What Envirosell does

Envirosell is a privately held, multi-national consumer research consultancy that specializes in behavioral research within retail and other built environments. Founded in 1986/1989 by Paco Underhill, the firm operates from its New York headquarters with wholly owned regional subsidiaries in Tokyo and Guangzhou, China, and research partners spanning 51 countries across EMEA, APAC, and LATAM. Its deliverable surface includes core advisory products — Customer Experience Analysis, Shopper Journey Mapping, and Store Design & Prototype Testing — alongside a portfolio of research methodologies: on-site and virtual eye-tracking, first-person observation, intercept surveys, shop-alongs, web-alongs, ethnographic diaries, social media listening, and crowd-sourced audits. The firm serves enterprise clients across retail (luxury, mass, grocery, specialty), food service, hospitality & casinos, banking & financial services, healthcare, public spaces, and workplace segments; named customers include The Home Depot, Samsung, Harrods, AT&T, adidas, Under Armour, Best Buy, Petco, Hilton, Fidelity, Dyson, Tempur-Sealy, Claire's, Miller Coors, Constellation Brands, the NFL, and the Chicago Cubs.

The firm's technical underpinning is its proprietary eye-tracking capability — wearable glasses and built-in device cameras that capture gaze position, pupil size, and fixations during real-world retail and digital shopping journeys — combined with a "Shopping Constructs" evaluation rubric covering First Impressions, Inspiration & Spark, Wow & Impact Moments, Transaction, Dwell Time, Pathway & Flow, and Last Impressions. The stack captures structured quantitative data (time in store, conversion rate, product interaction, associate engagement) plus qualitative video and audio, with web-alongs overlaying real-time screen recording on moderator-led qualitative interviews. Productized service extensions include Category Management & CPG Insights, Signage & Menu Board Optimization, Omni-channel Path-to-Purchase Research, Online-to-Brick-and-Mortar transition advisory, and a Web CX practice that combines traditional UX analysis with Envirosell's shopping-constructs framework.

Envirosell operates a pure direct-sales, B2B consultancy model with bespoke project-based engagements, no publicly disclosed pricing, and no channel or reseller partners. Revenue is generated through professional services rather than licensed products or recurring subscriptions. The senior team is led by the Founder & Strategic Advisor (Paco Underhill), an SVP, and partners responsible for Insights & Consulting, Data & Methodology, Business Development, and Finance, supported by team leaders and research analysts with backgrounds in human factors, anthropology, sociology, and quantitative social science. The firm is not venture-backed and shows no external capital events; ownership remains with the founder and the firm is registered as Envirosell Global LLC in New York.

Name

Envirosell

Legal name

Envirosell Global LLC

Website

https://envirosell.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Envirosell is a privately held consumer research consultancy specializing in behavioral research and shopper experience analysis within retail and built environments, serving Fortune 500 enterprise clients globally through proprietary eye-tracking methodology and bespoke consulting engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Research Consultancy Services: Bespoke market research and advisory services engagements for retail environments and customer experience optimization. Projects are customized to client goals and typically involve on-site research, behavioral analysis, and actionable recommendations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Envirosell is a consumer behavior research and consulting firm that conducts bespoke market research in retail environments and along the path to purchase. The firm combines proprietary eye-tracking technology, first-person observation, surveys, interviews, and ethnographic methods to deliver evidence-based insights and actionable recommendations on store design, merchandising, signage, layout, and omni-channel customer experience to enterprise clients.

Product overview

Envirosell is a research consultancy offering a comprehensive suite of consumer insights and shopper research services. The company provides a unified platform of research methodologies including eye-tracking (on-site and virtual), observation, interviews, and surveys, supported by advisory and strategy services. Core offerings include Customer Experience Analysis (CXA), Shopper Journey Mapping, and Store Design & Prototype Testing. The research methodologies (First-Person Observation, Intercept Surveys, Shop-Alongs, Eye-Tracking, Web-Alongs, Ethnographic Diaries, Social Media Listening, and Crowd-Sourced Audits) are designed to work together to provide complete customer journey insights. Services span retail, food service, banking, healthcare, hospitality, and workplace sectors, with global reach across 51 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Experience Analysis (CXA)
• Shopper Journey Mapping
• Store Design & Prototype Testing
• Retail Insights & Strategy
• On-site Eye-Tracking Research
• Virtual/Remote Eye-Tracking Research
• Web-Alongs / Remote In-Depth Interviews
• First-Person Observation
• Intercept Surveys

Quantifiable outcome

• Led over 100 custom research and consulting projects in 17 countries across 4 continents (Adam Kavett alone)
• +1 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Insights AssociationminorOthersMember of the Insights Association (displayed on website footer as Company Member). The Insights Association is a trade association for the market research and insights industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/105024986211367
• LinkedInlinkedin.com/company/34103
• Xx.com/envirosell
• Instagraminstagram.com/envirosell

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envirosell