Medialine Group

What Medialine Group does

Medialine Group monetizes through project-based professional services engagements with quote-driven, multi-year contracts supplemented by recurring revenue from hosting, domain, SSL, PEC, and electronic invoicing subscriptions. Distribution is sales-led and direct: free consultations, on-site meetings at client premises or at the Mira headquarters, and personalized proposals target SMEs in Venice, Padova, and Treviso while selectively winning national brand engagements (Piazza Italia, Chiesi, Acqua & Sapone, Sant'Orsola, Melegatti, Roy Roger's, Braccialini, Lui Jo, Le Bebè, Centro Toys, Redoro, Paluani) and local organizations (A.N.I.V., Confcommercio Riviera del Brenta, AIR Italia, Overclass Padova). The company operates as an Italian società a responsabilità limitata (Srl), is independently owned with no institutional investors, and has no disclosed funding rounds, M&A activity, or public listing.

Name

Medialine Group

Legal name

Medialine Group Srl

Website

https://medialinegroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Medialine Group is an Italian web agency founded in 1996 that provides website development, SEO, social media marketing, e-commerce, and digital advertising services to SMEs and select enterprise clients across the Veneto region and Italy.

Ownership category

akta.pro rank

Product category

Web Development and Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Web agency services
• Website development
• Search engine optimization
• Social media marketing
• E-commerce development

Headquarters

HQ city

Mira

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Development Services: Professional website creation, redesign, and transfer services for businesses. Pricing is quote-based based on project complexity and client requirements.
2. E-commerce Solutions: Online sales platform development and management, allowing businesses to sell products online with integrated management systems.
3. Digital Marketing Services: SEO optimization, web marketing, social media marketing, and advertising campaign management. Services include both organic optimization and paid advertising.
4. Hosting and Domain Services: Domain registration, transfer, hosting services, SSL certificates, and email services including certified electronic mail (PEC).
5. Copywriting Services: Professional copywriting for websites, social media, email marketing, brochures, and advertising campaigns.
6. Print Design Services: Graphic design services for brochures, flyers, promotional materials, and brand identity.
7. Electronic Invoicing Service: Complete electronic invoicing service with digital signature, timestamp, and legal storage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Medialine Group is a B2B web agency that designs and develops responsive websites and e-commerce platforms, delivers SEO, local SEO, and web marketing services, and manages social media and paid advertising campaigns. The company also provides supporting infrastructure (domains, hosting, SSL, PEC certified email, electronic invoicing) and creative production (copywriting, print graphic design, video and TV commercials) primarily to small and medium-sized businesses in the Veneto region and across Italy.

Product overview

Medialine Group is a web agency (digital services provider) based in Mira, Venice, Italy, offering a comprehensive suite of digital marketing and web development services since 1996. The company operates a modular service architecture centered on three core pillars: (1) Website Development and E-Commerce — comprising professional website creation (Siti Web), e-commerce platform development with integrated management software, web content management, and website migration; (2) Digital Marketing — including SEO (both standard and Local SEO), GEO for AI search optimization, Social Media Marketing, Web Marketing campaigns, Google Ads management, Facebook/Instagram advertising, and Display advertising campaigns; and (3) Infrastructure and Compliance — including domain registration, web hosting, SSL certificates, certified email (PEC), and GDPR/cookie compliance services. Additional services include video production, print graphic design (brochures, flyers), and copywriting. The company primarily serves businesses in the Veneto region (Venice, Padua, Treviso provinces) but serves clients throughout Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development (Siti Web) Professional website creation, redesign, and transfer services for businesses, with custom responsive design adapted to desktop, tablet, and smartphone and tailored to client aesthetics, functionality, and user experience.
• E-Commerce Platform Development Online sales platform development with integrated business management software enabling product catalog management, order processing, payments, and inventory control, manageable independently by the client.
• SEO and Local SEO Services Search engine optimization services including standard SEO (keyword analysis, on-page optimization, quality link building, and performance monitoring with reporting) and Local SEO (Google My Business profile management and geographic keyword optimization).
• Social Media Marketing Social media marketing services including campaign creation, sponsored posts, and profile management across major social networks (Facebook, Instagram), with targeting by demographics, interests, and location.
• Web Marketing and Advertising Campaigns Comprehensive web marketing and advertising campaign creation and management across digital and traditional multimedia channels, including Google Ads/PPC with keyword selection and geographic targeting, display advertising, and online advertising with conversion optimization.
• Video and TV Commercials Video marketing and television commercial production services for visual storytelling of businesses and projects.
• Domains and Hosting Domain registration, transfer, and web hosting services with servers based on latest hardware for maximum performance.
• SSL Certificates SSL certificate installation and HTTPS protocol implementation for website security and encrypted communications.
• Certified Email (PEC) Certified electronic mail (PEC) service providing legally recognized electronic communication with legal proof of delivery.
• Web Content Management Web content management services for updating and maintaining website content.
• Copywriting Professional copywriting services for websites, social media, email marketing, brochures, and advertising campaigns, with SEO optimization.
• Print Graphic Design (Brochures, Flyers, Catalogs) Print design services including brochures, flyers, catalogs, and promotional materials with professional graphics and persuasive copywriting.
• Website Migration and Transfer Website transfer and migration services for moving sites to new hosting providers or platforms.
• Electronic Invoicing Service Digital invoicing system with 1GB storage, over 100,000 invoice capacity, digital signature, timestamp, XML format management, and event notifications.

Quantifiable outcome

• Improved search engine rankings for targeted keywords leading to increased qualified traffic
• +1 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• DEPT®: Global digital agency offering web development, SEO, social media, and creative services. Comparable to Medialine Group's service mix but operating across multiple European markets and at significantly larger scale.
• Publicis Italia: Italian arm of global advertising group Publicis, offering creative, media, digital and social marketing. Comparable to Medialine Group as a broader incumbent that competes for the same Italian enterprise digital marketing budgets, but at much greater scale.
• Wunderman Thompson Italy: Global creative, technology and marketing agency with Italian presence. Comparable to Medialine Group as a full-service digital/creative agency competing for the same Italian brand clients on web, social and advertising work.
• Reply: Italian-headquartered digital consulting and systems-integration group with strong digital-experience and marketing-services capabilities. Comparable to Medialine Group as a much larger Italian digital-services player competing for enterprise transformation work.
• Merkle Italia: Data-driven performance-marketing and CX agency within dentsu, with operations in Italy. Comparable to Medialine Group on digital marketing and SEO offerings but serving larger enterprise clients at global scale.

Emerging players

• The Sixth Element: Smaller Italian digital agency offering web design, SEO and social media marketing to regional SMEs. Comparable to Medialine Group in service scope and regional Italian SMB focus, though at smaller scale.

Direct peers

• Webedia Italia: Italian digital agency offering web development, SEO, social media and content marketing to brands. Comparable to Medialine Group as a full-service Italian web/digital agency serving both SMB and enterprise clients with similar service mix.
• TSW (Tesi S.r.l.): Italian web agency and digital marketing firm providing website development, e-commerce, SEO and social media services. Highly comparable to Medialine Group on service portfolio, B2B client base, and regional Italian operating model.
• E-Style: Italian web agency providing web design, e-commerce, SEO and digital marketing services to SMEs and brands. Direct comparable to Medialine Group on capabilities, target customers, and Italian market focus.
• Different Web: Italian web agency delivering website design, SEO, social media marketing and digital strategy. Closely comparable to Medialine Group in service scope (web + marketing) and Italian SMB-to-enterprise client mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Medialine_Group
• Facebookfacebook.com/medialinegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medialine Group