on 26- or 52-week leases.
- Company typePrivate
- Founded2018
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Belong does
Belong Here Pty Ltd is a privately-held Australian student accommodation provider headquartered at L2/383 George Street, Sydney, NSW 2000. The company leases fully-furnished apartments to international and domestic students across four markets — Sydney, Melbourne, Auckland, and Newcastle — with inventory concentrated near major universities including UNSW, the University of Sydney, UTS, Macquarie University, Western Sydney University, the University of Melbourne, RMIT, and the University of Newcastle. The portfolio spans studios through 3-bedroom, 2-bathroom apartments, supplemented by twin-share and master-room configurations, with weekly rents ranging from $338 to $1,730 depending on unit type, location, and occupancy.
The company's core product is recurring weekly rental accommodation on 26- or 52-week lease terms, generating subscription-style rental revenue. Distribution is direct-to-consumer through a self-serve website with separate application flows for international and domestic students; direct bookings include university-specific discount codes for UNSW and University of Sydney students. Differentiators relative to traditional student dormitories include higher-spec apartment finishes (stone kitchen benchtops, central air conditioning, private bathrooms), amenity access (pools, gyms, communal spaces, 24-hour security), and culturally tailored services — notably WeChat-based customer support, airport pickups, and settlement workshops oriented to Chinese international students. The company operates with 1–10 employees per firmographics, founder-led, with no disclosed external funding rounds, institutional investors, or parent company affiliations.
The business is asset-light in structure given the headcount/city ratio, suggesting master-lease or referral arrangements with building owners. Marketing is digital-first, anchored on WeChat for the Chinese segment and university partnerships for inbound referral flow. The website is built on Webflow and no proprietary technology stack, mobile app, API, or AI/ML capability is disclosed.
Belong firmographics
Firmographics- Name
- Belong
- Legal name
- Belong Here Pty Ltd
- Website
- https://belonghere.me
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Belong Here Pty Ltd rents fully-furnished luxury apartments to international and domestic students across Sydney, Melbourne, Auckland and Newcastle, with inventory concentrated near major universities and direct-booking discounts via UNSW and University of Sydney partnerships. Revenue is recurring weekly rental income on 26- or 52-week leases.
- Ownership category
- akta.pro rank
Belong industry classification
Industry- Product category
- Student Accommodation
- NAICS
- Rental and Leasing Services (532)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Student & Academic Term Monthly Housing (THAMAFAH)
- akta.pro secondary industries
- Off-Campus Shared Student Houses (Room-by-Room) (THAMAGAC), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Luxury serviced apartments (premium) (THAMACAE), Luxury Serviced Residences (THAGAEAJ)
Keywords
Where Belong is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Belong business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Student Accommodation Rentals: Weekly rental income from fully furnished luxury apartments targeting international and domestic students. Revenue is recurring based on lease terms of 26 or 52 weeks. Individual room rentals and whole apartment rentals available with per-person and per-apartment pricing structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | 1 Bedroom 1 Bathroom (1b1b) - Whole Apartment |
| Unit Pricing | Multi-year contract | 2 Bedroom 2 Bathroom (2b2b) - Whole Apartment |
| Unit Pricing | Multi-year contract | 3 Bedroom 2 Bathroom (3b2b) - Whole Apartment |
| Unit Pricing | Multi-year contract | Twin Share Options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Belong product offering
Product offeringCore offering
Belong (Belong Here Pty Ltd) rents fully furnished luxury apartments to international and domestic students on weekly recurring leases (26 or 52 weeks) near major universities across Sydney, Melbourne, Newcastle, and Auckland. The portfolio includes studios, 1-bedroom, 2-bedroom, and 3-bedroom apartments with amenities such as pools, gyms, 24-hour security, and central air conditioning. The company also provides move-in support services including airport pickups, settlement assistance, and community events.
Product overview
Belong is a student accommodation platform offering luxury fully-furnished apartments across Australia (Sydney, Melbourne, Newcastle) and New Zealand (Auckland). The portfolio includes studio, 1-bedroom, 2-bedroom, and 3-bedroom apartments with amenities like pools, gyms, 24-hour security, and air conditioning. The core product is the Student Accommodation Rental Services, supported by location-specific sub-brands for each city and room-type sub-products. The platform also includes an Application and Tenant Onboarding Services module for managing student applications and tenant onboarding.
Differentiator
Problem solved
Functional benefit
Products and services
- Student Accommodation Rental Services
Companies that use Belong
Customer profileSegments3 records
Ideal customer profiles3 records
Belong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Belong partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- University of SydneycoreBelong provides premium accommodation options for University of Sydney students with exclusive direct booking discounts. Partnership page dedicated to USYD students offering reduced rates for 6 or 12 month leases.
- University of New South Wales (UNSW)coreBelong provides premium accommodation options for UNSW students with exclusive direct booking discounts. Partnership page dedicated to UNSW students offering reduced rates for 6 or 12 month leases.
- ICEminorInternational Conference and Exhibition on the Destination - appears as a membership/partnership organization for student recruitment and education services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Belong competitors and assessment
Company assessmentDirect peers
- UniLodge Australia: Major Australian student accommodation provider operating multiple PBSA assets near major universities. Comparable to Belong in customer base and operating model, but with broader portfolio and institutional backing.
- Iglu: Australian student accommodation operator with apartments in Sydney, Melbourne, Brisbane, and other cities. Directly comparable to Belong in target market (university students), product (furnished apartments), and pricing tier.
- Atira Student Living: Australian student accommodation provider with operations across multiple cities. Targets a similar student renter segment with apartment-style living near universities.
- Campus Living Villages: Student accommodation provider in Australia and New Zealand with university-affiliated partnerships. Overlaps with Belong in student-targeting model and ANZ geographic footprint.
- Urbanest: Premium student accommodation operator with buildings in Sydney and Melbourne CBD. Directly comparable to Belong's high-end furnished apartment positioning and university-proximate locations.
- Scape Australia: Large Australian PBSA operator running thousands of beds across Sydney, Melbourne, Brisbane, and Adelaide. Serves the same international and domestic student segments with premium purpose-built apartments.
Broad incumbents
- Student.com: Global marketplace for international student accommodation. Acts as a distribution layer where Belong could list; comparable in that it aggregates student accommodation options for the same international student audience.
- Yugo (formerly GSA): Global student accommodation operator with assets across multiple continents including Australia. A much larger incumbent serving the same international student segment that Belong targets.
Emerging players
- Salt Property Co: Boutique Sydney-based student accommodation provider operating furnished apartments near major universities. Directly overlapping with Belong's Sydney positioning and premium whole-apartment rental model.
- Amber Student: Student housing marketplace that helps international students find accommodation globally. Comparable to Belong via overlapping target customer (international students), though Amber operates an aggregator model rather than owning/managing properties.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Belong social profiles
Digital presenceBelong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belong leadership team
Management profileNumber of profiles
Profiles3 records
Belong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belong
What does Belong do?
Belong (Belong Here Pty Ltd) rents fully furnished luxury apartments to international and domestic students on weekly recurring leases (26 or 52 weeks) near major universities across Sydney, Melbourne, Newcastle, and Auckland. The portfolio includes studios, 1-bedroom, 2-bedroom, and 3-bedroom apartments with amenities such as pools, gyms, 24-hour security, and central air conditioning. The company also provides move-in support services including airport pickups, settlement assistance, and community events.
Is Belong a public or private company?
Belong is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Belong founded?
Belong was founded in 2018. It employs 1 to 10 people.
Where is Belong based?
Belong is headquartered in Sydney, Australia, in the Oceania region.
How does Belong make money?
One revenue line is on record: student Accommodation Rentals.
Who are Belong's main competitors?
Direct peers on record are UniLodge Australia, Iglu, Atira Student Living, Campus Living Villages, Urbanest and Scape Australia. Broad incumbents are Student.com and Yugo (formerly GSA). Emerging players are Salt Property Co and Amber Student.
Does Belong have an API?
No public API is recorded for Belong.
What industry is Belong in?
Belong's product category is Student Accommodation. Its primary akta.pro industry code is THAMAFAH, Student & Academic Term Monthly Housing, with a secondary code of THAMAGAC, Off-Campus Shared Student Houses (Room-by-Room). Its NAICS code is 532 and its SIC code is 7000.